Managing Your Personal Brand MANAGING YOUR by mikeholy



  Resumes and cover letters are essential to the job search process. Many
  of the same rules apply to both, but one is not a restatement of the other.
  They are complementary, working best when job seekers understand the
  strengths of each format and spend a good deal of time creating and refin-
  ing them. These writing samples are often the first impression you make on
  a potential employer.


  The importance of your resume cannot be overstated. Your resume fre-
  quently will serve as an employer’s first impression of you. Like it or not,
  employers will often decide whether or not to interview you based upon
  the content of your resume alone. Consequently, your goal in creating a
  resume is to make it an effective marketing tool. Because studies indicate
  that employers spend on average no more than 30 seconds looking at each
  resume, it is critical that your resume be succinct, descriptive, and easy to     69
  read. The following general guidelines will help you maximize the effective-

                                                                                    CHAPTER 9:
  ness of your resume.

  Before Getting Started

                                                                                   Managing Your Personal Brand
  Before you start drafting your resume, sit down with a piece a paper and list
  all of your work and educational experiences since high school, including
  your achievements, volunteer experiences, publications, special skills, activ-
  ities, honors, awards, hobbies, and interests to determine what information
  you may include on your resume. Spend some additional time clarifying
  your career objectives. You may decide to emphasize different interests,
  work skills, and experiences for different types of opportunities.

  Resume Format and Style

  Your resume must be a single page. If you are applying for a public interest
  position your resume may flow onto a second page. Students with many
  years of relevant work experience can also use a two page resume.
     The visual aesthetics of your resume are very important. Typographical,
     grammatical, and spelling errors are the fastest way to disqualify yourself
     from consideration. Your resume must be free of typos, be formatted con-
     sistently, and be easy to read. Our advice: proofread, proofread, proofread.
     Then have someone else proofread. Then proofread again. Do not rely on
     spell check. Try proofreading by reading backwards, as this helps you to
     read your information out of context and to spot typos more clearly.

     Use white, off-white, or cream color bond paper that is 8½” x 11”. You do not
     need to use heavy resume paper. Also, do not attempt to attract attention
     by using colored paper or an overly graphic format. Do not use legal-size
     sheets. There is no need to purchase matching envelopes; the plain, white
     variety is just fine, and much less expensive.

     Your format should be reader friendly so that the employer can skim
     through your resume quickly and find the information needed. Make sure
     your resume is easy to read by using an outline form. Consistency is very
     important. For example, if you choose to underline “Education,” you must
     underline all of your other headings as well. Do not overwhelm employers
     with too many different fonts or types of emphasis. Do not use sans serif
     font types. Do not be afraid of margins (ideally we recommend 0.7” to 1” on
     all sides). Some blank space creates a more organized look. Any font smaller
     than 10 point will be too difficult to read (in some font types, even 10 point
     is too small).

     Because a resume is a persuasive document, you should consider
     the following:
      •	 Use active verbs to describe your accomplishments and capabilities.
      •	 Use short sentences and eliminate unnecessary words (e.g., use “Edited
          college yearbook,” not “I edited the college yearbook”).
      •	 Never use pronouns (e.g., “I,” “me,” or “my”).
      •	 Avoid repetition. If you performed the same function in two different
          jobs, list it only once.
      •	 Do not include introductory phrases such as “my duties included…” or
         “I was in charge of…” Instead, just plunge in: “Developed and imple-
          mented training curriculum to teach 11 Asian languages.”
      •	 Use legal jargon where appropriate.
 •	 Use bullets or dashes to shorten and add emphasis to your resume.
 •	 Be brief.

Resume Content

Name and Contact Information
Put your name, address, and telephone number, and emial at the top of your
resume. Your name is the most important piece of information on your
resume, so make sure it is the first thing the reader sees by displaying it in a
prominent position. It can also be bolded and/or be in a different or larger
font. You must have a telephone number where employers can reach you
and leave confidential messages. Do not rely on roommates to take mes-
sages. Make sure that you record a professional outgoing message on your
voice mail and that your e-mail address is also professional (we recommend
using your law school e-mail address). Keep in mind that it is a common
standard in the legal community to return messages within 24 hours if at all
possible. You should also include your permanent address if it connects you            71
to the geographic area in which you are hoping to interview.

                                                                                    CHAPTER 9:
Law school resumes list education first. (You will not list your experience

                                                                                   Managing Your Personal Brand
section first until you are several years out of law school.) List your educa-
tion in reverse chronological order (i.e., J. Reuben Clark Law School will be
your first entry). For each school, indicate the name and location, degree
obtained, and year of graduation (or anticipated graduation). Do not
include your high school education.

Additional graduate degrees are included in this section as well. Study
abroad programs can be included as a separate entry or as a bullet point
underneath the main school you attended while participating in the study
abroad program.

If you are enrolled in a joint degree program, you can list the programs
separately or combine them as follows:

Example 1:

J. Reuben Clark Law School, Brigham Young University, Provo, Utah
Juris Doctor Candidate, June 2012
     Marriott School of Management, Brigham Young University, Provo, Utah
     Masters in Business Administration Candidate, June 2011

     Example 2:
     Brigham Young University, Provo, Utah
     J. Reuben Clark Law School/Public Policy Graduate Program
     J.D./M.P.P. Candidate, June 2012

     Honors and Activities
      Honors and activities should be listed after the corresponding institution
      and degree information. Some resumes include separate subheadings for
     “Honors” and “Activities” within the Education section while others will list
      both together without subheadings, with Honors traditionally listed first.
      Honors would include any awards or distinctions you received, such as the
      Dean’s List. Be sure to include a brief explanation of any awards or distinc-
      tions that are not commonly known or self-explanatory.
72   Activities would include student organization memberships, elected offices,
     and activities or sports in which you participated. Be sure to include a brief
     explanation of any activities that are not self-explanatory. Be mindful of
     listing too many entries in this section, as it may detract from the most
     relevant activities or honors.

     Thesis or Other Significant Writings
     If you completed a college thesis or another significant paper, you may want
     to indicate the title in italics under the appropriate educational degree.

     Secondary School Education
     Ordinarily you do not mention your secondary education. The rare excep-
     tion to this would be to establish geographic ties to an area in which you
     are applying for a job where you would not be providing a cover letter and
     where your connection to that area is not evidenced through other sections
     of your resume.

     Law School Grades
     Most legal employers are interested in your academic record and will ask for
     a copy of your transcript. If your law school grades do not positively reflect
     your abilities, do not list them on your resume. Know, however, that some
     employers will not consider resumes that do not show some measure of
academic performance; others will assume the worst if you do not list your
GPA. Consult with a Career Services counselor if you are unsure whether
your GPA or your relative rank should be included.

What Should I Include?
Paid positions, clinical work, internships, and even part-time work may
be included in this section. Give dates of employment as well as job titles.
Because your most recent experience counts the most, spend very little
space on positions that go back more than 10 years. Do not list names of
supervisors or street addresses.

Volunteer work should also be included, as it counts equally with paid
work towards experience. If you have a significant number of volunteer
experiences, you may want to create a separate heading such as “Volunteer
Experience” or “Community Service” on your resume and group your
volunteer work there. Include significant part-time or summer employment,         73
especially law-related employment. Group any other jobs in a summary
statement such as “provided 75% of college expenses,” or “various part-time

                                                                                CHAPTER 9:
employment to supplement income.”

Do not feel compelled to list every job you have held; remember your

                                                                               Managing Your Personal Brand
resume is a marketing tool designed to highlight your most significant and
relevant experiences. Accordingly, you can choose to omit certain work
experiences. However, be mindful of any gaps in your resume. The most
obvious omissions should be your earliest work experiences, particularly
non-legal work that has little to do with your current job search. In choos-
ing which experiences to include, consider the following:
•	   What were your primary responsibilities?
•	   What tasks or projects did you undertake?
•	   What specific examples can you give of your work?
•	   What skills did you develop?
•	   What results did you achieve?

How Do I List My Experiences?
Continue to use reverse chronology to list your work experience. Give dates
of employment along with your job title. Do not worry about the exact
dates of your employment. If you worked at an organization from March 18,
     2007 to December 26, 2009, simply put March 2007 to December 2009. If
     you have held more than one job with the same employer, enter both jobs
     under one heading.

     How Do I Describe My Experiences?
     Dynamic descriptions are the key to this section of the resume. You want
     the employer to understand the essence of your experience, the scope of
     your responsibilities and accomplishments, and the skill sets you developed.
     Remember, all law clerks “researched and wrote legal memoranda.” This is
     your opportunity to distinguish yourself with specific information about
     the kind of work you have done. All of your experiencedescriptions should
     be broken down into shorter phrases rather than read like a sentence. Omit
     subjects; each segment should begin with an action verb. Omit passive
     verbs. Add numbers or other quantifiable statements where possible.

