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									  The Australian Practice Nurse Association

Rate Card 2011
 The Australian Practice Nurses                   mental health, maternal and child health,                                                                                              S P E C I F I C AT I O N S
 Association (APNA) is the peak                   health promotion, care plans, population
 professional body for nurses working in          health, diabetes, wound management                                                                                                 Page trim size:
 general practice and primary health care.        and much more.                                                                                                                     210mm wide x 275mm deep
   There are an estimated 9000 plus                 With the ever increasing work loads                                                                                              Colours:
 nurses working within general practice           placed on general practice, practice                                                                                               Printed 4 colour process throughout.
 with around 60% of general practices             nurses are a critical element in delivering
 employing at least one practice nurse.           continuous and improved patient                                                                                                    Type print area:
   Practice nursing is wide ranging and                                                                                                                                              When supplying ads that bleed off the
                                                                                                                                                                                     edge of the page, please make sure
 covers many specialist areas including;            APNA provides a wide range of creative
                                                                                                                                                                                     that type is within 10mm of trim line.
 aged care, women’s health, men’s                 advertising and sponsorship opportunities
 health, infection control, chronic disease       to make sure your message is received by
                                                                                                                                                                                   All artwork must be supplied
 management, cardiovascular care,                 as many practice nurses as possible.                                                                                             in digital format.
 immunisation, cancer, asthma, COPD,
                                                                                                                                                                                   Artwork may be provided in two ways:
                                                                                                                                                                                   1) On CD: Along with colour proof
                                                                                                                                                                                       Or if under 5Mb in size,

The Primary Times                                                                                                                                                                  2) Email to:
                                                                                                                                                                                   PDF is the preferred method for receiving
The Primary Times is a quarterly, research and                                          S u p p o rt i n g   n u r SeS   i n   p r i M A rY   H eA LtH    C A r e                  artwork.
news publication for practice nurses.
The Primary Times provides all the latest news                             Primary Times                                                                 Volume 9 September 2010
                                                                                                                                                                                   If you are using your own distiller settings,
and features on all aspects of practice nursing.
                                                                                                                                                                                   please ensure that the following options are
It has all the latest tips, techniques and practical                                                                                                                               adhered to:
applications for the day to day working lives of
                                                                                                                                                                                   •	 PDFs	must	be	supplied	in	high	resolution.
practice nurses.
                                                                                                                                                                                      Choose ‘Press Optimised’ option in
The Primary Times is the perfect publication to
                                                                                                                                                                                      distiller or select ‘maximum’ quality in
promote your product or service.                                                                                                                                                      compression option.
                                                                                                                                                                                   •	 Select	300	dpi	as	your	target	resolution	
 Issue Dates        Booking and Material Deadline                                                                                                                                     for colour and greyscale images.Select
                                                                                                                                                                                      2400 dpi for monochrome images
 March              1st February
                                                                                                                                                                                   •	 Files	to	be	output	in	CMYK
 June               1st May                                                                                                                                                        •	 RGB	images	and	any	Pantone	colours	
                                                                           THIS ISSUE

 September          1st August                                             Nutrition and chronic disease                                                                              must	be	converted	into	CMYK
                                                                           Gastroenteritis in children

                                                                                                                                                                                   •	 All	fonts	must	be	embedded	into	
                                                          iSSn 1838-0840

                                                                           Common nutritional deficiencies
 December           1st November                                           Motivational interviewing

                                                                                                                                                                                   •	 If	supplying	ads	with	bleed,	ensure	
 Ad Sizes                       Cost ($) + GST          Ad Specifications (mm)                                                                                                        crop marks are included on pdf with
 Double Page Spread             2800                    420mm wide x 275mm deep                                                                                                       3mm	bleed	on	all	sides.

