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Caxton Rates 2011 - Advertising Rates

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Caxton Rates 2011 - Advertising Rates Powered By Docstoc
					GENERal CONdITIONS                                                        12.
                                                                                notice is required.
                                                                                Should the advertiser not meet his frequency or volume
IMPORTaNT: Advertisements can only be accepted for pub-
lication in Caxton newspapers and newspapers published                          commitment, the publisher shall be entitled to charge the
                                                                                top rate. This also applies when a contract is cancelled
by Caxtons, subject to the following conditions.
                                                                                prior to completion.
                                                                          13.   Should the advertiser exceed his monthly commitment, no
1.     Proof of publication of the advertisement will not be
                                                                                reduction shall be rebated for advertising which has already
       submitted to the advertiser by the publisher.
                                                                                appeared. However, the contract may be revised at the
2.     Although every effort will be made to meet the wishes of
                                                                                request of the advertiser whereafter the lower rate shall
       the advertiser no undertaking can be given in this regard
                                                                                apply.
       in respect of the date of publication, distribution, the form
                                                                          14.   On the announcement of new tariff rates, the balance of
       and condition of the entry/ies, the number of copies and the
                                                                                the order will be subject to the new rate.
       place of distribution.
                                                                          15.   Any advertiser or advertising practitioner placing an
3.     This document contains the entire terms of the contract
                                                                                advertisement in any Caxton . publication indemnifies that
       between the parties and no warranties and/or representa-
                                                                                newspaper against any liability whether in respect of dam-
       tion/or inducements of any nature whatsoever have been
                                                                                ages, costs or otherwise that it may incur as a result of the
       given, made or held by the publisher apart from those stated
                                                                                publication of that advertisement.
       herein.
                                                                          16.   All rates are nett except the rate for Auction and commis-
4.     No variation (cancellation or alteration) of this contract shall
                                                                                sion bearing advertisements. All approved accounts are

                                                                                                                                                  “Your Media Shopping Mall”
       be effective unless it is recorded in writing and signed by
                                                                                payable on a basis of 30 days nett, otherwise cash with
       both parties and if so must reach the publisher one week
                                                                                order.
       prior to print date of the issue for which the advertisement
                                                                          17.   Copy must conform to all Government, Advertising Stand-
       has been placed/booked.
                                                                                ards Authority and Caxton company requirements for the
5.     Advertisement orders are not accepted subject to editorial
                                                                                acceptance of advertisements.
       space being given.
                                                                          18.   Where advertisements are booked and material arrives after
                                                                                                                                                         Highway Mail • Berea Mail • Northglen News
6.     The parties hereto consent to the jurisdiction of the Magis-
       trate’s Court Act in terms of Section 45 of Act 32 of 1944
                                                                                deadline or fails to arrive, the space may still be charged       • Queensburgh News • Southlands Sun • South Coast Sun
                                                                                for.
       as amended for the purpose of any dispute arising herefrom.
                                                                          19.   It is the responsibility of the advertiser to report any errors       • Umhlanga Globe • North Coast Courier • Hilltop
7.     The advertiser shall be responsible for, and hereby under-
                                                                                in the advertisement within two days of the publication.
       takes to pay the publisher all expenses which the publisher
                                                                          20.   Should this contract be terminated by the advertiser before
       may incur arising out of the advertiser’s default, including all

                                                                                                                                                      Advertising
                                                                                the end of the specified period, other than in terms of
       costs of tracing the advertiser, collection commissions and all
                                                                                Clause 14, or on nonfulfilment of agreement within the
       legal costs as between attorney and client.
                                                                                specified period, the advertiser shall immediately be liable
8.     (a) The publisher is entitled to withhold any advertisement

                                                                                                                                                      Rates
                                                                                for the difference between the discontinued rate and rate



                                                                                                                                                                                 2011
              from publication and to cancel any advertisement order
                                                                                one (the top rate) for all advertising taken during that
              that has been accepted.
                                                                                period.
       (b) Any advertisement considered unsuitable for publication
                                                                          21.   The publisher reserves the right to cancel this contract in
              by reason of its appearance, import, content or word-
                                                                                the event of the advertiser failing to make payment in ac-
              ing may be revised or refused.
                                                                                cordance with our terms of thirty (30) days. In the event of
       (c)    The advertiser shall have no claim against the
                                                                                such a cancellation, all advertising taken during the contract
              publisher whatsoever by virtue of any failure to publish
              or for publication on dates other than those stipulated
                                                                                period will be subject to the surcharge set out in Provision
                                                                                21 above.                                                                 Pinetown Branch: (031) 716 4444
              by the advertiser, or any typographical or any other
              errors of any kind or for any loss or damages in
                                                                          22.   The advertiser acknowledges having received a copy of the
                                                                                advertisement tariff care of the company.                               Amanzimtoti Branch: (031) 903 2341
              consequences of any of the above.
9.     The Publisher reserves the right to suspend issue on any
                                                                          23.
                                                                          24.
                                                                                Deadlines may be varied by the company at any time.
                                                                                In the event of the publisher failing to insert a booked ad-
                                                                                                                                                        Durban North Branch : (031) 572 3749
       day and to increase or decrease the usual number of
                                                                                vertisement, the said booking will be included in calculating
       editions printed without notice. Costs will be changed accord-
                                                                                the contract fulfillment.
       ingly and advertisers will be advised.
10.    Space is sold to the advertiser for the purpose of making
                                                                          25.
                                                                          26.
                                                                                No liabilities for any errors in translation will be accepted.
                                                                                The booking of advertisements pursuant to this contract
                                                                                                                                                                                      TablOId SIzE
       announcements concerning his own business and also may
       not be used for attacking or making comparisons with other
                                                                                must be in writing duly signed by the advertiser or his                                                    easy to hold
                                                                                agent and specifying the publication/s in which the adver-
       advertisers, firms, institutions or persons.
                                                                                tisement should appear and dates of publication.
11.    Until cancelled (T.C.) orders may be discontinued on a
       week’s notice prior to print date by either party except in the
                                                                          27.   Copywrite exists on all advertising material originated by                                        COMMUNITY NEWS
                                                                                Caxtons regardless whether published or not.
       case of guaranteed or special positions when one month’s                                                                                                                local news loved by the communities

