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					SpoNSoRShIp & ADveRtISINg
      oppoRtUNItIeS
 9-12 mAY 2009 ICC DURBAN
    INtRoDUCtIoN
    Widely regarded as the continent’s premier travel trade exhibition, INDABA has grown in status, quality and
    diversity to become one of the industry’s top three ‘must visit’ travel and tourism trade shows of its kind on
    the global calendar.

    Furthermore, INDABA 2008 has welcomed more first-time local and international visitors than ever before,
    cementing its position as a ‘must-visit’ event on local, regional and international travel trade calendars. the
    total number of visitors attending the exhibition grew by 7.5%, from 4,161 to 4,437.



    pARtICIpAtINg StAtIStICS:
     sector                           2006                           2007                              2008
     overall Attendance               11,691                         12,523                            12,429
     exhibiting Companies             1,682                          1,755                             1,725
     exhibiting personnel             7,408                          7,908                             7,992
     visitors                         4,272                          4,161                             4,437
     media                            515                            454                               559



    INDABA has developed a portfolio of unique sponsorship, advertising and branding opportunities available
    exclusively to exhibiting companies. the Sponsorship & Advertising guide details the various on-site
    marketing	 opportunities	 available	 to	 companies	 who	 wish	 to	 align	 their	 products	 /	 brands	 with	 the	 top	
    branded event on the regional tourism calendar. Whether your target is the exhibitor, the visitor or the
    media, use these opportunities to maximise your exposure at the exhibition.

    to secure the right opportunities for your company or should you require any assistance, please do not
    hesitate to contact:

    Warren green
    Umlilo Brands gauteng
    Tel	:	+27	11	704	1758	/	0861	865	456
    Fax : 086 683 7259
    email : warreng@umlilobrands.co.za


    **Should you have any additional ideas not listed in this guide, please feel free to contact us.




2
INDeX oF oppoRtUNItIeS
Sponsorship & Advertising opportunities have been divided into certain categories dependent on particular
areas of focus.

SpoNSoRShIp
AlternAtive PAckAges
INDABA’S larger sponsorship opportunity packages are not included in this guide. the opportunities listed
below are open to companies in the mentioned sector and will be done as individual proposals. Should you
be interested in these, please do not hesitate to contact one of the team members to discuss further.

•	   Business	Banking	Provider		

•	   Communications	Provider

•	   VIP	Chauffeur	Service	Provider	

•	   SMME	Networking	Seminar

•	   Best	Stand	Awards	Sponsorship


generAl OPPOrtunities
these great marketing activities cover the broad spectrum of the exhibition, enabling you to target ALL
participants at INDABA thereby maximising your company’s investment and exposure.

•	   Wellness	Centre		                                                                     Pg	6

•	   Indaba	Loyalty	Club	Lounge	                                                           Pg	6

•	   DEC	Business	Class	Lounge	                                                            Pg	6

•	   Indaba	Media	Lounge	                                                                  Pg	7

•	   ICC	Main	Restaurant		                                                                 Pg	7

•	   DEC	Restaurant	                                                                       Pg	7

•	   ICC	Coffee	Shop	/	Restaurant	                                                         Pg	8

•	   Business	Centre	&	Internet	Café	(ICC	/	DEC)	                                          Pg	8

•	   Main	Hall	Entrances		                                                                 Pg	8

•	   Information	Booths	                                                                   Pg	9

•	   Daily	Planner	&	Business	Guide	                                                       Pg	9

•	   Exterior	Fence	Branding		                                                             Pg	9

•	   Directional	Signage	&	YOU	ARE	HERE	Boards		                                           Pg	10

•	   Shuttle	Service	Vehicle	Branding	                                                     Pg	10

•	   Lead	Pads	and	Pens	                                                                   Pg	10

•	   DEC	Pillar	Branding	                                                                  Pg	11




                                                                                                            3
    SpoNSoRShIp
    tArgeting exhibitOrs
    INDABA brings together a showcase of Southern African and SADC tourism products and services for the
    International travel trade. If you wish to generate exhibitor awareness of your product, you should consider
    the options below.

    •	      Exhibitor	Bags		                                                                      Pg	11

    •	      Exhibitor	Bag	Inserts		                                                               Pg	11

    •	      Exhibitor	Lanyards		                                                                  Pg	12




    tArgeting visitOrs
    All International and Local INDABA visitors are screened to ensure that they are involved in the travel and
    tourism industry and therefore attending INDABA in a serious business capacity. the profile of the INDABA
    visitor is made up of the following groups:


         tour operators                                   Business travel Agencies
         Retail travel Agencies                           Incentive Agencies
         group travel Agencies                            ground handlers
         Consulting Companies                             Conference organisers
         marketing Services                               Adventure travel
         Sports tourism                                   eco tourism
         online travel


    to enhance your participation and exposure to the international visitors, consider using one of the following
    marketing	activities	to	boost	awareness	of	your	company	among	the	buyers 	/	media	and	increase	visitor	
    appointments and passing trade on your stand.

