The Turkish Packaging Industry - Market Opportunities and Entry Strategies, Analyses and Forecasts to 2015 by ICDResearch

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This report offers insights into market opportunities and entry strategies adopted to gain market share in the Turkish packaging industry. In particular, it offers in-depth analysis of the following:
• Market Opportunity and Attractiveness: Detailed analysis of current market size and growth expectations during 2010–15. It highlights key drivers to help understand growth dynamics. It also benchmarks the industry segments against key global markets and provides detailed understanding of emerging opportunities in specific areas.
• Procurement Dynamics: Trend analysis of exports and imports of packaging material, along with their implications and impact on the Turkish packaging industry.
• Industry Structure: Five forces analysis to understand various power centers in the individual industry segments and how they are likely to develop in the medium term.
• Competitive Landscape: Analysis of key companies in the public and private sectors of the Turkish packaging industry.
• Market Entry Strategy: Analysis of possible ways to enter the market along with an understanding of how existing operators have achieved this, including key contracts, alliances, and strategic initiatives.
• Business environment and country risk: a range of drivers at country level, assessing business environment and country risk. It covers historical and forecast values for a range of indicators, evaluating business confidence, economic performance, infrastructure quality and availability, labor force, demographics, and political and social risk.

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									The Turkish Packaging Industry - Market
Opportunities and Entry Strategies,
Analyses and Forecasts to 2015
Market Intelligence Report

Reference code: ICDPK0025MR

Published: January 2011

www.icd–research.com

ICD Research

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London EC4Y 0BS
United Kingdom
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Fax: +44 (0) 20 7336 6813




© ICD Research. This report is a licensed product and is not to be photocopied
 TABLE OF CONTENTS



TABLE OF CONTENTS
TABLE OF CONTENTS ................................................................................................................ 2
LIST OF TABLES .......................................................................................................................... 9
LIST OF FIGURES ...................................................................................................................... 10
1 Introduction ......................................................................................................................... 12
1.1       About this report ...........................................................................................................................12
1.2       Definitions .....................................................................................................................................12
1.3       Methodology ..................................................................................................................................13
1.3.1 Secondary research ..................................................................................................................................... 13
1.3.2 Primary research .......................................................................................................................................... 13
1.3.3 Conventions ................................................................................................................................................. 14
1.4       About ICD Packaging Intelligence Center ...................................................................................14
2      Executive Summary ............................................................................................................ 15
3      Market Attractiveness and Emerging Opportunities ........................................................ 17
3.1       Overview of Turkey’s Packaging Market .....................................................................................17
3.2       Packaging Material Market Size and Forecast ............................................................................17
3.2.1 Turkish Packaging industry is expected to be worth US$10.5 billion by 2015, recording a CAGR of
      7.10%........................................................................................................................................................... 17
3.2.2 Global recession and its after–effects on the Turkish economy and the packaging industry ........................... 18
3.3       Market Share and Production Trend Analysis by Segment .......................................................18
3.3.1 Corrugated board boxes dominate paper and board packaging industry ....................................................... 18
3.3.2 Flexible plastic packaging to record highest growth in the forecast period ..................................................... 19
3.3.3 PET bottle driving growth in rigid plastic packaging industry .......................................................................... 19
3.3.4 Turkish flexible plastic packaging market has evolved as one of the top ten in Europe .................................. 19
3.3.5 Glass packaging losing ground to PET bottles in soft drink packaging, to grow in beer and
      pharmaceutical segments ............................................................................................................................. 20
3.3.6 Aluminum foil and beverage cans driving growth in metal packaging industry ............................................... 20
3.4       Packaging Machinery Market Size and Forecast ........................................................................22
3.4.1 Turkey’s fast growing food processing sector fuelling demand for packaging machinery ............................... 22
3.5       Benchmarking with Key Global Markets .....................................................................................23
3.5.1 Compared to the developed markets of Western Europe and the US, Turkish packaging industry’s
      market size remains competitive ................................................................................................................... 23
3.5.2 Per capita spend on packaging in Turkey remains low .................................................................................. 25
3.5.3 Paper and board packaging market valued at US$2.2 billion in 2010; ranks twentieth in the global paper
      and board market ......................................................................................................................................... 26
3.5.4 Flexible Plastic: US, China and Japan account for 31.6% of the global market; Turkey share remains
      1.3% ............................................................................................................................................................ 27




The Turkish Packaging Industry - Market Opportunities and Entry Strategies, Analyses and Forecasts to 2015
© ICD Research. This report is a licensed product and is not to be photocopied                                                                         Page 2
 TABLE OF CONTENTS


3.5.5 Rigid Plastic: Market Share of Turkey in the rigid plastic packaging segment remains competitive
      compared to other developed and developing markets ................................................................................. 28
3.5.6 Turkish metal packaging market does not appear among the top 20 countries globally ................................. 29
3.5.7 Turkey remains competitive in the global glass packaging market ................................................................. 30
3.6       End Use Market Dynamics............................................................................................................31
3.6.1 Turkish food and beverage market witnesses steady growth ......................................................................... 31
3.6.2 Pharmaceuticals market in Turkey to grow briskly, driving the growth of packaging ....................................... 31
3.7       Market Opportunities: Key Trends and Drivers ..........................................................................32
3.7.1 High urbanization and spread of organized retail market growth to drive consumption expenditure ............... 32
3.7.2 Turkey’s accession to EU to be a major growth driver to the economy including packaging industry .............. 32
3.7.3 Economic recovery will remain modest, packaging industry growth to slow down .......................................... 33
3.7.4 In the review period, few domestic and foreign companies announced new investments ............................... 34
4      Packaging Import and Export Market Dynamics .............................................................. 35
4.1       Export and Import Dynamics ...............................................................................................
								
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