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					January 22 & 23, 2009	•	Marriott	Bloor	Yorkville	Hotel,	Toronto

                                                                                            The Canadian Institute’s

15 t h • a n n u a l                a d v e r t i s i n g and
                                    marketing law
                                    The Latest Legal Updates and Cutting-Edge Analysis

PLUS! Don’t forget                    This practical and innovative conference will bring you up-to-          NEW FOR 2009
to register for our                   speed on the most relevant legal developments impacting
indispensible workshops:                                                                                      •	 Avoiding	deceptive	
                                      Advertising & Marketing activity today, to help you:
                                                                                                                 environmental marketing
A Mastering the Fundamentals
                                        •	 Understand the	definition	and	parameters	of	self-declared
of Advertising and Marketing Law                                                                              •	 Benefitting	from
                                           environmental claims and incorporate the latest Competition
                                           Bureau	Guidelines	into	your	advertising	strategy                      customer referrals
B Advertising, Packaging &                                                                                       while protecting
Labeling Regulated Products:            •	 Conquer the legal challenges associated with advertising online
                                                                                                                 consumer privacy rights
Focusing	on	Food,	Natural	Health	
                                        •	 Best implement and run contests, avoiding legal pitfalls
Products, Drugs and Cosmetics                                                                                 •	 Managing	legal	
                                        •	 Maximize maneuverability in collecting and retaining                  risks in loyalty and
                                           consumer information                                                  rewards programs
See inside for details
                                        •	 Expertly manage your organization’s use of Intellectual Property
                                           in your marketing campaigns

                         Register Now • 1-877-927-7936 •
                                                                                                             DIStINguIShED FACuLtY
                                                                                                             Brenda L. Pritchard                               Meghan Robertson

                                             vICE FACILItAtES INNovAtIoN
                                                                                                             Partner,	Head	of	Advertising	Law	Practice	Group   Senior Counsel, Corporate
ENSuRE YouR LEgAL AD                                                                                         Gowling,	Lafleur	Henderson	LLP                    Toyota Canada Inc.

                                                                                              ing legal
                                               balance the competing objectives of limit                     SPEAKERS
It  may seem like an impossible task to                                                     to flourish.
                                                ing the creativity of your marketing team                    Catherine Bate                                    Kelly Moffatt
liability in advertising campaigns while allow                                           to date, you        Lawyer                                            Partner
                                            of advertising and marketing law is up
However, by ensuring your knowledge
                                                                                                             Heenan	Blaikie	LLP                                Osler,	Hoskin	&	Harcourt	LLP
                                                                                               help you
                                                l. Staying on top of this dynamic field will
 will be better equipped to achieve this goa                                               gthens your
                                                                                                             Subrata Bhattacharjee                             Josephine A.L. Palumbo
                                            g innovation, minimizes legal risks, and stren                   Partner                                           Senior Litigation Counsel
 dispense advice that encourages marketin                                                                    Heenan	Blaikie	LLP                                and Practice Coordinator
                                                                                                                                                               Department of Justice
 competitive advantage.                                                                                      Dan Edmondstone                                   Competition	Bureau	-	Legal	Services
                                               Annual Advertising and Marketing Law Con                      Partner
  Join us at The Canadian Institute’s 15th                                                       ls in the   Lang Michener LLP                                 Monica Papendick
                                                   sessions staffed by the leading professiona                                                                 Legal Counsel
  this January 22 & 23, 2009, and benefit from                                                               Janet Feasby
                                                                                                                                                               Coca-Cola Ltd.
                                                 to help you:
  field. Attend and pick up invaluable analysis                                                              Vice President Standards
                                                                                                                                                               Ruth M. Rapoport
                                                                                                             Advertising Standards Canada
                                                                                                                                                               Assistant	General	Counsel
                                               g online
   • Conquer the legal challenges of advertisin                                                              Brian Fraser
                                                                                                                                                               Unilever Canada Inc.
                                                  lity                                                                                                         Jolan Storch
   • Devise winning contests, limiting legal liabi                                                           Gowling	Lafleur	Henderson	LLP                     Partner

