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					                    Desktop Video Markets




                                        Copyright 1993
                         Market Intelligence Research Corporation, Inc.
                                 Desktop Video Products, Inc.




DVP Confidential   TOC-1 2/16/2011
Table of Contents
Chapter 1: Executive Summary

  The Growing Importance of Desktop Video            1-1
    Demand for Video                                 1-1
    Supply of Video Development Tools                1-2
    Economics of Desktop Video                       1-3
    Market Size                                      1-3
  Major Market Trends                                1-4
    Computerization                                  1-4
    Influx of New Participants                       1-4
    Distribution                                     1-5
  Major Technology Trends                            1-6
    Digitization                                     1-6
    Improving Compression Algorithms                 1-7
    Growing Quality of Digital Video                 1-7
    Integration                                      1-8
  Major Competitive Factors                          1-8
    Functionality                                    1-8
    Price                                            1-9
    Support / Ease of Use                            1-9
    Availability                                     1-9
  Conclusions                                        1-10
    Desktop Video: The Next PC Revolution            1-10

Chapter 2: Introduction to the Industry

  Industry Definitions                               2-1
    Desktop Video Defined                            2-1
    Contrast With Multimedia                         2-2
    Contrast With Digital Video                      2-3
    Contrast With Conventional Video                 2-3
  Industry Development                               2-4
    Opportunities for Video                          2-4
    Video Technology Developments                    2-6
    The Motivation for Desktop Video                 2-7
    Applications of Video                            2-8
    Economic Justification of Video Communications   2-8
    Economic Pressures Leading to Desktop Video      2-9
    Desktop Video Economies                          2-10
  Desktop Video History                              2-14
    Analog Video                                     2-14
    Digital Video                                    2-15



DVP Confidential   TOC-2 2/16/2011
    Component Analog Video                                      2-15
    24-Bit Digital Video                                        2-16
    Digital Control                                             2-17
    Non-Linear Editing                                          2-17
    The Advent of the PC                                        2-18
    Other Uses of the PC                                        2-19
    Desktop Video Arrives                                       2-19
  Desktop Video Functionality                                   2-22
  Industry Structure                                            2-25
    Personal Computer Industry Structure                        2-25
       Manufacturers and OEMs                                   2-25
       Dealers and Mass Merchandisers                           2-26
       Dealer Chains                                            2-26
       Distributors                                             2-27
       Systems Integrators and VARs                             2-27
       Mail Order                                               2-28
       Service Bureaus                                          2-28
       Rep Firms                                                2-29
    Existing Video Industry Structure                           2-29
       Manufacturers and OEMs                                   2-30
       Video Dealers                                            2-30
       Mass Merchandisers                                       2-31
       Mail Order                                               2-31
       Rep Firms                                                2-31
       End Users                                                2-31
          Independent Video Producers                           2-31
          Production & Post-Production Houses                   2-32
          Broadcast Organizations                               2-33
    Professional Audio & Musical Equipment Industry Structure   2-34
       Audio-Only Dealers                                       2-34
       Musical Equipment Dealers                                2-34
       Audio & Musical Equipment Mail Order                     2-35
    Current Desktop Video Industry Structure                    2-36
    Evolving Desktop Video Industry Structure                   2-36
       End Users                                                2-37
          Video Professionals                                   2-37
          Communications Professionals                          2-39
          Desktop Communicators                                 2-39
          Home Enthusiasts                                      2-40
          Novices                                               2-40
       Production & Post-Production Houses                      2-40
       Distributors                                             2-41
       Video Dealers                                            2-42
       Computer Dealers                                         2-43
       Mail Order                                               2-44


