Search Marketing for Start-ups – How to
SEO from the beginning
©2009, Oracle Digital
Firstly keyword research before anything, understand your market
Secondly Optimise your website
Thirdly Off Page for credibility and real exposure
SEO is an evolution which takes time so you might consider a micro pay per click
campaign to offer instant visitors to your website.
4 SEO Startup Steps to Successful Search Marketing
Getting started in online marketing is an exciting time. The possibilities are endless.
There’s a lot of work ahead of you but the right combination of skills, SEO, service, and
quality will go a long way to increase the probability of success. Here are some tips to
help you do search engine marketing right — right from the start:
1. Keyword Research
2. Optimise Your Website
3. Off Page Optimisation
4. Search Engine Marketing
Knowing which keywords your target customers are searching for is imperative. It’s
also a really good idea to know what your biggest competitors are ranking for. Beyond
keyword research, you’ll want to be sure that you understand your market so you can
work to appeal to their wants and needs. Research ahead of time can help you
strategise to come up with a plan that can help you hit the ground running.
SEO is a vital aspect of online success. Optimising your site so that search engines
index you according to your business can help you get targeted traffic that is more
likely to transform from a browser to a buyer. Optimise each and every page of your
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website. There are dozens of attributes to each page that could impact your success.
An SEO consultant could be really helpful to you.
Off Page Optimisation
You’ll want to optimize your site but you’ll also want to create an off-page SEO
campaign. This boosts your site’s rankings faster and helps you build credibility and get
exposure. Off page optimisation helps you build positive reputation and online image,
which can be very important in terms of building relationships. Social media, article
marketing, blogging, and other off-page activities could be very helpful.
Search Engine Marketing
SEO can be very valuable. Getting organic traffic is generally the best way to attract
customers to your website. But don’t underestimate the power of sponsored
advertising, such as Google pay-per-click programs. If you want to make a splash
online, consider getting help with your PPC campaign. Because you’re investing in every
click, you’ll want to maximise the potential through keyword research, market research,
and through testing and analysing the results.
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