A Stirring Sensation

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MICA (P) 128/01/2009 Issue No 02/2009 April - June 2009
                                                                       Q U A R T E R LY          Published by Boncafé




                                                             Stirred not Shaken   The Professionals’ Choice




                                                          Boncafé’s new
                                                          Advertising
                                                          Campaign 2009
                                                          in full flight
                                                          In early February 2009 Boncafé launched a new
                                                          advertising campaign in Singapore which is now in
                                                          full flight with the A Stirring Sensation series. That
                                                          title creative refers to both model ‘Audrey’ (as in
                                                          Hepburn) and Boncafé’s gourmet blends…while
                                                          Stirred Not Shaken is the headliner for model
                                                          ‘James’ (as in Bon/d) and the gourmet blends.
                                                          ‘Todd’ the chef represents all Bon customers from
                                                          the foodservice industry and calls Boncafé The
                                                          Professionals’ Choice.

                                                          The new campaign takes shape and form in
                                                          print and outdoor media, and friends of Boncafé
                                                          will see ‘Audrey’, ‘James’, ‘Todd’, and Être Bon
                                                          make their rounds. You might have even caught
                                                          them online at asiaone.com and definitely at
                                                          www.boncafe.com
           A Stirring Sensation
                                                                                                                                      1
Être Bon Gallery and
Academy officially opens
its doors in Singapore!
On 11 Feb 2009, Boncafé officially opened and launched its
brand-new facility in Singapore, the Être Bon Gallery and
Academy!

Hosted and officiated by Group Chairman and founder of
Boncafé Mr W E Huber, Mrs W E Huber, Managing Director
Christian Huber, General Manager K. Mohan, some 150
guests, customers and industry partners graced the
occasion at Boncafé, all eager for a look at this new end-to-
end Crop to Cup facility for coffee/foodservice industry and
aficionados alike.




                                                                2
    Être Bon Gallery and Academy, located at
    the Boncafé Roasting House at Pandan Loop,
    welcomes Boncafé institutional customers
    for training, as well as coffee enthusiasts
    who want to sign up for a Coffee Journey
    Appreciation Tour or Barista Courses.
    Interested parties can call (65) 6776 2216 for
    more information on dates/prices and course
    outlines. Or visit the brand-new Boncafé
    website at www.boncafe.com

    Along with the opening of Être Bon Gallery
    and Academy, Boncafé also announced the
    appointment of Alvaro Sanchez, Manager,
    Être Bon Gallery and Academy and Roasting
    Consultant.

    Sanchez’s responsibility will be to manage
    and run Être Bon Gallery and Academy for
    its day to day operations, ensuring that this
    new facility is a value-add to all of Boncafé’s
    institutional customers, as well as a learning
    experience for all coffee lovers who want to
    know more about the second most traded
    commodity in the world after oil.

    Sanchez, of Spanish descent, is a coffee
    roaster and accredited barista trainer with
    over 8 years experience in the hospitality
    industry. He learnt the craft of roasting in
    Australia where he managed one of the
    country’s leading barista academies, as
    well as worked with some of the world’s
    best boutique coffee roasters and baristas,
    having trained three current coffee roasters
    around in the Australasian region. Sanchez
    will be happy to work with companies and
    corporations who would like to arrange for
    customised team-building coffee workshops
    at Être Bon.

    A big THANK YOU to all friends of Boncafé
    for making the opening of Être Bon Gallery
    and Academy such a success! We look
    forward to welcoming you here soon!