DVP Confidential   TOC-3 2/16/2011
        Direct                                  2-44
        VARs & Systems Integrators              2-45
  Industry Organizations                        2-47
  Industry Issues                               2-52
     Technological Issues                       2-52
        Video Data Rates                        2-52
        Audio Data Rates and Overhead           2-53
        What to Do?                             2-54
        Brute Force                             2-54
        Specialized Hardware                    2-56
        Compression                             2-57
        Cheating                                2-59
        Combinations                            2-62
        Desktop Video Platforms                 2-62
        Silicon                                 2-64
  Standards Issues                                 2-65
     Video Signals                              2-66
     Tape Formats                               2-68
        Analog Formats - 0.75" to 2"            2-69
        Analog Formats - Consumer               2-70
        Analog Formats - Matsushita Family      2-70
        Analog Formats - Sony Family            2-72
        Digital Formats                         2-74
        Desktop Video Formats                   2-75
     Time Codes                                 2-76
        Drop Frame Time Code                    2-78
        Other SMPTE Time Code Information       2-79
        Time Code and Desktop Video             2-79
     MIDI                                       2-80
        Creation of MIDI                        2-80
        MIDI Connections                        2-81
        MIDI Software                           2-81
        MIDI Limitations                        2-83
        Multimedia Sound Cards                  2-84
     Computer File Structures                   2-84
        Audio                                   2-85
        MIDI                                    2-85
        Still Video                             2-86
        Animations / Moving Videos              2-88
        Edit Decision Lists                     2-90
     Compression                                2-90
  Distribution Issues                           2-92
     Production and Postproduction Facilities   2-92
     Cost Ceilings and Leasing                  2-93
     Conventional Market Segmentation           2-94


DVP Confidential   TOC-4 2/16/2011
  End User Issues                                                          2-95
    Training                                                               2-95
    Integration                                                            2-96
    Sources of Desktop Video Users                                         2-97
  Application Issues                                                       2-97
    Video Programming Development                                          2-97
    Services                                                               2-99
    Time and Cost Effects                                                  2-99
    Future Costs                                                           2-100
    Real World Programming                                                 2-102
    Incursions in Conventional Video                                       2-103
    Editing: A Paradigm Shift                                              2-104
    Offline vs. Online                                                     2-104
    Linear vs. Nonlinear                                                   2-105
    Editing Techniques                                                     2-106

Chapter 3: Forecasts of the Total U.S. Desktop Video Products Market

  Market Definitions and Overview                                          3-1
    Market Segmentation                                                    3-1
       Goods vs. Services vs. Programming                                  3-2
       Quality                                                             3-2
       Where Consumed                                                      3-3
       Where Produced                                                      3-3
       Purpose                                                             3-4
       Sales Channels                                                      3-4
       By Project Phase                                                    3-5
          Preproduction                                                    3-5
          Production                                                       3-6
          Postproduction                                                   3-7
       Organization of the Report                                          3-8
  Revenues and Revenue Growth Rates                                        3-9
  Unit Shipments and Pricing Trends                                        3-10
  Market and Technology Trends                                             3-11
    Trends by Market Segment                                               3-11
    Trends by Product Type                                                 3-14
    Distribution Trends                                                    3-16
    End User Trends                                                        3-17
    Qualitative Trends                                                     3-18
  Competitive Analysis                                                     3-20

Chapter 4: Forecasts of the Total U.S. Desktop Video Preproduction Products Market

  Total U.S. Preproduction Products Market                                 4-1
    Market Definitions and Overview                                        4-1


