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					                                     On Target is a specialist publishing division from the highly successful Touchline
                                     Media stable that produces the top-selling sports magazine in Africa, Kick Off. On
                                     Target’s stellar line-up of clients includes Fifa, Global Brands, League champions
                                     SuperSport United, Ajax Cape Town and the 2010 Fifa World Cup Local Organising
                                     Committee. On Target provides a versatile, innovative and dynamic solution for all
                                     your contract publishing requirements.
                                     On Target’s award-winning editorial and design team tailors products to maximise
                                     your exposure to the soccer marketplace.




Custom Publishing
On Target is in a unique position to offer:
  In-depth knowledge of South African, African and international soccer
  An extensive network of contacts and relationships within the local and international soccer fraternity
  The largest resource of soccer imagery in Africa
  A comprehensive and unique archival database of statistics on local and international soccer
  Access to the mass soccer market through Kick Off magazine
  Unique design quality to enhance your brand awareness
  Excellent rates on printing and distribution costs




SPECIAL EDITIONS

Boot & Kit Guide                                    Bagged FREE with Kick Off magazine to         in various shapes and sizes to suit clients’
  FREE 32-page guide to the best boots              offer the sponsor exposure to 2.9-million     specific needs. We currently produce home
  and kit                                           readers                                       match programmes for Ajax Cape Town and
  Featuring products from all major players         Created by a highly skilled and experienced   League champions SuperSport United.
  in the industry                                   production crew
  A highly sought-after product for our                                                           2010 Products
  reader and a quality environment for           KICK OFF Calendar                                Kick Off and On Target will be producing the
  clients to advertise their products               Handy desk calendar combined with great       following products ahead of the Fifa World
  The guide is bagged with Kick Off magazine        soccer images to make an awesome product      Cup:
  for maximum exposure                                                                               WORLD STARS POSTER BOOK. A glossy
                                                 KICK OFF Yearbook                                product aimed at younger fans, featuring all
SoccerBabes                                         The South African soccer “Bible”, used        the big-name stars we will be seeing on South
  72 pages of the most beautiful women in           by fans, players, coaches and the media       African soccer fields this year.
  South Africa, coupled with some of the top        In-depth analysis of all 32 Premiership and      KICK OFF PLEDGE BOOK. Pledges of support




                                                                                                                                                     2010 Rate Card
  soccer players in the country                     First Division league teams                   for the national team from readers, celebrities,
  Superb photography and breathtaking               Full statistics for every player registered   fans and supporting companies, compiled into
  scenes help to produce a highly original and      with the Premiership                          a Pledge Book that will be handed over to the
  eye-catching product. A unique mix of             Summary of the performances of all our        national squad before the World Cup.
  sport, glamour, culture, travel and fashion       national sides over the past 12 months           KICK OFF GUIDE TO THE WORLD CUP. This
  Extensive promotional support through             Unique “Diary of the Season” covering the     will be an in-depth preview guide to the


                                                                                                                                                     2.9-mILLION rEADErS EVErY 2 WEEKS
  magazine, TV, radio, Internet and public          previous 12 months                            tournament, featuring all the teams and all
  relations campaigns                                                                             the stars of the 2010 World Cup.
  A launch event where models and celebs         Custom Publishing                                Please note, these are Kick Off and On Target
  mingle with the “who’s who” of local soccer    On Target produces exceptional publications      products and not official Fifa media.                           (amps 2009 a)
                                                                                                                                                                                                      DEmOgrAPhICS
EDITOr’S NOTE
                                                                                                                                                                                                                                                                 KicK Off Age Profile (AMPS 2009A)
                                                                                                                                                                                                                                                                                     50+ (9%)




                S
                       ince 1994, Kick Off magazine has been the by-word for
                                                                                                                                                                                                                                                             35 - 49 (23%)                                               16 - 24 (40%)
                       editorial excellence, the most dependable information and
                       exclusive features, bringing the advertisers closer to its
                readers – now numbering 2.9-million – every two weeks.
                  Kick Off is the continent’s biggest-selling magazine across all                                                                                                                                                                                                     25 - 34 (28%)                     Average age of


