Professional Resume by DirectMale


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									          ERIC MARRERO                  Overview
          Providing Strategic Insight
                                        advertising • marketing • strategic planning
                                        10+ years pharmaceutical client- and agency-side strategic leadership experience managing
                                        cross-functional teams to develop integrated, media-agnostic, multi-channel marketing plans
                                        targeting consumers, sales and healthcare professionals in the Oncology, HIV/AIDS,
                                        Cardiovascular Disease, Diabetes, and HCV/HIV co-infection therapeutic areas with full
                                        responsibility for account growth, P&L’s, client and account team development; honed
                                        interpersonal, time management, presentation, computer, and persuasive written and verbal
                                        communication skills

Core Competencies                       Professional Experience
   B2B / B2C Communications            BRAND STRATEGIST | 2/2010 to Present | Seattle, WA
   Digital / Interactive Strategy      Self employed, contract positions
   Direct Marketing                    Industry: Healthcare, Insurance, Non-Profit Organizations, and Technology
   Strategic Leadership                Collaborating with local small- to-medium-sized businesses on
   Client Relationship Management          Building online presence: digital strategy: Web site design, social media
   Market / Competitive Analysis           Creating referral and loyalty programs to drive lead generation and customer retention
   P&L Management (< $5M)                  Developing strategic integrated, media-agnostic marketing and communication plans
   Project Management                      Content management to position client as subject matter expert
   Personnel Management                 
                                             Identifying 3 -party agencies to develop strategic SEO/SEM plans to drive lead generation,
    (< 8 direct reports)                     site traffic, and conversion

                                        ACCOUNT DIRECTOR | 3/2008 to 2/2010 | W HITE SPACE Healthcare Marketing | Seattle, WA
                                         Full-service pharmaceutical/healthcare advertising agency
                                        Client/Brand: Microsoft Health Solutions Group / Microsoft HealthVault
                                        Fully responsible for managing cross-functional teams charged with developing targeted B2B &
                                        B2C strategic integrated channel and media-agnostic go-to-market plans for e-consumer Health
                                        Information Technology (HIT) platform for various audience segments. Success includes
Noted Accomplishments                       Facilitating knowledge transfer across client business groups by proactively gaining and
                                             presenting customer insights to guide planning sessions of business-building campaigns
 70% increase in account billing
 50% increase in lead generation           Delivering turn-key scalable promotional programs: online marketing toolkit, video demos,
                                             e-newsletters, community portal, to support healthcare ecosystem of 100+ breadth partners
 30% sales spike reversing 4
  consecutive quarter declines              Consulting client on strategic direction of joint strategic direct and digital marketing plans for
 $2 Billion product sales                   20 key partners in 8 healthcare ecosystem segments maintaining market leadership
  18-months post launch                     40% organic account growth in 7 months by quickly gaining client credibility and respect
 Exceeding sales goals by 25%
                                        SR ACCOUNT MANAGER | 10/2006 to 2/2008 | W ORKTANK | Seattle, WA
                                         Full-service interactive advertising agency
                                        Clients: Magnolia A.V./Best Buy | T-Mobile | LION Mortgage Technology Solutions |
                                        TV Guide | HTC, Inc. | Smead Capital Management | Greenpoint Technologies, Inc.
                                        Principal client contact on assigned accounts consulting on digital and interactive initiatives
                                        including strategic planning, project scopes, estimates, timelines, budgets, change orders while
                                        maintaining quality assurance, managing P&L’s and 3-member account team. Successes
Contact me at
                                            Achieving 15% reduction in product returns and surpassing consumer adoption goals
P • 206.601.3109
                                             leading cross-disciplinary team in development and execution of interactive, multi-media
E •                   training program with an aggressive timeline
Read my recommendations at                  Increasing lead generation and paid memberships by 50%, and online ad revenue by 30% /in /ericmarrero            by leading strategic direction on rebranding initiative and integrated promotional campaign

