In order to wind up on the first page of search results, one has to do keyword research. Since most people do not bother to click beyond the first page when they are searching it makes sense to want to be on the first page. Researchers have found that exactly 42.13% of the people who perform a search will click on a link from that first page. That is nearly half the number of people that land on a first page that do not bother to look beyond that page. That really tells you something. This means that the first page is the place to be. How can this be done? Keyword research is the key to being on the first page. Check out what your competition is doing first. There are people who have succeeded in making it to the first page so it is a good idea to look at their statistics. One thing you will want to look for is the age of a website. Lucky websites that have been around for a while receive higher rankings by Google. If you know that your website was created yesterday and the website you are competing with is 10 years old you can decide to move on to another keyword to target. Keyword research means more than looking up how long a website has been around; you can also see what page rank the website has. Every website will have a page rank that goes from 0-10 with 0 being irrelevant and 10 being off the charts important. Competing with a website of page rank 10 doesn't seem like a good idea, but if the website has a 0 that will be much more possible for you to beat and there are websites on the first page that rank 0, sometimes there are several. You can find out the page rank by adding a plug-in for Mozilla Firefox which can be found at http://addons.mozilla.org/addon/321. There are also the number of links that point back to the websites on the first page. These are known as backlinks and they can be found at http://siteexplorer.search.yahoo.com. If you find that a website has hundreds of backlinks the competition there may be too stiff; it may be advisable to continue your keyword research to include a website that does not have quite so many backlinks pointing toward it. You can also get to work creating backlinks to your website that will rival the backlinks of the other websites, a good tactic anyway. Keyword research also requires that you find out how many backlinks are pointing toward the competitions' URLs. If the domain has hundreds of backlinks, just like in the example in the last paragraph, the competition may be too fierce for you. The place to go to look into these backlinks is http://search.yahoo.com. Once you have looked up all of these statistics and found you can compete with the website for a keyword go for it and good luck! Using pay-per-click as a marketing strategy means that you need to know how to perform keyword research. Since it can be an expensive tactic you will want to learn everything you can about the keyword research tool that exists by going to expert internet marketer A. D. Kellon’s website.