                                                                                                                                                                                                                                                                                                                                                     www.kickoff.com
                                                                                                                                                                                                                                                                                                                    KicK Off readers: 30yrs
                sports and is the largest black male consumer magazine in
                South Africa. Publishing successfully over three platforms, including
                Africa’s biggest single-sport website, Kick Off offers advertisers a                                                                                                                                                                                                KicK Off lSM profile                                             Kick Off’s website has gone from strength to strength in the last
                brand that remains strong and dependable.                                                                                                                                                                                                                                      (AMPS 2009A)
                                                                                                                                                                                                                                                                                                                                                     year, smashing all previous records for Unique Users and Page
                  As numerous titles spring up as the 2010 Fifa World Cup draws                                                                                                                                                               30%
                                                                                                                                                                                                                                                                                                              26                                     Impressions.
                near, Kick Off’s durability guarantees the best informed and most                                                                                                                                                             25%
                                                                                                                                                                                                                                                                                                 22                                                  www.kickoff.com is averaging 4-million Page Impressions and
                trusted environment for local soccer coverage.                                                                                                                                                                                20%                                                                                                    300 000 Unique Users every month, making it by far the biggest




                                                                                                                                                                                                                                 READERSHIP
                                                                                                                                                                                                                                              15%                                       14                                                           soccer-specific website in the country, and the third biggest
                                                                                                                                                                                                                                                                                                                        12
                                                                                                                                                                                                                                              10%                                                                                                    sports website overall.
rATES

                                                                                                                                                                                                                                                                              7                                                  6           7
                              iNSERTiONS               1-6 rate        VAT               Total          6-12 rate       VAT             Total          13-25 rate       VAT           Total                                                   5%
                                                                                                                                                                                                                                                                 2                                                                               2
                              DPS                      R90, 750        R12,705           R103,455       R85,305         R11,942         R97,247        R79,860          R11,180       R91,040                                                  0
                                                                                                                                                                                                                                                     1                                                                                                   We have some excellent new sponsorship opportunities with
                                                                                                                                                                                                                                                    LSM1 LSM2            LSM3         LSM4       LSM5     LSM6         LSM7    LSM8 LSM9 LSM10           great new sections on the site
                              fPfc                     R45,375         R6,352            R51,727        R42,652         R5,971          R48,623        R39,930          R5,590        R45,520                                                                                                   KICK OFF READERS                                         The site has also undergone a redesign, opening up some
                              2/3fc                    R38,980         R5,457            R44,437        R36,641         R5,129          R41,770        R34,302          R4,802        R39,104                                                                                                                                                            exciting advertising and sponsorship opportunities
                              HPfc                     R34,650         R4,851            R39,501        R32,571         R4,559          R37,130        R30,492          R4,268        R34,760
                                                                                                                                                                                                                                                                                                                                                         Dedicated club sections for all 16 PSL teams with squad
                                                                                                                                                                                                                                                                     KicK Off readers have significantly                                                 information, club stats and much more
                              1/3fc                    R30,319         R4,244            R34,563        R28,499         R3,989          R32,489        R26,680          R3,735        R30,416                                                                        higher income than the black male                                                   Dedicated tournament sections that provide news, history,
                              1/4fc                    R25,987         R3,638            R29,625        R24,428         R3,419          R27,848        R22,869          R3,201        R26,070                                                                            population (AMPS 2009A)                                                         fixtures and results
                                                                                                                                                                                                                                                7,000                                   R6,724
                                                                                                                                                                                                                                                                         R5,985                                                                          An in-depth and dedicated micro-site for the 2010 Fifa
                                                                                                                                                                                                                                                6,000
                                                                                                                                                                                                                                                                                                                                                         World Cup
                              cOVERS 2010              Rate            VAT               Total                         Loose insert:                         1-4 pages: r650 / 1000                                                             5,000                                                                                                    A very popular video section
                                                                                                                                                                                                                                                                                                                               R4,197
                              OBc                      R63,525         R8,893            R72,418                                                             5-8 pages: r700 / 1000                                                             4,000                                                                R3,754                              Dedicated sections catering for Nigerian and Ghana football




