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TOURISM GUIDELINES FOR PRACTICAL ASSESSMENT TASKS 2011

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					                               TOURISM


                 GUIDELINES FOR
           PRACTICAL ASSESSMENT TASKS




                                   2011




                     These guidelines consist of 9 pages.




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Tourism                                              2                                         DBE/PAT 2011
                                                    NSC




                        THE PRACTICAL ASSESSMENT TASK FOR TOURISM

                                      TEACHER INFORMATION

   1. INTRODUCTION
   The Practical Assessment Task for Tourism should allow the learner to display understanding of the
   tourism industry as a dynamic economic sector. It should enhance the knowledge, values and skills
   learners acquired in Grades 10, 11 and 12 about travel practice.

   The PAT for 2011 requires the planning of a tour in one inland and one coastal province in South Africa,
   as well as the Victoria Falls in Zambia. It includes extreme adventure activities that will appeal to younger
   tourists.


   2. PLANNING FOR THE TASK
   The Practical Assessment Task in Tourism has two phases. Learners should complete phase one in
   the second term, and phase two in the third term.

      Guidance from the teacher will be needed throughout the task.
      The school should provide resources. Learners, who have access to additional resources, may use
       them.
      The PAT includes work done in class as well as homework.
      The teacher should set regular periods, e.g. a double period every second week, for learners to work
       on the PAT under his/her guidance.
      Prior knowledge from Grades 10 and 11 will be required.


   3. RESOURCES FOR THE TASK

      Each learner should have a road map of South Africa with a distance table
      A map of Zambia indicating the Victoria Falls, the airports and other gateways near the falls
      Khoki pens
      Travel magazines, a world time zone map, advertisements, brochures, etc.
      Information about adventure tourism in South Africa
      Information about adventure tourism at the Victoria Falls




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Tourism                                                    3                                             DBE/PAT 2011
                                                          NSC


                    GRADE 12 TOURISM PRACTICAL ASSESSMENT TASK
                                        2011

       You work for a company specialising in marketing South Africa as a youth tourism destination.
       You have to plan and market a tour for young adventurers from New Zealand. The tour should cover
       one coastal province, one inland province, and the Victoria Falls in Zambia.

       Your company uses the following airlines: SAA, SA Airlink, SA Express and Mango.

       The tourists will depart from Auckland International Airport and land at OR Tambo International Airport.

       The duration of the entire tour is a minimum of 11 days and it will have 3 legs:

       o     Province 1: two extreme adventure activities – 3 days
       o     Province 2: two extreme adventure activities – 3 days
       o     Victoria Falls in Zambia: elephant-back safari and a canoe trail on the Zambezi River – 3 days
       o     Two days will be taken up for flying into and out of South Africa.

       The first and last day of the tour will be used for travelling between the places of accommodation and
       the airport. They will not necessarily arrive and depart from the same international airport.

       The mode of transport will be flights and hired vehicles. Vehicles will be collected at the airport of
       arrival, and returned to the airport of departure. When hiring a vehicle, only one person will drive. At the
       Victoria Falls a shuttle will be used.

       Young adventurers normally prefer to stay in tented camps, backpackers' accommodation or hostels.

       For each province, choose at least TWO activities from the following list: hot-air ballooning, quad biking,
       sand boarding, abseiling, river rafting, mountain biking, cave diving, sky diving, scuba diving, helicopter
       flights, bungee jumping, rock climbing, great white shark cage viewing, whale watching. You may also
       choose other adventure activities. Different activities should be done in different provinces.

1. Instructions
       Plan the tour. All calculations should be done per person.
       Plan the marketing of the tour.
       Present it in the format of a marketing magazine.
       The criteria as well as the mark allocation are given in the instructions for each phase.
       The task will be done in two phases.
       The completed task must be handed in at the end of term 3, or on a date set by the province.
       Your presentation must be very neat and creative to support the marketing of the tour. No language and
        spelling errors are allowed.

