Golfsmith Announces Licensing Expansion by EON

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									Golfsmith Announces Licensing Expansion
Australia and New Zealand Agreement Leverages Proprietary Brands and Benefits the Core U.S. Business

February 17, 2011 12:12 PM Eastern Time 

AUSTIN, Texas--(EON: Enhanced Online News)--Golfsmith International, Inc. (NASDAQ: GOLF) today
announced plans to expand its reach into Australia and New Zealand in a new alliance aimed at growing its key
proprietary brands that include MacGregor, Lynx and Maggie Lane. The licensing and distribution partnership with
Walkinshaw Sports is the first step in a global expansion strategy aimed at forming partnerships around the world to
build, manage and market Golfsmith’s proprietary brands.

The partnership includes a five-year distribution agreement that will allow Walkinshaw to distribute MacGregor Golf
equipment throughout the on-course and off-course specialty retail channels in Australia and New Zealand, and a
five-year licensing agreement for Lynx and Maggie Lane. Golfsmith’s new alliance will allow the company to grow its
brands, but also to reinvest those licensing revenues back into its core U.S. business where the company focuses its
efforts and continues to gain momentum and market share.

“We are very excited about this new partnership with Walkinshaw Sports to bring our MacGregor, Lynx and
Maggie Lane brands to Australia and New Zealand golfers,” said Marty Hanaka, Golfsmith’s President and CEO.
“In addition to building our brands and our buying power we’re also monetizing these assets to benefit our business
here in the United States. The Walkinshaw team has the talent and experience to make this a long and profitable
relationship for both companies.” 

“Walkinshaw is absolutely delighted to partner with the U.S.’s largest specialty golf retailer in Golfsmith. They are a
quality organization delivering superior products and services to its trade and consumer customers alike,” said Ivan
Krizman, Walkinshaw’s Managing Director. “Together with Golfsmith we are absolutely committed to this
agreement by launching a strong assortment of golf brands and products throughout the Pacific Region.” 

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 43-year-old specialty retailer of golf and tennis
equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its
customers the convenience of shopping in its 76 stores across the United States, through its web site at
golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features
premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.
Visit www.Golfsmith.com.

About Walkinshaw Sports

Walkinshaw Sports is part of the larger Walkinshaw Group, and is known and recognized for their success in the
Australian & New Zealand motor sport industry and various related businesses. Walkinshaw Sports management
team have had a long history and understanding of golf wholesale/retail specialty markets both in Australia and New
Zealand where they either own or represent many leading global golf brands in their portfolio.

Contacts
Golfsmith
Matt Corey, 512-821-4883
matt.corey@golfsmith.com
or
L2 Communications
Lynn Luczkowski, 860-313-1426
Lynn@L2comm.biz

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Sports/Golfsmith-in-Australia-and-New-Zealand/Golfsmith-expands-licensing-in-Australia-and-New-Zealand

								
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