     The proportional length of each job description is relevant; use longer
     descriptions to accentuate the work experiences most critical to your
     current search, even if they are not the most recent experiences. Avoid
     self-aggrandizing descriptions. In a competitive market, it can be tempting
     to exaggerate your credentials. Do not do this! It is important to be scrupu-
     lously honest in preparing your resume, as well as all of your materials. All
     of the information on your resume can be, and increasingly is, verified.

     To Divide or Not to Divide
     Some students choose to divide this section into two parts (e.g., “Legal
     Experience” and “Other Experience”), thinking that this organizational
     tactic makes it easier for employers to locate the legal experiences on your
     resumes. Others believe that you need to emphasize all relevant prior jobs
     as part of your professional growth. Whether you choose to divide this
     section depends upon how you choose to organize and to highlight your
     information. Whatever you choose, keep in mind that you do not want to
     make it difficult for the reader to understand. Remember that prospective
     employers are likely to spend no more than 30 seconds reading your resume,
     and you do not want them to spend half of that time guessing about your
     responsibilities or the type of work that you did.
Resume Gaps
It is important to give careful consideration to how to address any weak
spots on your resume. If you leave out a bad work experience, you still
may find yourself having to explain the gap. In short, it is best not to try to
disguise gaps (as this may actually draw more attention to them) and to be
prepared to explain these gaps to employers during interviews. If you have
individual concerns, please make an appointment to see one of the career
counselors in the CSO so that we can discuss the best strategy for dealing
with your situation.

Future Employment and Activities
Only include prospective items if they are certain. For example, once you
have accepted a summer position you can add it to your resume without
bullet points listing the work. If you have an article accepted for publication
you can list this, noting “accepted for publication” or “forthcoming Fall 2011.”

Other Possible Categories                                                             75
After you have included all of the necessary information discussed in the
previous sections, you may also be able to include some of the following

                                                                                    CHAPTER 9:
additional categories of information on your resume.


                                                                                   Managing Your Personal Brand
Publications, even those in a non-legal discipline, indicate writing and
research skills and should be considered for your resume. Citations for law-
related publications ideally should follow Blue Book format; at a minimum
you should list the title, publication, and date, as well as the authors if you
were not the only credited author. To list on the resume, you should provide
the title, date, and name of publication.

 In our increasingly global economy, language skills are highly regarded by
 employers. Definitely include languages skills on your resume if your level
 of proficiency is such that you could carry on a conversation with a client
 or could write or translate the language. For example, “Fluent in French.
 Conversant in Japanese.” Do not overrate your skills, as you may be asked to
 demonstrate them during an interview. If you are a beginner at a language,
 this can still be included as long as you note your skill level. For example,
“Italian, basic.”
     Professional Licenses or Affiliations
     You may decide to have a separate section for licenses and relevant past and
     present memberships, positions held, and responsibilities, particularly if
     the time spent demonstrates the use or development of skills or expertise.
     Remember to list the full names of organizations, rather than acronyms.

     Community/Volunteer Activities
     You may include this information under a separate heading on your resume.
     If you are applying for a public interest position, these activities should be
     included in the “Experience” section of your resume. Remember to include
     dates, positions held, and key responsibilities if space allows.

      Be sure to include information about outside hobbies, interests, or travels
      on the resume. Some interviewers will “break the ice” by starting with a
      question about this section. Try to be specific and stay away from generic
76    words. For instance, “traveling to Nepal,” “reading historical fiction,”
     “weightlifting,” “Italian cooking,” rather than “travel,” “reading,” “sports,”
     “cooking.” As with all of the items included on your resume, you should be
      prepared to talk about the items you list in this category in your interview.
      So, if you list “reading historical fiction” as one of your interests, you should
      be ready to talk about the most recent book you read or which novel is your
      favorite and why.

     LDS Mission Experience
     Missions may be included under the “Experience” or “Community Service”
     sections but should be clearly identified as “volunteer.” Do not list missions
     under the heading “Employment.”

     Too much emphasis or detail may be to your disadvantage with non-LDS
     resume screeners, or even with screeners in Utah where everyone knows
     what an LDS mission is. See the resumes in this section for examples of how
     to render missionary service.

     Names of references are generally included, if at all, on a second page
     (repeating the heading from your first page—name, address, and telephone
     number—at the top). If you decide to include references, or are requested
to do so, ask permission to use a person as a reference before listing them
on your resume. Also, provide your references with a current copy of
your resume.
 •	 At least one of your references should be a law school professor since
    most employers are interested in your academic ability. First-year
    students may list an undergraduate professor until they establish a law
    school network.
 •	 Current or recent employers are good references.
 •	 The reference’s name, job title, address, email, and telephone number
    should be provided and should be up-to-date.

Items Not to Include on Your Resume

Job Objective
Legal resumes do not include job objectives. You will have an opportu-
nity to express your career plans and objectives in your cover letter and at
the interview.                                                                      77

Computer Skills

                                                                                  CHAPTER 9:
Omit these. The exception would be if you were applying for a position that
requires a specific technical knowledge and you possess highly technical

                                                                                 Managing Your Personal Brand
skills (i.e., something beyond Word, Word Perfect, Lexis Nexis/Westlaw).

LSAT Score
The Law School Admission Counsel (LSAC) discourages the release of LSAT
scores for non-admission purposes and specifically indicates that LSAT
scores are not considered predictive of success as an attorney and, therefore,
should not be used for hiring, employment, or salary purposes. For this
reason, LSAT (and other standardized test scores) should never appear on
your resume.

Personal Data
Information about your age, birth date, marital status, religion, and health
may foster discriminatory interviewing and hiring practices and should not
appear on your resume.
     Prospective Items That Are Not Yet Certain
      Do not include any prospective item that is not solidified on your resume.
      Do not list a journal until you have accepted a position. Do not list a Law
      School Clinic if you are on the waiting list. Do not list an internship or
      other work position that you have not yet accepted.

     The 30-Second Scan Test

      Remember, recruiting coordinators or hiring partners often spend no more
      than 30 seconds looking at a resume to determine whether an applicant
      should be considered for an interview. Thus, it is imperative that the reader
      should be able to pick up the highlights of the resume in 30 seconds. Try it
      yourself and give your resume to others to see if they think it passes the test.

     Resume Falsification

      In a competitive market, it can be very tempting to exaggerate your cre-
      dentials, but the best piece of advice is: don’t. Be ethical and remember that
      everything on your resume will most likely be verified. For instance, do not
      list your involvement with a law school organization if you have not paid
      the required membership dues. Because resume falsification is a violation of
      the BYU Honor Code, the law school can suspend or expel students and may
      notify the state bar of such violations. Individuals who falsify their resumes
      may assume that their actions are harmless and that there is a low probabil-
      ity of getting caught, but resume falsification harms the school, its students,
      and the individual.

     Write Your Own Resume

      Resume preparation services appear to be attractive resources for busy
      job-seekers but are usually not worth the price. Professional resume writers
      tend to use the same format, terms, and paper for all of the resumes they
      produce. Most employers will recognize canned resumes and wonder why
      they should hire applicants without the will or ability to write for them-
      selves. A professional resume writer will also determine which skills and
      experience to emphasize on your resume. That emphasis may not attract the
      employers you want to impress.
Resumes require frequent updating, so you might as well learn to write it
the first time. Use this opportunity to learn about yourself and to practice
describing your background and talents in terms potential employers will
understand, something you will be required to do in interviews. Often
interview questions are based on information contained in your resume, so
being familiar with that information will help you anticipate and answer
these questions.

Submitting Your Resume

Many employers accept resumes by e-mail attachment, with your message
serving as your cover letter. When using this method, be sure to find out if
the employer requires the attachment to be in a particular electronic format,
such as Word, WordPerfect, or Adobe PDF. If mailing your resume, the best
practice is to use a large envelope so that the resume is not folded. Resumes
are often photocopied, and folds can be problematic for automatic docu-
ment feeders. Use printed labels if possible; however, time, convenience,           79
and expense may dictate that you fold your resume or handwrite an address.

                                                                                   CHAPTER 9:
Once You Have Submitted Your Resume, Follow Up… Follow Up…
Follow Up

                                                                                  Managing Your Personal Brand
Following up does not mean pestering employers, but it does mean that you
keep track of every resume you send out. Mark your calendar and call two
or three days after you think the resume should have arrived. Do not fall
prey to the, “Don’t call us, we’ll call you,” syndrome; you could wait forever.
Confirm that the employers have received your resume and offer to provide
any additional information such as a writing sample, references, or updated
grades that would be helpful to them.

