2010 TORONTO LAUNCH Renovate it. Paint it. Wire it. Improve it. Repair it. Maintain it. Tile it. Design it. Build it. JIM CARUK GETS HANDS-ON WITH HOMEOWNERS BUILD IT YOURSELF LEARNING CENTER OPENS ITS DOORS IN DOWNTOWN TORONTO Toronto, Ontario – The ﬁrst of its kind in Canada, the Build it Yourself Learning Center (BiY) opens to the public on May 1, 2010. Spearheaded by HGTV’s Real Renos host Jim Caruk, this 5,000 square-foot instructional facility in downtown Toronto will offer homeowners interactive workshops with accredited instructors who’ll teach them how to tackle projects the right way. The BiY Center will offer workshops and seminars that deliver detailed BUILD IT YOURSELF LEARNING CENTER OPENS ITS DOORS IN DOWNTOWN TORONTO information and provide hands-on experience at every skill level – even for those who’ve never opened a tool box! Workshops cover everything from basic maintenance and repair, carpentry, basement design and ﬁnishing to outdoor living space design, landscaping and build-it-yourself decks and docks. “Too often, homeowners decide to tackle a job when they don’t have the JIM CARUK GETS HANDS-ON WITH HOMEOWNERS necessary time, skills or tools. Then it all starts to go south. The result can be a big headache, and even bigger bills,” says Caruk. “That’s where the BiY Learning Center comes in. We’re here to give homeowners the knowledge and conﬁdence they need to get home renovation and maintenance projects done properly from the start.” FASTEN YOUR TOOL BELTS – IT’S GONNA BE A WILD RIDE! All workshops provide clear, simple, and step-by-step guidance on what it takes to get the job done. Homeowners who want to get down to the basics can take such workshops as The Helpless Homeowner, Home Electrical Fundamentals, Interior Wood Finishing and Women In the Workshop, to list a few. “The Learning Centers will provide students with a choice of short, speciﬁc task-learning workshops or more in-depth skill training programs,” says Ian Burns, Director of Education for BiY Learning Centers. “If a homeowner has a leaky tap, they just have to take the one-day Faucet Doctor task- oriented class. However, if they want a broader understanding of plumbing skills and installations, they would be best to take the six-evening Home Plumbing Fundamentals course. Both options offer the essential theory, tool safety and practical application to get the job done.” The BiY Learning Center’s calendar of programs will not only serve the needs of do-it-yourselfers but will provide consumers with useful information on hiring trades and negotiating with contractors through a Signature Series Seminar hosted by Jim Caruk. FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT: Laura Stratton, Strattco PR, 905-841-6797, email@example.com Renovate it. Paint it. Wire it. Improve it. Repair it. Maintain it. Tile it. Design it. Build it. DÉCOR DIVA Homeowners can also attend workshops on colour design and application, décor trends, customized accessories, organization and window or wall treatments. In fact, they can learn how to build a wall and then get tips on how to decorate that very same wall! Vicky Sanderson writes a weekly column for The Toronto Star, will head up HomeStyle, BiY’s creative division. She promises to help décor-challenged homeowners discover and create their own signature style. “Great style isn’t about copying that perfect magazine look,” says Sanderson. “It’s about discovering what kind of look you love, and accessing the ideas, BUILD IT YOURSELF LEARNING CENTER OPENS ITS DOORS IN DOWNTOWN TORONTO inspiration and information you need to bring it to life. We’ll be offering lots of all three at the BiY Learning Center.” Homeowners can enjoy such workshops as Re-use, Recycle and Reupholster, Interior Decorating and Design, Live Better/Less Clutter, If These Walls Could Talk and many, many more. JIM CARUK GETS HANDS-ON WITH HOMEOWNERS KNOW HOW AT YOUR FINGER TIPS In addition to hands-on workshops, in which homeowners get down and dirty learning practical skills, there will also be an interactive social platform at www.biyworkshops.com, offering homeowners and renovation enthusiasts alike ongoing support and unique content. Here homeowners will ﬁnd loads of smart tips and professional advice, all with the click of a mouse. Through monthly newsletters, workshop