3
Brand New
Capella Singapore
serves up Boncafé
gourmet coffee!
Congratulations to newest luxury hotel in Singapore, Capella      In addition, Capella Singapore will offer the opportunity to
Singapore, Sentosa on it’s opening on the sunny shores of this    live in the hotel for extended stays with full access to the
tropical isle!                                                    hotel’s facilities. These extended stay offerings will include 72
                                                                  sea-facing suites and duplexes, 9 manors with private pools
Capella Singapore, the flagship property for Capella Hotels        and one colonial manor.
and Resorts in Asia offers an inspiring natural setting while
providing easy access to Singapore’s financial and shopping        Guests can enjoy a range of activities for relaxation or
districts. Capella Singapore promises the ultimate in             business: Cassia, a fine-dining Chinese restaurant, The Knolls
personalised service and represents a new standard of luxury      all-day dining restaurant and Bob’s Bar; an Auriga Spa and
in Asia, combining the best of old and new Singapore. From        Fitness Centre; three meeting rooms; a business centre with
arrival to departure, Capella Singapore cossets its guests,       two boardrooms, a signature Capella Club Lounge, three
delivering intuitive and uncompromising service. Personal         cascading outdoor pools and a world-class sculpture garden.
Assistants expertly handle guests’ needs and private chauffeur    From casual cuisine to inspired, four-course meals, Capella
service is available via the hotel’s Rolls-Royce Phantom.         Singapore offers culinary opportunities that have no equal in
                                                                  Singapore restaurants. Whether it’s fine dining at Cassia, or
Residing on 30 acres of lush rainforest, the hotel’s peaceful     lively conversation at Bob’s Bar, everyone will discover what
setting on a knoll features traditional and modern architecture   fits their palate. And now there is Boncafé gourmet coffee to
with awe-inspiring views of the South China Sea. Capella          top it all off!
Singapore offers the largest accommodations in Singapore.
The 111 guestrooms include 61 premier guest rooms, 11             Welcome to Singapore, Capella!
suites, 38 villas that feature private outdoor showers and
bathtubs and a presidential manor.



                         Astons…quality Western dining at great value!
                         Astons, a family owned food-service operator, opened its doors for business in 2005. From its humble
                         beginnings as Astons Specialties in a coffee shop at East Coast/Joo Chiat Roads, it has steadily grown and
                         expanded its business operation to many different locations, all with the personal touch and direction of its
                         owner Aston Soon, who has a deep interest and passion for ensuring that the best steaks are cooked with
                         heart! This, along with good menu choices, value for money pricing, and warm and friendly service, Astons is
                         looking forward to welcoming one and all to its outlets! Don’t forget to ask for Boncafé to top off your meal!

                         ASTONS PRIME



                         ASTONS SPECIALITIES



                           (opposite SIA Training Center)




                                                                                                                                          5
                                                            World Gourmet Summit 2009 –
                                                            Official Coffee Lifestyle Partner
                                                            For the third year running, Boncafé will be the Official Coffee Lifestyle Partner
                                                            at the 2009 World Gourmet Summit, taking place in Singapore from 19 April
                                                            to 2 May. Held in many locations and venues islandwide, the Summit will be
                                                            bringing in top chefs from all over the world to share their fine cuisine and wines
                                                            with lovers of good food and wine.

                                                            Nothing like the finest gourmet coffee to round off the best meal, so be sure to
                                                            look out for Boncafé at the WGS events!


                                                            Boncafé will be creating and showcasing a new blend, the Être Bon Blend of
                                                            pure 100% Arabica gourmet coffee to commemorate the opening of Être Bon
                                                            Gallery and Academy! Look out for this lovely bright brew to be served up at
                                                            WGS events, featuring the best of the world’s coffee-growing regions! It will
                                                            be available for sale at some of the events, as well as at Être Bon Gallery and
                                                            Academy for a limited time only!




                                                            100% Pure Ceylon Tea...
                                                            coming your way
                                                            Look out for it…the new Bontea Ceylon Tea in a brand-new refreshed packaging,
                                                            available in sizes of 25, 50 and 100 teabags.




    Opening of Kuching’s
    Newest International
    Hotel - Four Points by
    Sheraton!                                                             The hotel has three onsite food and beverage outlets, and large
                                                                          meeting spaces. A 24-hour business centre, a 24-hour fitness
    The Four Points by Sheraton opened its doors in Kuching, Sarawak      centre and a great outdoor pool for business and relaxation needs.
    in February 2009.                                                     Free Wi-Fi in all public areas will keep all guests well-connected.


