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					Sensitive
               Choice
A guide to living
with Asthma & Allergy
Today, the lives of more than 9 million Australians
are affected by Asthma & Allergy
That’s why the National Asthma Council Australia created the                                                                       How can allergies be minimised?
Sensitive Choice® program to help Australians make better
                                                                                                                                   Australia has one of the highest incidences of allergy in the
choices about asthma & allergy sensitive products and services.
                                                                                                                                   world. Although we don’t yet know the reason, whatever it is,
You’ll find the ‘blue butterfly’ symbol on a wide range of quality                                                                 allergies can make life rather miserable for millions of Australians –
products used in Australian homes every day. When you see                                                                          particularly in certain periods of the year like spring.
this symbol, you can be assured that the product is made by
                                                                                                                                   Allergies occur when our immune system reacts to substances,
a company who is committed to supporting better outcomes
                                                                                                                                         known as ‘allergens’. This can affect the nose and eyes
for people living with asthma and allergy.
                                                                                                                                            with hayfever; the skin with conditions such as eczema
These companies also provide vital financial support to the                                                                                   or hives; or the lungs with asthma.
National Asthma Council (a not-for-profit organisation)
                                                                                                                                                   Obviously the best way to manage allergy is to
to enable them to continue their important work to
                                                                                                                                                   avoid the allergens – but that’s easier said than done!
improve the health of people with asthma and allergies.
                                                                                                                                                   Allergens and asthma triggers are all around us…
Why is asthma such a problem?                                                                                                                     pollens from grass and weeds, cigarette smoke, or
                                                                                                                                                chemicals in cleaners, and other household products.
Asthma is a disease of the airways, which carry air to our
lungs. With asthma, the muscles in the airways tighten and                                                                         Sensitive Choice® products are designed to reduce asthma
the lining of the airways becomes inflamed and narrower –                                                                          and allergy triggers, and may help you manage your family’s
providing less space for air to flow in and out.                                                                                   asthma and allergy symptoms more effectively.
Most people with asthma only have symptoms when they                                                                               Remember to see your doctor for regular asthma and allergy
inhale a ‘trigger’ caused by things like dust mites, pets or                                                                       check-ups, take your medication as prescribed and avoid any
mould, or when they catch a cold or the flu.                                                                                       known triggers.




Sensitive Choice approval indicates that the National Asthma Council Australia has assessed the product/service and considers that it is a sensitive choice for people with asthma and allergies based on the evidence provided. Approval does not mean that
the product/service is necessarily the best or only product/service available.This information is intended as a general guide only, and is not a substitute for individual medical advice. Sensitive Choice is a trade mark of National Asthma Council Australia.
                                                                                                                           PROMOTION



                                              full
                                                  Steam
                                                   ahead
                                                                                     FAST FACTS
                                                                                   Steam Technology
                                                                            Gently loosens dirt and remove stain
                                                                                  for a more hygienic wash
                                                                                       Allergy Care
                                                                              Reduces up to 99% of common
                                                                           household allergens, such as dust mite
                                                                                                                  s




                                                                                                                  s

                                                                                      Steam Refresh
                                                                                                                   t
                                                                             A 20-minute cycle using no detergen
                                                                               and less than 1 litre of water that
                                                                                                                   ng
                                                                            deodorises your clothes, without havi
                                                                                       to use a full wash

                                                                              10-year Inverter Direct Drive
                                                                                    Motor Warranty
                                                                                 For less vibrations, noise and
                                                                                       greater durability
                                                                                   Pause & Add Function
                                                                                  Allows you to add clothing to
                                                                                         your wash load
WD12576FD WELS 4.5 Star, 86 litres per wash




                                                                                          2 in 1 unit
                                                                               Saves valuable space in the laundry




                                                                        Thanks to the LG Combined Steam Washer & Dryer, protecting
                                                                        your family from common household allergens just got easier.
                                                                        It’s exclusively approved by the Sensitive Choice program of the
                                                                        National Asthma Council Australia.
                                                                        And it’s not hard to see why. The result of extensive research
                                                                        and smart technology, the LG Combined Steam Washer & Dryer
                                                                        is engineered with the needs of allergy & asthma sensitivities
                                                                        in mind. Steam technology gently loosens dirt and removes
                                                                        stains, giving a thorough, hygienic wash and dry every time.
                                                                        All LG Steam Washer & Dryers also feature the LG Inverter
                                                                        Direct Drive Motor System that integrates the motor to the
                                                                        centre of the drum, making for a quieter wash and dry. And
                                                                        for even more peace of mind, it comes with a 10 year motor
                                                                        warranty (2 years parts and labour + 8 years on motor part).
                                                                        But best of all, you can breathe easy with our Allergy Care
                                                                        function – proven to reduce common household allergens such
                                                                        as dust mites by up to 99%, making it the number one sensitive
                                                                        choice to protect your family.
                                                                        For more information visit www.lge.com.au/steam
                                                                        or call 1800 LG HELP (1800 544 357)