DVP Confidential   TOC-5 2/16/2011
      The Script                                                  4-1
      The Storyboard                                              4-2
      The Budget                                                  4-3
      The Production Schedule                                     4-4
      The Postproduction Schedule                                 4-5
    Revenue and Revenue Growth Rates                              4-5
    Unit Shipments and Pricing Trends                             4-7
    Market and Technology Trends                                  4-8
      Trends By Product Type                                      4-8
      Distribution Trends                                         4-9
         Product Knowledge                                        4-9
         Integration Complexity                                   4-9
         Low Software Margins                                     4-9
         Bundling                                                 4-10
      End User Trends                                             4-10
         Prospective Users                                        4-10
         Productivity & Creativity Improvements                   4-10
         Computer Literate Users                                  4-11
         In-House Experimentation                                 4-11
      Qualitative Trends                                          4-11
         New Computerization                                      4-11
         Generalized Functionality                                4-12
         Dynamic Storyboarding                                    4-13
         Artificial Intelligence                                  4-13
         Groupware                                                4-14
    Competitive Analysis / Market Share                           4-14
      Competitive Environment                                     4-14
         Structure                                                4-15
         Issues                                                   4-18
            Differentiation vs. Existing Video Tools                 4-18
            Differentiation vs. Existing Computer Tools           4-18
            Price                                                 4-19
            Breadth of Knowledge                                  4-19
  Concept Development Tools (Low Range) Market                    4-21
    Total Concept Development Tools (Low Range) Market            4-21
      Market Definitions and Overview                             4-21
         Percentage Contribution                                  4-21
         Elements                                                 4-22
            Scripting Software                                    4-22
            Storyboarding Software                                4-22
            Presentation Software                                 4-22
            Multimedia Authoring Software                         4-22
            Digital Video Hardware and Software                   4-23
            General Purpose Word Processing & Graphics Software      4-23
      Revenues and Revenue Growth Rates                           4-23


DVP Confidential   TOC-6 2/16/2011
       Unit Shipments and Pricing Trends                     4-25
       Market and Technology Trends                          4-26
          Qualitative Trends                                 4-26
            Presentation Products                            4-26
            Scripting and Storyboarding Tools                4-26
            Cross-Platform Tools and Groupware               4-26
       Competitive Analysis / Market Share                   4-27
          Competitive Environment                            4-27
            Structure                                        4-27
            Issues                                           4-29
          Market Shares                                      4-30
          Highlights of Selected Vendors                     4-31
            IBM                                              4-31
            Macromedia                                       4-31
            SuperMac                                         4-32
            Others                                           4-32
  Concept Development Tools (High Range) Market              4-34
    Total Concept Development Tools (High Range) Market   4-34
       Market Definitions and Overview                       4-34
          Multimedia Authoring Tools                         4-35
          Digital Video                                      4-35
       Revenues and Revenue Growth Rates                     4-35
       Unit Shipments and Pricing Trends                     4-37
       Market and Technology Trends                          4-37
          Qualitative Trends                                 4-37
            Application to Postproduction                    4-38
            Increasing Functionality and Performance         4-38
            Groupware and Cross-Platform Applications        4-39
       Competitive Analysis / Market Share                   4-39
          Competitive Environment                            4-39
            Structure                                        4-40
            Issues                                           4-41
          Market Shares                                      4-42
          Highlights of Selected Vendors                     4-43
            Macromedia                                       4-43
            SuperMac                                         4-44
            Adobe                                            4-44
            RasterOps                                        4-45
            Others                                           4-45
  Project Management Tools Market                            4-46
    Total Project Management Tools Market                    4-46
       Market Definitions and Overview                       4-46
       Revenues and Revenue Growth Rates                     4-47
       Unit Shipments and Pricing Trends                     4-48
       Market and Technology Trends                          4-49


DVP Confidential   TOC-7 2/16/2011
         Qualitative Trends                                       4-49
       Competitive Analysis / Market Share                        4-49
         Competitive Environment                                  4-49
           Structure                                              4-50
           Issues                                                 4-51
         Market Shares                                            4-52
         Highlights of Selected Vendors                           4-52
           Lotus                                                  4-52
           Microsoft                                              4-53