    •	      Visitor	Bags		                                                                        Pg	12

    •	      Visitor	Bag	Inserts		                                                                 Pg	12

    •	      Visitor	Lanyards	                                                                     Pg	13




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SpoNSoRShIp
tArgeting MediA
INDABA has a dedicated following of local and international media who provide extensive coverage of the
exhibition for the local and international markets. make sure the media know about your company, your
products and services by directly targeting some of the most influential participants at INDABA through the
following mediums.

•	   Media	Conference	Bags		                                                                 Pg	13

•	   Media	Bag	Inserts		                                                                     Pg	13

•	   Media	Lanyards	                                                                         Pg	14




ADveRtISINg
gain additional exposure through our advertising opportunities, an ideal platform to market and promote
your brand to a captured market.

•	   Website	Online	Advertising		                                                            Pg	14

•	   Official	Catalogue	Advertising		                                                        Pg	14

•	   Exhibitor	Newsflash	Footer	/	Side	Bar	                                                  Pg	15

•	   Visitor	Newsflash	Footer	/	Side	Bar	                                                    Pg	15

•	   Z-Card	Site	Plan	Advertising	                                                           Pg	15

•	   Plasma	Screen	Advertising		                                                             Pg	16




                                                                                                              5
    SpoNSoRShIpS

    Wellness centre
    Extremely	busy,	well	attended,	located	in	a	high	traffic	area	and	appointment	bookings	
    required well in advance – this is the Indaba Wellness Clinic, whereby creating a platform
    to generate significant brand awareness to the international visitors. Sponsor will be
    required to setup and manage the INDABA Wellness Centre. this centre should include
    free	 bottles	 of	 branded	 water,	 massages	 (feet,	 hand,	 back	 &	 neck),	 a	 chill	 out	 area,	 a	
    pamper	zone	and	any	other	pamper	opportunities	you	may	wish	to	offer.	

    Included in the sponsorship are three daily public address announcements, full page
    advert	and	paragraph	in	the	daily	planner	for	the	different	SPAS,	a	30sec	plasma	screen	
    advert which will run on all the plasma screens daily and a SmS message to all visitors
    on the first day of the show. Space to be negotiated and activation plans approved by
    the organisers.

    exposure value: R300 000
    cost to sponsor until 31st October 2008: R120 000
    cost to sponsor from 1st november 2008 till May 2009: R129 600



    indAbA lOyAlty club lOunge & PrOgrAMMe
    Since	inception	of	INDABA,	the	exhibition	has	seen	a	number	of	repeat,	loyal	local	and	international	visitors	/	buyers	attending	the	show.	In	the	past,	these	
    visitors	/	buyers	have	been	given	a	Club	member	status	with	no	obvious	benefits	which	sets	them	apart	from	first	time	visitors.	INDABA	would	like	to	offer	a	
    sponsor massive exposure by partnering with them and sponsoring the loyalty club programme.

    Sponsorship will include the following:
    Location:	+/-	40	sqm	in	the	ICC	to	locate	the	VIP	Lounge	–	exact	space	to	be	confirmed
    SpoNSoRShIp INCLUDeS:
    •	 Designed	structure                                                                                    •	   A	full	reception	desk	with	two	attendants	to	manage	visitors’
    •	 Branding	/	naming	rights	i.e	Indaba	Loyalty	Lounge	sponsored	by	SPONSER	NAME                               diary for meetings
    •	 Branding	on	all	collateral	specific	to	the	Loyalty	Club	Programme	(pre	and	post	                      •	   A	café,	juice	and	water	bar	with	a	full	time	manned	waitron
    	 show)                                                                                                  •	   Light	finger	snacks	available	and	replenished	three		
    •	 Branding	the	entire	VIP	lounge                                                                             times a day
    •	 Business	lounge	with	fax,	photocopy	and	internet	facilities                                           •	   Plasma	screen	with	CNN	/	BBC	in	the	
    •	 Comfortable,	intimate	loungers	and	tables	for	meetings	and	/	or	relaxation	                                background
    	 (up	market)                                                                                            •	   Full	page	advert	in	the	Official	
                                                                                                                  trade Catalogue
    exposure value: R295 000                                                                                 •	   Opportunity	to	put	printed	
    cost to sponsor until 31st October 2008: R185 000                                                             material on the tables and in
    cost to sponsor from 1st november 2008 till May 2009: R199 000                                                welcome letters to vIp members



