A lot of developmental work these days is based on the community. It is felt that the community is the bedrock of society and therefore anyone that wishes to develop a society needs to go back to the community. Those are the same principles that apply to the online marketing sector. People that work within that industry tend to support one another in forums and other areas of cooperation. This is because they understand that the industry is made up of more than one dominant player. All of them have to work together in order to ensure that the industry is given the best opportunities to flourish. People that agree to cooperate in order to improve their chances in the online market will find that the dividends of such an arrangement are not just limited to the ability to weather the storm. It does not necessarily require the entrance of a big bad competitor in order for the industry to take a stand on the different provisions for success. There will be plenty of opportunities to develop a working model that is capable of including all the merchants. Each business has its own priorities and methods of working. However there are peripatetic concerns. The online industry has grown rather sporadically and this has removed some opportunities to be a bit more aggressive with the lines of operation. That is unfortunate because there are many merchants that have wonderful ideas about how the businesses can be taken to the next level of success. However they are held back by a fear of the industry and the suspicion that if they sink, no one will come to the rescue. This is not about some socialist model for online business but recognition that new entrants to the industry often have legitimate concerns about their long term future and the ability of the industry to respond to their concerns. There are some people who argue that the business of developing an online unit is linked to entrepreneurial skills. One of these skills is the ability to operate independently in a market that could be hostile. It then follows that the people who cannot handle the heat have no business being in the kitchen. That attitude will end up narrowing the number of people that are available to explore the opportunities that come with online business. These are people who need support and guidance in order to overcome the startup challenges. Advice for Entrepreneurs: The World Wide Brands bring style and affordability to the online market.