calendars, fresh editorial, industry insight, BiY signature bloggers, a lifestyle WebTV series and an interactive WebRadio series, BiY provides consumers with access to a valuable online community that delivers essential know-how. ABOUT BUILD IT YOURSELF LEARNING CENTERS The BiY Learning Center offers homeowners a unique hands-on experience. They’ll leave the workshops with the skills and conﬁdence to understand the steps involved in tackling home improvement projects — big or small. There are over 35 speciﬁc courses covering all spectrums of the home — from maintenance, general repairs and carpentry to home décor, gardening and organizing. Jim and the team will expand BiY across the country, beginning with Calgary, as part of a business model aimed at empowering homeowners from coast to coast to learn valuable home improvement skills. For more information about BiY, please visit www.biyworkshops.com. FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT: Laura Stratton, Strattco PR, 905-841-6797, firstname.lastname@example.org Renovate it. Paint it. Wire it. Improve it. Repair it. Maintain it. Tile it. Design it. Build it. HAMMERING OUT THE FACTS ABOUT BiY LEARNING CENTERS • The Toronto BiY Center is the ﬁrst of its kind in Canada. • There are two centers in the Greater Toronto Area. The main location is a 5,000 square foot facility located in downtown Toronto; the second is a larger 10,000 square foot space in Toronto’s north end, which accommodates larger workshops such as deck building and rooﬁng. • There are over 35 courses offered from accredited professionals (such as plumbers, carpenters, interior designers) and a Signature Series that HAMMERING OUT THE FACTS ABOUT BiY LEARNING CENTERS will be taught by well-known personalities. • Classes range in time and duration: • Evening classes run 4-6 weeks for 3.5 hours per class. • Weekend classes run Saturdays and Sundays for 5 hours each day. • Boot camp workshops run 5 days for 8 hours each day. • The cost per workshop is between $59-$399 depending on the type and length of the class. • Once students have enrolled and taken a workshop, they have unlimited use of resources available only to them at www.biyworkshops.com so they can access additional support and know-how from the pros. • Features of the www.biyworkshops.com website include: • Monthly web articles that tackle the big issues in home renovation and repair. • Weekly Blog – “Straight Up News” offers helpful tips and the latest news on home renos and repair from both guest bloggers and Jim Caruk himself. • Lifestyle WebTV series – “Build it Yourself” a web-based lifestyle series focusing on speciﬁc projects and skill-building. This is a monthly feature that follows Jim as he tackles projects that range from the basics such as rewiring a lamp to the truly ambitious like installing reclaimed ﬂooring. • Interactive Web-Radio series – “BiY Radio”, a weekly series in which Jim answers questions that readers can submit online before the show or in real time. The show also discusses the latest in home improvement trends along with insider tips and tricks. • HomeStyle with Sanderson – “Right at Home” – After you have learned how to build a wall, repair a leaky faucet and build a deck you can learn how to decorate, accessorize and style your home. HomeStyle is an entire section on the website where homeowners learn about product developments in everything from wallpaper to water ﬁlters and tableware to kitchen tools. FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT: Laura Stratton, Strattco PR, 905-841-6797, email@example.com Renovate it. Paint it. Wire it. Improve it. Repair it. Maintain it. Tile it. Design it. Build it. Jim Caruk - Founder, BiY Learning Centers Jim Caruk, best known for his HGTV series Real Renos, started his career over 30 years ago. Since his humble beginnings he has created his own private successful construction business, hosted and starred in his own HGTV reality show and is now launching Canada’s ﬁrst Build it Yourself Learning Centers across the country – starting with Toronto in May 2010. Jim has worked with some of Canada’s most successful architects, tradesmen and designers, gaining practical and skilled knowledge of how to complete home improvement tasks efﬁciently. Through Jim’s network of accredited master