2. Resources
   You will need the following resources:
    A colour road map of South Africa and Zambia
    Travel magazines, a world time zone map (there is one in the telephone book), advertisements, brochures,
       etc.
    Information or brochures on adventure activities




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Tourism                                                   4                                             DBE/PAT 2011
                                                         NSC


                                              Phase 1: Planning the tour

                                                                                                                   Marks
                            Your marketing magazine should contain the following information
 1                 Name of company, name of tour, departure and destination, etc.                                    5
Introduction       Introductory paragraph to explain the aims of the tour. This paragraph should encourage
                   tourists to choose this tour. Remember the target market.                             (10÷2)
                   Table of contents is done and assessed in phase 2
2                  Do research on the general expectations of youth tourists, their average income and age          10
Profile of youth   group, their preferences in terms of transport, accommodation and activities, etc.
tourists           Using your research results, write an informative one-page report (you must have an
                   introduction, body and conclusion).                                                   (20÷2)
3                  Accommodation and TWO adventure activities in inland province                (5 marks each)      15
Inland province:    Name, location, physical address, contact details and brief description of
accommodation           accommodation. (Location must include full physical address and a minimum of TWO
and adventures          contact details such as e-mail, fax, telephone number or cell.)
                    Name, location, brief description and picture/illustration/photo of first adventure
                        activity.
                    Name, location, brief description and picture/illustration/photo of second adventure
                        activity.

                   Use pictures/illustrations/photos of each of the above to support marketing
                   (photos/pictures of the place and type of adventure, not just any picture/photo).
4                  Accommodation and TWO adventure activities in coastal province               (5 marks each)      15
Coastal             Name, location, physical address, contact details and brief description of
province:              accommodation. (Location must include full physical address and a minimum of TWO
accommodation          contact details such as e-mail, fax, telephone number or cell.)
and adventures      Name, location, brief description and picture/illustration/photo of first adventure
                       activity.
                    Name, location, brief description and picture/illustration/photo second adventure
                       activity.

                   Use pictures/illustrations/photos on each of the above to support marketing
                   (photos/pictures of the place and type of adventure, not just any picture /photo).
5                  Accommodation and adventures at Victoria Falls                                 (4 marks each)    12
Victoria Falls      Name, location and brief description of accommodation.
                    Description and pictures/photos of the elephant-back safari.
                    Description and pictures/photos of the canoe trail on the Zambezi River.
6                  Route from arrival to departure                                                                   5
Map work           Use a road map of South Africa and Zambia and a felt-tipped pen (khoki/highlighter). Mark
                   the main route you will be travelling from arrival in South Africa to departure to New
                   Zealand. Use arrows to indicate the direction of travelling.
                   (You do not have to indicate daily routes to adventure activities.)
                   The map must reflect understanding of logical route planning.




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Tourism                                                     5                                              DBE/PAT 2011
                                                           NSC



7                  Use the template provided as a guideline to plan the itinerary.                                    38
Itinerary          Set out each day on a separate page.
                   Places of accommodation, attractions and activities need only be mentioned.
                   Take note of the duration of the activity. Avoid congestion of activities on your itinerary.
                   Your itinerary should reflect realistic logical planning and realistic distances per day. Use
                   100 km/h as a guide.
                                                                                                             Total    100

                                      Phase 2: Arrangements and marketing

8                 Use an SAA flight schedule and select a suitable flight from Auckland to OR Tambo
Flight             Airport, and back to Auckland.                                                                     11
information        Give TWO reasons why you selected this specific flight.                                      (2)
                List the following flight information for each of the two flights: flight number, arrival and
                   departure times, duration of flight (in hours), type of aircraft, passenger capacity of the
                   aircraft, baggage regulations, meals included (lunch/breakfast/snack, etc.)                  (5)
                Give the cost of the return ticket for one person in ZAR and New Zealand dollar. Indicate
                   economy or business class. Show calculations.                                                (4)
9               Write an informative paragraph to give the reasons for the time difference between                   15
Time               Auckland and Johannesburg. Explain the impact of this time difference on the travel
differences        planning for this tour.                                                                     (5)
and jet lag     Explain the concept of jet lag.                                                                (2)
                List FOUR symptoms of jet lag.                                                                 (4)
                Suggest THREE ways to minimise the impact of jet lag.                                         (3)
10             (Tourists may fly or drive from the inland province to the coastal province.)                          15
Car hire,       Find a car rental rate sheet. Select a suitable vehicle to hire for travelling in the inland
shuttle            province. The car will be picked up and returned at the airport.
                   Select a suitable vehicle to hire for travelling in the coastal province, or continue with
                   current vehicle. The car will be picked up and returned at the airport .                    (4)
                Using the car rental rate sheet, calculate the cost to hire these vehicles for the South
                   African leg of the tour. Calculate the following costs: Daily rate + rate per kilometre, 1%
                   levy, contract fees, standard insurance (CDW and TLW) and PIA. Show all calculations.
                                                                                                               (6)
                In Zambia the shuttle supplied by the place of accommodation will be used. Do research
                   on cost of shuttles and calculate an estimated price for the use of the shuttle according to
                   the distances travelled and the number of trips.                                            (5)
11             Calculate the cost of the tour for ONE person. Use the template provided.                              20
Budget
12             Write an informative paragraph to explain the travel entry documents needed by tourists                5
Travel entry   travelling from New Zealand to South Africa.
documents




