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The Italian Packaging Industry - Market Opportunities and Entry Strategies, Analyses and Forecasts to 2015

VIEWS: 80 PAGES: 143

This report offers insights into market opportunities and entry strategies adopted to gain market share in the Italian packaging industry. In particular, it offers in-depth analysis of the following: • Market Opportunity and Attractiveness: Detailed analysis of current market size and growth expectations during 2010–15. It highlights key drivers to help understand growth dynamics. It also benchmarks the industry segments against key global markets and provides detailed understanding of emerging opportunities in specific areas. • Procurement Dynamics: Trend analysis of exports and imports of packaging material, along with their implications and impact on the Italian packaging industry. • Industry Structure: Five forces analysis to understand various power centers in the individual industry segments and how they are likely to develop in the medium term. • Competitive Landscape: Analysis of key companies in the public and private sectors of the Italian packaging industry. • Market Entry Strategy: Analysis of possible ways to enter the market along with an understanding of how existing operators have achieved this, including key contracts, alliances, and strategic initiatives. • Business environment and country risk: a range of drivers at country level, assessing business environment and country risk. It covers historical and forecast values for a range of indicators, evaluating business confidence, economic performance, infrastructure quality and availability, labor force, demographics, and political and social risk.

More Info
									 The Italian Packaging Industry - Market
 Opportunities and Entry Strategies,
 Analyses and Forecasts to 2015
 Market Intelligence Report

 Reference code: ICDPK0017MR

 Published: January 2011

 www.icd-research.com

 ICD Research

 John Carpenter House
 7 Carmelite Street
 London EC4Y 0BS
 United Kingdom
 Tel: +44 (0) 20 7936 6400
 Fax: +44 (0) 20 7336 6813




© ICD Research. This report is a licensed product and is not to be photocopied
 TABLE OF CONTENTS


 TABLE OF CONTENTS


 TABLE OF CONTENTS ................................................................................................................ 2
 LIST OF TABLES .......................................................................................................................... 9
 LIST OF FIGURES ...................................................................................................................... 10
 1 Introduction ......................................................................................................................... 12
 1.1       About this report ...........................................................................................................................12
 1.2       Definitions .....................................................................................................................................12
 1.3       Methodology ..................................................................................................................................13
 1.3.1 Secondary research ..................................................................................................................................... 13
 1.3.2 Primary research .......................................................................................................................................... 13
 1.3.3 Conventions ................................................................................................................................................. 14
 1.4       About ICD Packaging Research Center .......................................................................................14
 2      Executive Summary ............................................................................................................ 15
 3      Market Attractiveness and Emerging Opportunities ........................................................ 17
 3.1       Packaging Material Market Size and Forecast ............................................................................17
 3.1.1 Italian packaging industry is expected to register slow growth ....................................................................... 17
 3.1.2 Global recession had a negative impact on Italian economy and packaging industry ..................................... 17
 3.2       Market Share and Production Trend Analysis by Category .......................................................18
 3.2.1 Italian paper and board packaging category to register poor growth .............................................................. 18
 3.2.2 Flexible packaging gaining popularity ........................................................................................................... 18
 3.2.3 Rigid packaging is expected to register highest growth of all packaging categories ....................................... 19
 3.2.4 Metal packaging category in Italy to demonstrate weak growth ..................................................................... 19
 3.2.5 Italian glass packaging anticipated to register lowest growth ......................................................................... 19
 3.3       Packaging Machinery Market Size and Forecast ........................................................................21
 3.3.1 Italian packaging machinery segment expected to register strong growth...................................................... 21
 3.4       Benchmarking with Key Global Markets .....................................................................................22
 3.4.1 Italian packaging industry is the ninth largest among the global markets ....................................................... 22
 3.4.2 High packaging per capita spending makes the country rank among top 20 countries ................................... 24
 3.4.3 Paper and board: Italy is the eleventh largest market valued at US$6.1 billion in 2010 .................................. 25
 3.4.4 Flexible plastic: Italian share remains competitive at 3% ............................................................................... 26
 3.4.5 Rigid plastic: Italy is the ninth largest rigid packaging market ........................................................................ 27
 3.4.6 Metal: Italy is the eighth largest metal packaging segment worldwide............................................................ 28
 3.4.7 Glass: Italian glass packaging segment ranks among the top 15 global markets ........................................... 29
 3.5       End-User Market Dynamics ..........................................................................................................30
 3.5.1 Slow growth in food and beverages expected to have a negative impact on packaging ................................. 30
 3.5.2 Aging population expected to increase demand for pharmaceutical products ................................................ 31
 3.6       Market Opportunities: Key Trends and Growth Stimulators ......................................................31

The Italian Packaging Industry - Market Opportunities and Entry Strategies, Analyses and Forecasts to 2015
© ICD Research. This report is a licensed product and is not to be photocopied                                                                  Page 2
 TABLE OF CONTENTS


 3.6.1 Increasing focus on lightweight and eco-friendly packaging .......................................................................... 31
 3.6.2 Weak economic outlook may have a negative impact on Italy’s industrial activity .......................................... 32
 3.6.3 Italian packaging industry recorded significantly reduced strategic investments............................................. 33
 4      Packaging Import and Export Market Dynamics .............................................................. 34
 4.1       Export and Import Dynamics ........................................................................................................34
 4.1.1 Italian paper and paperboard category registered significant trade surplus .................................................... 35
 4.1.2 Italian plastic packaging sector registered substantial trade surplus .............................................................. 36
 4.1.3 Metal packaging material accounted for lower foreign trade volume .............................................................. 37
 4.1.4 Italian glass packaging category registered trade surplus.............................................................................. 38
 4.1.5 Italian packaging machinery exports are expected to register improved growth rate ...................................... 39
 5      Industry Dynamics: Five Forces Analysis......................................................................... 40
 5.1       Five Forces Analysis: Paper and Board Packaging....................................................................40
 5.1.1 Bargaining power of supplier: low to medium ................................................................................................ 41
 5.1.2 Bargaining power of buyer: medium to high .................................................................................................. 41
 5.1.3 Barrier to entry: low to medium ..................
								
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