The Future of Retailing in Brazil to 2015 by ICDResearch

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									       The Future of Retailing in Brazil to 2015
       Industry Forecast Report


       Reference code: ICDRT005MR
       Published: JAN 2011




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© ICD Research. This report is a licensed product and is not to be photocopied
 TABLE OF CONTENTS



TABLE OF CONTENTS


TABLE OF CONTENTS .................................................................................................................. 2

LIST OF TABLES............................................................................................................................ 5

LIST OF FIGURES ........................................................................................................................ 15

1     Introduction ............................................................................................................................ 19

1.1     What Is This Report About? ................................................................................................................................. 19

1.2     Definitions ............................................................................................................................................................ 19

1.3     Summary Methodology ........................................................................................................................................ 22


2     Brazil Retail Sales Overview ................................................................................................. 23

2.1     Retail Channels Overview.................................................................................................................................... 23

2.2     Retail Categories Overview ................................................................................................................................. 26


3     Channel Group Analysis: Discount Retailers...................................................................... 30

3.1     Discount Retailers Overview ................................................................................................................................ 30

3.2     Discount Retailers Channel Analysis ................................................................................................................... 37


4     Channel Group Analysis: General Retailers........................................................................ 43

4.1     General Retailers Overview ................................................................................................................................. 43

4.2     General Retailers Channel Analysis .................................................................................................................... 51


5     Channel Group Analysis: Specialist Retailers .................................................................... 67

5.1     Specialist Retailers Overview .............................................................................................................................. 67

5.2     Specialty Retailers Channel Analysis .................................................................................................................. 77


6     Channel Group Analysis: Online Retailers ........................................................................ 104

6.1     Online Retailers Channel Overview ................................................................................................................... 104


The Future of Retailing in Brazil to 2015                                                                                                               Published Jan 2011

© ICD Research. This report is a licensed product and is not to be photocopied                                                                                          Page 2
 TABLE OF CONTENTS



7      Category Analysis: Apparel, Accessories & Luxury Goods ............................................ 108

7.1      Apparel, Accessories & Luxury Goods Category Overview .............................................................................. 108

7.2      Apparel, Accessories & Luxury Goods Category Analysis ................................................................................ 115


8      Category Group Analysis: Books, News & Stationery ..................................................... 122

8.1      Books, News & Stationery Overview ................................................................................................................. 122

8.2      Books, News & Stationery Category Analysis ................................................................................................... 129


9      Category Group Analysis: Electrical & Electronics .......................................................... 133

9.1      Electrical & Electronics Overview ...................................................................................................................... 133

9.2      Electrical & Electronics Category Analysis ........................................................................................................ 141


10 Category Group Analysis: Food & Grocery....................................................................... 155

10.1     Food & Grocery Overview.................................................................................................................................. 155

10.2     Food & Grocery Category Analysis ................................................................................................................... 163


11 Category Group Analysis: Furniture & Floor Coverings .................................................. 175

11.1     Furniture & Floor Coverings Overview ............................................................................................................... 175

11.2     Furniture & Floor Category Analysis .................................................................................................................. 181


12 Category Group Analysis: Home & Garden Products ...................................................... 185

12.1     Home & Garden Products Overview .................................................................................................................. 185

12.2     Gardening & Outdoor Living Category Analysis ................................................................................................ 191


13 Category Group Analysis: Music, Video and Entertainment Software ........................... 198

13.1     Music, Video and Entertainment Software Overview ........................................................................................ 198

13.2     Music, Video and Entertainment Category Analysis .......................................................................................... 205


14 Category Group Analysis: Sports & Leisure Equipment ................................................. 209



The Future of Retailing in Brazil to 2015                                                                                                    Published Jan 2011

© ICD Research. This report is a licensed product and is not to be photocopied                                                                              Page 3
 TABLE OF CONTENTS



14.1    Sports & Leisure Equipment Overview .............................................................................................................. 209

14.2    Sports & Leisure Equipment Category Analysis ................................................................................................ 216


15 Business Environment and Country Risk ......................................................................... 220

15.1    Business Confidence ......................................................................................................................................... 220

15.2    Economic Performance ...................................................................................................................................... 222

15.3    Inflation............................................................................................................................................................... 225

15.4    Infrastructure Quality and Availability ................................................................................................................ 227

15.5    Labor Force ........................................................................................................................................................ 234

15.6    Demographic & Social Statistics ........................................................................................................................ 235

15.7    Political and Social Risk ..................................................................................................................................... 243


16 Appendix .............................................................................................................................. 245

16.1    Contact Us ......................................................................................................................................................... 245

16.2    About ICD Research .......................................................................................................................................... 245

16.3    Disclaimer .......................................................................................................................................................... 245




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