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Tourism                                                6                                            DBE/PAT 2011
                                                      NSC



13          Develop a marketing strategy for this tour, based on the 4P marketing mix indicated below.         25
Marketing   (Remember your target market.)
             Product - provide a tour name and slogan for your tour                                    (3)
             Promotion - explain how you would promote your tour                                       (3)
                Why have you decided to advertise in this way?                                          (2)
                Develop an A4 size advertisement for your tour for an in-flight magazine.              (10)
             Place - where would you reach your target market?                                         (2)
             Price - what is the cost per person for the tour? What is included in the price? Special
                offers?                                                                                  (5)
14          Table of contents                                                                           (2)    13
Your        Quality of language, spelling and writing skills                                            (5)
marketing   Resources/Bibliography                                                                      (2)
magazine    Professional, creative and logical presentation. Very neat.                                 (4)
                                                                                                     Total     100




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Tourism                                                 7                                          DBE/PAT 2011
                                                       NSC


Tour cost for ONE person
(Costs for accommodation, meals, adventure activities and the shuttle used in Zambia could be estimated but should be
realistic.)

                                                         Calculations                             Total
Airfares                                                                                         
  To and from Auckland
  Inland (not compulsory)
  To Victoria Falls
Car hire                                                                                           
 Inland province
 Coastal province

Shuttle service                                                                                    

Accommodation and meals                       Example: B&B = R1 500,00                           
Inland province                                      Dinner = R300
                                                     Drinks = R60
                                                              R1 860 x 3 nights
Accommodation and meals                                                                          
Coastal province

Accommodation and meals                                                                          
Zambia
Adventure activities                                                                              
Inland province

Adventure activities                                                                              
Coastal province

Adventure activities                                                                              
Zambia
                                      Total

Template for a timed itinerary (each day on a separate page)

DAY: 1                                DAY OF THE WEEK:                            DATE:

DESTINATION FOR THE DAY

TIME                               ACTIVITY                                        ADDITIONAL INFORMATION




Distance travelled for the day




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Tourism                                                    8                                             DBE/PAT 2011
                                                          NSC



ASSESSMENT: Phase 1

Question               Answer                                                                                   Marks
1 Introduction         Name of company√, name of tour√, departure and destination√                                5
                       Explanation of aims of tour √√√
                       Tourists motivated to go on this tour√√
                       Paragraph written with target market in mind√√                                   (10÷2)
2   Profile of youth   Introductory paragraph: explain this tourism market segment                            3  10
    tourists           Body: Excellent description of youth travellers (age, income group and more)
                       Excellent explanation of their preferences as outlined in the learner’s task          10
                       What can South Africa offer youth tourists? (experiences, activities, etc.)            3
                       Conclusion: (own opinion) Does South Africa have it or not? Reasons.                   4
                                                                                                        (20÷2)
3   Inland province:   Accommodation: name√, location√√ and excellent description√√                           5  15
    accommodation      First adventure activity: Name, √ location√, brief description√√ and relevant, labelled
    and adventures     photo/picture√                                                                         5
                       Second adventure activity: Name√, location√, brief description√√ and relevant,
                       labelled photo/picture√                                                                5
4   Coastal            Accommodation: name√, location√√ and excellent description√√                           5  15
    province:          First adventure activity: Name, √ location√, brief description√√ and relevant, labelled
    accommodation      photo/picture√                                                                         5
    and adventures     Second adventure activity: Name√, location√, brief description√√ and relevant,
                       labelled photo/picture√                                                                5
5   Victoria Falls     Accommodation: name√, location√√ and excellent description√                            4  12
                       Elephant-back safari: location√, brief description√√ and relevant, labelled
                       photo/picture                                                                          4
                       Zambezi River canoe trail: location√, brief description√√ and relevant, labelled
                       photo/picture√                                                                         4
6   Map work           Route from arrival to departure indicated (highlighted) √ on a road map of South           5
                       Africa and Zambia. Overview of the entire route clearly indicated with directional
                       arrows√, starting√ and ending√ points clearly indicated.
                       The map must reflect understanding of logical route planning.√
7   Itinerary          Teacher randomly selects three days from the tour (except day 1 and 11), one day          38
                       from the inland province, one day from the coastal province and one day from Victoria
                       Falls (Zambia).