Making regular contact with potential employers is key to getting an inter-
view. If you cannot speak to the person in charge of hiring, leave a message.
If the assistant in charge of hiring tells you that the employer will contact
you by a certain day, and the employer does not, follow up. Many students
have only received interviews or job offers after making regular contact
with employers.

When you call to follow up on an application for employment, be polite
and pleasant. Although secretaries and office assistants may not have
      control over whether you get a job, they can be allies in your job search
      by providing you with additional information or they can be obstacles,
      especially if they have an unpleasant encounter with you.

     Advice from Law Firm Recruiting Coordinators

      Below are comments of recruiting coordinators concerning resumes.
      Remember that each person has his or her own opinion as to what a
      resume should contain or how a resume should look. What one employ-
      er requires or prefers does not necessarily hold true for others. The key
      is to find out what specific employers are looking for and to provide
      them with the necessary information in a clear and accurate manner.
      •	 “No one meets the standards of every employer. Students need to
          target most of their cover letters and resumes to employers that are
          real prospects.”
      •	 “Pay close attention to the visual aspect of your resume. It needs to
80        be aesthetically pleasing at the first glance. (Many students don’t
          pay enough attention to this.)”
      •	 “Always attach a copy of your transcripts behind your resume—we
          want them even if we didn’t ask for them.”
      •	 “Listing two references at the very bottom of the page or on a sec-
          ond page is a nice way to conclude your resume. Make sure one of
          them is a law school professor.”
      •	 “Do a little research about the firm, and let it show in the cover letter
          and resume. We are a litigation boutique, so emphasize what you
          have done to prepare yourself to work here.”
      •	 “You would be surprised how many typos we find on resumes.
          Attorneys looking at your resume will always find the mistakes.
          Unless you are at the top of your class, most attorneys won’t give
          sloppy resumes a second look.”
      •	 “Make sure your address and phone number are correct. Many
          times we cannot contact a student we want to interview because he
          or she was careless.”
      •	 “Put down the year and month you will graduate, not what year law
          student you are.”
      •	 “Your resume needs to be easy to read at a glance. We don’t want to
          wade through it.”
 •	 “Have the Career Services Office look over your resume before you send it.”

Information in this section was compiled in part from:
Allen, Jeffrey G. The Resume Makeover. New York: John Wiley and Sons, 1995.

Tucker, Marilyn et al. Paving the Way: Directing Your Legal Career Search. Washington, D.C.: Georgetown

University Law Center, 1992.


                                                                                                           CHAPTER 9:
                                                                                                          Managing Your Personal Brand

     Sample Formats for the Education Section
     J. Reuben Clark Law School, Brigham Young University, Provo, Utah
     Juris Doctor Candidate, June 2012
      •	 Natural Resources Law Society
      •	 Neighbors Program, volunteering two hours per week in a local shelter
     Claremont McKenna College, Claremont, California
     Bachelor of Arts, summa cum laude, in Economics and Political Science,
     May 2005
     •	 Phi Beta Kappa
     •	 Dean’s List 2001-2005
     •	 Claremont Economics Association, Treasurer
     •	 Student Security, Volunteer
82                                  Education
     J. Reuben Clark Law School, Brigham Young University, J.D. Candidate,
     June 2012
     •	 Public Interest Law Foundation
     •	 Intramural Football
     Duke University, A.B., cum laude, in Public Policy Studies, May 2007
     •	   Golden Key National Honor Society
     •	   Dean’s List, 2003–2007
     •	   Duke Water Polo B

     •	   Big Brother Program

     J. Reuben Clark Law School, Brigham Young University, Provo, Utah
     Juris Doctor Candidate, June 2012
     Activities: Women’s Law Forum, Jail Outreach

     University of Michigan, Ann Arbor, Michigan
     Bachelor of Arts with Honors in English and Sociology, May 2009
     Honors: Phi Beta Kappa, Phi Kappa Phi, Alpha Kappa Delta Sociology
     Honor Society, Dean’s List 2005–2009
Thesis: The Burdens of Birth and Tradition: The Influence of Feminism
and Judaism on the Literature of Anne Roiphe, Rosellen Brown, and Lynne
Sharon Schwartz

Activities: Student-Faculty Policy Committee, Student Representative,
2007–2009; Women’s Glee Club, 2006–2009

Sample Formats for the Employment/Experience Section
Presenting Non-Legal Jobs on a Legal Resume

Credit Suisse, New York, New York
•	   Analyst, Equity Capital Markets Group, June 2008 to August 2009
•	   Provided support in the origination of primary market transactions,
     including their structuring, syndication, marketing and distribution
•	   Helped draft marketing and deal documentation for various transac-
     tions in the telecom, financial services, insurance, and transportation     83

                                                                                CHAPTER 9:
•	   Developed financial models for international telecommunications
•	   Participated in strategy meetings and client conferences

                                                                               Managing Your Personal Brand
95.5 WBRU, Brown Broadcasting Service, Providence, Rhode Island
Jazz Director, 2005 – 2007
•	 Managed twenty DJs at commercial FM radio station
•	   Supervised and trained interns, including teaching broadcasting skills,
     such as creating an on-air personality and producing commercials
•	   Conducted weekly staff meetings to review and improve programming
•	   Worked with record companies to expand station’s music library

Stanford University, Palo Alto, California, Teaching Assistant, Fall 2007 to
Spring 2008

•	   Cognitive Engineering: Taught user-centered design principles and
     techniques to thirty students
     •	   Introduction to Cognitive Science: Led four discussion sections for eighty
          students, planned topics for discussion based on weekly lecture, met with
          individual students to discuss specific questions

     Exploration Summer Program, Southborough, Massachusetts
     Instructor/Residential Advisor, Summer 2008
     •	   Designed and taught two enrichment classes, Criminal Law and Debate
          and Negotiation, for sixth and seventh graders. Supervised residential life
          for twenty boys. Co-taught a basketball workshop.

     St. Louis University Class of 2007 Gift Campaign, January 2007 – June 2008
     Co-Chairman. Directed a thirty member committee, which targeted and solic-
     ited more than 3,000 members of the class. Set an all-time record for number
     of donors from a graduating class.

     Sample Formats for the Employment/Experience Section
     Presenting Typical First Year Summer Jobs
     Hunton & Williams, Washington, D.C.
     Summer Associate, Summer 2010

     •	   Researched legal issues and drafted related memorandums on various
          topics, including the legislative history of the Energy Policy Act of 2005,
          international trade regulation laws in European Union, and the antitrust
          implications of a proposed merger
     •	   Helped draft documentation for a bank loan to a Major League Baseball
     •	   Attended hearing and client meetings for a class action under the Cable
          Television Consumer Protection Act and Competition Act

     U.S. District Court for the Eastern District of Virginia, Richmond, Virginia
     Judicial Intern for The Honorable M. Hannah Lauck, Summer 2010
     •	   Researched legal issues and drafted preliminary motions and orders on a
          variety of legal matters, including contract interpretation and evidentiary
     •	   Reviewed briefs and materials submitted by parties
•	    Observed court proceedings and negotiations
Legal Intern, June 2010 – August 2010
•	    Researched various issues pertaining to disability rights and
•	    Developed brochure regarding patients’ rights

•	    Assisted in investigation of nursing home abuse and neglect

J. Reuben Clark Law School, Brigham Young University, Provo, Utah
Research Assistant to Professor Emily Buss, Summer 2010
•	    Conducted interviews and observed court proceedings to evaluate which
      courtroom models promote better outcomes for teens transitioning out of
      the foster care system
•	    Researched and wrote on various legal issues relating to juvenile defen-
      dants in foster care                                                                                      85
•	    Developed annotated bibliographies for papers relating to children’s and
      parents’ rights and the legal system’s allocation of authority and responsi-

                                                                                                               CHAPTER 9:
      bility between parent, child, and state

                                                                                                              Managing Your Personal Brand
Summer Intern, Criminal and Juvenile Justice Project, June 2010 to August
•	    Interviewed clients and witnesses regarding pending criminal litigation
•	    Researched criminal legal issues and drafted related memoranda and

•	    Prepared cross-examination of a prosecution witness for a murder trial

Information in this section was compiled in part from: NALP Annual Education Conference April 2010, Reading

Between the Lines: A Candid Conversation About Resumes in Today’s Market

     Note: These resumes have been scaled to fit the page. Follow the font guide-
     lines provided in this chapter.

