Preparing the Web for Mobile 5o9® EZMobile Performance. Privacy. Personaliza2on. © 2011 5o9®, Inc. A Little About Us We Know Performance • We invented the de facto standard for content Ø We sell software accelera2on (Mod_Gzip) • That helps you deliver a We Know the Web great mobile Web user • Our solu2ons support open experience Web standards We Know Mobile • We were developing Web tools for mobile long before mobile was hot 2 © 2011 5o9®, Inc. Unlock the Value of the Web For Your Mobile Users Ø It’s the Experience Stupid! Ø So what makes up the experience? The 3 P’s of Mobile Web Services Start Performance 3 © 2011 5o9®, Inc. Its All About Performance The 1st P Ø Business Problem: • Performance determines your users’ experience • Poor performance costs you money » Google: ½ second page load improvement = $1 billion/year Ø Technical Problem: • How do you measure your mobile site performance? » How fast does your page load? » How long does it take to checkout, search, or sign-‐up? Performance 4 © 2011 5o9®, Inc. It’s All About Privacy The 2nd P Ø Business Problem: • Building Trust & Loyalty » Protec2ng privacy is a compe22ve advantage » Protec2ng privacy is already a requirement for some Ø Technical Problem: • How do you make it convenient for consumers or businesses to control their privacy? Performance 5 © 2011 5o9®, Inc. It’s All About Personalization The 3rd P Ø Business Problem: • Mobile is personal. I need to personalize my exis2ng Web services for mobile users. Ø Technical Problem: • How do you integrate personaliza2on with your exis2ng Web Services? Performance 6 © 2011 5o9®, Inc. The First Step Measure the Experience Go Fast or Go Home! Nothing else ma\ers if users abandon your site or service before they get started. Ø The user experience is made up of 4 things: 1. Loca2on 2. Device Informa2on 3. Network Informa2on 4. How the Page Feels (looks & loads) Ø So, measure it from the user’s perspective • In the browser • In real-‐2me Performance 7 © 2011 5o9®, Inc. It’s Real Easy to Try See What Your Users Really See Ø 5o9® EZMobile Performance Testing • Test your site • Test your compe2tors’ sites • Compare your performance to theirs • Measure your customers’ experience Ø Do it in Real Time Performance 8 © 2011 5o9®, Inc. Demo http://www.5o9ezmobile.com 9 © 2011 5o9®, Inc. For the Curious How it Works US Patent No. 7,873,710: ü Any Mobile device connected to the Internet ü The ability to add Who, What & Where context to the HTTP protocol ü The ability to personalize a Web page with contextual browser menus 10 © 2011 5o9®, Inc. Measure Today – Deliver Tomorrow with 5o9® EZMobile Ø How to Create a Great Mobile Web Experience Real-Time Data Delivers Real Business Value 1. Measure performance from your users’ perspec2ve • Improve performance with GZip and BZ2 compression • Control your data and data privacy 2. Deliver your Web service policies using real-‐2me mobile • Encrypt data during transmission context • Personalize content based on user, device and loca2on data • Customize naviga2on in real-‐2me, based upon the data received • Easy to integrate metadata arrives as CGI environment variables Performance 11 © 2011 5o9®, Inc. The Sales Cycle Performance to Privacy & Personalization Build Awareness Lead Genera2on Establish Credibility Ø 5o9® EZMobile Performance Testing Free • Viral component • Test account with registra2on Try Before Buy • Qualiﬁes leads for sales targe2ng Lead Qualiﬁca2on Free Marketing Tactics Products OEMs $$ Ø 5o9® EZMobile • Addresses the 3Ps Enterprise • Sodware licensed to OEMs & Enterprise $$ » Performance Monitoring ISVs, CDNs, Handset Mfgrs. 12 © 2011 5o9®, Inc. Our Target Customers High Importance. High Urgency. Ø Regulated Markets with Ø High-Volume Web Services High Mobile Usage Models with Rising Mobile Access Driving Factors Driving Factors me me Privacy Personalization Performance Personalization • Healthcare • Search • Financial Services • Content Distribu2on • E-‐Commerce Infrastructure • Social/Informa2onal Portals • Wireless Carriers Performance 13 © 2011 5o9®, Inc. Reaching our Customers Multi-Channel, Leveraged Approach Ø Direct (early & strategic sales) D • Cloud Enablement Vendors i r • Performance Suite ISVs e c • Web Service Providers t Infrastructure VARs Web App VARs Ø Indirect (Mobility & Cloud) • VARs/System Integrators • Web App Developers • Business MSPs Mobile Web Service ISVs Workforce Providers MSPs Our Customers 14 © 2011 5o9®, Inc. The Competition The “App for That” Mindset Ø Today: • Mobile Performance Monitoring Companies (Gomez, Keynote) » Cannot measure real-‐2me performance • Personaliza2on Services ( » They track users. You lose control over privacy and performance. • Mobile App Development Plahorms (PhoneGap) » They’re apps, not fully-‐integrated Web services Ø Tomorrow: HTML • Requires OEM browser infrastructure upgrade • Not a “standard” un2l 2022 • Doesn’t address the three “P’s” 15 © 2011 5o9®, Inc. Funding Request Executing on the Plan Seeking $5 million for commercialization and extended market validation 1. Research & Development -‐ $1 million » iPhone, Android and Symbian commercializa2on » Performance Manager commercializa2on 2. Commercializa2on – includes marke2ng and engineering expenses » Sales Infrastructure – Web site upgrade, licensing, collateral, support tools » Technical Support – Web & staﬀed 3. Sales & Marke2ng -‐ $3.2 million » $1.7 million Demand Gen/VAR Recruitment » $556K Marke2ng Staﬀ/Overhead/Travel » $950K Sales Staﬀ/Overhead/Travel 4. General Administra2on -‐ $828K Expense Breakout July 2011 – June 2012 16 © 2011 5o9®, Inc. Financial Forecast & Assumptions Ø Based on license revenues only Ø Es2mated Margins: 33% Ø 90% + of sales via the channel with 30% discount 5o9 Inc. 2011 2012 2013 2014 Revenue $401,520 $4,394,537 $14,745,939 $33,788,291 Expenses $1,809,015 $7,193,489 $11,497,177 $17,806,551 Net Income -‐$1,462,465 -‐$2,916,537 $4,561,144 $11,974,575 Year-‐End Headcount 14 28 35 41 Year-‐End VAR Count 5 20 40 60 Milestone driven expense ramp – 2011/12 staﬀ & expense adjusted accordingly 17 © 2011 5o9®, Inc.