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					                                                                                                          For Early
                                                                                                            Bird
                                                                                                          discount
                                                                                                         book before
                                                                                                          31 March
                                                                                                            2010

Cat Directory now included!
Rates (for DD 2011)                   Valid from 0112/09

Southern Africa’s Dog Directory is published by Animaltalk annually as an invaluable source of information on ownership of pedigree dogs. It
features over 100 breeds in full colour, articles on choosing a puppy, socializing, health topics and nutrition, training and breeding. Dog
Directory is, for many, the first step of an introduction into owning a dog. It also servers as a reference manual with contact details for
registered dog breeders, dog clubs and associations, boarding kennels, grooming parlors, veterinarians, rescue schemes and product
information. The Dog Directory is a comprehensive publication to be referred to over and over again.
It is an advertising platform where your message will receive invaluable exposure to be read by a truly targeted
audience.

            Circulation: Total 9,073                     Paid 8,958      Free 115                         Print Run: 13,500
            ABC Jan-Jun 10                               Published: November 2011


The Southern African Dog Directory is distributed to Veterinarians, Boarding Kennels, Dog Clubs, Breed Associations (local and International), Grooming Parlors and Animal
Welfare Organizations. Dog Directory is on sale at CNA, News Agents, Supermarkets, Veterinarians and Specialist retail outlets.


Rates (Rates all exclude VAT but include agency commission)
                                                  F/C            B&W                                            F/C                  2+              4+               6+
 COMMERCIAL                                      Rand            Rand
                                                                              INDEX                            Rand           insertions      insertions       insertions
                                                                                                                                less 5%        less 10%         less 15%
 DPS                                           35,050          31,189
                                                                              Full pg                         10,000           9,500.00        9,000.00        8,500.00
 Full pg                                       19,660          16,030
                                                                              Half pg Horizontal               5,850           5,557.50        5,265.00        4,972.50
 Two third pg vertical                         15,900          12,270
                                                                              Half pg Vertical                 5,850           5,557.50        5,265.00        4,972.50
 Two third pg horizontal                       15,900          12,270
                                                                              Quarter pg Vertical              3,350           3,182.50        3,015.00        2,847.50
 Half pg vertical                              13,000           9,370
                                                                              Eighth pg                        1,945           1,847.75        1,750.50        1,653.25
 Half pg horizontal                            13,000           9,370
 Third pg vertical                             10,070           6,440                 Special Positions
 Third pg horizontal                           10,070           6,440                 15% loading for guaranteed position (except covers)
 Sixth pg horizontal strip                      7,040           3,410                 7% loading for guaranteed right hand page
 Eighth pg strip                                6,950           2,851                 Inserts information can be obtained on booking
 Colours                    Rand
 Spot                       1,210     Other                                      Rand        Advertorials & Sponsored contribution
 Special                    2,500     Bookmark insert                           29,160       Double page                               R 35,850
 Full                       3,630     Divider                                   24,800       Full page                                 R 21,600
 Covers                               IFC Spread                                42,930       (Includes layout, scanning, and proofing)
                                      Cover strip and sampling                  31,370
 IFC                       26,250
                                      DPS reverse cover                         58,320   *    Dog Directory advertisers, enquire about combination discount.
 IBC                       23,110        th
                                      1/8 pg Breedfinder. Min 5                R 3,500
 OBC                       28,080

Material Specifications
                                    Trim Size        Bleed Size      Type Area                          INDEX                                   Advert Size
      COMMERCIAL                     (actual size)    (4 mm bleed)                                                                              Millimeters
                                    Millimetres                      Millimetres
      DPS                           275 x 430         283 x 438      255 x 410
                                                                                                        Full pg                                180 x 245
      Full pg                       275 x 215         283 x 223      255 x 195                          Half pg Horizontal                     180 x 121
      Two third pg vertical         275 x 144         283 x 152      255 x 124
      Two third pg horizontal       184 x 215         192 x 223      164 x 195
                                                                                                        Half pg Vertical                        88 x 245
      Half pg vertical              275 x 108         283 x 116        255 x 88                         Quarter pg Vertical                     88 x 121
      Half pg horizontal            137 x 215         145 x 223      117 x 195
      Third pg vertical               275 x 72         283 x 80        255 x 52
                                                                                                        Eighth pg                                88 x 59
      Third pg horizontal             92 x 215        100 x 223        72 x 195
      Sixth pg horizontal strip       46 x 215         54 x 223        26 x 195     Advertising material will only be accepted in the following formats:
      Eighth pg strip                 34 x 215         42 x 223        14 x 195     * Adobe Acrobat PDF (X1a or version 1.3)
                                                                                    * Images must be supplied as JPG or TIFF at 300 Dpi.
                                                                                    * Images must be supplied as CMYK
                                                                                    * Please supply a printed proof for reference.
                                                                                    * Supplied material may be supplied on CD-ROM or DVD
                                                                                    Material can be sent via QUICKCUT or WEBSEND
                                                                                    All images must be a minimum of 300 dpi (high resolution




Standard conditions – Are available from Panorama Publications (Pty) Ltd offices, Tel: +27 11-468 2090 or via e-mail: info@panorama.co.za
Contacts
For further information and to book your advertisements, please contact:

Christian de Jager - Advertising Sales                    Liechen Cornforth - Advertising Sales
Cell: 072 593 7174                                        Cell: 082 614 6597
E-mail: christian@panorama.co.za                          E-mail: liechen@panorama.co.za




Deadlines schedule for 2010
Issue             Bookings                 Material             Inserts                 Published
2011              03 August 2010           10 August 2010       27 October 2010         08 November 2010

Delivery of Inserts
National Mailing Services
Northlands Business Park
Newmarket Street
Northriding
163 Spectacular Ave; cnr Gigantic


Booking changes or cancellations

Notification of changes, cancellations or transfers of advertisements must be received by
booking deadline, prior to publication date in writing.

				
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