    The hotel is located just 2 kilometers from the airport and 15        The Eatery, the Hotels’ coffeehouse, is now home to two units of
    minutes from the heart of the city, and offers travellers 421 well-   Swiss-made, state-of-the- art Egro coffee machines, supplied and
    appointed rooms, designed to make one feel right at home!             serviced by Boncafé Malaysia.




6
Boncafé Far East signs                                                 Boncafé Far East at
up to Food Safety                                                      HOFEX 2009
Charter                                                                HOFEX 2009 is on once again from 6 to 9 May in Hong Kong,
                                                                       and Boncafé Far East will be at the show, exhibiting at Booth
Boncafé Far East recently participated in the community                1C-400, HKCEC.
effort to promote the 5 Keys to Food Safety, and was
awarded the Food Safety Charter by the Food and                        Held at the Hong Kong Convention Exhibition Centre, this 13th
Environment Hygiene Department of Hong Kong SAR.                       Asian exhibition will showcase for its visitors all the latest and best
                                                                       in food and drink, hotel, restaurant and foodservice equipment,
Adopting proper food handling practices are a must for all F&B         supplies and services. 30,000 visitors are expected to visit the
manufacturers and gourmet coffee manufacturing certainly               show of some 1,800 exhibitors from over 41 countries.
falls within this process! Boncafé is keen to work helping and
building Hong Kong towards being a food-safe city!                     Find out more at www.hofex.com




Boncafé Goes Green!
                                                     ver
What do coffee roasters do with the coffee beans’ silver skin/chaff
                                                     é
that comes off in the roasting process? Well, Boncafé Far East, at
                                                     f
the beginning of February 2009, supplied this waste of coffee silver
skin/chaff to the Garden Farm Organic Agriculture folks who will
now turn the chaff into useful fertiliser!




                                                                                                                                                 7
    Boncafé Middle East at annual Gulfood 2009!
    Once again Dubai World Trade Center was host to the Annual            The Bon Equip stand was also a hub of activity with live cooking
    Gulf Food Exhibition (AGFE) February 2009 with this year’s visitors   demos on the Broaster fryer and the new main attraction drawing
    reaching a staggering 45,489 from over 152 countries. With            much interest throughout the show was the new Boncafé cart from
    3,300 companies participating and 76 national pavilions across        ARS (Advanced Retail Systems) manufacturers for of modular and
    the different sectors of the show, there was an outstanding 16%       retail carts specifically designed to service the growing demand
    increase in attendance over the previous year.                        of portable and semi- permanent catering outlets throughout the
                                                                          region. Harvey Nichols in the retail sector is now signed-up for
    This was the 6th year of participation for Boncafé Middle East.       the carts!
    Newly appointed Mandy Soiza and Agnes Bokane (Sales
    Executives) Shiju Padiyath (Retail Manager) and Rogel Rasca           Boncafé Middle East looks forward to another equally successful
    (Barista training coordinator) were on hand at the Boncafé booth.     event at Gulfood in 2010!
    Also visiting this year’s event to show their support were our
    international associates and partners Aileene Thangaveloo and
    Jillian Kwang (Boncafé International), Urs Brunner and Joachim
    Luddecke (Thailand).


    Boncafé Middle East showcased many new additions to its coffee
    machine range - including its new line of Essence by de Jong
    Duke, and Solis of Switzerland. Adding much colour and vitality
    were the new range of Ascaso espresso machines plus coffee pod
    or fresh coffee bean options with the new Bon Capitano capsule
    machine for hotel in-room coffee solutions.




8
Boncafé Thailand
Awarded for Outstanding
Achievement in Coffee
Industry Development
On March 25, 2009, Her Royal Highness Princess Soamsavali           Coffee plants have been introduced to Thailand by King Bhumibol
bestowed a badge of honour on Boncafé Thailand for its relentless   as an alternative solution for the problem of vast illegal opium
effort in developing and expanding Thailand’s coffee industry to    plantations in Northern Thailand. This badge of honour is a royal
the world.                                                          acknowledgment of Boncafé’s ambition to introduce coffee to the
                                                                    world and improve the conditions of coffee farmers by promoting
Ms. Maleerat Thanaprachoom, Managing Director of Boncafé            coffee awareness.
received this award on behalf of the company at the opening
ceremony of Thailand ASEAN Coffee & Tea 2009 at Mahisorn Hall.      Congratulations Boncafé Thailand!