Chapter 5: Forecasts of the Total U.S. Desktop Video Production Products
Market

  Total U.S. Production Products Market                           5-1
    Market Definitions and Overview                               5-1
    Revenues and Revenue Growth Rates                             5-1
    Unit Shipments and Pricing Trends                             5-3
    Market and Technology Trends                                  5-4
       Trends By Product Type                                     5-4
       Distribution Trends                                        5-5
       End User Trends                                            5-5
       Qualitative Trends                                         5-6
    Competitive Analysis / Market Share                           5-7
       Competitive Environment                                    5-7
          Structure                                               5-8
          Issues                                                  5-12
    Video Acquisition Products                                    5-13
       Total Video Acquisition Products Market                    5-13
          Market Definitions and Overview                         5-13
             Cameras and Camcorders                               5-13
             Camera Peripherals - Remote Control, Stabilization   5-14
             Waveform Monitors and Vectorscopes                   5-14
             Video Monitors                                       5-15
          Revenues and Revenue Growth Rates                       5-15
          Unit Shipments and Pricing Trends                       5-17
          Market and Technology Trends                            5-18
             Qualitative Trends                                   5-18
                CCD Cameras                                       5-18
                All-Digital Signal Path                           5-19
                Generation Losses                                 5-19
                Time Code                                         5-20
                Image Stabilization                               5-21
                Remote Control                                    5-21
                Digital Instrumentation                           5-21
       Competitive Analysis / Market Share                        5-22


DVP Confidential   TOC-8 2/16/2011
          Competitive Environment                        5-22
             Structure                                   5-24
             Issues                                      5-25
                CCDs                                     5-25
                Tape Formats                             5-25
                Upgrades                                 5-26
          Market Shares                                  5-26
          Highlights of Selected Vendors                 5-27
             Sony                                        5-27
             Panasonic                                   5-27
             JVC                                         5-28
             Mitsubishi                                  5-29
             Cinema Products                             5-30
             Others                                      5-30
  Audio Acquisition Products                             5-32
     Total Audio Acquisition Products Market             5-32
       Market Definitions and Overview                   5-32
          Microphones and Accessories                    5-32
          Mixers                                         5-34
       Revenues and Revenue Growth Rates                 5-35
       Unit Shipments and Pricing Trends                 5-36
       Market and Technology Trends                      5-37
          Qualitative Trends                             5-37
             Mixers                                      5-37
             Recording Environments                      5-37
       Competitive Analysis / Market Share               5-38
          Competitive Environment                        5-38
             Structure                                   5-38
             Issues                                      5-41
                Microphone Selection                     5-41
                Mixer Selection                          5-42
                Mergers, Acquisitions, and Cooperation   5-42
          Market Shares                                  5-43
          Highlights of Selected Vendors                 5-44
             Shure                                       5-44
             Electro-Voice                               5-45
             AKG and Sennheiser                          5-45
             Mackie Designs                              5-46
             Tascam and Yamaha                           5-47
  Lighting Products                                      5-48
     Total Lighting Products Market                      5-48
       Market Definitions and Overview                   5-48
          Stationary Lighting Kits                       5-48
          Portable Lighting Kits                         5-49
          Accessories                                    5-49


DVP Confidential   TOC-9 2/16/2011
         Camcorder Lights                                       5-50
       Revenues and Revenue Growth Rates                        5-50
       Unit Shipments and Pricing Trends                        5-51
       Market and Technology Trends                             5-52
         Qualitative Trends                                     5-52
            Downsizing                                          5-52
            Distribution                                        5-52
       Competitive Analysis / Market Share                      5-52
         Competitive Environment                                5-52
            Structure                                           5-53
            Issues                                              5-54
               User Awareness and Training                      5-54
               Low-Light Cameras                                5-55
               Distribution                                     5-55
         Market Shares                                          5-55
         Highlights of Selected Vendors                         5-56
            Lowel Light                                         5-56
            Sachtler                                            5-57
            NRG                                                 5-57
            Strand, Colortran, Mole-Richardson                  5-57
            Comprehensive Video Supply                          5-58
  Teleprompters                                                 5-59
    Total Teleprompter Market                                   5-59
       Market Definitions and Overview                          5-59
       Revenues and Revenue Growth Rates                        5-59
       Unit Shipments and Pricing Trends                        5-60
       Market and Technology Trends                             5-61
         Qualitative Trends                                     5-61
       Competitive Analysis / Market Share                      5-62
         Competitive Environment                                5-62
            Structure                                           5-62
            Issues                                              5-63
               Integration                                      5-63
               Application to Corporate Video                   5-63
               Barriers to Entry                                5-64
         Market Shares                                          5-64
         Highlights of Selected Vendors                         5-65
            Listec Video                                        5-65
            Telescript                                          5-65
            Comprehensive Video Supply                          5-66
            Q-TV, Computer Prompting Corp., Intelliprompt       5-66

