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The Future of Retailing in Brazil to 2015

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"The Future of Retailing in Brazil to 2015" is based upon an extensive, cross-country, industry research program which brings together ICD Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed analysis of past and future trends - crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are in the ascendecy for which products in the coming years. Data sets are provided for 2005 through to 2015, with actuals being provided for 2010. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies.

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									       The Future of Retailing in Brazil to 2015
       Industry Forecast Report


       Reference code: ICDRT005MR
       Published: JAN 2011




       John Carpenter House

       7 Carmelite Street

       London EC4Y 0BS

       United Kingdom

       Tel: +44 (0) 20 7936 6400

       Fax: +44 (0) 20 7336 6813




© ICD Research. This report is a licensed product and is not to be photocopied
 TABLE OF CONTENTS



TABLE OF CONTENTS


TABLE OF CONTENTS .................................................................................................................. 2

LIST OF TABLES............................................................................................................................ 5

LIST OF FIGURES ........................................................................................................................ 15

1     Introduction ............................................................................................................................ 19

1.1     What Is This Report About? ................................................................................................................................. 19

1.2     Definitions ............................................................................................................................................................ 19

1.3     Summary Methodology ........................................................................................................................................ 22


2     Brazil Retail Sales Overview ................................................................................................. 23

2.1     Retail Channels Overview.................................................................................................................................... 23

2.2     Retail Categories Overview ................................................................................................................................. 26


3     Channel Group Analysis: Discount Retailers...................................................................... 30

3.1     Discount Retailers Overview ................................................................................................................................ 30

3.2     Discount Retailers Channel Analysis ................................................................................................................... 37


4     Channel Group Analysis: General Retailers........................................................................ 43

4.1     General Retailers Overview ................................................................................................................................. 43

4.2     General Retailers Channel Analysis .................................................................................................................... 51


5     Channel Group Analysis: Specialist Retailers .................................................................... 67

5.1     Specialist Retailers Overview .............................................................................................................................. 67

5.2     Specialty Retailers Channel Analysis .................................................................................................................. 77


6     Channel Group Analysis: Online Retailers ........................................................................ 104

6.1     Online Retailers Channel Overview ................................................................................................................... 104


The Future of Retailing in Brazil to 2015                                                                                                               Published Jan 2011

© ICD Research. This report is a licensed product and is not to be photocopied                                                                                          Page 2
 TABLE OF CONTENTS



7      Category Analysis: Apparel, Accessories & Luxury Goods ............................................ 108

7.1      Apparel, Accessories & Luxury Goods Category Overview .............................................................................. 108

7.2      Apparel, Accessories & Luxury Goods Category Analysis ................................................................................ 115


8      Category Group Analysis: Books, News & Stationery ..................................................... 122

8.1      Books, News & Stationery Overview ................................................................................................................. 122

8.2      Books, News & Stationery Category Analysis ................................................................................................... 129


9      Category Group Analysis: Electrical & Electronics .......................................................... 133

9.1      Electrical & Electronics Overview ...................................................................................................................... 133

9.2      Electrical & Electronics Category Analysis ........................................................................................................ 141


10 Category Group Analysis: Food & Grocery....................................................................... 155

10.1     Food & Grocery Overview.................................................................................................................................. 155

10.2     Food & Grocery Category Analysis ................................................................................................................... 163


11 Category Group Analysis: Furniture & Floor Coverings .................................................. 175

11.1     Furniture & Floor Coverings Overview ............................................................................................................... 175

11.2     Furniture & Floor Category Analysis .................................................................................................................. 181


12 Category Group Analysis: Home & Garden Products ...................................................... 185

12.1     Home & Garden Products Overview .................................................................................................................. 185

12.2     Gardening & Outdoor Living Category Analysis ................................................................................................ 191


13 Category Group Analysis: Music, Video and Entertainment Software ........................... 198

13.1     Music, Video and Entertainment Software Overview ........................................................................................ 198

13.2     Music, Video and Entertainment Category Analysis .......................................................................................... 205


14 Category Group Analysis: Sports & Leisure Equipment ................................................. 209



The Future of Retailing in Brazil to 2015                                                                                                    Published Jan 2011

© ICD Research. This report is a licensed product and is not to be photocopied                                                                              Page 3
 TABLE OF CONTENTS



14.1    Sports & Leisure Equipment Overview .............................................................................................................. 209

14.2    Sports & Leisure Equipment Category Analysis ................................................................................................ 216


15 Business Environment and Country Risk ......................................................................... 220

15.1    Business Confidence ......................................................................................................................................... 220

15.2    Economic Performance ...................................................................................................................................... 222

15.3    Inflation............................................................................................................................................................... 225

15.4    Infrastructure Quality and Availability ................................................................................................................ 227

15.5    Labor Force ........................................................................................................................................................ 234

15.6    Demographic & Social Statistics ........................................................................................................................ 235

15.7    Political and Social Risk ..................................................................................................................................... 243


16 Appendix .............................................................................................................................. 245

16.1    Contact Us ......................................................................................................................................................... 245

16.2    About ICD Research .......................................................................................................................................... 245

16.3    Disclaimer .......................................................................................................................................................... 245




The Future of Retailing in Brazil to 2015                     
								
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