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					2010 TORONTO LAUNCH




                            Renovate it. Paint it. Wire it. Improve it.
                      Repair it. Maintain it. Tile it. Design it. Build it.
                                                                                                          JIM CARUK GETS HANDS-ON WITH HOMEOWNERS
                                                                                                          BUILD IT YOURSELF LEARNING CENTER OPENS ITS DOORS IN DOWNTOWN TORONTO

                                                                                                          Toronto, Ontario – The first of its kind in Canada, the Build it Yourself
                                                                                                          Learning Center (BiY) opens to the public on May 1, 2010. Spearheaded
                                                                                                          by HGTV’s Real Renos host Jim Caruk, this 5,000 square-foot instructional
                                                                                                          facility in downtown Toronto will offer homeowners interactive workshops
                                                                                                          with accredited instructors who’ll teach them how to tackle projects the
                                                                                                          right way.

                                                                                                          The BiY Center will offer workshops and seminars that deliver detailed
                                  BUILD IT YOURSELF LEARNING CENTER OPENS ITS DOORS IN DOWNTOWN TORONTO




                                                                                                          information and provide hands-on experience at every skill level – even
                                                                                                          for those who’ve never opened a tool box! Workshops cover everything
                                                                                                          from basic maintenance and repair, carpentry, basement design and
                                                                                                          finishing to outdoor living space design, landscaping and build-it-yourself
                                                                                                          decks and docks.

                                                                                                          “Too often, homeowners decide to tackle a job when they don’t have the
JIM CARUK GETS HANDS-ON WITH HOMEOWNERS




                                                                                                          necessary time, skills or tools. Then it all starts to go south. The result can
                                                                                                          be a big headache, and even bigger bills,” says Caruk. “That’s where the BiY
                                                                                                          Learning Center comes in. We’re here to give homeowners the knowledge
                                                                                                          and confidence they need to get home renovation and maintenance
                                                                                                          projects done properly from the start.”

                                                                                                          FASTEN YOUR TOOL BELTS – IT’S GONNA BE A WILD RIDE!
                                                                                                          All workshops provide clear, simple, and step-by-step guidance on what
                                                                                                          it takes to get the job done. Homeowners who want to get down to the
                                                                                                          basics can take such workshops as The Helpless Homeowner, Home Electrical
                                                                                                          Fundamentals, Interior Wood Finishing and Women In the Workshop, to list
                                                                                                          a few.

                                                                                                          “The Learning Centers will provide students with a choice of short, specific
                                                                                                          task-learning workshops or more in-depth skill training programs,” says
                                                                                                          Ian Burns, Director of Education for BiY Learning Centers. “If a homeowner
                                                                                                          has a leaky tap, they just have to take the one-day Faucet Doctor task-
                                                                                                          oriented class. However, if they want a broader understanding of plumbing
                                                                                                          skills and installations, they would be best to take the six-evening Home
                                                                                                          Plumbing Fundamentals course. Both options offer the essential theory,
                                                                                                          tool safety and practical application to get the job done.”

                                                                                                          The BiY Learning Center’s calendar of programs will not only serve
                                                                                                          the needs of do-it-yourselfers but will provide consumers with useful
                                                                                                          information on hiring trades and negotiating with contractors through a
                                                                                                          Signature Series Seminar hosted by Jim Caruk.




                                                                                                                       FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT:
                                                                                                                       Laura Stratton, Strattco PR, 905-841-6797, laura@biyworkshops.com


                                                                                                                Renovate it. Paint it. Wire it. Improve it.
                                                                                                          Repair it. Maintain it. Tile it. Design it. Build it.
                                                                                                          DÉCOR DIVA
                                                                                                          Homeowners can also attend workshops on colour design and application,
                                                                                                          décor trends, customized accessories, organization and window or wall
                                                                                                          treatments. In fact, they can learn how to build a wall and then get tips
                                                                                                          on how to decorate that very same wall! Vicky Sanderson writes a weekly
                                                                                                          column for The Toronto Star, will head up HomeStyle, BiY’s creative division.
                                                                                                          She promises to help décor-challenged homeowners discover and create
                                                                                                          their own signature style.

                                                                                                          “Great style isn’t about copying that perfect magazine look,” says Sanderson.
                                                                                                          “It’s about discovering what kind of look you love, and accessing the ideas,
                                  BUILD IT YOURSELF LEARNING CENTER OPENS ITS DOORS IN DOWNTOWN TORONTO




                                                                                                          inspiration and information you need to bring it to life. We’ll be offering
                                                                                                          lots of all three at the BiY Learning Center.”

