SEO: Should You DIY or Hire an SEO Pro?
©2009, Oracle Digital
Do-It-Yourself can be good but
most SEO experts would agree that
companies should consider hiring a
pro. The web certainly is user-
friendly in the 21st century. A
website can be built in a matter of a
few clicks. But that doesn‟t mean
that all you need to do is just build
it and then wait for the money to
roll in. Succeeding in the world of
e-commerce requires more than a
brochure-ware website. Today‟s
consumers demand more than that.
Unless you have an amazing
product that everyone knows about
and wants but no one else has,
search engine optimisation is a
must in this day and age.
It‟s a DIY age we live in. A lot of
people save money by doing things
themselves. But we can‟t be an
expert at all things so going it alone
may not result in everything being
polished and perfect. Ever heard
the saying, “Jack of all trades and
master of none”? Sure, you can
install a basic template for a website
but if you want to stand apart in a
crowd, you may want to do more
than use a template that hundreds
or thousands of other businesses
And, if you want to get found by your potential customer, you‟ll have to try to get found
in search engines. If you want real results, you‟ll probably want to hire a professional
SEO and design company that can help you customise your site and your approach so
that you appeal to your target audience.
©2009, Oracle Digital Page | 1
Not long ago, a lot of businesses simply
bought sponsored advertisements and that
was that. But a good portion of today‟s
consumers believes what Google tells
them and is wary of anything „sponsored‟.
People who are ready to buy will often run
a search for something with their credit
card or pocket book in hand and they‟ll
trust the organic findings a lot more than
the sponsored ads. For this reason, you
want to be found on page 1 of the most
relevant search terms for your industry.
You‟ll also want your customer to believe it
when you tell them that you can give them
the best deal and the best service around.
Design and SEO are vitals aspect of online
success. Whether you‟re in a large
conglomerate in New York or London, or a
small business in Perth, SEO is important.
Sure, DIY can save you money. It could
even bring you some results but it involves
guesswork, trial and error, and an awful
lot of time. Hiring an expert Perth SEO
specialist could be a great investment in
your business that nets results and lets
you focus on what you do best.
©2009, Oracle Digital Page | 2