Boxed SEO Packages Don’t Work Your Business Needs a Customised SEO Plan by clintmaher


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									   Boxed SEO Packages Don’t Work
Your Business Needs a Customised SEO

            ©2009, Oracle Digital
Some companies offer a gold, sliver, and bronze boxed offering of SEO packages. While
this approach might seem like a simple and cheap SEO method to improve the traffic
levels of your website, here’s why they typically don’t provide very much value:

Lack of SEO Research

Little research is done with SEO packages that aren’t customised. Your website needs
a focused and strategic approach based on your business, your objectives, and the
wants and needs of your customers and prospective customers. For many off-the-shelf
SEO packages, you’re simply given a questionnaire to fill out so that the SEO company
has a few keywords to focus on. This doesn’t work. Sure, you may think that to be
successful you need to rank for #1 on Google, Yahoo!, and Bing for specific keyword
phrases but it’s not always possible to do that in a short amount of time. A customised
SEO package will look at your market, your competition, your existing online traffic
levels, and your goals and find a way to help you. Depending on your industry, your
initial desired keyword phrase might not be the best strategy for you but research and
experience in the search engine optimisation space can result in a workable plan that is
suitable for your needs, objectives, and market.

Zero SEO Strategy

An SEO strategy needs to be ongoing. SEO packages that are ‘off the shelf’ typically
involve a single set of activities. When they’re done, the SEO company moves on. A
customised strategy results in collaboration. By collaborating with you, your SEO
specialist can make an initial plan and then test how it’s working out. Then, tweaks and
adjustments can be made based on those results. It will require more than just a few

©2009, Oracle Digital                                                            Page | 1
keywords and it’ll require a multi-layered approach to help you maximise the power of
the internet and all it can do to help you grow and succeed in business.

Sure, buying some things off the shelf can provide some results but in terms of
creating, maintaining, and maximising your online presence, a customised plan is what
will help you most. Call us on 1300899851 for expert and customised SEO offerings that
work with your objectives and customers in mind.

©2009, Oracle Digital                                                          Page | 2

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