The premiere of "Your moment is waiting" Kerala tourism's celluloid mystique, showcasing God's own land to distant lands at London's Saatchi gallery seemed to usher in the golden moment for the State's tourism. The tourism ministry had started preparations for the power launch months ago and a lot of meticulous planning and high level PR had gone into the same. The fact that London had not witnessed an event of such grandeur with celebrities from across the board in attendance is a well deserved feather in the organiser?s cap. Coinciding with the London Fashion Week the event was graced by London?s glitterati; sport stars, literary figures and the ruling elite. The who is who guest list included soccer stars Didier Drogba and Gary Linekar, actors Bill Nighy, Dev Patel, Priya Kalidas, Sadie Frost, Dougray Scott, jet set socialites Yasmin and Simon Le Bon and British members of Parliament Lord Swaraj Paul and Keith Vaz, Gold medallist Christie Ohuruogu, models Anna Friel, Jade Jagger, Daisy Lowe, Meg Mathews, small screen personalities Lisa Snowdon, Mariella Frostrup and Sam Branson among other high profile guests. Responses from the elite audience to Prakash Varma's off beat approach were passionate and spontaneous. It was evident that "Your Moment is Waiting" had swept its target audience off their feet, with most of them promising to make a visit in the near future, it was apparent that the tourism department need not wait long for its own moment of glory. Soccer Star Didier Drogba wondered in lighter vein if Kerala had enough beds to accommodate the large number of tourists that the 3 minute promo would be prompting to visit the State. According to Smitha Tharoor, sister of former Minister of State for External Affairs the movie was brilliant and full of surprises and a true reflection of he State. A highly impressed Bill Nighy of Harry Potter fame confessed that he was mesmerised by the 3 minute glimpse of Kerala, in a rare tribute to the movie and its maker he observed that the audience would want to watch the movie again and again, stunning model Yasmin Le Bon put it across in her own inimitable style to pun with the title of the movie with which the ad film was being screened that she would like to eat, pray and love in Kerala sometime this year. London born Nigerian athlete Christie Ohuruogu admitted candidly that he had never heard of Kerala before but it was a country he would add to the destinations to visit before he dies. The event captured the flavour and punch of Kerala as Saatchi gallery resounded with the rendition of Kerala's traditional dances Mohiniattam and Ottamthullal by exponents of these dance forms Corinne Mathou of France and Hartmut Schmidt of Germany both having lived for 10 years in Kerala to master the same. A sumptuous Kerala platter by master chef Sriram Aylur of the Quilon restaurant in London took taste buds on a trip to Kerala. Jimi Mistry of Blood diamond fame compeered the function and one could spot a beaming Mohanlal ever too willing to pose for photographs with the Indian community. V.Venu, Secretary of Kerala Tourism who played the Chief Host to the event likened Kerala with its seductive beauty and weather to the Biblical Garden of Eden and added in a philosophical note that a trip to Kerala is about travelling inwardly as much as physically. The Magnum Opus marketing initiative by the Kerala Tourism had one rather glaring grey line on its huge silver cloud. Malayalees in the UK were given the cold shoulder by the organisers and were conspicuous by their absence. Many disgruntled Malayalees have urged the various Malayalee associations in the UK to take up the issue of why not a single Malayalee in the UK was invited to an event concerning their home State and why they were kept out with the authorities associated with the event in India and the UK.
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