1L Law Student                 Email: Street Address, Sandy, UT 84070 Phone: (801) XXX-XXXX

               J. Reuben Clark Law School, Brigham Young University, Provo, UT
               Juris Doctor Candidate, April 2010
                       Top XX%, 3.XX GPA

               Brigham Young University Marriott School of Management, Provo, UT
               B.S. in Business Management, April 2007
                       Emphasis in Management Information Systems
                       cum laude, 3.XX GPA
                       Dean’s List, Publicity Officer – Association for Systems Management, Beta Gamma Psi
                       Honor Society

             Ricks College, Rexburg, ID
             A.A.S. in General Business, June 2005
                     3.XX GPA
                     Academic All-American, National Dean’s List, Who’s Who Among American Junior Colleges,
                     Phi Theta Kappa National Honor Society, Honor Student
Work Experience                                                                                                          87
             Research Assistant, J. Reuben Clark Law School, Provo, UT (December 2007 to present)
                     Assisting in updating the multi-volume treatise, Thompson on Property, Thomas Edition

                                                                                                                        CHAPTER 9:
               Novell Advanced Development Group (ADG), Provo, UT (September 2006 to August 2007)
                      Performance tested Novell’s proxy cache solution, planned competitive test analysis, evaluated
                      prototypes, and performed project management

                                                                                                                       Managing Your Personal Brand
               Novell Superlab, Provo, UT (May 2006 to September 2006)
                       Intern Team Lead: planned, reviewed, supervised, and coordinated intern activities
                       Provided computer hardware and software support for Superlab engineers
                       Assisted in maintaining hardware and software integrity of the Superlab

               BYU Law School Computer Support Staff, Provo, UT (October 2005 to May 2006)
                     Performed computer software and hardware maintenance for the law school faculty and
                     Assisted in establishing policies, plans, and procedures for law school computer support

               Teton Mountain Student Leadership Institute, Rexburg, ID (2004–2005 school year)
                      Coordinated and produced leadership seminars bi-monthly for Ricks College students
                      Planned and directed a service project for a local family with 20+ Ricks College students

               Dalling Sheep & Cattle Co., Sandy, UT (June 1992 to August 2005)
                       Trailed cattle, herded sheep (two summers alone in the mountains), and trained stock horses
                       Assisted in project management, production, expansion, and overall management of the ranch
                       Served as foreman for 2–8 men

Service, Skills & Interests
                        Volunteer, LDS Church, Japan, 2002 – 2004
                        Semi-fluency in written and spoken Japanese
                        Outdoors, Basketball, Reading, Hiking, Horseback Riding, Sightseeing, Camping, and Skiing
                                                 1L Law Student
            Street Address: 1234 Book Street, Provo, UT Phone: (435) XXX-XXXX E-mail:

     EDUCATION             Juris Doctor Candidate, April 2010
                           Brigham Young University, J. Reuben Clark Law School, Provo, Utah
                                 3.xx/4.00 GPA
                                 Champion, Woody Deem Trial Advocacy Competition, February 2008
                                 Quarter-finalist, 1st-Year Moot Court Competition, March 2008
                                 Director of Membership, BYU Student Chapter of Association of Trial Lawyers
                                 of America; Executive Director for 2008 – 2009
                                 Member, Alternative Dispute Resolution Society; only 1L team in mediation
                                 finals, 2005; Vice President-Elect for 2008 – 2009

                           Bachelor of Arts — Legal Administration, May 2005
                           University of Detroit-Mercy, Detroit, Michigan
                                Ranked 1st in class with 4.0 GPA
                                Jesuit Founders Merit Scholarship recipient
                                Co-founder and President, Association of Legal Assistants and Administrators

                           Associate of Arts — Legal Assistant Technology, May 2005
                           University of Detroit, Mercy, Detroit, Michigan

                         Associate of Arts — General Studies, May 2005
                         Macomb Community College, Warren, Michigan
                              Ameritech Business Scholarship recipient
                              Member, Legal Assistant Association; President for 2003 – 2004

     EXPERIENCE            Research Assistant, December 2007 – present
88                         Professor John Welch, J. Reuben Clark Law School, Provo, Utah
                                 Research and teaching assistant for ERISA course

                           Paralegal, September 2006 – August 2007
                           Merrill Scott & Associates, Inc., Salt Lake City, Utah
                                 Formed business entities in relation to financial planning for clients
                                 Assisted COO in managing operation of 10 subsidiaries
                                 Secretary to the finance committee of newly formed insurance company
                                 Provided litigation support to corporate counsel
                                 Created database to track client information

                           Paralegal, September 2004 – May 2005
                           Honigman Miller Schwartz and Cohn, Detroit, Michigan
                                Prepared Summary plan descriptions, plan amendments, resolutions, and trust
                                agreements to comply with the Internal Revenue Code
                                Reviewed IRS Forms 5500 and Summary Annual Reports
                                Prepared plan documents for submission to the Internal Revenue Service

                           Secondary School Teacher (Math), August 2000 – June 2005
                           Jacksonville Junior High School, White Falls, Michigan

                           Board of Directors, the Association for Classic Literature, April 2008 – April 2010
                           President, BYU Women’s Association, May 2004 – May 2009
                           Volunteer, BYU Center for Conflict Resolution, May 2005 – May 2009
                                                                  1L LAW STUDENT
Street Address, Provo, Utah 84604 - (801) XXX-XXXX                        

   J. Reuben Clark Law School, Brigham Young University, Provo, Utah
   Juris Doctor Candidate, April 2010
           Merit Scholarship 2007–2008
           International Comparative Law Society
           Government & Politics Legal Society Secretary
   Brigham Young University, Provo, Utah
   Bachelor of Arts, Near Eastern Studies, August 2000
          magna cum laude, 3.xx major GPA, 3.xx cumulative GPA
          Academic Scholarship 1996, 1999, 2000
          Dean’s List 1999, 2000
          Study abroad in Egypt, Israel, Jordan, and Palestine
          Golden Key National Honor Society, Hebrew Club

   Techni-Cor, Centerville, Utah
   Cathodic Protection Laborer, June 2007 to August 2007
          Enjoyed the summer out-of-doors professionally installing and testing anti-corrosion systems
   Family History Department, Corporation of the President, Salt Lake City, Utah
   Various Positions, November 1999 to December 2003 & June 2006 to June 2007
          Promoted three times and rehired; several years library experience from shelving to research
          Taught basic family history research and software use to over 500 volunteers and employees          89
          Successfully led and trained team members of many different ages and nationalities
   FranklinQuest, Salt Lake City, Utah

                                                                                                              CHAPTER 9:
   Customer Service Representative, June 2003 to June 2004 & October 2005 to June 2006
          Provided excellent customer service for general, federal, and Priorities magazine accounts
          Mastered time and life management principles through world-renowned seminars and training
   CES Youth and Family Programs, Provo, Utah

                                                                                                             Managing Your Personal Brand
   Youth Counselor, April 1998 to August 1998 & April 1999 to August 1999
          Led and motivated youth to discover and develop their social, moral, and religious values
   Part-time/temporary employment
           Deseret Book, 11/06 – 12/06                     Kennedy International Center, 8/04 – 9/04
           Various Temp Agencies, 8/05 – 3/06              Johnny Rockets, 9/02 – 2/03

           World Family Policy Center volunteer, Cub Scout Leader, 2-year full-time religious mission
           Arabic, Hebrew, and Spanish languages; Near East politics, history, and culture; Utah Pipe Band
     1L Law Student
     Street Address, Provo, UT 84606 (801) XXX-XXXX E-mail:

         J. Reuben Clark Law School, Brigham Young University, Provo, UT
         Juris Doctor Candidate, April 2010
                GPA: 3.xx
                Class Rank: Top XX%
                Member, Student Intellectual Property Law Association

            Brigham Young University, Provo, UT
            Bachelor of Science, December 2006
                  Double Major: Manufacturing Engineering & Mechanical Engineering
                  Manufacturing Engineering Department Scholarship
                  Hewlett Packard Scholarship
                  Science Day Competition Scholarship
                  Employed throughout undergraduate studies to finance education

         Insurquote, Provo, UT
         Symbols Programmer, June 2006 to July 2007
               Updated and managed database containing information provided by clients
               Programmed in a Pascal-based language
90          Marketing Ally, Provo, UT
            Supervisor, June 2004 – June 2006
                   Supervised call center
                   Trained new employees to ensure clients needs were met

            K-106 Radio Station, Boise, ID
            Assistant Sales Representative, October 2002 – May 2004
                   Responsible for correct rotation of commercials
                   Produced remote broadcasts at local promotional events