    dec business clAss lOunge
    The	 lounge	 has	 only	 one	 facility,	 an	 area	 for	 visitors	 to	 chill	 out,	 relax	 and	 /	 or	 have	
    casual meetings - refreshments could be served. Included in the sponsorship is the
    stand structure, selected furniture. In addition the sponsor will receive a full page advert
    and paragraph in the business guide describing the facilities and a daily mention on all
    plasma screens promoting the facility. the sponsor will take ownership of this area with
    branding	(including	collateral)	and	manning	the	welcome	desk.	Space	and	branding	to	be	
    negotiated with the organisers.

    exposure value: R175 000
    cost to sponsor until 31st October 2008: R80 000
    cost to sponsor from 1st november 2008 till May 2009: R86 000




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                                                                                                                                geNeRAL oppoRtUNItIeS




indAbA MediA / Press lOunge
this package is a perfect platform for a sponsor to generate significant brand visibility and awareness to the international and local media. more than 550
media representatives have been projected to attend INDABA 2009. the area is used by the media for meetings and is the area where the accredited and
hosted	media	can	relax	and	get	food	/	refreshments.	
the SpoNSoRShIp INCLUDeS the FoLLoWINg:
•	 Branding	/	naming	rights	“Media	Centre	Lounge	brought	to	you	by	“SPONSOR	NAME”                 •	   Sponsor	footage	max	2	minutes	long,	to	be	looped	and	
•	 All	maps,	site	plans	and	directional	signage	will	include	the	sponsor	logo                          played on plasma screen together with SA tourism footage
•	 Any	collateral	relating	to	the	above	will	include	the	sponsor’s	branded	name	                  	    (please	note	no	sound)
	 (pre	&	post	event)                                                                              •	   Small	sponsor	branded	trinkets	-	mints,	bottled	water,	
•	 Sponsor	hostess	(member	of	the	company)	–	supplied	by	the	sponsor                                   chocolates etc – that can be given as surprises to media
•	 Branding	in	the	lounge	(2	x	pull	up	banners	&	4	x	A1	posters)–supplied	by	the	sponsor               for the 4 day duration of the show – sponsor to provide
•	 A	café,	juice	and	water	bar	with	a	full	time	manned	waitron                                    •	   Branded	note	pads	and	pens	in	the	media	centre.
•	 Light	finger	snacks	available	and	replenished	three	times	a	day
•	 Brochure	stand	with	brochures	–	supplied	by	sponsor                                            exposure value: R210 000
•	 50	word	paragraph	and	full	page	advert	in	the	Indaba	Business	Guide	                           cost to sponsor until 31st October 2008: R99 080
•	 Branded	serviettes	–	supplied	by	sponsor                                                       cost to sponsor from 1st november 2008 till May 2009:
                                                                                                  R106 680


icc MAin restAurAnt
This	opportunity	will	be	a	constant	reminder	to	all	visitors	/	exhibitors	and	media	of	your	
company’s presence at INDABA – this area is the busiest meeting area at INDABA and has
the	highest	traffic	flow	as	it’s	in	the	main	walkway	to	and	from	the	ICC.	

this outdoor area will include 50 branded cabana umbrellas across both outdoor areas
of the restaurant and 26 fence banners with creative of your choice. All production and
manufacture is included. the sponsor has the branding rights in the interior serving area
of the ICC restaurant with pull up banners, posters & tented cards with the menu etc.
All maps, site plans and directional signage will include the sponsor branded restaurant
name. In addition the sponsor will receive a full page advert and paragraph in the business
guide describing the facilities and a daily mention on all plasma screens promoting the
facility.

exposure value: R465 000
cost to sponsor until 31st October 2008: R295 000
cost to sponsor from 1st november 2008 till May 2009: R318 000




dec restAurAnt
Another busy meeting area at INDABA, the DeC restaurant is guaranteed to deliver high
visibility and great branding exposure for any sponsor. this restaurant can be completely
branded	 (including	 collateral)	 and	 decorated	 to	 portray	 your	 brand,	 however	 keep	 in	
mind space needs to be kept for restaurant seating. All branding and artwork is for the
account of the sponsor. All maps, site plans and directional signage will include the
sponsor branded restaurant name. In addition the sponsor will receive a full page advert
and paragraph in the business guide describing the facilities and a daily mention on all
plasma screens promoting the facility. Layout & concept of this area must be approved
by Umlilo Brands.

