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GOLD COAST, Australia--(EON: Enhanced Online News)--Susan Ferrier, a speaker at the marcus evans HR Summit 2011 on diversity and employee engagement. a style='font-siz
KPMG: Workforce Diversity for Competitiveness Susan Ferrier, a speaker at the marcus evans HR Summit 2011 on diversity and employee engagement. HR Summit 2011 February 15, 2011 03:03 PM Eastern Time GOLD COAST, Australia--(EON: Enhanced Online News)-- HR Summit 2011 Gold Coast, Australia, 6 - 8 March Interview with: Susan Ferrier, Head of People, Performance & Culture, KPMG In today’s globalised world there is a competitive advantage in being able to put different perspectives on the table, says Susan Ferrier, Head of People, Performance & Culture, at KPMG. A speaker at the marcus evans HR Summit 2011 at the Gold Coast in Australia, 6 - 8 March, Ferrier shares her thoughts on diversity, employee engagement and how Human Resources (HR) directors can capitalise on what motivates their people. How important is diversity in the workforce and how can organisations capitalise on it? Susan Ferrier: “In today’s workplace, having a diverse population is incredibly important. The benefits of a diverse workforce include innovation, increased engagement and economic growth. Organisations are often operating in an international or multi-faceted national context, and to service customers well, they need to attract and retain people from the full range of demographic segments. Having a diverse workforce brings a range of useful perspectives to the table and there is a significant competitive advantage if organisations are able to optimise these differences in their people.” What is the best way of managing differences in a diverse workforce? What has worked well for you? Susan Ferrier: “Having a diverse workforce does not just happen; the organisation needs to have a specific strategy and stated goals and metrics. There needs to be strong sponsorship and accountability from senior leadership who are actively engaged in the diversity agenda. For managing differences, a top-down and bottoms up approach works well. A firm needs to establish diversity goals, strategies and practises at every level and ensure they are well embedded. In our firm, diversity is driven by our CEO and senior leadership. We ensure that our leaders and managers have a well developed awareness and understanding of the commercial and ethical case for diversity and we actively work with teams across the firm to appreciate and value differences.” How do you engage talent? Susan Ferrier: “What engages individuals differs in each organisation. One tool we use is a survey that allows us to measure and analyse what engages our people. We look at our results by gender, job category, geography and division, and we drill down to understand what engages and motivates our people. We have found that our values and being a values-driven organisation is an important element in engagement. Clarity and access to a varied and interesting career path is crucial. People also appreciate honest and constructive conversations about how to improve and develop their skills and capabilities. Reward and recognition are also motivating, but it is not just about paying people well. It is also about recognising and appreciating effort and good work: and this is effective when it is public recognition and when it is one-to-one.” What is in store for HR professionals? Susan Ferrier: “HR is coming of age as a discipline and a profession. In the next decade we will see many more people with HR experience and expertise making an outstanding contribution at the senior management level. I suspect that some will move into senior leadership roles in executive teams in major Australian and international organisations. The skills and capability that HR professionals build, uniquely position them as future senior leaders of businesses. Companies that will succeed in the coming years are those currently investing in building diversity and leadership capability in a sustainable context. A deep understanding of what motivates and engages people how to unlock and capitalise on people’s potential will be critical for the ongoing success of organisations in the future.” Contacts marcus evans Summits Division Sarin Kouyoumdjian-Gurunlian, Press Manager Tel: + 357 22 849 313 Email: firstname.lastname@example.org Summit Website: www.hranzsummit.com/SFBW marcus evans group – hr sector portal Permalink: http://eon.businesswire.com/news/eon/20110215006626/en/Human-Resources-Australia/Rewards-% 26-Recognition/Compensation-%26-Benefits
"KPMG: Workforce Diversity for Competitiveness"