                                               impacting advertising and marketing activity
                                                                                                                                                               Macleod Dixon LLP
   • Catch up on the latest legal developments
                                                                                                             David Grad
                                                                                                             Vice	President,	General	Counsel	and	Secretary     Nicholas Whalen
     in Canada                                                                                               ING	Direct                                        Stikeman Elliott LLP

                                                 retaining consumer information                              Bill Hearn
   • Maximize maneuverability in collecting and
                                                                                                                                                               David M. W. Young
                                                                                                             Partner                                           Partner,	Co-Chair	Privacy	Group

                                             leading advertising & marketing experts,
                                                                                          Mastering          McMillan LLP                                      Lang Michener LLP
  PLUS! Don’t miss our workshops, run by
                        of Advertising and Marketing Law
                                                                and Advertising, Packaging and               Wendy Hulton                                      Kelly Zalec
  the Fundamentals                                                                                           Partner                                           Legal Counsel
                                                                Products, Drugs
                                  using on Food, Natural Health                                              Miller Thomson LLP                                Rogers Communications Inc.
  Labeling Regulated Products: Foc
                                                                                                             Steven Kahansky                                   WORKSHOP LEADERS:
   and Cosmetics.
                                                                                                             Deputy	General	Counsel	
                                                                                          n Institute
                                                 . You can register by calling The Canadia                                                                     John Salloum
   Don’t delay! Spaces go quickly every year
                                                                                                             and	Chief	Privacy	Officer	
                                                                                                             The	TDL	Group	Corp                                Lawyer
                                                   tration form to 1-877-927-1563.
   toll-free at 1-877-927-7936, or faxing the regis
                                                                                                                                                               Marketing	&	Advertising	Law	Group
                                                                                                             Rick Kurnit                                       Heenan	Blaikie	LLP
   We look forward to seeing you at the conferen
                                                                                                                                                               Shelley Samel
                                                                                                             Frankfurt Kurnit Klein & Selz pc
                                                                                                                                                               Gowling,	Lafleur	Henderson	LLP
                                                                                                             Elizabeth L. McNaughton
                                                                                                             Blake,	Cassels	&	Graydon	LLP