exposure value: R180 000
cost to sponsor until 31st October 2008: R90 000
cost to sponsor from 1st november 2008 till May 2009: R97 000




                                                                                                                                                                  7
    geNeRAL oppoRtUNItIeS




       icc cOffee shOP / restAurAnt
       Another	 meeting	 area	 for	 delegates	 at	 INDABA	 is	 the	 ICC	 coffee	 shop,	 guaranteed	 to	
       deliver	great	visibility	for	any	sponsor.	This	shop	can	be	completely	branded	(including	
       collateral)	and	decorated	to	portray	your	brand,	however	keep	in	mind	space	needs	to	
       be kept for restaurant seating. All branding and artwork is for the account of the sponsor
       and concept of this area must be approved by Umlilo Brands. the sponsor will enjoy full
       name	branding	of	the	coffee	shop	on	all	site	plans	and	maps	of	the	exhibition.	In	addition	
       the sponsor will receive a full page advert and paragraph in the business guide describing
       what	is	on	offer	and	a	daily	mention	on	all	plasma	screens	promoting	the	coffee	shop	/	
       restaurant. Located in the ICC upper level – near main entrance.

       exposure value: R175 000
       cost to sponsor until 31st October 2008: R65 000
       cost to sponsor from 1st november 2008 till May 2009: R70 200




       business centre & internet cAfe
       these centres will be strategically located in the ICC and DeC for maximum exposure. the
       sponsor will have full branding rights in these areas which will be clearly marked on all
       maps	and	site	plans.	The	sponsor	will	also	receive	a	full	page	in	the	business	guide	(daily	
       planner)	and	a	daily	mention	on	all	plasma	screens	describing	the	services	available	at	
       INDABA.	All	equipment,	staff	and	management	of	the	business	centres	is	included.	Space	
       to be negotiated with the organisers.

       exposure value: R240 000
       cost to sponsor until 31st October 2008: R180 000
       cost to sponsor from 1st november 2008 till May 2009: R194 400




       MAin hAll entrAnces
       there are a limited number of main hall entrances available for sponsorship in either the
       ICC or DeC, allowing exhibitors to increase their visibility and exposure. the sponsorship
       includes	limited	entrances	landscaped	with	plants,	2	x	sponsors	pull	up	banners	(artwork	
       to	be	supplied	by	sponsor).	1	x	Plasma	screen	with	DVD	player	will	be	provided	in	order	
       for	the	sponsor	to	promote	their	service	offerings.

       For	any	additional	marketing	material	and	/	or	branding	(i.e.	brochure	stand)	elements	
       the sponsor would like to add, a request needs to be sent through and approved by
       Umlilo Brands. please note, any additional branding must adhere to the venue safety
       regulations.

       exposure value: R105 000
       cost to sponsor until 31st October 2008:	R45	000	per	entrance	(allocated	site	are	either	
       the	ICC	or	DEC)
       cost to sponsor from 1st november 2008 till May 2009: R48	600	per	entrance	(allocated	
       site	are	either	the	ICC	or	DEC)




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                                                                                                      BRANDINg oppoRtUNItIeS




infOrMAtiOn bOOth
Six	 information	 booths	 are	 strategically	 located	 in	 HIGH	 traffic	 areas	 at	 INDABA.	The	
sponsor will enjoy branding on all facing panels of the information booths. All booth
designs	 (excluding	 graphics)	 and	 production	 will	 be	 done	 by	 Umlilo	 Brands	 at	 no	
additional cost to the sponsor. Brochure stands can be placed at the info booths –
supplied by sponsor. the manning of these booths will be managed by the organisers.
Sponsor to provide collateral for the booths.

exposure value: R200 000
cost to sponsor until 31st October 2008: R140	000	(all)
cost to sponsor from 1st november 2008 till May 2009: R151	000	(all)




dAily PlAnner & business guide
visitors to the exhibition use the daily planner & business guide extensively. this booklet
contains	 all	 events,	 meeting	 schedules	 and	 relevant	 information	 i.e.	 shuttle	 schedule	 /	
emergency numbers etc and is distributed in all visitor bags. the sponsor’s logo will be
included at the base of each page and a double page spread advert. Sponsor to provide
artwork material.

exposure value: R120 000
cost to sponsor until 31st October 2008: R90 000
cost to sponsor from 1st november 2008 till May 2009: R96 000




exteriOr fence brAnding
to brighten up the exterior areas and maximise advertising opportunities, 10 Banner sites
on	fences	facing	the	high	traffic	areas	have	been	allocated	as	branding	areas.	This	is	a	high	
traffic	flow	area	and	visible	to	all	delegates	and	exhibitors	at	INDABA.

