Botox Popularity Continues and Capturing Market Takes Botox Training by staronepr


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									Botox Popularity Continues and Capturing Market Takes Botox Training

The recently published ASPS 2010 Statistics supports the position that botox, as well
as the other top 4 non-surgical procedures: laser hair removal, hyaluronic acid dermal
fillers, chemical peels and microdermabrasion, will continue to be the aesthetic
treatments of choice in the next decade. However, only physicians who have
completed comprehensive, multi-day programs, like the IAPAM's Aesthetic Medicine
Symposium with Botox Training, can safely and successfully capture their portion of
this consistently growing market.

Las Vegas, NV, February 16, 2011 -- Americans had over 13 million cosmetic procedures
last year, and over 11.5 million of these were minimally invasive treatments. Equally, while
surgical procedures grew by only 2%, non-surgical treatments increased by 5%. Leading the
way in minimally-invasive modalities was botox (2,557,068 botox injections preformed),
followed closely by hyaluronic acid dermal filler injections (1,313,038 procedures). Given this
surge in the popularity of injectables, the importance of hands-on, physician-lead botox
training ( has never been more important. The IAPAM
( recognizes that to safely and successfully add botox to a practice,
physicians need expert botox information. To that end, the IAPAM offers the industry's best
botox training (, delivered by
board-certified dermatologists acutely familiar with the skin, the technique and art of
injectables, botoxc vs. dysport, as well as botox side effects, etc.

A Decade of Botox "Rule"

In 1997, chemical peels were the most popular cosmetic procedure preformed, representing
21.9% of the market. Chemical peels were followed closely by collagen injections
representing 16.5% of cosmetic procedures preformed. Interestingly, botox injections
captured only 3.1% of the total market in minimally-invasive procedures. However, in 2000,
botox surpassed chemical peels as the most popular non-surgical cosmetic procedure, and
for the last 10 years, botox cosmetic has commanded the aesthetic medicine arena.

Jeff Russell, Executive Director of the IAPAM has witnessed the domination of botox and all
minimally-invasive treatments in cosmetic medicine. "We are hearing from our members that
minimally invasive procedures like botox, dermal fillers as well as microdermabrasion have
exploded in demand, and we are seeing a correlating increase in the demand for our botox
training. Registration for our Aesthetic Medicine Symposium, which trains physicians on all 5
minimally invasive procedures, has also dramatically increased in the last 12 months.
Physicians are realizing they not only need to offer botox treatments to their patients, but also
laser hair removal, IPL skin rejuvenation, chemical peels, and microdermabrasion, and
organizations like the IAPAM educate doctors on how to package these treatments for the
most appealing and profitable outcomes."
Growth in hCG Mirrors Botox Growth

Other interesting change in the aesthetic medicine landscape has been in the growth of hCG
and Medical Weight Management. A successful aesthetic medicine practice is now more than
just botox and laser hair removal. Medical spas positioned for growth often include hCG for
weight-loss programs to their patients. Based upon Dr. Simeons manuscript, Pounds and
Inches, the IAPAM's full day hCG training program educates physicians, of all specialties, on
how to profitably add hCG to their practices. This comprehensive day of training covers the
latest industry advancements in hCG and Medical Weight Loss Management, including hCG,
B6/B12 injections, lipotropic injections, pharmacology, supplements & lipase inhibitors,
ketogenic diets, VLCD/LCD, and meal replacement programs.

Given that weight loss in the US is a $58 billion dollar market, patients are seeking out
physicians who offer hCG and other weight management programs. However, incorporating
diet pharmaceuticals and new technologies into an effective and profitable Weight Loss
Program, requires a comprehensive understanding of the studies, research, and peer
reporting on weight loss agents. The IAPAM's hCG Training gives a physician all the
education and tools: practice resources, patient guidebooks, and marketing content to
successfully add hCG to a healthcare business.

For more information on the IAPAM's training programs: The Aesthetic Medicine Symposium,
Botox / Dermal Filler Bootcamps, Advanced Dermal Filler Training, and hCG Training, please
see: or contact Jeff Russell at 1-800-219-5108 x704.

About the International Association for Physicians in Aesthetic Medicine (IAPAM)

The International Association for Physicians in Aesthetic Medicine is a voluntary association
of physicians and supporters, which sets standards for the aesthetic medical profession. The
goal of the association is to offer education, ethical standards, credentialing, and member
benefits. IAPAM membership is open to all licensed medical doctors (MDs) and doctors of
osteopathic medicine (DOs). Information about the association, or about physician
certification, can be accessed through the IAPAM's website or by

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x704


IAPAM's hCG Group on Facebook:
Watch a preview of IAPAM's Aesthetic Medicine Symposium at
Watch a preview of the IAPAM's Botox Training Program at

Botox is trademark of Allergan, Inc. Dysport is a trademark of Medicis, Inc.

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