builders, teachers, industry professionals and sub-trades he has assembled an interactive practical learning forum that compiles all the essential “know-how” skills homeowners need to complete building projects successfully by themselves. When Jim isn’t waist deep in sawdust you can ﬁnd him driving his half- ton truck, racing around in his sports car or cruising the highways on his Harley. Jim always tries to live life with humour and you can just about always expect to ﬁnd a goofy grin on his face – not matter what situation he is faced with. Behind the trade and TV show, Jim’s a regular guy with two teenage daughters, a love for family and friends, fast cars, architectural design and lives life to the fullest. Founder, BiY Learning Centers Jim Caruk FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT: Laura Stratton, Strattco PR, 905-841-6797, firstname.lastname@example.org Renovate it. Paint it. Wire it. Improve it. Repair it. Maintain it. Tile it. Design it. Build it. Ian Burns - Director of Education, BiY Learning Centers Ian H. Burns is a Red Seal certiﬁed carpenter with over twenty years experience as a builder and renovator. He has been teaching for over ten years, instructing Apprenticeship and Renovation programs at Peterborough’s Fleming College and George Brown College in Toronto where he was recognized in 2008 for teaching excellence. Ian is also a consultant and curriculum developer for Continuing Education programs and professional training courses. He has travelled extensively across North America managing renovations for communities in need and educating the general public in tool safety. He holds health and safety certiﬁcation with the Workplace Safety and Insurance Board (WSIB) and the Construction Safety Association of Ontario (CSAO) in the woodworking and construction sectors. Throughout his work with professionals and do-it-yourselfers, Burns is a proponent of teaching based on the three core building blocks of essential theory, health and safety, and practical experience. Outside the workshop, Ian maintains a canoe-friendly lifestyle in Peterborough, Ontario, where he is active in the music and theatre scene, both on and off stage. Director of Education, BiY Learning Centers Ian Burns FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT: Laura Stratton, Strattco PR, 905-841-6797, email@example.com Renovate it. Paint it. Wire it. Improve it. Repair it. Maintain it. Tile it. Design it. Build it. Vicky Sanderson - Creative Director, BiY Learning Centers Having tried and tested just about every new home décor product and appliance to hit the market in the last several years, Vicky Sanderson is an expert on what’s worth buying, and what you can probably do without. She frequently shares tips, tricks and trends on such media outlets as Canada AM, Breakfast Television, CHCH Morning Live, the Steven and Chris Show, and CBC Radio. She also writes a widely-read column on home improvement products and housewares that appears every Saturday in The Toronto Star. She also delivers standing room only seminars at Toronto-area home shows. As Creative Director of BiY Learning Center’s HomeStyle division, Vicky is looking forward to helping create courses that will give homeowners the tools and information they need to make their design dreams a reality. She’s also preparing exciting and inspirational content for BiY’s online channel. Vicky will bring with her endless enthusiasm for all things home and décor related to BiY Learning Centers. She has already admitted to Jim that her favourite tool is a wrecking bar — because while she’s not particularly skilled at construction, she’s pretty darn good at demolition. When Vicky’s not writing, researching or reporting on home improvement products, she’s spending time with her husband John and their four kids — or dreaming about the day when the Toronto Maple Leafs once again hoist the Stanley Cup aloft. Creative Director, BiY Learning Centers Vicky Sanderson FOR MORE INFORMATION OR TO BOOK AN INTERVIEW CONTACT: Laura Stratton, Strattco PR, 905-841-6797, firstname.lastname@example.org Renovate it. Paint it. Wire it. Improve it. Repair it. Maintain it. Tile it. Design it. Build it. BiY would like to thank its sponsors Renovate it. Paint it. Wire it. Improve it. Repair it. Maintain it. Tile it. Design it. Build it.