exposure value:	R12	000	(per	banner)
cost to sponsor until 31st October 2008: R6 000 per site
A 15% discount can be applied for 3 or more sites
cost to sponsor from 1st november 2008 till May 2009: R6 480 per site
A 15% discount can be applied for 3 or more sites




                                                                                                                               9
 BRANDINg oppoRtUNItIeS




     directiOnAl signAge & yOu Are here bOArds
     A single sponsor will gain mASSIve exposure from the branding of the 35 directional
     signage	and	6	Extra	Large	“YOU	ARE	HERE”	boards.	These	are	strategically	located	around	
     the exhibition and are used by all visitors. An exhibitor can be sure that whenever visitors
     /	media	view	the	boards,	the	sponsor’s	name,	logo	and	stand	details	will	be	the	first	they	
     see. All sign designs and production will be done by Umlilo Brands at no additional cost
     to the sponsor.

     exposure value: R205 000
     cost to sponsor until 31st October 2008: R100 000
     cost to sponsor from 1st november 2008 till May 2009: R108 000




     shuttle service vehicle brAnding
     For the first time at INDABA, a sponsor will gain high visibility and great brand exposure
     to	all	the	visitors	attending	Indaba	and	the	general	public	by	branding	the	entire	official	
     shuttle vehicle fleet. the sponsor will enjoy secondary branding on the vehicles with
     South African tourism and INDABA. proposed breakdown of the vehicles are as follows:
     COACHES	 –	 14	 Luxury	 Coaches	 /	 Sprinters	 –	 7	 Mercedes	 Sprinters	 /	 Kombis	 –	 7	 VW	
     Kombis
     SPONSORSHIP	PACKAGE	INCLUDES:
     •	 Secondary	vehicle	branding	
     •	 30	second	advert	on	TV	screens	that	are	installed	in	all	vehicles	(10	second	loop)
     •	 Brochure	drop	on	every	seat	in	the	morning	(sponsor	to	provide	collateral)
     •	 Branding	of	the	shuttle	schedule	flyer	to	be	inserted	in	all	visitor	bags	and	handed		
        out at all information booths
     •	 Branding	of	the	large	format		shuttle	schedule	placed	at	all	major	hotels
     •	 Hostess	t-shirt	branding	
     •	 50	word	paragraph	in	the	Indaba	Business	Guide

     exposure value:	R355	000	(guaranteed	to	be	seen	by	all	exhibitor	and	visitor,	as	well	as	
     the	general	public	while	the	busses	are	transporting	guests	through	Durban)
     cost to sponsor until 31st October 2008: R110 000
     cost to sponsor from 1st november 2008 till May 2009: R123 000


     leAd PAds & Pens
     each exhibiting company at INDABA will receive 2 lead pads and 2 pens at their stands
     on arrival of the first day. In addition all information booths will be stocked with lead pads
     and pens should anyone need. 4800 lead pads & 4800 pens will be produced and branded
     with the sponsor’s logo.

     exposure value: R78 000
     cost to sponsor until 31st October 2008: R40 000
     cost to sponsor from 1st november 2008 till May 2009: R45 000




10
                                                                                                                      BRANDINg oppoRtUNItIeS




   dec PillAr brAnding
   to brighten up the interior of the DeC main walkway entrance and maximise advertising opportunities, around 6 banner sites on pillars facing the main
   walkway	have	been	allocated	as	branding	areas.	This	is	a	high	traffic	flow	area	and	visible	to	all	delegates	and	exhibitors	to	INDABA.

   exposure value:	R12	000	(per	banner)
   cost to sponsor until 31st October 2008: R8 000 per pillar
   cost to sponsor from 1st november 2008 till May 2009: R8 480 per pillar




tARgetINg eXhIBItoRS
   exhibitOr bAgs
   on arrival all exhibitors will receive a free welcome shopping bag. this sponsor will enjoy
   secondary branding with South African tourism and the INDABA brand on the 8000
   shopping bags. the sponsor’s logo will be placed on the back of the bag, and the INDABA
   brand on the front. these shopping bags are highly visible and used by all throughout the
   duration of the exhibition and during the year.

   exposure value: R300 000
   cost to sponsor: R200 000




   exhibitOr bAg inserts
   Insertion of your own brochures into all bags distributed free to exhibitors on arrival at
   INDABA registration – anything from an A5 to an A4 with a maximum of 8 pages will
   be allowed. pricing for items outside of this size and weight will need to be negotiated
   separately. A sample brochure would need to be delivered to the organisers 1 month
   prior for quality approval. once confirmed 8000 brochures need to be delivered to
   the	Umlilo	Brands	KZN	Offices	for	collation	and	wrapping.	A	maximum	of	five	sponsor	
   brochures	will	be	inserted.	(No	News	Print	will	be	accepted.)