                                                                                                          Homeowners can enjoy such workshops as Re-use, Recycle and Reupholster,
                                                                                                          Interior Decorating and Design, Live Better/Less Clutter, If These Walls Could
                                                                                                          Talk and many, many more.
JIM CARUK GETS HANDS-ON WITH HOMEOWNERS




                                                                                                          KNOW HOW AT YOUR FINGER TIPS
                                                                                                          In addition to hands-on workshops, in which homeowners get down
                                                                                                          and dirty learning practical skills, there will also be an interactive social
                                                                                                          platform at www.biyworkshops.com, offering homeowners and renovation
                                                                                                          enthusiasts alike ongoing support and unique content. Here homeowners
                                                                                                          will find loads of smart tips and professional advice, all with the click of a
                                                                                                          mouse. Through monthly newsletters, workshop calendars, fresh editorial,
                                                                                                          industry insight, BiY signature bloggers, a lifestyle WebTV series and an
                                                                                                          interactive WebRadio series, BiY provides consumers with access to a
                                                                                                          valuable online community that delivers essential know-how.

                                                                                                          ABOUT BUILD IT YOURSELF LEARNING CENTERS
                                                                                                          The BiY Learning Center offers homeowners a unique hands-on experience.
                                                                                                          They’ll leave the workshops with the skills and confidence to understand
                                                                                                          the steps involved in tackling home improvement projects — big or small.
                                                                                                          There are over 35 specific courses covering all spectrums of the home —
                                                                                                          from maintenance, general repairs and carpentry to home décor, gardening
                                                                                                          and organizing. Jim and the team will expand BiY across the country,
                                                                                                          beginning with Calgary, as part of a business model aimed at empowering
                                                                                                          homeowners from coast to coast to learn valuable home improvement
                                                                                                          skills. For more information about BiY, please visit www.biyworkshops.com.




                                                                                                                       FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT:
                                                                                                                       Laura Stratton, Strattco PR, 905-841-6797, laura@biyworkshops.com


                                                                                                                Renovate it. Paint it. Wire it. Improve it.
                                                                                                          Repair it. Maintain it. Tile it. Design it. Build it.
                                                     HAMMERING OUT THE FACTS ABOUT BiY LEARNING CENTERS

                                                     •   The Toronto BiY Center is the first of its kind in Canada.
                                                     •   There are two centers in the Greater Toronto Area. The main location
                                                         is a 5,000 square foot facility located in downtown Toronto; the second
                                                         is a larger 10,000 square foot space in Toronto’s north end, which
                                                         accommodates larger workshops such as deck building and roofing.
                                                     •   There are over 35 courses offered from accredited professionals (such
                                                         as plumbers, carpenters, interior designers) and a Signature Series that
HAMMERING OUT THE FACTS ABOUT BiY LEARNING CENTERS


                                                         will be taught by well-known personalities.
                                                     •   Classes range in time and duration:
                                                         •   Evening classes run 4-6 weeks for 3.5 hours per class.
                                                         •   Weekend classes run Saturdays and Sundays for 5 hours each day.
                                                         •   Boot camp workshops run 5 days for 8 hours each day.
                                                     •   The cost per workshop is between $59-$399 depending on the type
                                                         and length of the class.
                                                     •   Once students have enrolled and taken a workshop, they have unlimited
                                                         use of resources available only to them at www.biyworkshops.com
                                                         so they can access additional support and know-how from the pros.

                                                     •   Features of the www.biyworkshops.com website include:

                                                         •   Monthly web articles that tackle the big issues in home renovation
                                                             and repair.
                                                         •   Weekly Blog – “Straight Up News” offers helpful tips and the latest
                                                             news on home renos and repair from both guest bloggers and Jim
                                                             Caruk himself.
                                                         •   Lifestyle WebTV series – “Build it Yourself” a web-based lifestyle
                                                             series focusing on specific projects and skill-building. This is a
                                                             monthly feature that follows Jim as he tackles projects that range
                                                             from the basics such as rewiring a lamp to the truly ambitious like
                                                             installing reclaimed flooring.
                                                         •   Interactive Web-Radio series – “BiY Radio”, a weekly series in which
                                                             Jim answers questions that readers can submit online before the
                                                             show or in real time. The show also discusses the latest in home
                                                             improvement trends along with insider tips and tricks.
                                                         •   HomeStyle with Sanderson – “Right at Home” – After you have
                                                             learned how to build a wall, repair a leaky faucet and build a deck
                                                             you can learn how to decorate, accessorize and style your home.
                                                             HomeStyle is an entire section on the website where homeowners
                                                             learn about product developments in everything from wallpaper
                                                             to water filters and tableware to kitchen tools.



                                                                  FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT:
                                                                  Laura Stratton, Strattco PR, 905-841-6797, laura@biyworkshops.com


                                                           Renovate it. Paint it. Wire it. Improve it.
                                                     Repair it. Maintain it. Tile it. Design it. Build it.
                                       Jim Caruk - Founder, BiY Learning Centers

                                                                     Jim Caruk, best known for his HGTV series Real
                                                                     Renos, started his career over 30 years ago. Since
                                                                     his humble beginnings he has created his own
                                                                     private successful construction business, hosted
                                                                     and starred in his own HGTV reality show and
                                                                     is now launching Canada’s first Build it Yourself
                                                                     Learning Centers across the country – starting
                                                                     with Toronto in May 2010.