                                          Register at 1-877-927-7936 or in toronto 416-927-7936 or
            thursday, January 22, 2009
                                                                   - Competition Act                               Bill Hearn
                                                                   - Consumer Packaging and Labelling Act          Partner
7:45   Registration Opens and Coffee Served                        - Textile Labelling Act                         McMillan LLP
                                                                •	 Assessing	enforceability:                       Kelly Zalec
8:45   Opening Remarks from the Co-Chairs                          - What must you do?                             Legal Counsel
                                                                                                                   Rogers Communications Inc.
                                                                   - What should you consider doing?
       Brenda L. Pritchard                                         - Deadlines and penalties                       Are you struggling to keep pace with your
       Partner,	Head	of	Advertising	Law	Practice	Group
                                                                     for non-compliance                            organization’s creative and technologically
       Gowling,	Lafleur	Henderson	LLP
                                                                •	 Crystal	ball	gazing:	What	may	lie	ahead?        innovative advertising campaigns? How do you
       Meghan Robertson                                                                                            effectively apply conventional legal reason to
       Senior Counsel, Corporate                         9:45   Networking	Refreshment	Break                       novel marketing campaigns? This session will
       Toyota Canada Inc.                                                                                          help you ensure that your legal advice doesn’t
                                                         10:00 Claim	Substantiation:	Living	up	to	the	Hype         impede the creativity of the marketing team
9:00   Going	Green:	Avoiding	Deceptive	                                                                            you advise.
       Environmental Marketing                                  Catherine Bate                                     •	 Where	do	you	begin	in	building	legal	
                                                                                                                      safeguards to advertising & marketing
       Brian Fraser                                             Heenan	Blaikie	LLP
                                                                                                                      activities on the internet?
       Gowling	Lafleur	Henderson	LLP                            •	 Understanding	the	prohibitions	against	            - Jurisdictional considerations
                                                                   false and misleading advertising                   - Pin pointing critical privacy issues
       Ruth M. Rapoport                                            - What can you get away with?                        that must be managed
       Assistant	General	Counsel
                                                                   - Identifying marketing tactics that can        •	 Identifying	the	greatest	legal	risks	
       Unilever Canada Inc.
                                                                      get you into hot water                          and building legal safeguards
       The Competition Burezau, in collaboration with           •	 What	is	the	difference	between	                 •	 User	generated	content:
       the Canadian Standards Association, released                “claims” and “puffery”?
                                                                                                                      - Instituting legal protections when
       guidelines this past June that will ensure that          •	 How	do	you	know	when	you	have	                       marketing products
       green marketing is not misleading, while                    “adequate	and	proper”	proof?
       also bolstering consumer confidence in the                                                                     - Formulating proactive legal policies
                                                                •	 What	can	we	learn	from	recent	cases	
       accuracy of environmental claims. This session              and developments on the topic?                     - Ensuring effective IP protection
       will help you ensure your environmental claims           •	 Identifying	enforcement	priorities                 - Controlling the distribution
       are compliant, helping you avoid charges of                                                                      of negative submissions
       misleading advertising.                                  •	 Are	the	challenges	of	substantiating	
                                                                   environmental claims really so different        •	 Limiting	legal	risks	while	enabling	
       •	 Reviewing	the	Competition	Bureau’s	                      from substantiating other claims?                  ‘word	of	mouth’,	on	the	internet:
          Guidelines:	Environmental Claims:                     •	 What	does	proof	of	a	‘green’	claim	look	like?      - Viral marketing
          A Guide for Industry and Advertisers                                                                        - Using blogs
       •	 Understanding	the	meaning	                     10:45 Online Marketing and New Media:                     •	 Marketing	through	social	networking	sites:
          and parameters of “self-declared                      Mitigating Legal Risks While Exploiting
          environmental claims”                                 Opportunities                                         - Discussing relevant legal protections
       •	 Identifying	relevant	requirements	outlined	                                                                 - Identifying privacy issues that should
          in CAN/CSA-ISO 14021                                  David Grad                                              be considered
       •	 Putting	the	Guidelines	in	context	by	                 Vice	President,	General	Counsel	and	Secretary         - Tips and traps
          reviewing	key	requirements	outlined	in	the:           ING	Direct                                            - Q&A