                                                                                                                                                                                     abC CERTIFIEd
                                      PUBLICATION DATES                                                                                                                              verified free distribution
      January          February            March              april             May                 June                  July
      07/01/11         04/02/11            04/03/11           08/04/11          06/05/11            03/06/11              08/07/11                                              REadERSHIP FIGURES
      14/01/11         11/02/11            11/03/11           15/04/11          13/05/11            10/06/11              15/07/11                                                    very high readership
      21/01/11         18/02/11            18/03/11           22/04/11          20/05/11            17/06/11              22/07/11
                       25/02/11                               29/04/11          27/05/11            24/06/11              29/07/11
      28/01/11                             25/03/11
                                           01/04/11                                                 01/07/11
                                                                                                                                                                                IN-HOUSE dESIGNERS
                                                                                                                                                                                    free ad design & artwork
      august           September           October             November          december           Jan 2012              Feb 2012
      05/08/11
      12/08/11
                       02/09/11
                       09/09/11
                                           07/10/11
                                           14/10/11
                                                               04/11/11
                                                               11/11/11
                                                                                 02/12/11
                                                                                 09/12/11
                                                                                                    06/01/12
                                                                                                    13/01/12
                                                                                                                          03/02/12
                                                                                                                          10/02/12
                                                                                                                                                                                FREElY dISTRIbUTEd
      19/08/11         16/09/11            21/10/11            18/11/11          16/12/11           20/01/12              17/02/12                                             received in every home & business
      26/08/11         23/09/11            28/10/11            25/11/11          23/12/11           27/01/12              24/02/12
                       30/09/11                                                                     (subject to change)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                         INFO
            all PRICES INClUdE VaT


                                           deadline
                                           12 ‘noon
                                           booking




                                                                                                                                                                               deadline
                                                                                                                                                                               booking



                                                                                                                                                                                                                                                Tuesday
                                                                                                                              Tuesday
                                                                                                 Tuesday




                                                                                                                                                                                                                          Monday
                                                                                  Monday


                                                                                                              Friday
                                                                 Friday




                                                                                                                                                Every 2nd & 4th Tues Friday
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        PROdUCTION REQUIREMENTS - ENTIRElY PC baSEd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        OUR PRODUCTION IS ENTIRELY PC BASED

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        The software we work with is:




                                                                                                                                                                                                                          Every 2nd & 4th Wed

                                                                                                                                                                                                                                                Every 2nd & 4th Fri
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Indesign CS2 / Corel Draw 12 / Photoshop CS2 / Illustrator CS2
                                           distribution




                                                                                                                                                                               distribution
                                                                                  Wednesday
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Saved files required: CD / DVD or emailed as:




                                                                                                                              Thursday
                                                                                                 Thursday
                                                                                                              Tuesday
                                                                 Tuesday


                                                                                                                                                                                                                                                                                                                                                                                                                                                                        PICTURES: JPEG; TIFF; COMPLETE ADVERTISEMENTS: PDF




                                                                                                                                                                               day
                                           day




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        E-mailed adverts:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        We will not accept any advert as a JPEG if it contains text at all. (JPEG formats are fine as examples
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        of what the client wants, but are not suitable to use as printable material.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        A JPEG does not reproduce at a high quality.
          1 JaN - 31 dEC 2011




                                                                                                                                                                                                                                                                                                                                                                                                                            6 papers ( 158 325 COPIES)
                                           Printed
                                           Copies




                                                                                                                                                                               Printed
                                                                                                                                                                               Copies
                                                                                                                                                                                                                          20 185

                                                                                                                                                                                                                                                20 000
                                                                                                                                                13 200
                                                                                                                              20 325
                                                                                                              18 100
                                                                                                 27 300
                                                                                  51 700
                                                                 27 700




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        We can successfully read and print any advert where the following is done:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Design the advert to the exact booked size (Our column size – rep will inform client.)