                                              Make a Sensitive Choice    www.sensitivechoice.com.au
 Valet clears the
                                                                                              FAST FACTS
                                                                                                 • Significant health benefits – takes dust
                                                                                                   and allergens right out of your home
 Valet’s Ducted Vacuum System                                                                    • Big on power – but whisper quiet
 is exclusively approved by the
                                                                                                 • Big on value – you’ll be surprised how
 Sensitive Choice program of the
                                                                                                   little it costs to install
 National Asthma Council Australia.
                                                                                                 • 6-year warranty – the longest in the
 The Valet Ducted Vacuum System offers four times the cleaning                                     vacuum cleaner industry
 power of a conventional vacuum cleaner and can be tailored to
 suit any home, offering a comprehensive range of hoses, wands,
 tools and accessories.
 Valet’s MaxFlo leaves your house free of dust and allergens.
 The advanced-filter technology means that even air borne dust
 particles created by most vacuum cleaners are eliminated.
 Valet’s unique Tornado Power Head vibrates to loosen hard-to-
 remove, ground-in carpet dirt, while the Valet Sensitive Choice
 cleaning kit expands traditional vacuum cleaning with new moist
 mop cleaning for the reduction of airborne dust and allergens.
 The power unit is located away from living areas, so cleaning is also
 ultra quiet. So quiet, the system can be used in rooms where your
 family is watching TV, or even sleeping!
 Call 1800 050 333 or visit www.valet.com.au today and let
 Valet clear the air for you.




                                                                         Do you know who
                                                                         you’re sleeping with?
                                                                         Dust mites are the leading source of allergens and asthma in the
                                                                         home, and one of their prime breeding grounds is in the bed.
                                                                         You can’t see them with the naked eye, but you’re probably
                                                                         sleeping with between 100,000 and 1 million of them!
                                                                         If you are, they could be having a negative effect on your
                                                                         health and respiratory system.
                                                                         At AH Beard, our executives travel the world to bring our
                                                                         customers the very latest in technology and design. When you’ve
                                                                         made as many beds as we have, you understand the health
                                                                         benefits of a good nights sleep.
FAST FACTS                                                               With the health concerns of asthma and allergy sufferers in mind,
                                                                         AH Beard makes a range of mattresses that utilise foam and
  • Your bed is the single most used item in your home,
                                                                         fabrics that have been treated with HealthGuard for long-term
    so make sure you select a quality mattress!
                                                                         protection against the house dust mite, mould and bacteria.
  • Bedding is the prime breeding ground for dust mites
                                                                         For more information visit
  • Mattresses with HealthGuard provide long-term
    protection against dust mites, mould and bacteria                    www.ahbeard.com or
                                                                         call 1300 654 000
                                         FAST FACTS                                                        PROMOTION

• ‘Ultra-Fresh’ treatment provides effective long-term
                                                          ComfortCHOICE ,
                                                                                                           ®
   control of bacteria, mould and mildew
• Resists moisture and deterioration caused by dampness
• Extremely comfortable and hard wearing
• Increases the life of a carpet by up to 50%
                                                          it’s a sensitive choice
                                                          under your feet
                                                          ComfortCHOICE® carpet cushion is a technological
                                                          breakthrough by Dunlop Flooring, and is approved by the
                                                          Sensitive Choice program of the National Asthma Council
                                                          Australia. It is exclusive to Carpet Choice – the Australian
                                                          leader in carpet retailing and flooring innovation.
                                                          How does ComfortCHOICE® actually work?
                                                          The secret to this amazing carpet cushion is that it’s
                                                          manufactured using a premium quality anti-microbial
                                                                       treatment called ‘Ultra-Fresh’ – which provides
                                                                         effective long-term control of recognised
                                                                         asthma & allergy triggers such as bacteria,
                                                                        mould & mildew.
                                                          ComfortCHOICE® carpet cushion is unaffected by moisture
                                                          and resists deterioration from dampness, or common
                                                          household spills. It also provides thermal and sound
                                                          insulation. ComfortCHOICE® also increases the life of the
                                                          carpet by up to 50%.
                                                          When selecting your carpet, its colour and style, from the
                                                          huge selection available at Carpet Choice showrooms
                                                          across Australia, remember ComfortCHOICE® provides the
                                                          perfect level of comfort for you and your carpet.
                                                          If your family is living with asthma and allergies, using
                                                          ComfortCHOICE® will assist in the trapping of dust particles
                                                          and bacteria making the home a more pleasant environment.
                                                          For your nearest Carpet Choice store, phone 132 008
                                                          or visit www.carpetchoice.com.au




                                                          Exclusively available at:




Make a Sensitive Choice                                      www.sensitivechoice.com.au
time to                                                                                                              PROMOTION




