How Optimised Content Helps Your SEO Strategy by clintmaher


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									How Optimised Content Helps Your SEO

            ©2009, Oracle Digital
Search Engine optimisation is something that businesses today need to consider.
Whether you’re a small or large company in Perth or a larger company elsewhere, you
want customers and prospects to be able to find you online. Optimised website content
is one of the best ways that you can target potential customers.

An SEO company can help you in many ways, including helping you design an effective
and optimised website and then help you continually publish optimised content on that
website and on the web in general. The result could be a continuous stream of traffic
that converts. Carefully optimising your content for your target customers is vital and
optimising it for the right words and phrases is also a key component of achieving
online success. Here are a few examples of SEO content. Let’s use a Perth SEO
company as a great self-serving (this illustrates our point and optimises this content for
our target audience) example:

On Page Optimisation
The Perth SEO company determines 5
or 10 key phrases that relate specifically to
their niche. People looking for their sorts
of services often search based on
particular key phrases. The SEO company
decides to sprinkle those carefully
researched phrases into various meta tags
on their website and throughout their
content in a natural-looking way.

Google and other search engines
continually crawl new content to figure out
how to categorise it. So, when those new
pages come out, the search engines will
crawl those pages and see those words
and phrases and have a pretty good
indication of how to categorise them.
Depending on various factors, including
competition, people who are looking for a
Perth SEO company could find that
company’s optimised and bylined content
or link directly into their site from search
engines. Lather, rinse, and repeat this
practise on a regular basis and you
increase your search engine rankings.

©2009, Oracle Digital                                                             Page | 1
Off Page Optimisation

The optimised web content, along with other things that the Perth SEO company puts
out there in cyberspace, all contribute to that company’s ability to get found by people
looking for Perth SEO services. Press releases, social bookmarking, article syndication,
and other areas can all contribute to the success of a business looking to get found on
Google. An ongoing optimisation strategy, including optimizing web content, can
contribute to any business’s ability to achieve online success.

©2009, Oracle Digital                                                           Page | 2

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