                                    Register at 1-877-927-7936 or in toronto 416-927-7936 or
                                                                Limiting Liability                                       •	 Identifying	the	criteria	necessary	
12:00 Networking Luncheon                                       •	 Reviewing	pointers	provided	by	the	                      to establish valid consent
                                                                   Competition	Bureau                                    •	 How	much	personal	information	can	you	
       for Delegates and Speakers
                                                                •	 Identifying	issues	which	can	result	in	                  retain, and for what period of time?
                                                                   complaints or regulatory intervention                 •	 Q & A
1:15   Advertising	&	Marketing	Law	Year	in	Review:	
                                                                •	 Cleaning	up	the	mess:	handling	a	contest	
       Legislative and Self-Regulatory Update
                                                                   that has gone off the rails                    4:15   Learning About Relevant Legal
       Janet Feasby                                             Contest Implementation                                   Developments in America
       Vice President Standards
                                                                •	 Drafting	contest	rules:	tips	for	success
       Advertising Standards Canada                                                                                      Rick Kurnit
                                                                •	 Skill	testing	questions	and	skill-based	              Partner
       Kelly Moffatt                                               contests versus “Instant Win” contests:               Frankfurt Kurnit Klein & Selz pc
       Partner                                                     -	 How	does	the	law	differ?                           •	 Learning	about	cutting	edge	legal	issues	in	
       Osler,	Hoskin	&	Harcourt	LLP                                                                                         American advertising and marketing practices
                                                                   - Is one preferable to the other in terms
       •	 Learning	from	2008	Advertising Standards                    of limiting liability?                             •	 Finding	out	how	brand	integration	and	
          Canada Consumer Complaint Adjudications               •	 Highlighting	special	considerations	when	                branded entertainment may be regulated
       •	 Legislative	update:                                      running contests in Quebec                            •	 Understanding	product	performance	
          -	 Practical	implications	of	Bill	C-61	                                                                           claims in non advertising content
                                                                •	 Running	technologically	innovative	contests:
             Amendments to the Food and Drugs Act                                                                        •	 Catching	up	on	the	latest	developments	in:
                                                                   - Text messaging contests
          - Changes to packaging                                                                                            - Claims substantiation
             and	labeling	requirements                             - Contests based on user-generated content
                                                                                                                            - Endorsement guidelines and regulations
       •	 Update	on	consumer	protection	initiatives             •	 Overcoming	insurance	challenges
                                                                                                                            - Product demonstrations
       •	 Litigation	overview:                                                                                           •	 Discuss	new	developments	in	“right	of	
          - What cases have gone before the courts?      3:15   Networking	Refreshment	Break                                publicity” claims
          -	 How	should	you	revise	your	policies	
             in light of decisions rendered?             3:30   Collecting and Retaining
                                                                                                                  5:00   Co-Chair’s Closing Remarks
                                                                Consumer	Information	Generated	
                                                                                                                         Conference Adjourns for the Day
2:15   Checking the Fine Print: Instituting Legal               by Running Contests
       Protections when Running Contests
                                                                Elizabeth L. McNaughton
       Dan Edmondstone                                          Partner
       Partner                                                  Blake,	Cassels	&	Graydon	LLP
       Lang Michener LLP
                                                                Following Legal Protocol
       Steven Kahansky                                          •	 Leveraging	flexibility	when	collecting,	                               CoCKtAIL RECEPtIoN
       Deputy	General	Counsel	and	                                 using & disclosing consumer information                     5:00 to
       Chief	Privacy	Officer	                                                                                                  6:30	pm
                                                                •	 Drafting	contest	rules	that	comply	with	
       The	TDL	Group	Corp.
                                                                   PIPEDA and provincial privacy standards
       Legal Update
                                                                Secondary Marketing
       •	 Round	up	of	relevant	legal	developments	              •	 Using	contest	entry	ballots	
          in running contests and promotions                       for secondary marketing
       •	 Learning	from	recent	mistakes