          Spring clean                              Fight dust mites in the bedroom by:
                                                    • washing sheets and pillow cases weekly in water
                                                      hotter than 55 degrees
                                                    • opening curtains and airing bedding in the sunshine
                                                    • covering mattresses, doonas and pillows with
                                                      dust mite covers
                                                    Around the house be sure to:
      A FEW HELPFUL HINTS                           • use a damp or electrostatic cloth to dust all hard surfaces,
                                                       including floors. This dramatically reduces the dust in the
                                                       air when cleaning
Spring cleaning shouldn’t happen only in spring -   • consider using an asthma & allergy sensitive vacuum
keeping your home clean all year round goes a long     cleaner with a HEPA filter
way to reducing many of the common asthma and       • clean blinds and curtains regularly. It’s tedious,
allergy triggers.                                     but of great benefit in reducing asthma and allergies
House dust mites (those horrible little microscopic • keep rooms dry and well ventilated. Good insulation
creatures) are undoubtedly the most common trigger    helps make your home comfortable for you, not the
of asthma & allergy symptoms in the home.             dust mites




Smite them dead                                                                                VISIT OUR
                                                                                               WEBSITE


with Britex!                                                    FAST FACTS
                                                                                             TO VIEW OUR
                                                                                            DEMONSTRATION
                                                                                                 VIDEO


  • Steam cleaning kills 87% of dust mites in carpets, rugs & upholstery
  • Economical, lightweight and easy to use
  • In the industry for over 30 years, and available in over 1,800
    supermarkets across Australia


When it comes to asthma and allergies, carpets and rugs often get a bad rap. But studies
show steam cleaning your carpet reduces the risk of asthma by killing 87% of dust mites!
Professional carpet cleaning can be expensive, so why not Do-It-Yourself with Britex?
At around $60 per hire including chemicals, using Britex four times a year is around
the same price as using a contractor once.
Britex’s exclusive hot water extraction method removes the toughest, deepest dirt.
The specially formulated cleaning solution is injected deep within carpet fibers. Then, a powerful
suction extracts deep-down dirt, allergens and dust mites. This provides the deepest possible
clean, leaving you with beautifully clean, fresh smelling, carpets, rugs and upholstery.
So smite them dead with Britex – the easy way to look after your family and your carpets.
For more information call 1800 804 973 or visit www.britexcarpetcare.com.au for store locations.
The      ultimate      in insulation
for a comfy, healthy home
Bradford Insulation is exclusively approved by the Sensitive Choice
program of the National Asthma Council Australia – with both
‘Bradford Gold’ and ‘Bradford Soundscreen’ suitable for use in the
homes where family members have asthma and allergies.
Bradford Gold, made from glasswool, is the most cost-effective
insulation solution for walls, ceilings and floors, with a full range of
R-Values to suit all climates.
                                                                                                                                             FAST FACTS
Bradford Soundscreen is a high performance,
rockwool insulation with increased noise control                                                 • Keeps you cooler in summer and warmer in winter
for use in internal and external walls, ceilings and                                             • Saves up to $200 in energy costs each year
between floors.                                                                                  • Reduces your greenhouse gas emissions
And there’s never been a better time to insulate –                                               • Quiet and peaceful
take advantage of the Government’s FREE                                                          • Fire resistant
insulation initiative* for your home & your family.                                              • Guaranteed for the life of your home
For a healthier and more comfortable family home,
choose Bradford Insulation and reduce the transfer
of heat from your home, while slashing your energy
bills by up to 60%.
For more information call Bradford for a free consultation                  * Up to $1,600 worth of ceiling insulation. Other conditions apply.
on 1300 850 305 or visit www.bradfordinsulation.com.au                      Please ask your Bradford Specialist or visit www.bradfordinsulation.com.au




Avoiding pet allergens can
                                    TIPS ON PETS
                                                                            Go with the                                                     flow
                                                                           Flush away allergy triggers such as pollen, dust and cat dander with
                                                                           Narium® Saline Nasal Spray and Drops, a gentle, non-medicated
                                                                           product you can use as often as required.
be di cult if the source is a                                              And for dry mouth caused by some
                                                                           asthma medications, try AquaeTM
much-loved family member                                                   Dry Mouth Spray and Gel. With
                                                                           a mild, minty taste and no sugar,
Ways to reduce exposure:                                                   gluten or alcohol, it’s ultra gentle.
•   Always wash your hands after touching pets                             For more information
•   Keep pets outside most or all of the time                              call 1800 882 592 or visit
•   Never let pets into the bedroom                                        www.hamiltonlabs.com.au
•   After resettling pets outside, clean your house thoroughly
•   Ask someone else to groom pets
•   Do not wash pets more often than your vet recommends




Make a Sensitive Choice                                                      www.sensitivechoice.com.au


                                                                                                                                                          NACA 0194

				
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