Chapter 6: Forecasts of the Total U.S. Desktop Video Postproduction
Products Market



DVP Confidential   TOC-10 2/16/2011
  Total U.S. Postproduction Products Market             6-1
    Market Definitions and Overview                     6-1
       Postproduction Market Shares                     6-1
       Postproduction Subsegments                       6-2
       Conventional Functionality                       6-3
          Video Switcher                                6-3
          Edit Controller                               6-3
          Special Effects Generators                    6-4
          Audio Mixer                                   6-4
          Graphics System or "Paintbox"                 6-4
          Character Generator                           6-4
       Computer to Video I/O                            6-5
       Frame Grabbers                                   6-5
       Personal Computer Platforms                      6-5
       Integrated Systems                               6-6
    Revenue and Revenue Growth Rates                    6-6
    Unit Shipments and Pricing Trends                   6-8
    Market and Technology Trends                        6-8
       Trends By Product Type                           6-9
          Distribution Trends                           6-10
             Integration Complexity                     6-10
             Low Software Margins                       6-10
             Bundling                                   6-10
             Evolving Distribution Channels             6-11
          End User Trends                               6-11
             Prospective Users                          6-11
             Productivity & Creativity Improvements     6-11
             Computer Literate Users                    6-12
             Video Skills                               6-12
          Qualitative Trends                            6-12
             New Computerization                        6-12
             Generalized Functionality                  6-13
             Cross-Phase Integration                    6-13
             Networking and Groupware                   6-13
             Digital Domain                             6-14
             Audio                                      6-14
    Competitive Analysis / Market Share                 6-14
       Competitive Environment                          6-14
          Structure                                     6-15
          Issues                                        6-23
             Vaporware and Hype                         6-23
             Training                                   6-24
    Integrated Systems and Components                   6-26
       Total Integrated Systems and Components Market   6-26
          Market Definitions and Overview               6-26


DVP Confidential   TOC-11 2/16/2011
             Integrated Systems                6-26
             Frame Grabbers                    6-27
             NTSC/RGB Encoders and Decoders    6-27
          Revenues and Revenue Growth Rates    6-27
          Unit Shipments and Pricing Trends    6-28
          Market and Technology Trends         6-29
             Qualitative Trends                6-29
                Digitization                   6-30
                Increasing Integration         6-30
                Interface Standardization      6-31
                Digital Video                  6-32
       Competitive Analysis / Market Share     6-32
          Competitive Environment              6-32
             Structure                         6-33
             Issues                            6-36
                Editing                        6-36
                Platform Structures            6-36
                Misinformation                 6-37
                Bells and Whistles             6-38
                Customer Acceptance            6-38
                Mergers and Acquisitions       6-39
          Market Shares                        6-39
          Highlights of Selected Vendors       6-41
             NewTek                            6-41
             Truevision                        6-42
             Avid Technology                   6-42
             Digital F/X                       6-44
             Other Competitors                 6-44
  Personal Computer Platforms                  6-47
    Total Personal Computer Platforms Market   6-47
       Market Definitions and Overview         6-47
          CPU Units                            6-47
          Disk Drives                          6-48
          Output Devices                       6-49
          Input Devices                        6-49
       Revenues and Revenue Growth Rates       6-50
       Unit Shipments and Pricing Trends       6-51
       Market and Technology Trends            6-52
          Qualitative Trends                   6-52
             Video on Board                    6-52
             Faster, Faster                    6-52
             Workstation Infiltration          6-52
             Disk Drive Capacity               6-53
             CD-ROMs                           6-53
             DSP on Board                      6-54