            Micron Technology, Boise, ID
            Production Worker, April 2001 – August 2002
                  Worked in DRAM production in clean-room environment
                  Preformed wafer inspections to ensure quality control

          The Church of Jesus Christ of Latter-day Saints, Santa Rosa, CA
          Volunteer Representative, January 1999 to February 2001

            BYUSA’s Sport Spectacular Program, Provo, UT
            Volunteer, fall 2006
                   Escorted under-privileged children to Brigham Young University sporting events
                                 1L LAW STUDENT
                               STREET ADDRESS • PROVO, UTAH 84604

      J. Reuben Clark Law School, Brigham Young University – Provo, Utah
      Juris Doctor Candidate, April 2013
          GPA: 3.xx
          Class Rank: Top XX% (XXrd of XXX)
          Student Bar Association – First-year Class Representative

      Brigham Young University – Provo, Utah
      BA International Studies: Global Economy, April 2009
          GPA: 3.xx

          BYU Intercollegiate Water Polo Team

          Participated in Adaptive Aquatics program, helping physically handicapped children learn to swim


       GLC Foods LLC, d.b.a. Hogi Yogi & Teriyaki Stix – Orem, Utah
       Founding Partner and Manager, March 2008 – August 2010
           Founding Partner of two restaurant franchises

           Managed all financial, legal, personnel, and management responsibilities

           Legal issues included business organization and financing, contract negotiation, coordination with local

             government regarding permits and public works regulations, and employment litigation
       Hyats LLC (Formerly Hogi Yogi & Teriyaki Stix Franchise Corporation) – Provo, Utah
       Assistant Director of Operations/ Marketing Department, October 2007 – August 2008
          Consulted, monitored, and trained franchisees nationwide in business organization, financial management,

             cost control, and resource allocation.
          Managed and coordinated all franchisee training, including the creation and implementation of a company-

             wide franchisee training program
          Developed and coordinated regional and national marketing strategies initially for Southern California and
             then nationally, including the creation and coordination of several national campaigns
       LDS Church, Switzerland Geneva Mission – Geneva, Switzerland

                                                                                                                         CHAPTER 9:
       Volunteer Representative, December 2005 – June 2007
          French-speaking Switzerland and France

       Skousen and Skousen, Attorneys at Law – San Bernardino, California
       File Clerk, March 2005 – December 2005

                                                                                                                        Managing Your Personal Brand
           Organized files of legal documents, communicated with clients, and aided in office management

       National Forensics League (National organization for speech and debate competition)
          Quarter-finalist in National Championships (Impromptu Speech) – June 2005, Kansas City Missouri

          7th in California State Championship (Impromptu Speech) – May 2005, Sacramento, California

       National Dean’s List, 2008 – 2009

   Sports: Water polo, Competition Swimming, Volleyball, Racquetball, Skiing, Rock Climbing
   Languages: French (reasonably fluent), German (high school level), Spanish (high school level)

                                            1L LAW STUDENT
     Street Address, Provo, Utah 84604, (801) XXX-XXXX                                   E-mail

                         JURIS DOCTOR CANDIDATE                                                                APRIL 2010
                         J. Reuben Clark Law School, Brigham Young University                                Provo, Utah
                              Top XX%
                              Scholarship Recipient, 2005–2006
                              Civil Committee Member, Government and Politics Legal Society
                              Academic Support Program, 2006–2007

                         BACHELOR OF SCIENCE IN FINANCE                                                   JUNE 2007
                         University of Utah                                                    Salt Lake City, Utah
                              Magna cum laude, 3.XX G.P.A.
                              Recipient, David Eccles School of Business Finance Department Scholarship, 2006

                         LABORATORY TECHNICIAN                                              OCTOBER 2004 – JUNE 2007
                         Huntsman Cancer Institute, University of Utah                            Salt Lake City, Utah
                             Creation of genetic traits through RNA and DNA injections
                             Integration of genes into organisms to create new types of organisms

                         FINANCIAL ANALYST                                                    JUNE 1998 – SEPTEMBER 2001
                         Ivory Homes                                                                        Layton, Utah
                              Computations and analysis of projected vs. actual sales, costs and earnings for all homes in
                              Ivory North Division
92                            Involved in training and leadership of new employees

     Honors & Activities
                         Member, Student Bar Association
                         Eagle Scout
                         Member, Student Advisory Committee, University of Utah, 2006
                         Selected member of National Dean’s List, 2006–2007

                         VOLUNTEER REPRESENTATIVE                                            JANUARY 2002 – MARCH 2004
                         Church of Jesus Christ of Latter-day Saints                                      Santiago, Chile

                         Volunteer, Utah Legal Aid Society, fall 2007

                         Sub-for-Santa project for needy families, December 2006

                         Boy Scout fund-raising project for low-income neighborhoods, August 2006 – September 2007

                         Playing the piano, tennis, old movies
2L Law Student
Street Address                                                         801-XXX-XXXX
Salt Lake City, Utah 84121                              


     J. Reuben Clark Law School, Brigham Young University, Provo, Utah
                Associate Editor, Education and Law Journal
                Mentoring Coordinator, Street Law Program
       BACHELOR OF SCIENCE, Elementary Education, June 2005
       Utah State University, Logan, Utah
                 Member, Golden Key National Honor Society
                 Member, Kappa Delta Sorority

     LAW CLERK, January 2008–Present

     Utah Attorney General, Tax and Revenue Division, Salt Lake City, Utah
               Research tax and insurance issues, write summary judgment motions,
               motions to dismiss

       JUDICIAL INTERN, May 2007–December 2007
       United States District Court, Judge Dale A. Kimball, Salt Lake City, Utah
                  Researched and summarized issues and arguments in bench memos to
                  prepare judge for oral arguments
                  Attended hearings and conferred with judge regarding outcome of cases
                  Wrote orders summarizing judge’s conclusion

                                                                                              CHAPTER 9:
       ELEMENTARY SCHOOL TEACHER, fall 2005–summer 2006
       Midvale Elementary School, Midvale, Utah
                 Taught fifth grade in a bilingual classroom
                 Fully integrated classroom including children with severe learning and
                 behavioral disabilities

                                                                                             Managing Your Personal Brand
                 Member, Technology and Teacher Development Committees
       SALES ASSOCIATE, October 2005–December 2007
       Eddie Bauer, Salt Lake City and Provo, Utah

       Citizens Against Physical and Sexual Abuse (CAPSA), 2001–2005

       National Committee to Prevent Child Abuse (NCPCA), 2001–2005
       Elementary Reading Tutor, Edith Bowen Elementary School, spring 2005
       Mentor to 6th grade student, winter 2007

Snow skiing, hiking, distance running, singing, working with children, reading, and travel
                     2L LAW STUDENT                                    SALSTUDENT@BYULAW.NET

                          STREET ADDRESS          PROVO, UT 84606          (801) XXX-XXXX

          Juris Doctor Candidate, Brigham Young University, J. Reuben Clark Law School, Provo, UT, April 2013
                   Board Member, Moot Court Team, 2011 – 2012
                   Academic Scholarship, J. Reuben Clark Law School, 2010 – 2011
                   Top Oralist, 1st-year Moot Court Competition, 2010 – 2011
                   Semi-finalist, ADR competition, 2012
                   Student Bar Association, First-Year Class Representative
                   Host, International Comparative Religious Law Conference, 2010, 2011

             Bachelor of Arts, cum laude, Brigham Young University, Provo, UT, April 2009
             Major, BA International Studies: Global Economy
                     BYU Intercollegiate Water Polo Team
                     Participated in Adaptive Aquatics program, helping physically handicapped children learn
                        to swim

           Judicial Externship, US District Court, Salt Lake City, UT, spring 2012
                    Researched and drafted bench memoranda, opinions, and orders

             Summer Associate, Nielsen & Senior, Salt Lake City, UT, summer 2011
                   Worked in all stages of litigation in matters concerning contractual disputes, land use,
                      regulatory takings, administrative, municipal, and environmental law
                   Successfully argued first six cases before a quasi-judicial administrative board
                   Involved with witness preparation
                   Researched the Special Districts of Utah and drafted a uniform compensation bill
                   Assisted in preparing the Case Note Review for the July issue of the Utah Bar Journal

            Founding Partner, GLC Foods LLC, d.b.a. Hogi Yogi & Teriyaki Stix, 2008 – 2010
                   Managed all financial, legal, personnel, and management responsibilities
                   Legal issues included business organization and financing, contract negotiation,
                      coordination with local government regarding permits and public works regulations, and
                      employment litigation