                                                                  Jim has worked with some of Canada’s most
                                                                  successful architects, tradesmen and designers,
                                                                  gaining practical and skilled knowledge of
                                                                  how to complete home improvement tasks
                                                                  efficiently. Through Jim’s network of accredited
                                       master builders, teachers, industry professionals and sub-trades he has
                                       assembled an interactive practical learning forum that compiles all the
                                       essential “know-how” skills homeowners need to complete building
                                       projects successfully by themselves.

                                       When Jim isn’t waist deep in sawdust you can find him driving his half-
                                       ton truck, racing around in his sports car or cruising the highways on his
                                       Harley. Jim always tries to live life with humour and you can just about
                                       always expect to find a goofy grin on his face – not matter what situation
                                       he is faced with.

                                       Behind the trade and TV show, Jim’s a regular guy with two teenage
                                       daughters, a love for family and friends, fast cars, architectural design and
                                       lives life to the fullest.
       Founder, BiY Learning Centers
Jim Caruk




                                                    FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT:
                                                    Laura Stratton, Strattco PR, 905-841-6797, laura@biyworkshops.com


                                             Renovate it. Paint it. Wire it. Improve it.
                                       Repair it. Maintain it. Tile it. Design it. Build it.
                                                     Ian Burns - Director of Education, BiY Learning Centers

                                                                                   Ian H. Burns is a Red Seal certified carpenter
                                                                                   with over twenty years experience as a builder
                                                                                   and renovator. He has been teaching for
                                                                                   over ten years, instructing Apprenticeship
                                                                                   and Renovation programs at Peterborough’s
                                                                                   Fleming College and George Brown College in
                                                                                   Toronto where he was recognized in 2008 for
                                                                                   teaching excellence. Ian is also a consultant and
                                                                                   curriculum developer for Continuing Education
                                                                                   programs and professional training courses.

                                                                               He has travelled extensively across North
                                                                               America managing renovations for communities
                                                                               in need and educating the general public in tool
                                                     safety. He holds health and safety certification with the Workplace Safety
                                                     and Insurance Board (WSIB) and the Construction Safety Association of
                                                     Ontario (CSAO) in the woodworking and construction sectors. Throughout
                                                     his work with professionals and do-it-yourselfers, Burns is a proponent
                                                     of teaching based on the three core building blocks of essential theory,
                                                     health and safety, and practical experience.

                                                     Outside the workshop, Ian maintains a canoe-friendly lifestyle in
                                                     Peterborough, Ontario, where he is active in the music and theatre scene,
                                                     both on and off stage.
       Director of Education, BiY Learning Centers
Ian Burns




                                                                  FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT:
                                                                  Laura Stratton, Strattco PR, 905-841-6797, laura@biyworkshops.com


                                                           Renovate it. Paint it. Wire it. Improve it.
                                                     Repair it. Maintain it. Tile it. Design it. Build it.
                                                       Vicky Sanderson - Creative Director, BiY Learning Centers

                                                                                     Having tried and tested just about every new
                                                                                     home décor product and appliance to hit the
                                                                                     market in the last several years, Vicky Sanderson
                                                                                     is an expert on what’s worth buying, and what
                                                                                     you can probably do without. She frequently
                                                                                     shares tips, tricks and trends on such media
                                                                                     outlets as Canada AM, Breakfast Television,
                                                                                     CHCH Morning Live, the Steven and Chris Show,
                                                                                     and CBC Radio. She also writes a widely-read
                                                                                     column on home improvement products and
                                                                                     housewares that appears every Saturday in The
                                                                                     Toronto Star. She also delivers standing room
                                                                                     only seminars at Toronto-area home shows.

                                                       As Creative Director of BiY Learning Center’s HomeStyle division, Vicky
                                                       is looking forward to helping create courses that will give homeowners
                                                       the tools and information they need to make their design dreams a reality.
                                                       She’s also preparing exciting and inspirational content for BiY’s online
                                                       channel.

                                                       Vicky will bring with her endless enthusiasm for all things home and décor
                                                       related to BiY Learning Centers. She has already admitted to Jim that her
                                                       favourite tool is a wrecking bar — because while she’s not particularly
                                                       skilled at construction, she’s pretty darn good at demolition.

                                                       When Vicky’s not writing, researching or reporting on home improvement
                                                       products, she’s spending time with her husband John and their four kids
                                                       — or dreaming about the day when the Toronto Maple Leafs once again
                                                       hoist the Stanley Cup aloft.
             Creative Director, BiY Learning Centers
Vicky Sanderson




                                                                    FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT:
                                                                    Laura Stratton, Strattco PR, 905-841-6797, laura@biyworkshops.com


                                                             Renovate it. Paint it. Wire it. Improve it.
                                                       Repair it. Maintain it. Tile it. Design it. Build it.
BiY would like to thank its sponsors




                                             Renovate it. Paint it. Wire it. Improve it.
                                       Repair it. Maintain it. Tile it. Design it. Build it.

				
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