DVP Confidential   TOC-12 2/16/2011
       Competitive Analysis / Market Share   6-54
         Competitive Environment             6-54
            Structure                        6-54
            Issues                           6-58
               Dominant Platforms            6-58
               Outboard Processing           6-59
         Market Shares                       6-59
         Highlights of Selected Vendors      6-61
            Commodore International          6-61
            Apple Computer                   6-62
            Microsoft                        6-63
            IBM                              6-64
            Silicon Graphics                 6-64
            The Texans                       6-65
            The Japanese                     6-65
  Machine Control Products                   6-67
    Total Machine Control Products Market    6-67
       Market Definitions and Overview       6-67
       Revenues and Revenue Growth Rates     6-67
       Unit Shipments and Pricing Trends     6-68
       Market and Technology Trends          6-69
         Qualitative Trends                  6-69
            Field Logging Products           6-69
            Digitization                     6-70
       Competitive Analysis / Market Share   6-70
         Competitive Environment             6-70
            Structure                        6-71
            Issues                           6-73
               Linear Thinking               6-73
               Graphical EDLs                6-73
         Market Shares                       6-74
         Highlights of Selected Vendors      6-75
            Videomedia                       6-75
            RGB Computer & Video             6-76
            Diaquest                         6-77
            Comprehensive Video Supply       6-77
            Gold Disk                        6-78
            Future Video                     6-78
            Sundance                         6-79
            Others                           6-79
  Audio Systems                              6-81
    Total Audio Systems Market               6-81
       Market Definitions and Overview       6-81
         DSP Hardware and Software           6-81
         MIDI                                6-81


DVP Confidential   TOC-13 2/16/2011
         Audio Libraries                           6-82
         Amplifiers, Speakers, and Headphones      6-83
         Audio Patch Panels                        6-83
       Revenues and Revenue Growth Rates           6-84
       Unit Shipments and Pricing Trends           6-85
       Market and Technology Trends                6-86
         Qualitative Trends                        6-86
            Price and Performance                  6-86
            Synthetic Sound                        6-87
            Midi Acceptance                     6-88
            Music for Non-Musicians                6-89
       Competitive Analysis / Market Share         6-89
         Competitive Environment                   6-89
            Structure                              6-90
            Issues                                 6-93
               Distribution Channels               6-93
               Non-Musicians                       6-94
               Mergers and Acquisitions            6-94
         Market Shares                             6-94
         Highlights of Selected Vendors            6-95
            Roland                                 6-95
            Digidesign                             6-96
            Acoustic Research                      6-96
            JBL                                    6-96
            Network Music                          6-97
            Steinberg/Jones                        6-97
            Opcode Systems                         6-97
            Passport                               6-97
            Yamaha                                 6-98
  Recording and Playback Systems                   6-99
    Total Audio Systems Market                     6-99
       Market Definitions and Overview             6-99
         VTRs and VCRs                             6-99
         TBCs and Time Code Generators             6-100
         Laserdiscs                                6-100
         Patch Panels                              6-101
         Tape Formats                              6-101
       Revenues and Revenue Growth Rates           6-102
       Unit Shipments and Pricing Trends           6-104
       Market and Technology Trends                6-104
         Qualitative Trends                        6-104
            Effects of Technology                  6-104
            Effects of Nonlinear Editing              6-105
       Competitive Analysis / Market Share         6-106
         Competitive Environment                   6-106


