The Future of Retailing in Germany to 2015

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					       The Future of Retailing in Germany to
       2015
       Industry Forecast Report


       Reference code: ICDRT012MR
       Published: JAN 2011




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© ICD Research. This report is a licensed product and is not to be photocopied
 TABLE OF CONTENTS



TABLE OF CONTENTS


TABLE OF CONTENTS .................................................................................................................. 2

LIST OF TABLES............................................................................................................................ 5

LIST OF FIGURES ........................................................................................................................ 15

1     Introduction ............................................................................................................................ 19

1.1     What Is This Report About? ................................................................................................................................. 19

1.2     Definitions ............................................................................................................................................................ 19

1.3     Summary Methodology ........................................................................................................................................ 22


2     Germany Retail Sales Overview ........................................................................................... 23

2.1     Retail Channels Overview.................................................................................................................................... 23

2.2     Retail Categories Overview ................................................................................................................................. 26


3     Channel Group Analysis: Discount Retailers...................................................................... 30

3.1     Discount Retailers Overview ................................................................................................................................ 30

3.2     Discount Retailers Channel Analysis ................................................................................................................... 37


4     Channel Group Analysis: General Retailers........................................................................ 43

4.1     General Retailers Overview ................................................................................................................................. 43

4.2     General Retailers Channel Analysis .................................................................................................................... 51


5     Channel Group Analysis: Specialist Retailers .................................................................... 64

5.1     Specialist Retailers Overview .............................................................................................................................. 64

5.2     Specialty Retailers Channel Analysis .................................................................................................................. 73


6     Channel Group Analysis: Online Retailers .......................................................................... 99

6.1     Online Retailers Channel Overview ..................................................................................................................... 99


The Future of Retailing in Germany to 2015                                                                                                              Published Jan 2011

© ICD Research. This report is a licensed product and is not to be photocopied                                                                                          Page 2
 TABLE OF CONTENTS



7      Category Analysis: Apparel, Accessories & Luxury Goods ............................................ 103

7.1      Apparel, Accessories & Luxury Goods Category Overview .............................................................................. 103

7.2      Apparel, Accessories & Luxury Goods Category Analysis ................................................................................ 110


8      Category Group Analysis: Books, News & Stationery ..................................................... 118

8.1      Books, News & Stationery Overview ................................................................................................................. 118

8.2      Books, News & Stationery Category Analysis ................................................................................................... 125


9      Category Group Analysis: Electrical & Electronics .......................................................... 130

9.1      Electrical & Electronics Overview ...................................................................................................................... 130

9.2      Electrical & Electronics Category Analysis ........................................................................................................ 138


10 Category Group Analysis: Food & Grocery....................................................................... 153

10.1     Food & Grocery Overview.................................................................................................................................. 153

10.2     Food & Grocery Category Analysis ................................................................................................................... 161


11 Category Group Analysis: Furniture & Floor Coverings .................................................. 174

11.1     Furniture & Floor Coverings Overview ............................................................................................................... 174

11.2     Furniture & Floor Category Analysis .................................................................................................................. 181


12 Category Group Analysis: Home & Garden Products ...................................................... 185

12.1     Home & Garden Products Overview .................................................................................................................. 185

12.2     Gardening & Outdoor Living Category Analysis ................................................................................................ 192


13 Category Group Analysis: Music, Video and Entertainment Software ........................... 199

13.1     Music, Video and Entertainment Software Overview ........................................................................................ 199

13.2     Music, Video and Entertainment Category Analysis .......................................................................................... 206


14 Category Group Analysis: Sports & Leisure Equipment ................................................. 210



The Future of Retailing in Germany to 2015                                                                                                   Published Jan 2011

© ICD Research. This report is a licensed product and is not to be photocopied                                                                              Page 3
 TABLE OF CONTENTS



14.1    Sports & Leisure Equipment Overview .............................................................................................................. 210

14.2    Sports & Leisure Equipment Category Analysis ................................................................................................ 217


15 Business Environment and Country Risk ......................................................................... 221

15.1    Business Confidence ......................................................................................................................................... 221

15.2    Economic Performance ...................................................................................................................................... 223

15.3    Inflation............................................................................................................................................................... 226

15.4    Infrastructure Quality and Availability ................................................................................................................ 228

15.5    Labor Force ........................................................................................................................................................ 236

15.6    Demographic & Social Statistics ........................................................................................................................ 237

15.7    Political and Social Risk ..................................................................................................................................... 245


16 Appendix .............................................................................................................................. 247

16.1    Contact Us ......................................................................................................................................................... 247

16.2    About ICD Research .......................................................................................................................................... 247

16.3    Disclaimer ..................................................
				
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Description: "The Future of Retailing in Germany to 2015" is based upon an extensive, cross-country, industry research program which brings together ICD Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed analysis of past and future trends - crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are in the ascendecy for which products in the coming years. Data sets are provided for 2005 through to 2015, with actuals being provided for 2010. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies.
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