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Keyword Stuffing With Search Engines

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Keyword Stuffing With Search Engines Powered By Docstoc
					Keyword stuffing is a "Black Hat" technique. Cloaked pages, keyword stuffing and
hidden text are just some of the techniques tried by many webmasters which are
unapproved methods by search engines. One of the most widely used techniques is
what is called keyword stuffing; this is defined by repeating the same word again and
again in the Meta tags or main the main body of the site.
  Sometimes SEO experts go too far in their desire to push their clients' sites to top
positions and resort to questionable practices, like keyword stuffing. Black hat SEO
involves old tricks and some new ones that have become widely used in search engine
optimization. If you choose to hire an SEO company that is trying to stuff extra
keyword phrases into this tag, I would be concerned about this because in the long run
this type of SEO technique will not hold up. SEO is the process of optimizing web
pages for keywords and key phrases so that they rank highly in the results returned for
search queries. SEO tactics are not always honest this has spawned the negative
aspects of SEO. Keyword spamming or stuffing is just the tip of the iceberg.
  Some firms use methods called invisible keyword stuffing. What is invisible text?
Invisible text is text with the same text color as the background of the pages. There
are many ways to make text invisible. One of the ways of using invisible keywords is
by making the keywords the same color as the page; if the page is white you make the
text white. The text or a link is invisible to the naked eye on a web page, but are seen
by spiders. Since the invisible text is read by the search engine crawlers the text or
keywords are picked up and indexed. Invisible keyword-rich text in page code is old
news to search-engine spiders, they are more advanced and can recognize when a
page is using keyword stuffing. The other types of black techniques are content
spamming which includes meta tag stuffing and implementing gateway or doorway
pages.
  Some older content on websites could be considered keyword stuffing due to
overuse of the keywords. Yet a website's content still plays an enormous and fairly
direct role in search engine ranking. Add new content or webpage's daily or weekly to
increase a search engine spider's frequency. Web content keyword optimization is one
of the most important step in SEO. Make sure your site is full of unique, high-quality
content. Make sure your meta keywords and meta description tags reflect the true
meaning of your site and is not simply hidden keyword stuffing. When search engines
index the content, the content will be analyzed by the search engine, it could be
interpreted as an unapproved technique which will then get your pages de-indexed.
Content is the most important part of optimizing your web site for search engines. Try
to write the content naturally for the readers rather than the search engines. Good
content brings return visitors who may eventually link to your site.
  If you are going to promote your website you should stick to white hat SEO methods
and recognizing that the black hat SEO tactics which are quick and dirty techniques
will not help your business in the long run.
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posted:2/14/2011
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