ActivIdentity Unveils New Corporate Identity
Tuesday September 15, 2009 - 09:30 AM EDT
Source: Marketwire News Releases
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FREMONT, CA -- (Marketwire) -- 09/15/09 -- ActivIdentity Corporation (NASDAQ: ACTI), a global leader
in strong authentication and credential management, today unveiled a new corporate identity to underline its
leading position as a provider of security software and services to confidently establish a person's identity
when interacting digitally.
Since April 2008, the new ActivIdentity management team has been driving the transformation of the
company, resulting in increased customer awareness and enhanced financial performance at a time when
many competitors are struggling. The launch of the new corporate identity marks a significant milestone in the
history of ActivIdentity and further signifies the company's growth, evolving business model, and strong
commitment to its customers and partners. The new ActivIdentity brand symbolizes trust, confidence,
innovation and leadership -- qualities that ActivIdentity has earned over time, that have made it successful,
and that distinguish the company as a preferred vendor in the marketplace.
"Our repositioning effort is geared towards educating the market about strong authentication and credential
management solutions to address fundamental challenges of many IT organizations, and changing the public's
perception of ActivIdentity as a smart card and token provider," said Grant Evans, chairman and chief
executive officer of ActivIdentity. "Our year-over-year growth shows that our efforts are paying off and that
more organizations are looking to ActivIdentity for products to defend against security threats and identity
Evans sees the company's new market positioning and refocused product and service choices as the
foundation for sustained growth. "It is therefore fitting that our market-leading reputation for strong
authentication and credential management are reflected in a new corporate logo that better represents our
modernity, focus, and confidence in our future," added Evans.
The launch of the new corporate identity is timed to coincide with the rollout of a new mission and vision
statement, revamped positioning and messaging, and company website. The new company logo emphasizes
the company's core focus and business offering with a stylized magnifying glass focusing in on the letters "I"
and "D." This focal point represents the core function of ActivIdentity products -- credential verification
through strong authentication. The new identity reinforces the ActivIdentity vision and mission and gives the
company a unique and recognizable look to move forward.
ActivIdentity Corporation (NASDAQ: ACTI) is a global leader in strong authentication and credential
management, providing solutions to confidently establish a person's identity when interacting digitally. For
more than two decades the company's experience has been leveraged by security-minded organizations in
large scale deployments such as the U.S. Department of Defense, Nissan, and Saudi Aramco. The company's
customers have issued more than 100 million credentials, securing the holder's digital identity. ActivIdentity
is headquartered in Silicon Valley, California. For more information, visit www.actividentity.com.
ActivIdentity is a registered trademark in the United States and/or other countries. All other trademarks are
the property of their respective owners in the United States and/or other countries.
Safe Harbor Statement
The statements in this press release that are not historical facts are forward-looking statements that involve
risks and uncertainties. These risks and uncertainties include risks relating to our history of losses and need for
revenue growth and cost containment, the integration of acquired business and technologies, the variability of
our quarterly results, and other risks identified under the caption "Risk Factors" in our most recent Annual
Report on Form 10-K, and in subsequent Quarterly Reports on Form 10-Q, which are filed with the United
States Securities and Exchange Commission (SEC). There can be no assurance that we will achieve targeted
levels of revenues for fiscal 2009 or that our strategic initiatives will result in the anticipated benefits. Copies
of our SEC filings, which have more information about these and other risks, are available from the Company
and on the SEC website at www.sec.gov. Actual results, events and performance may differ materially from
our forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date hereof. The company disclaims any intention to update or revise
any forward-looking statements, whether as a result of new information, future events, or otherwise.
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Madison Alexander PR
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