                       Each day must be assessed as follows:
                       Day (e.g. day 6)  day of the week  date 
                       Destination must be relevant to the activities for the day
                       Time must be logically distributed: travelling, meals, transport, activities, etc. 
                       Logical spread of activities 
                       Activities: logical flow from previous day 
                       Activities planned are in line with the scenario
                       Additional information provided are relevant to activities planned           (10 x 3 = 30)

                       The rest of the tour
                       Two adventure activities logically included per leg of the tour: inland province,
                       coastal province and Victoria Falls  
                       Distances travelled per day realistic                                             (8)
                                                                                                        TOTAL        100




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Tourism                                                   9                                           DBE/PAT 2011
                                                         NSC



   ASSESSMENT: Phase 2

   Question              Answer                                                                             Marks
    8 Flight              Suitable flight selected from Auckland to OR Tambo Airport, and back to          11
        information          Auckland: TWO relevant reasons for selecting this specific flight          2
                          Accurate flight information provided for each of the two flights:
                             flight number,  arrival and departure times, duration of flight (in hours)
                             , type of aircraft, passenger capacity of the aircraft,  baggage
                             regulations, meals included (lunch/breakfast/snack, etc.)          (10÷2) 5
                          Realistic airfare of the return ticket in ZAR
                             Accurate calculation to New Zealand dollar. Show calculations
                             Class specified                                                            4
   9      Time            Informative and well-written paragraph explaining the reasons for               14
          differences        the time difference between Auckland and Johannesburg. The impact of this
          and jet lag        time differences on travel planning for this tour is well-explained.       5
                          Excellent explanation of the concept: jet lag                                 2
                          FOUR symptoms of jet lag correctly explained                                  4
                          THREE ways explained to minimise the impact of jet lag                        3
   10     Car hire,      Car rental rate sheet                                                                16
          shuttle        Suitable vehicle selected for travelling in the inland province
                         State where the car will be picked up and handed in
                         Suitable vehicle selected for travelling in the inland province
                         State where the car will be picked up and returned                             5

                         Calculation of the following costs to hire these vehicles. Show all calculations.
                          Daily rate , + rate per kilometre,  1% levy , contract fees, standard
                         insurance (CDW, TLW) and PIA                                                    6

                         Proof of research done on the cost of shuttle service provided by accommodation
                         establishments
                         Calculation of an estimated price for the use of the shuttle in Zambia, based on
                         the distances and the number of trips                                         5
   11     Budget         See template                                                                        20
   12     Travel entry   Informative and well-written paragraph explaining the travel entry documents        5
          documents      needed to travel from New Zealand to South Africa
   13     Marketing       Product – excellent, relevant and creative tour name and slogan             3  25
                          Promotion – clear explanation of ideas to promote the tour                  3
                              Reasons for developing an advertisement                                   2
                              A4 size advertisement for a travel magazine to advertise the tour          10
                          Place – clear explanation of where to find / reach the target market 2
                          Price – cost per person given. Explanation of what is included in the
                              price Special offers explained                                          5
   14     Presentation   Table of contents: Systematically listed√ with clear and correct page numbers√ 2 13
                         Quality of language, spelling and writing skills                                 5
                         Resources/Bibliography                                                           2
                         Professional, creative√ and logical√ presentation. Very neat.√√                  4
                                                                                                     TOTAL 100




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