                                      Register at 1-877-927-7936 or in toronto 416-927-7936 or
               Friday, January 23, 2009
                                                              •	 What	is	the	effect	of	the	Do Not Call         11:15 Avoiding Misleading Advertising: Learning
                                                                 Registry on customer referrals?
                                                                                                                      from	Competition	Bureau	Developments
8:15   Coffee Served                                          •	 Using	referrals	and	contacting	prospective	
                                                                 customers through existing customers                 Subrata Bhattacharjee
9:00   Opening Remarks from the Co-Chairs                     •	 How	can	you	work	around	it?                          Partner
                                                                                                                      Heenan	Blaikie	LLP	
9:15   Benefitting	from	Customer	Referrals	while	       10:15 Networking	Refreshment	Break                            Josephine A.L. Palumbo
       Complying with Privacy Regulations                                                                             Senior Litigation Counsel and Practice Coordinator
                                                        10:30 Optimizing use of Trademarks and                        Department of Justice
       David M. W. Young                                                                                              Competition	Bureau	-	Legal	Services
       Partner,	Co-Chair	Privacy	Group
                                                              Copyright Protected Material in your
       Lang Michener LLP                                      Marketing Campaigns                                     •	 Exploring	relevant	decisions	rendered	
                                                                                                                         by	the	Competition	Bureau	and	
       Nicholas Whalen                                        Jolan Storch                                               recognizing the take home message
       Stikeman Elliott LLP                                   Partner                                                    to update your practices and policies
                                                              Macleod Dixon LLP                                       •	 Enforcement	trends	and	recent	developments:
       Collecting and Disclosing
       Consumer Information                                   •	 Managing	your	organization’s	                           - Representations to the public
                                                                 intellectual property                                   -	 Adequate	and	proper	testing
       •	 Understanding	your	legal	obligation	                                                                           - Multilevel marketing
                                                                 - Trademarks
          to protect consumer privacy
                                                                 - Copyright                                             - Ordinary sale pricing
       •	 Identifying	options	and	opportunities	
                                                                 - Other options                                      •	 Highlighting	Competition	Bureau	
          in collecting private information of
                                                              •	 Using	3rd	party	IP	                                     enforcement objectives for 2009
          prospective customers
                                                                 (including user generated content):
       Client Referrals and Privacy Compliance                   - License agreements                          12:30 Networking Luncheon
       •	 How	can	you	use	client	referrals	                      - Comparative advertising                            for Delegates and Speaker
          without running afoul of privacy rules                 - Drawing an association between
          and regulations?                                          your mark and theirs                       1:45   Minimizing Legal Risks when Running Cross
       •	 Protecting	client	information	from	abuse	              - Instituting proactive safeguards                   Promotions and Marketing Partnerships
          by your organization’s employees:                   •	 Identifying	“tricks”	to	be	aware	of	with	
          - Instituting proactive company policies               respect to trademarks and copyright                  Wendy Hulton
          -	 Training	staff	on	privacy	requirements	             -	 What	are	“moral	rights”?	How	do	you	              Partner
             and obligations                                        avoid being caught by this?                       Miller Thomson LLP
          - Monitoring adherence                                 - Who really owns the IP?                            •	 Legal	update:
          -	 Protecting	privacy	and	confidentiality	             - What is the value of using the                        - What’s new?
             while sourcing new clients and customers               trademark?                                           - What’s hot?
          - Optimizing customer relations management          •	 Tying	a	brand	closely	to	yours	-	the	ups	            •	 Identifying	the	advantages	of	engaging	
                                                                 and downs of sponsorship                                in cross promotions
       Do-Not Call Registry
                                                                 - Adverse publicity clauses
                                                                                                                      •	 Instituting	legal	safeguards,	
       •	 Critical	updates	and	developments                      - Safeguarding your organization from                   checks and balances
                                                                    bad press
                                                                                                                      •	 Tips	for	success	

                                    Register at 1-877-927-7936 or in toronto 416-927-7936 or
                                                                     Who You WILL MEEt                                             “Speakers were well versed on their
                                                                     In-house Counsel                                              topics [and] gave up to date information”
       •	 Overcoming	drawbacks	
          and minimizing legal risks                                 Advertising & Marketing Lawyers                                                                      Terri Raymond
       •	 How	can	you	minimize	the	risks	                            Competition Lawyers                                                                      Law Clerk, Kraft Canada Inc.
                                                                                                                                                       Advertising & Marketing Law, 2006
          and exposure to liability?                                 Media Professionals from:
       •	 What	about	trademarks	                                       • Print
          and third party agreements?                                                                                              “Great speakers with… helpful tips”
                                                                       • Radio
       •	 What	happens	in	case	of	a	disaster?		                                                                                                                       Fabien Fourmanoit
       •	 Covering	relevant	privacy	obligations                        • TV                                                                                          Counsel, Bell Canada
                                                                       • Internet                                                                      Advertising & Marketing Law, 2008
2:30   Networking	Refreshment	Break                                  Advertising & Marketing Professionals and Consultants
                                                                                                                                   AttENDEE BREAKDoWN
                                                                     CEOs, VPs, Directors and Managers of:                         (based	on	2006-2008	attendance)
2:45   Instituting Proactive Safeguards in Loyalty                    • Compliance
       and Rewards Programs                                           • Advertising                                                                   6%
                                                                      • Marketing
                                                                                                                                                 4%                  22%
       Monica Papendick                                                                                                                       3%