Introducing Selina Lo...                                               Bonfiture – Confiture de
the Face of Petra!                                                     la Thaïlande.
Well-known for her martial arts                                        Available soon...introducing “Bonfiture”, combination
role in “Shanghai”, Selina Lo –                                        of “confiture” - or ‘jam’ in French - and “Boncafé”. This
British actress with Asia in her                                       new product will soon be available, as early as the second
heart, is soon to be the face of                                       quarter of 2009. With a factory in Lampang, Bonfiture is
“Petra”.                                                               featured in various flavours of exotic sunshine-filled jam
                                                                       in small 1 oz. jars that allow one to pick a flavour that suits
Known for her attractive petite                                        one’s mood!
physique and strong personality,
Selina was chosen to be the
face of Petra as she perfectly
personifies the chic and small
German-made soft pod coffee
machines that can pull a killer shot. Advertisements
featuring the star will be carried in Thailand’s leading
English newspaper, The Bangkok Post, as well as many
other mass publications such as FHM and Elle Décoration
magazines.
                                                                       The selection includes delicious tropical flavours such as
Selina is a true lover of great coffee. In an interview with           Banana, Coconut, Guava, Lime, Longan, Lychee, Mango,
BITTER/SWEET, she was quoted as saying “I really enjoy a               Papaya, Passion fruit, Pineapple, and Tangerine; as well as
nice high quality cappuccino. When I first met the CEO of               juicy berries such as Blackberry, Black Currants, Blueberry,
Boncafé Thailand, he served me a great cup of cappuccino               Cranberry, Mulberry, Raspberry, and Strawberry. Also
with chocolate sprinkles. There and then, I knew I would               available are various types of honey in the selection such
enjoy working with Boncafé.”                                           as Wild Flower Honey, Longan Honey, Lychee Honey, and
                                                                       many more.
Cheers to that, Selina.
                                                                       A mini-bar range will soon follow.



                                                                                                                                        9
                                               Mango Raspberry
                                               Swirl Smoothie
                                               Maui Mango Smoothie          5oz
                                               Lyons Raspberry Topping      1oz               Banana Strawberry
                                               Ice                          12oz
                                                                                              Yoghurt Smoothie
                                               Add Maui Mango Smoothie and ice in a
                                                                                              Fresh Milk                  4oz
                                               blender and blend till it is smooth.
                                                                                              Cappuccine Yoghurt          1.5 scoop
                                                                                              Powder (63cc)
                                               Add Lyons Raspberry Topping into the
                                                                                              Banana Puree                1oz
                                               smoothies and swirl till it creates a marble
                                                                                              Lyons Strawberry Topping    1oz
                                               texture.
                                                                                              Ice                         12oz

                                               Layer the glass with some Raspberry
     Choco-presso Fantasy                      Topping and pour smoothie over.
                                                                                              Add fresh milk, yoghurt powder, banana
                                                                                              puree and ice into a blender. Blend till
     Fresh Milk                  2oz                                                          it is smooth.
                                               Garnish the smoothie with fresh mango
     Espresso shots              2oz
                                               slice or raspberry and mint leaves.
     Cappuccine Vanilla          1.5 scoop                                                    Add Lyons Strawberry Topping to the
     Express Powder                                                                           base of the glass.
     Ice                         12oz
     Lyons Chocolate Cone Dip    1oz                                                          Pour banana yoghurt smoothie into the
                                                                                              glass.
     Add fresh milk, espresso shots, vanilla
     express powder and ice into a blender.                                                   Garnish with Lyons Raspberry Sauce on
     Blend till it is smooth.                                                                 top of the smoothie.

     Add Chocolate Cone Dip to the base of
     the glass.

     Pour the blended beverage over the
     chocolate cone dip.

     Garnish the beverage with mint leaves.




                                               Concoctions
                                                         smoothing things
                                                        over...create some
                                                        fun with Lyons and
                                                       Cappuccine products!




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