Kerala Tourism's golden moment arrives by gyvwpgjmtx


									The premiere of "Your moment is waiting" Kerala tourism's celluloid mystique,
showcasing God's own land to distant lands at London's Saatchi gallery seemed to
usher in the golden moment for the State's tourism. The tourism ministry had started
preparations for the power launch months ago and a lot of meticulous planning and
high level PR had gone into the same. The fact that London had not witnessed an
event of such grandeur with celebrities from across the board in attendance is a well
deserved feather in the organiser?s cap. Coinciding with the London Fashion Week
the event was graced by London?s glitterati; sport stars, literary figures and the ruling
elite. The who is who guest list included soccer stars Didier Drogba and Gary Linekar,
actors Bill Nighy, Dev Patel, Priya Kalidas, Sadie Frost, Dougray Scott, jet set
socialites Yasmin and Simon Le Bon and British members of Parliament Lord Swaraj
Paul and Keith Vaz, Gold medallist Christie Ohuruogu, models Anna Friel, Jade
Jagger, Daisy Lowe, Meg Mathews, small screen personalities Lisa Snowdon,
Mariella Frostrup and Sam Branson among other high profile guests.
  Responses from the elite audience to Prakash Varma's off beat approach were
passionate and spontaneous. It was evident that "Your Moment is Waiting" had swept
its target audience off their feet, with most of them promising to make a visit in the
near future, it was apparent that the tourism department need not wait long for its own
moment of glory.
  Soccer Star Didier Drogba wondered in lighter vein if Kerala had enough beds to
accommodate the large number of tourists that the 3 minute promo would be
prompting to visit the State. According to Smitha Tharoor, sister of former Minister of
State for External Affairs the movie was brilliant and full of surprises and a true
reflection of he State. A highly impressed Bill Nighy of Harry Potter fame confessed
that he was mesmerised by the 3 minute glimpse of Kerala, in a rare tribute to the
movie and its maker he observed that the audience would want to watch the movie
again and again, stunning model Yasmin Le Bon put it across in her own inimitable
style to pun with the title of the movie with which the ad film was being screened that
she would like to eat, pray and love in Kerala sometime this year. London born
Nigerian athlete Christie Ohuruogu admitted candidly that he had never heard of
Kerala before but it was a country he would add to the destinations to visit before he
  The event captured the flavour and punch of Kerala as Saatchi gallery resounded
with the rendition of Kerala's traditional dances Mohiniattam and Ottamthullal by
exponents of these dance forms Corinne Mathou of France and Hartmut Schmidt of
Germany both having lived for 10 years in Kerala to master the same. A sumptuous
Kerala platter by master chef Sriram Aylur of the Quilon restaurant in London took
taste buds on a trip to Kerala. Jimi Mistry of Blood diamond fame compeered the
function and one could spot a beaming Mohanlal ever too willing to pose for
photographs with the Indian community.
  V.Venu, Secretary of Kerala Tourism who played the Chief Host to the event likened
Kerala with its seductive beauty and weather to the Biblical Garden of Eden and
added in a philosophical note that a trip to Kerala is about travelling inwardly as much
as physically.
  The Magnum Opus marketing initiative by the Kerala Tourism had one rather
glaring grey line on its huge silver cloud. Malayalees in the UK were given the cold
shoulder by the organisers and were conspicuous by their absence. Many disgruntled
Malayalees have urged the various Malayalee associations in the UK to take up the
issue of why not a single Malayalee in the UK was invited to an event concerning
their home State and why they were kept out with the authorities associated with the
event in India and the UK.

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