       Legal Counsel                                                  • Sales                                                               3%
       Coca-Cola Ltd.
                                                                      • Promotions                                                     5%
       •	 Writing	terms	and	conditions                                • Public or Consumer Relations
       •	 Identifying	relevant	privacy	laws	and	regulations:                                                                         5%
          -	 Building	a	consumer	profile	while	
             protecting consumer privacy                                                                                             6%
          - Avoiding liability                                 SPoNSoRShIP & ExhIBItIoN oPPoRtuNItIES                                                                25%
       •	 Communication	tips	for	points	program	
          rules and regulations:                               Maximize your organization’s visibility in front of key decision-
                                                               makers in your target market. For more information, contact                   21%
          -	 Highlighting	privacy	protections
          - Making redemption                                  Director Business Development Daniel Gellman at 416-927-0718
             requirements	understandable                       ext. 389, toll-free 1-877-927-0718 ext. 389 or by email at
                                                                                                                                     LAW FIRMS
       •	 Expiration	of	points:                      
                                                                                                                                     MANuFACtuRINg AND REtAIL
          - Making the rules known to participants
                                                                                                                                     FINANCE AND INSuRANCE
          - Identifying applicable rules and regulations
          - Learning from others’ mistakes
                                                                            This program has been accredited by the Law              PhARMA/BIotECh
                                                                            Society of Upper Canada towards the professional         govERNMENt
3:30   Co-Chair’s Closing Remarks                                           development requirement for certification.
       and Conference Concludes
                                                                                     Conference Workshop A         Workshop B        CoMPutER/SoFtWARE
                                                                                                                                     MARKEtINg/PuBLIC RELAtIoNS AND ENtERtAINMENt
                                                               Civil Litigation          11              3                3          othER
                                                               Corporate and
                                                               Commercial Law            11              3                3

                                      Register at 1-877-927-7936 or in toronto 416-927-7936 or
A    Pre-Conference Workshop
                                                          •	 Legal	Overview:                                   - Privacy Commissioner of Canada
    Wednesday, January 21, 2009                              - Applicable statues and regulations           •	 Basic	intellectual	property	terms	and	
                                                             - Special focus on the Competition Act            concepts relevant to advertising
    9:00 am – 12:00 pm
                                                             - Industry guidelines and standards               - Obtaining clearance to use music, text,
    Mastering the Fundamentals of                            - Overview of seminal cases and key                  video, and images
                                                                judicial precedents                            - Trade marks, copyrights, company logos
    Advertising and Marketing Law                                                                                 and company names
                                                             -	 Understanding	the	unique	features	of	
    Advertising and marketing law in Canada                     advertising and marketing law in Québec     •	 Industry	Specific	legislation	and	protocols:
    incorporates many statutes, regulations and           •	 Powers	and	jurisdictions	of	the	various	          - Textile
    standards. In this interactive workshop, you will        government and regulatory bodies:                 -	 Food	&	Beverage
    learn the basics of the law, as well as explain          - Advertising Standards Canada                    - Pharmaceutical
    the roles and responsibilities of the various            - Canadian Food Inspection Agency                 - Cosmetics
    regulatory bodies. Register and benefit from a           -	 Canadian	Intellectual	Property	Office          - Automotive
    broad overview of the central legal concepts,
                                                             - Canadian Marketing Association               •	 The	nuts	and	bolts	of	running	legally	sound	
    or refresh your knowledge.
                                                             -	 Competition	Bureau	of	Canada                   contests and promotions:
    Workshop Leader:                                         -	 Health	Canada                                  - Criminal Code provisions
                                                             -	 Pharmaceutical	Advertising	Advisory	Board      -	 ‘no	purchase	necessary’,	
    Shelley Samel                                                                                                 and	‘skill-testing	questions’
    Partner                                                  - Information and Privacy Commissioner
    Gowling,	Lafleur	Henderson	LLP                              of Ontario                                     - Competition Act provisions