                                                                                                        ERIC MARRERO | RESUME | PAGE 1 OF 2
           ERIC MARRERO                      Assisting leading media publisher in securing multi-million-dollar, multi-year contracts
           Providing Strategic Insight        with leading cable providers by managing development and execution of interactive,
                                              Flash-based presentation aid
                                             30% sales spike, reversing 4-quarter sales decline through strategic leadership of
                                              award-winning Smartphone online campaign and targeted media buy

                                         MANAGEMENT SUPERVISOR | 6/2004 to 8/2006 | PUBLICIS West Healthcare | Seattle, WA
                                          Full-service pharmaceutical advertising agency
                                         Client/Brand: Sanofi-Aventis Oncology/Eloxatin | GSK/Ceravix | WA DOH/Genetics
                                         Fully responsible for assigned accounts: strategic communication plan development and
                                         tactical execution targeting healthcare professionals, patients, Key Opinion Leaders, and
                                         Oncology sales force —sales event themes, digital and interactive training materials and
                                         environments, and client and KOL presentations; overseeing P&L’s, and development of 5
                                         direct reports. Successes include
                                              Igniting $2B in sales in 22 months collaborating with 5 agencies on development and
                                               execution of multi-channel go-to-market plan and launch of two additional indications
                                              Client-appointed, on-site brand navigator assisting development of brand strategy and
                                               assuring strategic alignment and consistency among all agency groups
                                              Contributing to sales reps #1 industry ranking for 2 consecutive years by leading
                                               content development of training materials for tri-annual national sales meetings

                                         ACCOUNT DIRECTOR | 2/2002 to 3/2004 | NIR, Inc. | Seattle, WA
                                          Full-service retail marketing design and promotions agency
                                         Clients: Adidas | Kenneth Cole Productions, Inc. | Taylor Made | Under Armor
                                         Responsible for procuring and securing multi-million dollar in-store retail marketing programs
                                         overseeing strategic development and execution of small- to large-scale custom-fixturing
                                         rollouts (concept shops, Point of Purchase displays, in-store promotions), annual plan
                                         development, client management, and account P&L’s. Select accomplishments include
                                              30% increase in new business revenue/fees through effective targeting
                                              Secured $1 Million in quarterly agency revenue by establishing targeted lead generation
                                               qualifiers based on insights gained from market research and analysis

                                         ACCOUNT SUPERVISOR | 3/2000 to 1/2002 | EURO RSCG, Robert A. Becker | New York, NY
Education                                 Full-service pharmaceutical advertising agency
DUAL BS | Alfred University              Client/Brand: Bristol-Myers Squibb Virology/Zerit, Videx, Videx EC | Schering Plough/Peg-
                                         Intron | Wyeth-Ayerst / Effexor XR
 Major | Marketing / Management
 Minor | Writing
                                         Strategic leadership guiding creative direction, project planning and implementation of direct
                                         to professional, direct to patient/consumer marketing campaigns: sales aids, sales training
                                         materials, print ads, KOL development, direct mail, and OOH, and managing account P&L’s:.
                                         Success includes
Awards                                       15% organic account growth by closely collaborating with client to uncover business
 2009 | AwH Marketing Excellence             challenges and consulting on development of strategic and targeted solutions
                                             Igniting 33% sales growth and driving market position to #1 by managing cross-
 2008 | IAC/Best in Show/Interactive
                                              functional teams in developing strategic integrated direct marketing campaigns
 2008 | Web Award/Silver/Viral
                                             Instrumental in a 30% increase in annual agency revenue by leveraging subject matter
 2008 | Web Award/Marketing                  expertise to help win$5 million in new business
         Standard of Excellence
 2004 &
  2006 | Publicis Vision and
         Accomplishment Award
 1992 &
  1994 | Sterling Outstanding
         Marketing Professional          For additional advertising, marketing, and strategic planning experience click here
         of the Year                     (or copy this URL to your browser:

                                                                                                         ERIC MARRERO | RESUME | PAGE 2 OF 2

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