VIEWS: 13 PAGES: 2 POSTED ON: 2/18/2011
Here is where the rubber meets the road. So Willie Wonka, yeah of the chocolate factory, had a corporate internet site? Nope. But if you saw the flick, hey I have 5 children, then you might remember the competition at the start. Remember all of the young kids trying to win the golden ticket. The likelihood at the factory. And they were buying all of the candy bars attempting to find the golden ticket. Many of them could only afford one ticket, some a pair, and some had unlimited resources. But only a chosen few really found the few golden Tickets out there. Now of course, when they found the ticket on the inside of the universal wrapper they held it close and never let it out of there sight. They knew where it was at all times. That was the prize and the source of their future. All of the companies and programs out there have beautiful websites and films that cost them 5 and six figures to make. Grand wrappers, but the new business searchers can't see what's within until they buy the wrapper. And it doesn't matter how great that inside is or if it holds their ticket to success-they'll never know till they buy the Wonka opportunity. A pair issues : one. They may only have enough funds or patience to try 1 or 2 opps. two. The bigger problem : is that when YOU wrap YOU up in a corporate internet site no one can see the golden YOU on the inside or what you have got to offer. 3. The biggest problem : even if they realize that you are that golden ticket-when they return to find YOU - you are still in that very same company wrapper. They will very likely finish up on another corporate site or while searching for you they find some one else who has a golden wrapper. In today's's net environment you want to single your self out and show folks what you have that is's different right away. A lead that you generate is an investment and you want to protect your investments. Having a site that represents and brands you rather than the company is your ticket to the gold. So what really should be on My Site OK. So I should not popularize my corporate site. Does that suggest I am into Chapter 11 or that I should begin doing presentations and selling? I understand I want to capture every lead that visits my site. How do I capture their information and make sure that they want to opt in? That's what this lesson is all about. Getting them to opt in, capturing their info, and otherwise basic content of The capture page. A pair quick things not covered in this video about audio and pics and video content : It is best if you always use your own voice, videos, or photographs relating to you * they can be of things you do or where you are walking or instructional just like these * the key is branding you and making sure they're returning to you * this permit you to build concord while asleep * they're getting comfortable with You on every video or audio or voice blast Just be your self no hype, help folk, give value, and educate yourself so that you have something of value to supply them ( that being you naturally ) K.I.S.S. Keep It Sweet and straightforward * Some writers and videos love long sales letters page upon page * peoples notice spans are only about 3-5 mins if you've got something to point out * provide value and you don't have to do it with fifteen minute videos of you simply talking and chatting and speaking * notice how my longest videos are only 7-8 minutes-fully instructional-and customarily under 5 minutes If you are talking and not instructing and it's going to be a little longer then give them a story to keep them awake. Action. Show them what you are doing and where you are going so they can begin to identify with you as an individual. If you are at a game with your children or the park with your significant other or skiing or jet skiing or what everlet them see who you are. Some of the people will not identify with you and may go the other way but those who do identify with you'll follow you like a young dog. Refer your new members who want the basics here. I can do all of the explaining and you keep all of the c.ash. If you haven't anything to supply because you are new or haven't any time to make your own material then offer them my bootcamp. Learning and knowledge will add amazing value to your business and give others a justification to work with you particularly. Ed From Ohio has a complete marketing sytem that solves the corporate site problem.
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