B    Pre-Conference Workshop
                                                             -	 Recent	Health	Canada,	Canadian	                -	 What	are	NHPs?	Highlighting	intersection	
    Wednesday, January 21, 2009                                 Food Inspection Agency and other                  with foods, drugs and cosmetics
                                                                regulatory initiatives                         -	 Product	and	site	license	requirements
    1:00 pm – 4:00 pm
                                                          •	 Getting	advertising	clearance	                    - Product claims and Schedule “A” claims
                                                             for regulated products
    Advertising, Packaging and                                                                                 -	 Consumer	Advertising	Guidelines
                                                             - When is it necessary?
    Labeling Regulated Products:                             - What is involved?
                                                                                                            •	 Drugs
                                                                                                               - Prescription and non-prescription
    Food,	Natural	Health	Products,	                       •	 Food	Law                                             drug advertising
    Drugs and Cosmetics                                      -	 Health,	biological	role,	                      - Advertising and educating consumers
                                                                and nutrient content claims                       and health professionals
    Workshop Leader:                                         -	 Food	fortification                             - Therapeutic comparative advertising
                                                             - Organic product regulations                  •	 Cosmetics
    John Salloum
    Lawyer,	Marketing	&	Advertising	Law	Group                - Weight maintenance and weight loss claims       - Mandatory ingredient labeling
    Heenan	Blaikie	LLP                                       - Advertising food products to children           - Cosmetic ingredient “hot list”
                                                             - Other hot topics, including:                    - Permissible advertising claims
    •	 Legal	Framework
                                                                - Trans fat regulation                      •	 Emerging	issues	concerning	regulated	
       - Applicable statues, regulations
         and guidelines                                         -	 Canada’s	Food	Guide	claims	and	more!        products:	Health	Canada’s	Blueprint	for	
                                                          •	 Natural	Health	Products	(NHPs)                    renewal and possible regulatory reforms
                                                                                                               on the horizon

                               Register at 1-877-927-7936 or in toronto 416-927-7936 or
                                                                                                                                                           toP REASoNS to AttEND
   January 22 & 23, 2009	•	Marriott	Bloor	Yorkville	Hotel,	Toronto
                                                                                                                                                            3        Catch up on the latest legal
                                                                                                                                                                     and regulatory developments
                                                                                                                                                                     impacting Advertising
                                                                                           The Canadian Institute’s
                                                                                                                                                                     & Marketing Law

  15 t h • a n n u a l                                                                                                                                      3        Receive practical advice
                                    a d v e r t i s i n g and                                                                                                        useful in running contests,
                                                                                                                                                                     advertising online and
                                                                                                                                                                     exploiting new media
                                    marketing law                                                                                                           3        Network and exchange best
                                   The Latest Legal Updates and Cutting-Edge Analysis                                                                                practices with your peers

                                                R E G I S T R AT I O n F O R M                                                                                   5 EASY WAYS TO REGISTER
           To expedite your registration, please
            mention your Priority Service Code                                                                                                          ' Phone: 1-877-927-7936 or
                                                                                                                                                                                1-877-927-1563 or
                                                                                                                                                       Ê Fax:                   416-927-1563

                                                                                                                                                        : Email:
                                                                                                                                                                                The Canadian Institute
                                                                                                                                                        * Mail:                 1329 Bay Street
                                                                                                                                                                                Toronto, Ontario M5R 2C4
   ATTEnTIOn MAILROOM: If undeliverable to addressee, please forward to:                                                                                8
   Legal Affairs, Counsel
                                                                                                                                                       AdMInISTRATIvE dETAILS

         COnFEREnCE COdE: 399L09-TOR                                                                               For group discounts please          Venue:         MarrIott BLoor YorKVILLe
         YES! Please register the following delegate for Advertising and Marketing Law                                call 1-877-927-7936
                                                                                                                                                       address: 90 BLoor street east