   exposure value: R18 000
   cost to sponsor until 31st October 2008: R10 000
   cost to sponsor from 1st november 2008 till May 2009: R11 000

   **Note this opportunity is pending exhibitor bag availability




                                                                                                                                                           11
 tARgetINg eXhIBItoRS




     exhibitOr lAnyArds
     the sponsor would have visibility across the entire show with all exhibitors having to wear
     the lanyards and access control badges for the entire duration of the exhibition. each
     lanyard	category	will	be	a	different	colour	and	include	the	sponsor’s	logo.	The	sponsor’s	
     logo will be printed in one colour only on 8000 lanyards.

     exposure value: R300 000
     cost to sponsor until 31st October 2008: R60 000
     cost to sponsor from 1st november 2008 till May 2009: R64 800




 tARgetINg vISItoRS
     visitor Bags
     this sponsor will enjoy secondary branding with South African tourism and the INDABA
     brand on the 5000 shopping bags produced. the sponsor’s logo will only be placed on
     the back of the bag, and the INDABA brand on the front. these shopping bags are highly
     visible and used by all throughout the duration of the exhibition and during the year.

     exposure value: R240 000
     cost to sponsor: R125 000




     visitOr bAg inserts
     Insertion of your own brochures into all bags distributed free to visitors on arrival at
     INDABA registration – anything from an A5 to A4 with a maximum of 8 pages will be
     allowed. pricing for items outside of this size and weight will need to be negotiated
     separately. A sample brochure would need to be delivered to the organisers 1 month
     prior for quality approval.

     Once	confirmed	5000	brochures	need	to	be	delivered	to	the	Umlilo	Brands	KZN	Offices	
     for	collation	and	wrapping.	A	maximum	of	five	sponsor	brochures	will	be	inserted.	(No	
     News	Print	will	be	accepted.)

     exposure value: R30 000
     cost to sponsor until 31st October 2008: R12 500
     cost to sponsor from 1st november 2008 till May 2009: R13 500

     **Note this opportunity is pending visitor bag availability




12
                                                                                                  tARgetINg vISItoRS




   visitOr lAnyArds
   the sponsor would have visibility across the entire show with all visitors having to wear
   the lanyards and access control badges for the entire duration of the exhibition. each
   lanyard	category	will	be	a	different	colour	and	include	the	sponsor’s	logo	(see	image).	The	
   sponsor’s logo will be printed in one colour only on 5000 lanyards.

   exposure value: R300 000
   cost to sponsor until31st October 2008: R48 000
   cost to sponsor from 1st november 2008 till May 2009: R52 000




tARgetINg meDIA
   MediA cOnference bAgs
   this sponsor will enjoy secondary branding with South African tourism and the INDABA
   brand on 600 conference bags. the sponsor’s logo will only be placed on the back of the
   bag, and the INDABA brand on the front. these bags are highly visible and used by all
   throughout the duration of the exhibition and during the year.

   exposure value: R180 000
   cost to sponsor until 31st October 2008: R96 000
   cost to sponsor from 1st november 2008 till May 2009: R105 000




   MediA bAg inserts
   Insertion of your own brochures into all bags distributed free to the media on arrival at
   INDABA registration – anything from an A5 to A4 with a maximum of 24 pages will be
   allowed. A sample brochure would need to be delivered to the organisers 1 month prior
   for quality approval. once confirmed 600 brochures need to be delivered to the Umlilo
   Brands	KZN	Offices	for	collation	and	wrapping.	A	maximum	of	five	sponsor	brochures	will	
   be	inserted.	(No	News	Print	will	be	accepted.)

   exposure value: R18 000
   cost to sponsor until 31st October 2008: R6 000
   cost to sponsor from 1st november 2008 till May 2009: R7 000




                                                                                                                   13
 tARgetINg meDIA




     MediA lAnyArds
     the sponsor would have visibility across the entire show with all visitors having to wear
     the lanyards and access control badges for the entire duration of the exhibition. each
     lanyard	category	will	be	a	different	colour	and	include	the	sponsor’s	logo.	The	sponsor’s	
     logo will be printed in one colour only on 600 lanyards.

     exposure value: R60 000
     cost to sponsor until 31st October 2008: R18 000
     cost to sponsor from 1st november 2008 till May 2009: R19 500




     ADveRtISINg
     *Breakdown	of	the	different	advertising	opportunities	available	with	cost	has	been	included	in	the	booking	form.