             Assistant Director of Operations, Hyats LLC (Formerly Hogi Yogi & Teriyaki Stix Franchise) 2007 – 2008
                      Consulted, monitored, and trained franchisees nationwide in business organization, financial
                        management, cost control, and resource allocation. Managed and coordinated all franchisee
                        training, including the creation and implementation of a company-wide franchisee
                        training program
                      Developed and coordinated regional and national marketing strategies initially for Southern
                        California and then nationally, including the creation and coordination of several
                        national campaigns

           Soccer Coach, Bloomfield Koalas (four- to six-year-old team), 2009 – 2011
           Bloomfield Pride Committee, Chairman, Academic Achievement Subcommittee, 2008 – 2010
           LDS Mission, Geneva Switzerland, 2005 – 2007

                                       2L LAW STUDENT
             Local Street Address, Provo, Utah 84604 Tel: (801) XXX-XXXX E-mail:
                               Street Address, Declo, Idaho 83323 Tel: (208) XXX-XXXX
                  Juris Doctor Candidate, April 2009
                       GPA: 3.xx
                       Merit Scholarship
                       Board Member, International and Comparative Law Society, 2007–2008
                       Japanese Legal Research Society, 2006–2008
                       Natural Resource Law Society, 2006–2008
                       American Bar Association/Law Student Division, 2006–2008

                  Bachelor of Arts, Anthropology, December 2003
                      Dean’s List all semesters
                      Selected as Portland, Oregon Japanese Consulate’s Candidate for Ministry of
                         Education Graduate Research Scholarship

                  Teacher’s Assistant, Introduction to Advocacy, fall/winter 2007–2008
                  BRIGHAM YOUNG UNIVERSITY, Provo, Utah
                      Assist in instruction of 1L Legal Research/Legal Writing course
                      Grade Legal Research portion of written assignments

                  Extern, Honorable Monte B. Carlson, summer 2007
                  IDAHO FIFTH JUDICIAL DISTRICT COURT, Burley, Idaho
                       Briefed and outlined cases in preparation for Judge Carlson’s opinions
                       Performed legal research for Judge Carlson                                                                                                                                    95
                  Extern, summer 2007
                  HOPKINS RODEN CROCKETT HANSEN & HOOPES, Idaho Falls, Idaho

                                                                                                                                                                                                     CHAPTER 9:
                       Wrote memos for partners and associates that were delivered to clients and
                          adverse parties
                       Performed legal research for clients in preparation for memos and trial

                  Teacher, English as a Second Language, January 2004–June 2005

                                                                                                                                                                                                    Managing Your Personal Brand
                  VARIOUS ENGLISH SCHOOLS, Taipei, Taiwan
                      Developed and taught own curriculum to students aged 4 to 60

                  Volunteer, October 2005 – July 2006
                  CESR HUMANITARIAN AID, Makati Villages, Manila, Philippines
                      Worked with communities to improve standard of living
                      Arranged meetings between program leaders and community leaders

                  Volunteer Representative, 1998–2000
                  CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTS, Sendai, Japan
                      Fluency in spoken Japanese, some reading and writing

                  Studying Mandarin Chinese, reading fantasy novels, mountain biking

                                                                                                                                     2L LAW STUDENT
                                                                                                           Local Street Address, Provo, Utah 84604 Tel: (801) XXX-XXXX E-mail:
                                                                                                                             Street Address, Declo, Idaho 83323 Tel: (208) XXX-XXXX
                                                                                                                Juris Doctor Candidate, April 2009
                                                                                                                J. REUBEN CLARK LAW SCHOOL, BRIGHAM YOUNG UNIVERSITY, PROVO, UTAH
                                                                                                                     GPA: 3.xx
                                                                                                                     Merit Scholarship
                                                                                                                     Board Member, International and Comparative Law Society, 2007–2008
                                                                                                                     Japanese Legal Research Society, 2006–2008
                                                                                                                     Natural Resource Law Society, 2006–2008
                                                                                                                     American Bar Association/Law Student Division, 2006–2008

                                                                                                                Bachelor of Arts, Anthropology, December 2003
                                                                                                                IDAHO STATE UNIVERSITY, POCATELLO, IDAHO
                                                                                                                    Dean’s List all semesters
                                                                                                                    Selected as Portland, Oregon Japanese Consulate’s Candidate for Ministry of
                                                                                                                       Education Graduate Research Scholarship

                                                                                                                Teacher’s Assistant, Introduction to Advocacy, fall/winter 2007–2008
                                                                                                                BRIGHAM YOUNG UNIVERSITY, Provo, Utah
                                                                                                                    Assist in instruction of 1L Legal Research/Legal Writing course
                                                                                                                    Grade Legal Research portion of written assignments

                                                                                                                Extern, Honorable Monte B. Carlson, summer 2007
                                                                                                                IDAHO FIFTH JUDICIAL DISTRICT COURT, Burley, Idaho
                                                                                                                     Briefed and outlined cases in preparation for Judge Carlson’s opinions
                                                                                                                     Performed legal research for Judge Carlson

                                                                                                                Extern, summer 2007
                                                                                                                HOPKINS RODEN CROCKETT HANSEN & HOOPES, Idaho Falls, Idaho
                                                                                                                     Wrote memos for partners and associates that were delivered to clients and
                                                                                                                        adverse parties
                                                                                                                     Performed legal research for clients in preparation for memos and trial

                                                                                                                Teacher, English as a Second Language, January 2004–June 2005
                                                                                                                VARIOUS ENGLISH SCHOOLS, Taipei, Taiwan
                                                                                                                    Developed and taught own curriculum to students aged 4 to 60

                                                                                                                Volunteer, October 2005 – July 2006
                                                                                                                CESR HUMANITARIAN AID, Makati Villages, Manila, Philippines
                                                                                                                    Worked with communities to improve standard of living
                                                                                                                    Arranged meetings between program leaders and community leaders

                                                                                                                Volunteer Representative, 1998–2000
                                                                                                                CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTS, Sendai, Japan
                                                                                                                    Fluency in spoken Japanese, some reading and writing

                                                                                                                Studying Mandarin Chinese, reading fantasy novels, mountain biking
                                        2L LAW STUDENT
                  Local Street Address, Provo, Utah 84604    (801) XXX-XXXX
                                Street Address, Henderson, Nevada 89014   (702) XXX-XXXX

     EDUCATION    Juris Doctor Candidate, April 2009
                          Editor, Education and Law Journal
                          2007 Moot Court Competition
                          2006 Woody Deem Trial Advocacy Competition
                          Business Law Society, 2006 – 2008

                  Bachelor of Arts, Spanish Translation, April 2006
                  BRIGHAM YOUNG UNIVERSITY, Provo, UT
                          Minor: English
                          Sigma Delta Pi – National Spanish Honor Society
                          Linguistic Certification for the Spanish Language, United States Department
                             of Defense

     EXPERIENCE   Law Clerk, January 2009 – present
                  IVIE & YOUNG, Provo, Utah
                          Involved mostly in business litigation.
                          Drafting motions and memoranda, interrogatories, and appellate briefs.

                  Judicial Extern, August 2008 – December 2008
                  LLOYD D. GEORGE, UNITED STATES DISTRICT JUDGE, Las Vegas, Nevada
                           Researched and drafted orders for motions and hearings pending before the court.
                           Participated in courtroom proceedings.
                  Extern, April 2008 – August 2008
                  RYLEY, CARLOCK & APPLEWHITE, Phoenix, Arizona
                           Researched and wrote memoranda in several areas of the law, including
                             projects in business litigation, employment and labor law, property law, and
                             water law.

                  Translator, April 2007 – December 2007
                  KIRTON & MCCONKIE, Salt Lake City, Utah
                          Translated from Spanish to English.
                          Edited architectural agreement for construction of LDS Temple in
                              Villahermosa, Mexico.

                  Research Assistant, April 2007 – August 2007
                  PROFESSOR DAVID THOMAS, Provo, Utah
                          Involved in updating the annual supplements for Thompson on Real Property
                            through research of new cases, articles, and ALR annotations.