           Fee Per Delegate                               register & Pay by Dec 25, 2008               register & Pay after Dec 25, 2008               teL.:          1-800-859-7180

           o Conference                                   $1895 + 5% GST = $1989.75                     $2095 + 5% GST = $2199.75                      Hotel Reservations
           o Conference + Workshop A q or B q             $2390 + 5% GST = $2509.50                     $2590 + 5% GST = $2719.50                      For information on hotel room availability and reservations,

step 1
                                                                                                                                                       please contact Marriott Bloor Yorkville 1-800-859-7180.
           o Conference + Both Workshops                  $2885 + 5% GST = $3029.25                      $3085 + 5% GST = $3239.25                     When making your reservation, please ask for “the Canadian
                                                                                                                                                       Institute’s Corporate rate”.
           o I am attending, please add the conference materials CD-ROM to my order $195 + $15.95 (S & H) (+ applicable taxes)
                                                                                                                                                       Program Materials

         CoNtACt DEtAILS                                                                                                                               Conference participants will receive a comprehensive set
                                                                                                                                                       of conference materials prepared by the speakers, as an

                                                                                                                                                       excellent reference source after the conference. If you have
         naMe                                                                 PosItIon                                                                 paid and are unable to attend, the conference materials will be
                                                                                                                                                       shipped to you upon request only. Request must be received
                                                                                                                                                       within 30 days upon conclusion of the conference.
                                                                                                                                                       Payment Policy
                                                                                                                                                       Payment must be received in full by the conference date. All
                                                                                                                                                       discounts will be applied to the Conference Only fee (excluding
                                                                                                                                                       add-ons), cannot be combined with any other offer, and must
         CItY                                                                 ProVInCe                      PostaL Code                                be paid in full at time of order. Group discounts available to
                                                                                                                                                       individuals employed by the same organization.

         teLePHone                                                            FaX
step 2

                                                                                                                                                       Cancellation and Refund Policy

         eMaIL                                                                                                                                         You must notify us by email at least 48 hrs in advance if you
                                                                                                                                                       wish to send a substitute participant. Delegates may not “share”
                                                                                                                                                       a pass between multiple attendees without prior authorization. If
         tYPe oF BusIness                                                     no. oF eMPLoYees                                                         you are unable to find a substitute, please notify the Canadian
                                                                                                                                                       Institute in writing no later than 10 days prior to the conference
                                                                                                                                                       date and a credit voucher will be issued to you for the full amount
                                                                                                                                                       paid. Credit Vouchers are valid for 1 year and are redeemable
         aPProVInG ManaGer                                                    PosItIon                                                                 against any other Canadian Institute conference. If you prefer,
                                                                                                                                                       you may request a refund of fees paid less a 25% service charge.
                                                                                                                                                       No credits or refunds will be given for cancellations received after
                                                                                                                                                       10 days prior to the conference date. the Canadian Institute
         PAYMENt                                                                                                                                       reserves the right to cancel any conference it deems necessary
                                                                                                      o Wire transfer ($Cad)                           and will, in such event, make a full refund of any registration fee,
         Please charge my      o VIsa      o MasterCard        o aMeX                                                                                  but will not be responsible for airfare, hotel or other costs incurred
                                                                                                      Please quote the name of the attendee(s) and     by registrants. No liability is assumed by the Canadian Institute
                                                                                                                                                       for changes in program date, content, speakers or venue.
                                                                                                      the event code 399L09 as a reference.
         nuMBer                                                          eXPIrY
                                                                                                      Beneficiary: The Canadian Institute              Incorrect Mailing Information
         sIGnature                                                                                    Bank name: HsBC / account #: 362-055319-001
step 3

                                                                                                      address: 150 Bloor st, suite M100, toronto, on   To advise us of changes to your contact information, please
         o I have enclosed my cheque for $_______ including Gst made payable to                                                                        send amendments by Fax to 416-927-1061 or email us at
                                                                                                      swift Code: HKBCCatt / Branch #: 10362  or visit our website and click on
            The Canadian Institute (Gst no. r106361728)                                                                                                “update your customer information”.