     Website Online Advertising
     A wide variety of online advertising banners are available for high visibility at
     www.indaba-southafrica.co.za. these banners are available on a section specific or global
     website basis. the INDABA website receives in excess of 6 million hits a year from local
     and	international	traffic.	

     exposure value from: R6 000 – R120 000
     cost to Advertise until 31st October 2008 range from: R2 900 – R14 000
     cost to Advertise from 1st november 2008 till May 2009 range from: R3 150 – R15 200




     OfficiAl cAtAlOgue Advertising
     this 300 page reference guide on INDABA 2009 is freely distributed to everyone attending
     the exhibition – 13 500 to be produced. this catalogue has proven to be a successful
     annual advertising medium used by international visitors and exhibitors. picture profiles
     for exhibitors are the entry point for advertising to enhance your own profile while
     quarter, half and full page adverts are also available.

     * please see advertising booking form for more details and rates

     exposure value from: R12 000 – R120 000
     cost to Advertise until 31st October 2008 range from: R1 680 – R38 000
     cost to Advertise from 1st november 2008 till May 2009 range from: R1 820 – R42 000




14
                                                                                                                                         ADveRtISINg




exhibitOr neWsflAsh fOOter / side bAr
every month, 1700 confirmed exhibitors will receive two newsletters keeping them updated and informed as to what is important for INDABA 2009. the
sponsor will be able to brand the bottom footer of the newsletter. material to be supplied by the sponsor.

exposure value: R60 000
cost to Advertise until 31st October 2008: R9	000	per	month	(two	newsflashes)
cost to Advertise from 1st november 2008 till May 2009: R9	720	per	month	(two	newsflashes)




visitOr neWsflAsh fOOter / side bAr
every month leading up to INDABA, each delegate will receive approximately two newsletters keeping them updated and informed as to what is going on and
what is important at INDABA 2009. the sponsor will be able to brand the bottom footer of the newsletter. material to be supplied by the sponsor.

exposure value: R60 000
cost to Advertise until 31st October 2008: R12	000	per	month	(two	newsflashes)
cost to Advertise from 1st november 2008 till May 2009: 	R13	000	per	month	(two	newsflashes)




Z-cArd Advertising
15	 000	 Z-Card	 easy	 fold	 site	 plans	 are	 produced	 and	 inserted	 into	 all	 13	 000	 bags	
and available at all information booths. these plans include an alphabetical list of all
exhibitors	and	offer	8	advertising	panels,	each	A6	in	size	–	based	on	a	first	come	first	serve	
basis. Limited to 8 advertisers.

exposure value: R24 000
cost to Advertise until 31st October 2008: R12 000
cost to Advertise from 1st november 2008 till May 2009: R13 000




                                                                                                                                                          15
 ADveRtISINg




     PlAsMA screen Advertising
     A very limited number of public address announcements are made during the exhibition.
     All events and functions are advertised and announced on the 15+ screens strategically
     located around the exhibition. Advertising slots available in 5sec, 15sec and 30sec adverts,
     static	 or	 animated	 video	 (without	 audio).	 Each	 advert	 will	 be	 displayed	 approximately	
     400 times daily.

     exposure value from: R9 000 – R35 000
     cost to Advertise until 31st October 2008 range from: R4 200 – R18 000
     cost to Advertise from 1st november 2008 till May 2009 range from: R4 500 – R20 000




16
SPONSORSHIP	&	ADVERTISING	BOOKING
As an exhibitor at INDABA 2009, your company is automatically included in the publicity of the event where applicable i.e. INDABA Catalogue,
listing on the website and floor plans etc. exhibitors can take benefit of the massive publicity campaign being launched to focus market attention
on	this	premier	event	by	taking	advantage	of	the	INDABA	sponsorship	and	advertising	opportunities	offered	strictly	to	exhibitors.	

please complete the booking form below, indicating the opportunity you would like to book and fax it to Umlilo Brands as soon as possible!

please ensure the terms and conditions are initialled and the booking form has been completed in detail, with a signature before sending it to
Umlilo Brands.

please note that these opportunities are limited and are subject to a first come first serve basis!




       teRmS AND CoNDItIoNS

1.     please fax this form back to UmLILo BRANDS on 086 683 7259.

2.	    While	every	effort	to	ensure	colour	matching	is	made,	the	publishers	cannot	accept	responsibility	for	errors.	It	is	recommended	that	a	proof	is		
       provided together with your material.