                                                                                                                                                                                                                                                                                                        NORTHGlEN NEWS / NORTHCOaST COURIER COMbINEd RaTE: R 79.99
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Save as a PDF format with a resolution of 300 dpi.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Text must be converted to outlines
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Check all black text values to read 100% black
                                                                                                                                                                                      500cm in 3 mths 1500cm in 12 mths
                                                    or 1000cm
                                                    12 inserts




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Convert advert to CMYK before sending.
                                                    in 3 mths




                                                                                                                                                                                                                          R 22.72
                                                                                                                                                R 25.19
                                                                                                                              R 36.15
                                                                                                              R 34.55
                                                                                                 R 41.22
                                                                                  R 57.19
                                                                 R 41.22




                                                                                                                                                                                                                                                R33.53
                                           Rate 4




                                                                                                                                                                                                      24 inserts or




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Font size is to be no smaller than 12 point if on a colour background or if text is in colour.
                                                                                                                                                                               Rate 4




                                                                                                                                                                                                                                                                      2 Spots - 50% Full Colour - 50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        The file limit for e-mail is 5 Megs.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Screen ruling: Litho positives




                                                                                                                                                                                                                                                                                                                                                                     INSERT RaTES: 1 - 8 PaGE INSERTS PER 1000 : R 534.66
CAXTON ADVERTISING RATES (black & White)




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        85 LPI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        300 DPI Seperations:
                                                    or 500cm
                                                    in 3 mths
                                                    6 inserts




                                                                                                                                                                                                                          R 24.24
                                                                                                                                                R 26.51
                                                                                                                              R 38.38
                                                                                                              R 36.20
                                                                                                 R 43.99
                                                                                  R 59.70
                                                                 R 43.99




                                                                                                                                                                                                                                                R38.37
                                           Rate 3




                                                                                                                                                                                      6 inserts or




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        CMYK - Process colours only
                                                                                                                                                                               Rate 3




                                                                                                                                                                                                                                                                                                                                                                                                                            HOME INSPIRaTIONS COMbINEd RaTE: R 159.65
                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Due to printing on newsprint we cannot be held responsible for registration problems and adverts will
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        not be credited if the following occurs:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        If the advert is sent to us in the wrong printable format.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        If the advert is sent to us as R.G.B and not CMYK.
                                                                                                                                                                                       250cm in 3 mths
                                                     or 250cm
                                                     in 3 mths
                                                     3 inserts




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        If the text is set in full colour and is smaller than 12 point.
                                                                                                                                                                                                                          R 26.20
                                                                                                                                                R 31.13
                                                                                                                              R 42.68
                                                                                                              R 40.38
                                                                                                 R 48.43
                                                                                  R 67.35
                                                                 R 48.43




                                                                                                                                                                                                                                                R42.00
                                           Rate 2




                                                                                                                                                                              Rate 2




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        If text is set on a full colour background and is smaller than 12 point.
                                                                                                                                                                                       3 inserts or




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        If black text is not 100% black
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        If photos are low resolution or are not clear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Full colour pictures are smaller than 3cm x 3cm
                                                                                                                                                                                                                                                                      Colour Charge : 1 Spot - 25%
                                                    Once Off




                                                                                                                                                                                                                          R 37.27
                                                                                                                                                R 41.89
                                                                                                                              R 47.40
                                                                                                              R 44.20
                                                                                                 R 66.66
                                                                                  R 81.31
                                                                 R 66.66




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        CLASSIFIED ADVERTISING RATES 2011
                                                                                                                                                                                                                                                R46.00




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   (Black & White) 1 JAN - 31 DEC ALL PRICES INCL. VAT
                                                                                                                                                                                              Once Off
                                           Rate 1




                                                                                                                                                                               Rate 1




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Highway Mail                Northglen News                  Berea Mail                 South Coast Sun
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Style 1 R71.35              Style 1 R67.93                 Style 1 R67.93              Style 1 R62.06
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Style 2 R109.10             Style 2 R104.54                Style 2 R104.54             Style 2 R94.16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Display R77.44              Display R63.49                 Display R63.49              Display R47.40
                                                                                                                                                Queensburgh News
                                                                                                                              South Coast Sun




                                                                                                                                                                                                                                                Umhlanga Globe




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Southland Sun               Queensburgh News               Hilltop
                                                                 Northglen News




                                                                                                              Southland Sun




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Style 1 R62.06              Style 1 R56.01                 Style 1 R50.29
                                                                                  Highway Mail




                                                                                                                                                                              Publication
                                           Publication




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Style 2 R96.30              Style 2 R86.08                 Style 2 R77.04
                                                                                                                                                                                                                          The Hilltop
                                                                                                 Berea Mail




                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Display R44.20              Display R41.89                 Display R37.27
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Spot Colour 25% Extra / Full Colour 50% Extra
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            All lineage ads are a minimum of four lines and charged as a cost per line thereafter.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Rates are per Single Column Cm.

				
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