     INTERESTS    Enjoy reading, playing golf, and camping.
                                   2L Law Student
                             Street Address, Olivenhain, CA 92024
                           (801) XXX-XXXX –

Education      Juris Doctor Candidate, Brigham Young University, April 2009
                          Cumulative GPA: X.XX
                          Merit Scholarship Recipient
                          Chairman, 2008–2009 Moot Court Board of Advocates
                          Member, National BYU Moot Court Team
                          Outstanding Oralist, 2008 Rex E. Lee Memorial Moot Court Competition
                          Winner of Oralist and Top 5 Brief Honors, 2007 2L Moot Court Competition
                          Member, American Inns of Court I

               Bachelor of Science in Finance, Brigham Young University, April 2006
                          Cumulative GPA: X.XX
                          cum laude

Experience     Summer Clerk – Law Offices of Richard J. Harris, P.C.
               Phoenix, AZ (April 2007 to June 2007)
                          Handled “2nd Chair” duties for 6-week jury trial
                          Assisted in preparation, strategy of wrongful termination claim
                          Wrote key “Motion to Reconsider” during trial
                          Worked closely with high profile client in a case with a substantial amount of
                          media coverage

               Office Manager – Petroleum Data Specialists, Inc.
               Chandler, AZ (April 2004 to August 2006)                                                      97
                          Collected outstanding A/R; increased cash receipts by 54% in 4 months
                          Handled monthly billing of clients; negotiated billing disputes

                                                                                                            CHAPTER 9:
                          Responsible for design/implementation of software manual in HTML format

               Sports Official – Utah High School Activities Association
               Provo, UT (November 2003 to April 2006)
                          Officiated high school basketball, baseball, and football games

                                                                                                           Managing Your Personal Brand
                          Subjected to intense, high-pressure situations

               Law Clerk – Law Offices of Robert G. Dyer
               San Diego, CA (June 2001 to August 2001)
                          Assisted in week-long jury trial involving legal malpractice claim
                          Looked after client and prepped attorney during trial
                          Researched legal issues
                          Summarized cases and transcripts

Achievements   Brigham Young University Trustee Scholar
               Dean's List of the Marriott School of Management 2004–2006
               Golden Key National Honor Society Member
               Fluent Spanish speaker
               Beta Gamma Sigma Member (Business Honor Society)
               2004 Brigham Young University Intramural Slam Dunk Champion
      Permanent/Summer: Street Address, Cambridge, Massachusetts 02140                            (617) XXX-XXXX
      School:           Street Address, Provo, Utah 84606                                         (801) XXX-XXXX

        J. Reuben Clark Law School, Brigham Young University, Provo, Utah                              April 2009
        Juris Doctor Candidate                                                                         GPA: x.xx
                Journal of Public Law, Associate Editor
                Trial Advocacy Team, Competition Director
                Moot Court Competitor

          University of Vermont, Burlington, Vermont                                                   May 2004
          Bachelor of Arts in Economics and Political Science                                          GPA: x.xx
                 Jerome Nadwomy Award for Economic Excellence
                 Residence Hall Government, National Communications Coordinator
                 Computer Science Teaching Assistant

        Central Artery/Tunnel Project, “The Big Dig,” Boston, Massachusetts                June 2007 – August 2008
        Legal Intern
                Drafted legal memoranda with emphasis on labor and nuisance law.
                Assisted attorneys with litigation matters and administrative proceedings.
                Researched and analyzed contracts.

          Wilkinson Barker Knauer, LLP, Washington, D.C.                                 May 2007 – June 2007
          Summer Associate
                 Researched technology developments and application of existing law.
                 Coordinated Federal Communications Commission filings and corporate transactions.
98               Attended Federal Communications Commission roundtables, hearings, and seminars.

          Washington Post Newsweek Interactive, Arlington, Virginia                      June 2005 – August 2006
          Product Specialist
                 Launched new web products and maintained existing products.
                 Worked with internal and external production resources, vendors, and advertisers.
                 Developed and implemented production systems.

          Election Campaign 2004, Washington, D.C.                                       June 2003 – January 2004
          Budget Liaison
                  Ensured that over 150 campaign-related events were within budget and financed in
                  accordance with Federal Election Commission regulations.
                  Managed and tracked the daily expenditures of a $9 million budget.
                  Delivered “Statement of Candidacy” letter.

               Conversational Spanish.
               Volunteer tutor for elementary school students.
               Enjoy skiing, sailing, golf, and rollerblading.
                                2L Law Student
              Street Address, Provo, UT 84604 Tel. (801) XXX-XXXX Email:

EDUCATION        J. Reuben Clark Law School, Brigham Young University, Provo, UT
                 Juris Doctor Candidate, April 2010
                         Merit Tuition Award
                         Women’s Law Forum, National Lawyers Association, Minority Law
                         Student Association, Public Interest Law Foundation

                 Brigham Young University, Provo, UT
                 Bachelor of Science, Business Management (Finance emphasis), April 2006
                        Discovery Scholarship, 2002–2006
                        Pre-Law Student Association, Finance Society, Black Student Union

EXPERIENCE       Brigham Young University, Provo, UT
                 Career Service Office Research Assistant, August 2007 – present
                        Public Interest Research Assistant
                        Help coordinate three public interest career fairs for the year
                        Teach a research module on Public Interest once a semester

                 Disability Law Center, SLC, UT
                 Law Clerk, October 2007 – present
                         Research various issues
                         Set up training sessions for disabled people in community
                         Write witness questions and conduct witness interviews

                 Equal Justice Works/VISTA Summer Legal Corps, Washington, DC
                 Neighborhood Legal Services Intern, May – June 2007                                       99
                         Acted as a Homeless Task Force member; conducted intake interviews,
                         handled cases dealing with various housing and public benefits issues, and
                         acted as advocate for low-income clients

                                                                                                           CHAPTER 9:
                         Acted as Rural Outreach Project Coordinator; opened sites for the Rural
                         Outreach Project volunteers to attend, prepared press releases for each of the
                         Rural Outreach sites, and planned a manual for the Rural Outreach Project
                         future volunteers

                                                                                                          Managing Your Personal Brand
                         Researched various housing issues to be used in grant applications
                         Drafted motions and affidavits

                 Goodwill Industries, Provo, UT
                 Job Coach/Supervised Living Assistant, May 2005 – August 2005
                       Worked in a workshop assisting a group of twenty mentally and physically
                       disabled participants to complete job assignments from outside companies
                       Helped participants find jobs outside of workshop
                       Worked with mildly challenged adults in their homes
                       Assisted participants with banking and paying bills

COMMUNITY             Law School Mentoring Program, January – April 2007
INVOLVEMENT           Special Olympics, June 2007
                      Read to Succeed, Hartford, Connecticut, November 2000 – May 2002
                      HART (Humanitarian Aid Relief Team), September – December 2006
      2L Law Student
      Street Address, Provo, Utah 84604 • (801) XXX-XXXX •

                      Juris Doctor Candidate, J. Reuben Clark Law School, BYU, Provo, UT, April 2009
                           GPA: 3.XX
                           Scholarship Recipient
                           Editor-in-Chief, Education and Law Journal, 2008 – 2009

                      Bachelor of Arts, History, Brigham Young University, Provo, UT, April 2006
                          3.XX Cumulative GPA; 3.XX last 6 semesters
                          Assistant Director, BYU Ombudsman Office, August 2005 – January 2006

                      BYU General Counsel Office, Law Clerk, Provo, Utah, summer 2008
                          Researched and wrote on subjects pertinent to the university

                      Professors John Welch and Brett Scharffs, Research Assistant, Provo, Utah, fall 2007
                           Developed a new framework through which to view fiduciary duty
                           Constructed and maintained database for the compilation and review of data

                      Chief Justice Richard C. Howe, Utah Supreme Court, Intern, Salt Lake City, Utah, fall 2007
                           Drafted initial versions of all or part of the following opinions: Thretheway v. Miracle Mortgage
                              Inc., Steiner Corp. v. Johnson & Higgins, and Beaver County v. WilTel, Inc.
                           Subjects researched include: bankruptcy, professional liability, privilege tax, corporate negligence
                              and fraudulent conveyances
100                   Gibson, Dunn & Crutcher LLP, Law Clerk, Washington, D.C., summer 2007
                           Researched and wrote briefs and memoranda on corporate issues
                           Forged and strengthened client relationships with members of Congress and leaders of local and
                              national businesses

                      The Ahrens Band, Songwriter, Manager, Producer, Guitarist, Provo, Utah, 2003 – present
                           Directs all business and artistic aspects of popular local music group

                      Historical Research Coalition, Director, Provo, Utah, 2006 – present
                           Works to raise funds and institutional support necessary to establish a historical fellowship at BYU
                              to underwrite the study of aspects of 18th century history

                      Timpview High School Seminary, Teacher, Provo, Utah, August 2005 – May 2006

                      National Campaign to Stop Violence, National Staff Volunteer, summer 2007
                      Provo Food and Shelter Coalition, Food Server, July 2006
                      Joaquin Elementary School, ESL Reading Tutor, December 2004 – April 2005
                      Utah State Mental Hospital, Canteen Volunteer, January 2004 – April 2004
2L Law Student—Public Interest                                       Street Address, City, State Zip
                 Email:                                  Phone (xxx) xxx-xxxx