DVP Confidential   TOC-14 2/16/2011
            Structure                         6-107
            Issues                            6-107
               Formats                        6-107
               Usability                      6-108
         Market Shares                        6-108
         Highlights of Selected Vendors       6-109
            Sony                              6-109
            Panasonic                         6-110
            JVC                               6-111
  Graphics Software Products                  6-112
    Total Graphics Software Products Market   6-112
      Market Definitions and Overview         6-112
         CG and Titling Programs              6-112
         Paint Programs                       6-113
         Animation Programs                   6-113
         Morphing Programs                    6-113
         Special Graphics Programs            6-114
      Revenues and Revenue Growth Rates       6-114
      Unit Shipments and Pricing Trends       6-115
      Market and Technology Trends            6-116
         Qualitative Trends                   6-116
            Functionality and Usability       6-116
      Competitive Analysis / Market Share     6-117
         Competitive Environment              6-117
            Structure                         6-117
            Issues                            6-121
               Incompatibilities              6-121
               Processing Power               6-121
               Artistry                       6-122
         Market Shares                        6-122
         Highlights of Selected Vendors       6-124
            NewTek                            6-124
            Autodesk                          6-124
            Centaur                           6-124
            Adobe                             6-125
            Macromedia                        6-126
            Corel                             6-126
            Crystal Graphics                  6-127
            Others                            6-127

Chapter 7: Strategies For Success

  Overview                                    7-1
  Strategies Based on Price/Performance       7-1
  Strategies Based on Distribution            7-2


DVP Confidential   TOC-15 2/16/2011
  Strategies Based on Training and Support                                  7-4
  Strategies Based on Product Positioning                                   7-5
  Strategies Based on Industry Alliances                                    7-6

Chapter 8: Profiles of Selected Companies

  Abbate Video, Inc.                                                        8-1
  Adobe Systems, Inc.                                                       8-2
  Apple Computer, Inc.                                                      8-4
  Autodesk, Inc.                                                            8-6
  Avid Technology, Inc.                                                     8-7
  Digidesign, Inc.                                                          8-10
  Gold Disk, Inc.                                                           8-12
  Gryphon Software Corporation                                              8-14
  Macromedia, Inc.                                                          8-15
  Matrox Electronic Systems, Ltd.                                           8-16
  NewTek, Inc.                                                              8-18
  Opcode Systems, Inc.                                                      8-20
  Panasonic, Inc.                                                           8-22
  RasterOps, Inc.                                                           8-24
  Silicon Graphics, Inc.                                                    8-26
  SuperMac Technology, Inc.                                                 8-29

Chapter 9: Methodology Chapter

Chapter 10:        List of Selected Companies

Chapter 11:        Glossary

List of Figures
Figure 1-1   Industry Structure                                             1-
Figure 2-1   Desktop Video vs. Multimedia                                   2-2
Figure 2-2   Existing Personal Computer Channels                            2-29
Figure 2-3   Existing Video Industry Channels                               2-33
Figure 2-4   Existing Audio and Musical Instrument Industry Channels           2-35
Figure 2-5   Evolving Desktop Video Channels                                2-43
Figure 2-6   Example Bitmapped Graphics File Formats                        2-86
Figure 2-7   Example Vector Graphics File Formats                           2-87
Figure 2-8   Example Graphics File Format Conversion Programs                  2-88
Figure 2-9   Example Video Programming Applications                         2-102
Figure 3-1   Total U.S. Desktop Video Mkt.; Unit Shipments/Revenue Fcsts.   3-9
Figure 3-2   Total U.S. Desktop Video Mkt.; Pct. Projections by Shipments   3-13
Figure 3-3   Total U.S. Desktop Video Mkt.; Pct. Projections by Revenues    3-14


