1. Planning is vital, if not the most central factor, for a smooth flowing, proficient web project. By planning, you will save yourself untold pain and many heated rows. Do not be eager to leap right in and start coding. It is a sure-fire blend for disaster and without doubt, certain to add heaps of extra production hours as you track down the bugs caused by altering code partway through. 2. Mocking up the site is a great way to visually involve the client and give them a firm interpretation of how the website will look when it's given the green light. Use Photoshop to assemble the visual. We utilise the 960 grid system so that a standardised arrangement reaches the web developers. The brilliance of using Photoshop is that these concepts can be put online for comment and what the client sees is close to what the client gets when the web page is assembled. 3. Use the Colour Contrast Analyser from www.wat-c.org. This offers you the heads up from an accessibility point of view. At the visual creation stage you can discover what colours work and what don't. Utilising this gizmo will save hours when you find out, a lot later down the line, that the website isn't compliant. Nearly all council's and other government bodies insist upon compliance, so overlook this device at your jeopardy. 4. Always use easy to understand navigation. Make it shout out. The last thing you want to do is ask the user to hunt for it. It's essential to keep the end user uppermost in your consciousness. Don't take the simple path when coding if it makes the navigation awkward or hard to follow. Think about the end user. You want them to get to their destination as quickly as possible - effortless and obvious, that's the key. 5. HTML should be written in a clear, standards compliant way. This will not only help all browsers and accessibility-assistive technologies to recognise your content but will also have the added outcome of helping search-engine robots to read your site precisely and easily. Utilise these 5 easy tips to effective web page design and you'll find yourself speeding through the production process, saving you invaluable man-hours and impressing clients with your efficient, professional approach. Eddie Payne is the managing director of a Midlands Web Design company called Twentyfirst Century Media.