Continued Importance of Blogging by hkksew3563rd


									Although social media sites like Twitter and Facebook have given users an alternate to
blogging, experts predict that blogs will continue to increase in use, readership and
importance over the coming years.
  Twitter and Facebook offer a less intensive way to communicate thoughts, feelings,
ideas and information to the world, and based on this many people have expected to
see the popularity and number of bloggers decrease. In fact, the opposite is occurring,
as the number of people reading blogs is increasing.
  eMarketer estimates, in their article The Continued Rise of Blogging that more than
half of web users will read blogs at least monthly this year. eMarketer predicts that by
2014 blog readership will rise to more than 150 million Americans (which includes at
least 60% of the internet population in the United States).
  These trends show us that social media has not negatively affected the world of
blogging. The reasons for this include that blogs: 鈥?Continue to gain influence in
mainstream media, which validates them as a legitimate source of information for
internet readers 鈥?Are becoming easier to write and use as a number of personal
platforms have been created to make the experience more time efficient and user
friendly 鈥?Are becoming more comfortable for people to write and read as they
become more accepted as a form of media
  However, although readership is expected to increase it seems certain that authorship
is still a niche activity. Currently, less than 12% of the online population will update a
blog at least monthly this year, which means although the readership is up the number
of writers has not dramatically increased, nor is it expected to. eMarketer suggests
that by 2014 bloggers will increase to 13.3% of the total online population.
  What do these trends mean? Certainly it shows us that blogging is still important in
the face of social media. If 60% of the internet population will be reading blogs
written by only 13.3%, those writers will hold a great deal of influence. For
businesses and marketers, it 鈥檚 important to publish a blog frequently. The
readership is there, as long as the content is relevant and informative people will be
directed to your site and are likely to read the information you post. Thus, the SEO
(search engine optimization) impact is highly relevant. As a business you want to get
the most out of your website, which plays a big role in your overall marketing
  Ultimately, those who predicted that social sites like Facebook and Twitter would
trigger a decline in bloggers and readership are certainly mistaken. Actually, bloggers
are currently read by more than half of the users on the internet and you certainly
want to try to direct some of that audience to your own website. The more frequently
you write, update and add to your blog the bigger the increase you will see in your
search engine optimization. Daily blogging is certainly an excellent way to increase
traffic to your website and improve your SEO.
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