                                                                                                                                                                                                                                 RANDS
                                                                                                                                                             9+ pages: r750 / 1000
                                                                                                                                                                                                                                                                                                                                                         A highly popular European section featuring news, fixtures,
                              ifc                      R56,718         R7,940            R64,659                                                                                                                                                3,000
                                                                                                                                                                                                                                                                                                                                                         results and tables from England, Spain, Italy, France, as well
                              DPS/ifc                  R113,437        R15,881           R129,318                       Bound/stitched in:                   1-4 pages: r700 / 1000                                                             2,000                                                                                                    as the Uefa Champions League
                                                                                                                                                             5-8 pages: r750 / 1000                                                                                                                                                                      Improved Gallery section
                              iBc                      R54,450         R7,623            R62,073                                                                                                                                                   1,000
                                                                                                                       tip in:                               r1 100 / 1000                                                                                                                                                                               Great interactive features where users generate their own
                                                                                                                                                                                                                                                         0
                                                                                                                       BeLLy Bands (verticaL section)        R980 / 1000                                                                                     Average household income                              Average personal income               content to create discussion
                                                                                                                                                                                                                                                                                        BLACK MEN                  KICK OFF READERS
                                                                                                                                                                                                                                                                                                                                                     Banner spaces for sponsorship are:
  Above-The-Line Advertising: all rates include agency commission and exclude VaT.                                                                                                                                                                                                                                                                   728x90               Leaderboard
  Advertorial & Sponsored Features: The above rates apply, including production, but exclude agency commission and exclude VaT.                                                                                                                                         KicK Off is the largest black                                                160x600              Skyscraper
  Delivery Details: attention mr George Quinn, paarl Gravure, 10 Freedom Way, montague Gardens, Cape Town. Tel: 021 550 2400                                                                                                                                         male magazine in SA (AMPS 2009A)                                                300x250              Island
  Loose inserts to be delivered to paarl Gravure in boxes marked clearly with the relevant issue date, and labelled “KICK OFF magazine Inserts”. Boxes are to be                                                                                                                                                                                     468x120              Double banner
  delivered to paarl Gravure one week before the relevant issue’s material deadline.                                                                                                                                                                 2,500
                                                                                                                                                                                                                                                                      2,319            2,256
                                                                                                                                                                                                                                                     2,000
                                                                                                                                                                                                                                                                                                                                                     468x60               Normal banner




                                                                                                                                                                                                                                 READERSHIP
                                                                                                                                                                                                                                                                                                                                                     160x160              Promo-box
   SiZES (all sizes are given in millimetres and indicated as depth x width)
                                                                                                             reQUireMents                                                                                                                            1,500
                                                                                                                                                                                                                                                     1000
                                                                                                                                                                                                                                                                                                      1,298           1,273
                                                                                                                                                                                                                                                                                                                                     1,072
                                     Bleed                 Trim                 Type
                                                                                                             Process             Gravure                                                                                                                 500
   Double Page Spread                282 x 432             276 x 420               240 x 372
                                                                                                             material            print-optimised pDF with fonts embedded and all images                                                                      0
   full colour                       282 x 216             276 x 210               240 x 186                                     at 240 – 300dpi. material can be sent via Quickcut,                                                                                                            Black male readers ‘000
                                                                                                                                 Websend or on ISDN 021 421 1546. Hi-res satin                                                                               KICK OFF             JET CLUB        AMAKHOSI              BONA         TRUE LOVE
   Half Page Vertical                282 x 111             276 x 105               240 x 93
                                                                                                                                 sherpa proof (No liability is accepted for the results
   Half Page Horizontal              144 x 216             138 x 210               120 x 186
                                                                                                                                 of material supplied without a Satin Sherpa proof)
   Third Page Vertical               282 x 76              276 x 70                240 x 62                                                          8 sept edition booking is 11 aug