3.	    Material	will	only	be	accepted	in	ELECTRONIC	Format.	(See	below	for	specific	file	formats).	No	positive	will	be	accepted.	The	preferred	format	is	a	
       press pDF.

4.	    Adverts	must	be	in	CMYK	colour	format	and	at	least	300	DPI.	(Should	you	be	unsure	of	the	resolution	of	your	advert,	please	contact	your	
	      advertising	agency).

5.     the publisher reserves the right to place adverts wherever they deem appropriate.

6.	    South	African	Tourism,	Kagiso	Exhibitions	&	Events,	Umlilo	Brands	and	its	organiser,	agents	and	suppliers	will	not	be	held	responsible	for	any	bad	
	      quality	advertisements	/	logos	/	artwork	if	not	supplied	in	the	requested	format.

7.     Sponsorship or Advertising must be paid for in full prior to exhibiting at INDABA.

8.	    All	financial	queries	must	be	addressed	to	Kagiso	Exhibitions	&	Events.
9.     Cancellation policy as follows:
       i. A formal cancellation letter must be sent through to Umlilo Brands.
       ii. Cancellation received by end January 09, liable for 50% cancellation fee.
       iii. Cancellation received by end march 09, liable for 100% cancellation fee.

10.    Sponsors or Advertisers who fail to deliver material by the material deadline dates will be liable for 100% of the advert costs and may not feature
       in the booked media.

11.    When sending material electronically or by delivery please ensure the company name, marketing contact, telephone and booking type are clearly
       marked.

12.    material supplied in the incorrect format will be changed by Umlilo Brands and such changes will be billed accordingly.

13.	   Please	feel	free	to	contact	us	if	you	have	any	queries	or	need	assistance	with	this	form	on	(011)	704	1758	/	0861	UMLILO	Gauteng.



                                                                 Booking	Deadline:	30/12/2008
                                                                 Material	deadline:	30/02/2009																																							




                                                                                                                                                              17
     BOOKING	FORM
     •	    Please	ensure	the	booking	form	is	correctly	completed	in	uppercase
     •	    By	completing	this	form,	you	have	read	and	agreed	to	the	terms	and	conditions

          company details

          Company Name                                                              tel

          marketing manager                                                         Fax

          email                                                                     Cell

          po Box

          City                                                                      Code

          Invoice Details

          Accounts Contact Details                                                  vat



     SPONSORSHIP	PACKAGES
     geNeRAL oppoRtUNItIeS
          nO.                      description                                                      Amount                         total




                                                                                    sub total:

                                                                                    vat:

                                                                                    grand total:
     ADveRtISINg
     pRINteD INDABA CAtALogUe
          description                                                         Old Prices (ex vat)    neW Prices (ex vat)   total

          Inside Front Cover - Includes a printed logo                        R38 000                R42 000
          free opposite your company listing

          Inside Back Cover - Includes a printed logo                         R30 000                R32 400
          free opposite your company listing

          Full page Inside - Includes a printed logo                          R24 000                R26 000
          free opposite your company listing

          half page vertical                                                  R12 000                R13 000

          half page horizontal                                                R13 250                R14 300

          Strip Advert                                                        R8 220                 R8 900

          2 medium Logos - Including logo on web and catalogue                R1 680                 R1 820




18
CONTACT	US	PACKAGE
 description                                                           Old Prices (ex vat)     neW Prices (ex vat)     total

 online - Includes a logo and three images online & hyperlink          R2 900                  R3 150

 printed photo profile - Includes a large image to                     R2 900                  R3 150
 the right of your company profile

 online & printed - Includes both of the above                         R4 380                  R4 750
 specs at a discounted rate




WeB BANNeR ADveRtISINg
 description                                                         Old Prices (ex vat)     neW Prices (ex vat)     total

 exhibitor Secure page                                               R14 000                 R15 150

 visitor Secure page                                                 R14 000                 R15 150

 media Secure page                                                   R9 000                  R9 750




Z-CARD
 description                                                         Old Prices (ex vat)     neW Prices (ex vat)     total

 Inner panel                                                         R12 000                 R13 000

 Back Cover                                                          R14 000                 R15 150




pLASmA SCReeN
 description                                                         Old Prices (ex vat)     neW Prices (ex vat)     total

 5sec plasma Screen Advert                                           R4 200                  R4 500

 15sec plasma Screen Advert                                          R9 000                  R9 750

 30sec plasma Screen Advert                                          R18 000                 R19 500


                                                                            sub total:

                                                                            vat:

                                                                            grand total:



I have read and understand the terms & conditions above and confirm my booking:


 Print name:                                                               date:

 signature:




                                                                                                                               19

				
DOCUMENT INFO