iovation Recognized for Innovation in Helping Merchants Mitigate Online Payment Risk by EON


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									iovation Recognized for Innovation in Helping
Merchants Mitigate Online Payment Risk
iovation Named a Finalist for the 2011 Merchant Risk Council Emerging Technology Award

February 15, 2011 08:10 AM Eastern Time 

PORTLAND, Ore.--(EON: Enhanced Online News)--iovation, the Device Reputation Authority™ protecting 
online businesses from fraud and abuse, announced today that the Merchant Risk Council (MRC) has named
iovation as a finalist for the 2011 MRC Emerging Technology Awards (METAwards) that recognize the most
innovative payment, fraud and security tools in electronic commerce.

The MRC METAward finalists have been chosen by the merchant judging panel as leaders in helping online and
multi-channel merchants mitigate online payment risks, advancing the MRC’s vision of making electronic commerce
more efficient, safe and profitable. The judging panel is comprised of representatives from leading brands including, eBay, Go Daddy, HP, Microsoft, NCsoft, Tiffany & Co., and Urban Outfitters, among others.

Highlights of iovation’s latest enhancements include:

    l   The Release of ReputationManager 360. Including real-time risk analysis and customized weighted
        business rules, this superior fraud protection service leverages the largest device reputation repository on the
        planet, including shared intelligence on half a billion devices and their associations, in addition to monitoring
        transaction anomalies, velocities, and geolocation.
    l   Digest of Suspicious Activity. This powerful report delivers detailed information for all transactions that
        trigger any of a client’s configured criteria. Augmenting iovation’s real-time services, the Digest allows clients
        to leverage iovation's knowledge about a transaction's geolocation, its relationship to risky account and device
        profiles, the activity of the associated device, other-subscriber experiences, and changes in a device's
        reputation over time.
    l   Real IP. Included with ReputationManager 360, Real IP adds proxy-busting features to make geolocation
        more accurate and better identify transactions where fraudsters are trying to evade recognition. Real IP allows
        clients to link seemingly unrelated accounts and behavior to one source IP and block use from unsupported or
        high-risk areas of the world.
    l   Mobile SDKs. iovation continues to advance its years of experience with mobile devices, adding capabilities
        including SDKs for iPhone, Android and Blackberry for robust mobile device reputation that benefits from all
        the features of ReputationManager 360.
    l   Scalability and Availability. iovation tripled its throughput and storage capacity while continuing to scale its
        distributed architecture ahead of growing demand. iovation handles billions of transactions a year and is
        capable of handling many more.

“iovation is honored to be recognized by industry leaders in e-Commerce for innovative fraud-fighting tools.
Combating online fraud and abuse is no easy task, and we don’t do it alone. iovation works in concert with
thousands of fraud analysts around the globe,” says Greg Pierson, Founder and CEO, iovation. “Together we’re
stopping 150,000 fraud attempts every single day.” 

About the Merchant Risk Council

The Merchant Risk Council leads industry networking, education, benchmarking and advocacy programs designed
to make electronic commerce more efficient, safe and profitable.
Today, with the power of its member base, the MRC is the leading trade association for managing payments,
preventing online fraud and promoting secure e-Commerce. The MRC is dedicated to working with e-Commerce
and multi-channel merchants, payment processors, credit card issuers, credit card brands, alternative payment
providers, risk management leaders, and a variety of law enforcement agencies to improve the online shopping

About iovation

iovation protects online businesses and their end users against fraud and abuse through an industry-leading
combination of shared device reputation and real-time risk evaluation. 2,000 fraud managers around the globe
leverage iovation’s database of Internet devices and relationships between them to determine the level of risk
associated with any type of online transaction. Leading retail, financial services, social network, gaming and other
companies make real-time queries to iovation’s knowledge base of 500 million devices from every country in the
world. Every day, iovation protects more than 7 million transactions and stops over 150,000 fraud attempts. For
more information, visit

Connie Gougler, 503-943-6748


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