                                                                                                                                                                                                        BOOKINg CONTACT DETAILS
                                                                                                             Booking             Four weeks, eg. 10 sept edition booking is 13 aug
   Third Page Horizontal             98 x 216              92 x 210                80 x 186                  material            One week after booking deadline
   Quarter Page Strip                73 x 216              70 x 210                55 x 186                  Cancellation        same as booking deadline
                                                                                                                                                                                                        BRyAN BARNETT                                                                        BASIL FORTUIN
                                                                                                                                                                                                        Sales Manager (Sport)                                                                Account Manager (Coastal)

KICK OFF PUBLIShINg SChEDULE 2010/2011
                                                                                                                                                                                                        bryan.barnett@touchline.co.za                                                        basil.fortuin@touchline.co.za


ISSUE                15 FEB    01 mAr 15 mAr               29 mAr        12 APr        26 APr      10 mAY     24 mAY        07 JUN      14 JUN      21 JUN       28 JUN 05 JUL        12 JUL 19 JUL
                                                                                                                                                                                                        Tel: 011 384 1451 • Cell: 073 171 0755

                                                                                                                                                                                                        ULRIC HARGREAVES
                                                                                                                                                                                                                                                                                             Tel: 021 408 3536 • Cell: 083 556 7514

                                                                                                                                                                                                                                                                                             LUKE PETERS
                                                                                                                                                                                                                                                                                                                                                     Team KICK OFF
                                                                                                                                                                                                        Key Account Manager                                                                  Online Commercial Sales Manager                         In April 2009 we launched a social networking site called Team
BOOKINg D/LINE       20/1           3/2          17/2          3/3        17/3           31/3        14/4      28/4           12/5        26/5        2/6         9/6         17/6    23/6      30/6
                                                                                                                                                                                                        ulric.hargreaves@touchline.co.za                                                     luke.peters@touchline.co.za
mATErIAL D/LINE 22/1                5/2          19/2          5/3        19/3           1/4         16/4      30/4           14/5        28/5        4/6         11/6        18/6    25/6      2/7     Tel: 011 384 1309 • Cell: 083 767 8909                                               Tel: 011 384 1417 • Cell: 083 308 9666
                                                                                                                                                                                                                                                                                                                                                     KICK OFF, and it has taken off in some style.
                                                                                                                                                                                                                                                                                                                                                     Already Team KICK OFF has surpassed the 3 500-member mark
IN STOrE              1/2       15/2             1/3          15/3        29/3           12/4       26/4       10/5           24/5        7/6        14/6        21/6         28/6     5/7      12/7
                                                                                                                                                                                                        SIDNEy NOHOLOzA                                                                                                                              as soccer lovers interact with each other, giving their opinions
                                                                                                                                                                                                        Account Manager (Gauteng)                                                                                                                    by way of forum discussions, blog postings, pictures, videos and
ISSUE               02 AUg     16 AUg 30 AUg                  13 SEP     27 SEP        11 OCT       25 OCT    08 NOV        22 NOV      05 DEC      20 DEC       17 JAN      31 JAN   14 FEB            sidney.noholoza@touchline.co.za                                                                                                              much more.
                                                                                                                                                                                                        Tel: 011 384 1319 • Cell: 083 472 5483
BOOKINg D/LINE        7/7       21/7             4/8          18/8           1/9         15/9       29/9       13/10          27/10      10/11      24/11         8/12        5/1     19/1
mATErIAL D/LINE 9/7             23/7             6/8          20/8           3/9         17/9        1/10      15/10         29/10       12/11      26/11        10/12        7/1     21/1
IN STOrE             19/7           2/8          16/8         30/8        13/9           27/9       11/10     25/10           8/11       22/11       6/12        20/12        17/1    31/1
                                                                                                                                                                                                         The leading magazine for reaching black males ...

				
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posted:2/17/2011
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