Kidzui Launches “KidClicks™” Advertising
Platform for Family-Friendly Brands at Engage
Kids Media Industry Veteran Bryan Mullen Joins Company as Chief Revenue Officer
February 15, 2011 08:08 AM Eastern Time
SAN DIEGO--(EON: Enhanced Online News)--KidZui, the leading developer of the award-winning Internet
browser for kids, today announced the launch of KidClicks, the Company’s new engagement and advertising
platform for family-friendly brands. This new unique and intuitive platform offers a way for family friendly brands to
engage kids with their content within the KidZui browser. Once kids connect with content, their parents are notified
of those interests through KidZui’s permission-based parent newsletter. These promotions to parents are directly
related to a child’s interests and can take the form of special offers, coupons or promotional messages.
As part of launching KidClicks, industry veteran Bryan Mullen joins KidZui as Chief Revenue Officer, to help
expand and grow the platform. Most recently, Mr. Mullen was V.P. Sales & Marketing at The Nickelodeon Kids &
Family Group, where he successfully developed advertising and integrated marketing partnerships with clients such
as Hasbro, Subway, Skechers, Warner Bros., Dannon and Johnson & Johnson.
Through KidClicks’ unique advertising solution, companies become KidZui sponsors and are able to share their
unique content, engaging kids within the KidZui browser. Content for KidClicks is age and gender filtered for
appropriateness, and must meet KidZui’s editorial standards, including following best practices for COPPA and
CARU. To keep advertising non-invasive, KidClicks limits sponsored placement to a maximum of two items per
page. For kids’ active engagement, sponsored content can lead to videos or websites, and kids can click on an “I
LIKE THIS” button which is presented at the bottom of the content.
For parents, KidClicks offers insight into their kids’ interests and provides relevant promotions, directly tied to those
interests. When Kids “LIKE” content, KidClicks sends an informative email message to the parent, which is placed
within the weekly parental email reports provided free from KidZui. These KidClicks messages can include
coupons, special offers, or links to additional product information, or direct e-commerce links, providing a valuable
association for kids marketers. KidClicks does not charge for impressions, requires customers to only pay for
engagement when kids click through sponsored content and uses standard IAB ad units.
“Family-friendly brands, like all marketers, are dealing with a shifting media landscape and searching for the best new
ways to reach their audiences in an effective and non-invasive manner, and KidClicks allows these advertisers to
gently but effectively engage kids with appropriate content while also giving them the ability to advertise to parents
based on their children’s interests,” said Cliff Boro, Co-Founder and CEO of KidZui. “We are thrilled to have
Bryan Mullen take the lead on the KidClicks platform, bringing his wealth of knowledge that makes him a thoughtful
partner for our clients in the kids advertising space.”
As Chief Revenue Officer at KidZui, Mullen will spearhead and oversee the market development of KidClicks.
Mullen has a proven track record of creating top performing partnerships by understanding client needs, engaging all
stakeholders and executing solutions that are mutually beneficial. In addition he has been instrumental in the
successful launching digital cable networks and websites into the ad sales arena. Mullen’s past experience includes
sales and sales management positions at Cartoon Network, Disney Kids and Nickelodeon.
“I am very excited to join Cliff and the rest of the KidZui team in the quest to help make the internet more fun and
safe for kids and providing advertisers the best environment to reach kids and their families,” said Bryan Mullen,
Chief Revenue Officer at KidZui.
KidClicks began in May 2010 with charter pilot clients including DreamWorks, Disney, Universal Theatrical,
Warner Brothers, LeapFrog, Electronic Arts, Square Enix, “Toys”R”Us, Foopets, National Geographic, and
Herotopia. Successful KidClicks programs include Disney “Tangled” movie trailers sponsored within KidZui,
Dreamworks “Kung Fu Panda World” virtual world promoted to children 7 and above in KidZui, and Electronic
Arts sponsored demo videos of new games.
KidZui will be showcasing KidClicks at Engage 2011, booth # G1. In addition, KidZui Co-Founder and CEO Cliff
Boro will be speaking on a panel “KidZui Introduces KidClicks: New Engagement Platform for Family
Friendly Brands” during the Digital Kids track on Tuesday at 1:30 – 2:00pm EST in Room 2.
KidZui is the leading developer of the award-winning Internet browser for kids. Founded in 2006, KidZui is pre-
loaded with millions of kid-friendly websites, YouTube videos, online games, and pictures. To date, KidZui has over
one million child and parent users, and offers an entirely free version, KidZui K2. The company recently launched
KidClicks, the innovative advertising and engagement platform for family-friendly brands. KidZui has been awarded
the Editor’s Choice Children’s Technology Review, the Parents Choice Award, and the Wired Safety Best of the
Web Award. KidZui is privately-held, backed by Mission Ventures, Emergence Capital Partners, First Round
Capital, Maveron, and the Scholastic Corporation.
The company is headquartered in San Diego, California. For more information, visit http://www.kidzui.com
The Rose Group
Jessie Comstock, 310-280-3710