DVP Confidential    TOC-16 2/16/2011
Figure 3-4    U.S. Desktop Video Market Participants                        3-21
Figure 4-1    Total U.S. Market for Preproduction Products; Shipments/Revs. 4-6
Figure 4-2    Preproduction Market Participants                             4-16
Figure 4-3    Concept Dev. Tools (Low Range); Unit Shipments/Revenues       4-24
Figure 4-4    Concept Dev. Tools (Low Range); List of Selected Vendors      4-28
Figure 4-5    Concept Dev. Tools (Low Range); 1992 Market Shares            4-30
Figure 4-6    Concept Dev. Tools (High Range); Unit Shipments/Revenues      4-36
Figure 4-7    Concept Dev. Tools (High Range); List of Selected Vendors     4-41
Figure 4-8    Concept Dev. Tools (High Range); 1992 Market Shares           4-43
Figure 4-9    Project Management Tools; Unit Shipments/Revenue Fcsts.       4-47
Figure 4-10   Project Management Tools; List of Selected Vendors            4-50
Figure 4-11   Project Management Tools; 1992 Market Shares                  4-52
Figure 5-1    Total U.S. Market for Production Products; Shipments/Revs.    5-2
Figure 5-2    Production Segment Competitors                                5-8
Figure 5-3    Video Acquisition Products; Unit Shipments and Revenue Fcsts. 5-17
Figure 5-4    List of Selected Vendors; Video Acquisition Products          5-23
Figure 5-5    1992 Market Shares; Video Acquisition Products                5-27
Figure 5-6    Audio Acquisition Products; Unit Shipments and Revenue Fcsts. 5-35
Figure 5-7    List of Selected Vendors; Audio Acquisition Products          5-38
Figure 5-8    1992 Market Shares; Audio Acquisition Products                5-44
Figure 5-9    Lighting Products; Unit Shipments and Revenue Forecasts       5-51
Figure 5-10   List of Selected Vendors; Lighting Products                   5-54
Figure 5-11   1992 Market Shares; Lighting Products                         5-56
Figure 5-12   Teleprompters; Unit Shipments and Revenue Forecasts           5-60
Figure 5-13   List of Selected Vendors; Teleprompters                       5-63
Figure 5-14   1992 Market Shares; Teleprompters                             5-65
Figure 6-1    Total U.S. Market for Postproduction Products; Ship./Rev.     6-7
Figure 6-2    Postproduction Market Competitors                             6-16
Figure 6-3    Integrated Systems and Components; Unit Shipment/Revenues 6-28
Figure 6-4    List of Selected Vendors; Integrated Systems and Components 6-34
Figure 6-5    1992 Market Shares; Integrated Systems and Components         6-41
Figure 6-6    Personal Computer Platforms; Unit Shipment and Revenues       6-50
Figure 6-7    List of Selected Vendors; Personal Computer Platforms         6-55
Figure 6-8    1992 Market Shares; Personal Computer Platforms               6-61
Figure 6-9    Machine Control Products; Unit Shipment and Revenues Fcsts. 6-68
Figure 6-10   List of Selected Vendors; Machine Control Products            6-72
Figure 6-11   1992 Market Shares; Machine Control Products                  6-75
Figure 6-12   Audio Systems; Unit Shipment and Revenue Forecasts            6-85
Figure 6-13   List of Selected Vendors; Audio Systems                       6-91
Figure 6-14   1992 Market Shares; Audio Systems                             6-95
Figure 6-15   Recording and Playback Systems; Unit Shipment/Revenues        6-103
Figure 6-16   List of Selected Vendors; Recording and Playback Systems      6-107
Figure 6-17   1992 Market Shares; Recording and Playback Systems            6-109
Figure 6-18   Graphics Software Products; Unit Shipment and Revenues        6-115
Figure 6-19   List of Selected Vendors; Graphics Software Products          6-118


DVP Confidential   TOC-17 2/16/2011
Figure 6-20   1992 Market Shares; Graphics Software Products   6-123




DVP Confidential   TOC-18 2/16/2011

				
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