 Full Page                      1890                    210mm wide x 275mm deep                                                                                                    Microsoft Word
 Half Page                      990                     210mm wide x 140mm deep                                                                                                    A $50 conversion fee will apply to any
                                                                                                                                                                                   ads that are supplied in Microsoft Word.
Inside Front Cover and Outside Back Cover add a 20% loading                                                                                                                        Supplying artwork
SPECIAL OFFER- 15% off for x 4 consecutive ads                                                                                                                                     All artwork is to be mailed to APNA or if
                                                                                                                                                                                   smaller than 5Mb in size can be emailed
Inserts can also be included in the mailing. Cost dependant on the size of insert.
Cancellations no later than 1st of month prior to publication.
                                                                                                                                                                                   •	 No	responsibility	is	taken	for	ads	that	
                                                                                                                                                                                      contain images or graphics with poor
                                                                                                                                                                                      resolution or that have not been converted
                                                                                                                                                                                      to	CMYK.
                                                                                                                                                                                   •	 Advertisement	design	service	available:	
                                                                                                                                                                                      price on application.
                                                                                                                                                                                   •	 Advertisement	cancellation	date:
                                                                                                                                                                                      No later than 1st of month prior to
                                                                                                                                                                                      publication date.
  The Australian Practice Nurse Association

Rate Card 2011
Commercial Opportunities
  enews                                                                                     Website
  Other news comes via a fortnightly enews to ensure members are kept fully up              With all the news surrounding the reforms
  to date with what’s happening in the world of practice nursing.                           within primary health care; nurses looking
  There are two advertising spots on the enews: one at the top right hand side and          for relevant news; information on award
  a banner that goes along the bottom.                                                      rates and national registration and the
                                                                                            latest clinical information you can now
  Ad sizes (pixels) available are                                                           target your message with an ad on the
  180w	x	300h	at	the	top	right	corner	$550	+	gst	                                           APNA web site. Choose from advertising
                                                                                            on one page or a whole section. Traffic
  700w x 120h banner ad along the bottom $440 + gst
                                                                                            remains constant at 40,000+ page views
  The enews is published on the following dates (Mondays); advertising booking              and over 5000 unique visitors each month.
  deadline	is	3	days	prior	and	subject	to	availability.
                                                                                            Ad sizes (pixel)
   January 10th and 24th                       July 11th and 25th                           200w x 200h
                                                                                            $750 per page per month
   February 7th and 21nd                       August 8th and 22nd
                                                                                            200w x 70h
   March 7th and 21nd                          September 5th and 19th                       $325	per	page	per	month	
   April 4th and 18th                          October	3rd,	17th	and	31st                   *Please note that all website advertising is
   May	2nd,	16th	and	30th                      November 14th and 28th                       subject	to	availability	and	APNA	approval.
   June	13th	and	27th                          December 12th

APNA provides many other great                Best Practice Awards – An annual
opportunities throughout the year to          highlight on the APNA calendar is the Best      For more information on any of the
ensure you get your message in front          Practice Awards. They provide a fantastic        commercial opportunities listed
of those that matter.                         opportunity for alignment with specific              please contact Matt Hall.
                                              areas of interest and hearing some great
Partnership plan – The aim of the             stories from nurses. The awards cover-               APNA 149 Drummond Street,
Partnership Plan is to provide a flexible     Quality Improvement, Women’s Health,                       Carlton	Vic	3053	
structure that allows tailored arrangements   Chronic Disease, Wound Management,              Tel:	03	9669	7400		Fax:	03	9669	7499			
and combines a whole host of commercial       Immunisation and Continence Innovation               Email:
opportunities into one overall package.       and Commitment.

National conference and events –              Online Learning – Provide educational
Exhibit or sponsor one of the many events     grants for nurses to participate in online
including the national conference held        learning or sponsor one of the many topics
throughout the year. Advertise in the         in APNA’s online learning library, which
conference program, sponsor sessions,         includes logo representation, links to your
satchel inserts, exhibit and much more.       site and the ability to add additional page
Our events provide the perfect opportunity    content such as resources and links.
to meet the nurses using your products        Topics included and coming soon – Travel
and services.                                 health, Chronic disease management,
                                              immunisation, mental health, wound care,
                                              COPD, Asthma, women’s health, children’s
                                              health and much more.

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