The Future of Retailing in Brazil to 2015
The Future of Retailing in Brazil to 2015" is based upon an extensive, cross-country, industry research program which brings together ICD Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed analysis of past and future trends - crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are in the ascendecy for which products in the coming years. Data sets are provided for 2005 through to 2015, with actuals being provided for 2010. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies

The Future of Retailing in Brazil to 2015
Industry Forecast Report
Reference code: ICDRT005MR
Published: JAN 2011
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© ICD Research. This report is a licensed product and is not to be photocopied
TABLE OF CONTENTS
TABLE OF CONTENTS
TABLE OF CONTENTS .................................................................................................................. 2
LIST OF TABLES............................................................................................................................ 5
LIST OF FIGURES ........................................................................................................................ 15
1 Introduction ............................................................................................................................ 19
1.1 What Is This Report About? ................................................................................................................................. 19
1.2 Definitions ............................................................................................................................................................ 19
1.3 Summary Methodology ........................................................................................................................................ 22
2 Brazil Retail Sales Overview ................................................................................................. 23
2.1 Retail Channels Overview.................................................................................................................................... 23
2.2 Retail Categories Overview ................................................................................................................................. 26
3 Channel Group Analysis: Discount Retailers...................................................................... 30
3.1 Discount Retailers Overview ................................................................................................................................ 30
3.2 Discount Retailers Channel Analysis ................................................................................................................... 37
4 Channel Group Analysis: General Retailers........................................................................ 43
4.1 General Retailers Overview ................................................................................................................................. 43
4.2 General Retailers Channel Analysis .................................................................................................................... 51
5 Channel Group Analysis: Specialist Retailers .................................................................... 67
5.1 Specialist Retailers Overview .............................................................................................................................. 67
5.2 Specialty Retailers Channel Analysis .................................................................................................................. 77
6 Channel Group Analysis: Online Retailers ........................................................................ 104
6.1 Online Retailers Channel Overview ................................................................................................................... 104
The Future of Retailing in Brazil to 2015 Published Jan 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 2
TABLE OF CONTENTS
7 Category Analysis: Apparel, Accessories & Luxury Goods ............................................ 108
7.1 Apparel, Accessories & Luxury Goods Category Overview .............................................................................. 108
7.2 Apparel, Accessories & Luxury Goods Category Analysis ................................................................................ 115
8 Category Group Analysis: Books, News & Stationery ..................................................... 122
8.1 Books, News & Stationery Overview ................................................................................................................. 122
8.2 Books, News & Stationery Category Analysis ................................................................................................... 129
9 Category Group Analysis: Electrical & Electronics .......................................................... 133
9.1 Electrical & Electronics Overview ...................................................................................................................... 133
9.2 Electrical & Electronics Category Analysis ........................................................................................................ 141
10 Category Group Analysis: Food & Grocery....................................................................... 155
10.1 Food & Grocery Overview.................................................................................................................................. 155
10.2 Food & Grocery Category Analysis ................................................................................................................... 163
11 Category Group Analysis: Furniture & Floor Coverings .................................................. 175
11.1 Furniture & Floor Coverings Overview ............................................................................................................... 175
11.2 Furniture & Floor Category Analysis .................................................................................................................. 181
12 Category Group Analysis: Home & Garden Products ...................................................... 185
12.1 Home & Garden Products Overview .................................................................................................................. 185
12.2 Gardening & Outdoor Living Category Analysis ................................................................................................ 191
13 Category Group Analysis: Music, Video and Entertainment Software ........................... 198
13.1 Music, Video and Entertainment Software Overview ........................................................................................ 198
13.2 Music, Video and Entertainment Category Analysis .......................................................................................... 205
14 Category Group Analysis: Sports & Leisure Equipment ................................................. 209
The Future of Retailing in Brazil to 2015 Published Jan 2011
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TABLE OF CONTENTS
14.1 Sports & Leisure Equipment Overview .............................................................................................................. 209
14.2 Sports & Leisure Equipment Category Analysis ................................................................................................ 216
15 Business Environment and Country Risk ......................................................................... 220
15.1 Business Confidence ......................................................................................................................................... 220
15.2 Economic Performance ...................................................................................................................................... 222
15.3 Inflation............................................................................................................................................................... 225
15.4 Infrastructure Quality and Availability ................................................................................................................ 227
15.5 Labor Force ........................................................................................................................................................ 234
15.6 Demographic & Social Statistics ........................................................................................................................ 235
15.7 Political and Social Risk ..................................................................................................................................... 243
16 Appendix .............................................................................................................................. 245
16.1 Contact Us ......................................................................................................................................................... 245
16.2 About ICD Research .......................................................................................................................................... 245
16.3 Disclaimer .......................................................................................................................................................... 245
The Future of Retailing in Brazil to 2015
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