   JURIS DOCTOR CANDIDATE, J. Reuben Clark Law School, Brigham Young University, April 2009
          3.xx cumulative GPA; xx out of xxx students
          Academic Scholarship Recipient, 2006–present
          Senior Editor, BYU Education and Law Journal (Associate Editor, 2007–2008)
          Vice President, American Constitution Society for Law and Policy (Publicity Chair, 2007–2008)
          President, Public Interest Law Foundation (Vice-President, Book Sale Chair, 2007–2008)
          Public Interest Law Foundation Service Award Recipient

    BACHELOR OF ARTS, English, Brigham Young University, Provo, Utah, August 2006
         3.xx cumulative GPA
         Academic Scholarship Recipient, 2003–2006
         Graduated with University Honors
         Honors Thesis: The Treatment of Gender in Adolescent Fantasy Literature
         Graduated in three years while working 15–30 hours per week

Work Experience
  RESEARCH ASSISTANT, Innocence Project, Brigham Young University, January 2008–present
         Conducting directed research for Professor Michael Goldsmith
         Assisting in research and writing of habeas corpus petitions

    LEGAL EXTERN, Utah Legal Services/Legal Center for Victims of Domestic Violence, Provo, Utah,
    June 2007–present
           Interviewing clients and assisting with paperwork for protective orders
           Conducting legal research and drafting legal documents in relation to family law, landlord-tenant,      101
           and property disputes

    LEGAL EXTERN, Disability Law Center, Salt Lake City, Utah, May 2007–June 2007

                                                                                                                    CHAPTER 9:
         Completed resource manual to help with investigations and training
         Assisted in investigations and conducted legal research
         Offer extended for clerkship

                                                                                                                   Managing Your Personal Brand
    GROUP HOME AIDE, Green Arbor, Napa, California, June 2003–August 2003; June 2004–August 2004
         Cared for the primary needs of six developmentally disabled girls
         Implemented behavior modification plans and assisted with physical therapy
         Planned and carried out social activities for residents

Skills and Interests
            Certified in Basic Mediation; currently receiving training for Domestic Mediation
            Language: Four college semesters of Spanish; American Sign Language experience

Volunteer Experience
           Mentor, Law School Sixth Grade Mentoring Program, Provo, Utah
           Volunteer in five different residential care facilities for the elderly and disabled, Utah and Carbon
           Counties, Utah
           Volunteer at the Princess Basma Hospital for Disabled Children, Bethany Hospital for the
           Disabled, Israel
                                                    3L LAW STUDENT
                   Local Street Address, Provo, Utah 84606 Tel: (801) XXX-XXXX Fax: (801) XXX-XXXX
                                          Street Address, Long Beach, California 90814 (562) XXX-XXXX
                         Juris Doctor Candidate, April 2006
                               A.H. Christensen Award for Advocacy, March 2006
                               Award for Distinguished Service to BYU Trial Advocacy Team, April 2006
                               Senior Editor, Brigham Young University Law Review, 2005 – 2006
                                  Published book review: The Tension Between a Godless Constitution and a Culture of Belief in an
                                  Age of Reason, 2005 BYU L. REV. 861.
                               Director of Skills Training, Trial Advocacy Board, 2005 – 2006
                               1st Place Winner, BYU Trial Advocacy Team Intra-team Competition, Fall 2005
                               Participant, Region 10 ABA National Trial Competition, Yuma, Arizona, Spring 2005
                               Member, Trial Advocacy Team and Trial Advocacy Travel Team, 2004 – 2006
                               Member, American Inns of Court, Utah Chapter 1, 2005 – 2006
                               Finalist, Region 10 ABA National Trial Competition, Oregon, January 2005
                               Finalist, Woody Deem Trial Advocacy Competition, January 2004
                               Participant, Moot Court Competition, Spring 2004
                               GPA: 3.xx; Class Standing: top xx%

                         Bachelor of Arts, English, April 2003

      EXPERIENCE         BEST BEST & KRIEGER, Riverside, California
                         Summer Associate, June to August 2005
                             Drafted motions to court and opposed various motions
102                          Prepared legal research memoranda for clients and attorneys in a variety of general
                                 business, partnership, corporate law, tax, water law, employment, workers’ compensation,
                                and education cases
                             Attended court appearances and depositions

                         IDAHO SUPREME COURT, Boise, Idaho
                         Law Clerk to Justice Cathy R. Silak, April to June 2005
                             Drafted court opinions and press releases
                             Prepared speeches for various public functions

                         J. REUBEN CLARK LAW SCHOOL, Provo, Utah
                         Teaching Assistant, Lawyering Skills, Fall/Winter 2004-2005

                         SMITH, SMITH & HARTER, Santa Ana, California
                         Summer Associate, July to August 2004
                             Wrote and processed complaints, petitions, motions, interrogatories, and demand
                                letters for a variety of professional malpractice, family law, personal injury,
                                subrogation, business litigation, and judgment collection matters
                             Corresponded with clients and attended settlement conferences and depositions in
                                a variety of cases ranging from the fraudulent conversion of securities to toxic chemical
                                spills and the collection of child support arrears

      SKILLS &               Native fluency in written and spoken Spanish
      INTERESTS              Mentored sixth grade students weekly, February – April 2006
                             Missionary, Church of Jesus Christ of Latter-day Saints, Dominican Republic, 2001 – 2003
                             Studied French for 11 years; enjoy French literature and film, jogging, Latin dance, jewelry design,
                               and Victorian literature
                                                                                                           Street Address
                                                                                                        Provo, UT 84604
                                                                                                      (801) XXX-XXXX

3L Law Student

   Brigham Young University, J. Reuben Clark Law School, Provo, UT
              GPA 3.xx (Top XX%)
              Lead Articles Editor, Brigham Young University Law Review, 2007–2008
              Author, From Polygamy to Peyote: What is the Proper Role of Religious Belief in American Political
              Decision Making? 2005 BYU L. REV. 921
              Academic Scholarship, 2005–2008
              Recipient, Farmers Insurance Group of Companies Scholarship, 2006–2007
              Academic Honors, Legal Research and Writing

   BACHELOR OF ARTS, magna cum laude, April 2005
   Brigham Young University, Provo, UT
   Major: History Minor: Business Management
                GPA 3.xx
                Recipient, Brigham Young University Trustee Scholarship (four-year full-tuition)
                Dean’s List, Winter 2004
                Recipient, Simons Corporation College Scholarship, 1999–2001
                Member: Phi Kappa Phi, Phi Sigma Alpha, and Golden Key National Honor Societies
                USAA All-American Scholar
                Senior Thesis: Popular Justice and Lynching in the Utah Territory

   LEGAL EXTERN, January 2007 – Present
   The Innocence Project, J. Reuben Clark Law School, Provo, UT

                                                                                                                             CHAPTER 9:
               Write summary reports of nine murder/rape trials and research state and federal post conviction
               relief issues

   SUMMER ASSOCIATE, May 2007 – July 2007
   Kirkpatrick & Lockhart L.L.P., Pittsburgh, PA

                                                                                                                            Managing Your Personal Brand
                Drafted legal memoranda and pleadings for submission to federal and state courts
                Researched issues concerning employment law, toxic tort, contracts, electronic funds transfers, ERISA,
                RICO, antitrust, intellectual property, mergers and acquisitions, and venture capital financing
                Researched and drafted an article on minority business enterprise participation in public
                construction projects

   Brigham Young University, J. Reuben Clark Law School, Provo, UT

   SUMMER ASSOCIATE, May 2006 – August 2006
   Parry, Lawrence & Ward, Salt Lake City, UT
               Authored a Memorandum in Support of Motion to Enforce Settlement Agreement or in the Alternative
               for Summary Judgment in a matter concerning the Utah Hazardous Substances Mitigation Act
               Drafted pleadings and legal documents; attended trial and motion hearings; researched issues involving
               civil procedure, contracts, family law, torts, criminal law, securities, and environmental law


   Water and snow skiing, basketball, football, hiking, reading, coin collecting, and golf
      Street Address • City • UT 84062 • (801) XXX-XXXX •

                      JURIS DOCTOR CANDIDATE, April 2008
                      Brigham Young University, J. Reuben Clark Law School, Provo, UT
                             Managing Editor, Journal of Public Law
                             GPA: 3.XX
                             Transfer Student from Gonzaga University School of Law
                                o 1L Year, Gonzaga GPA: 3.XX
                                o CALI (AmJur) Award in Legal Research & Writing
                      BACHELOR OF ARTS, April 2005
                      Brigham Young University, Provo, UT
                      Major: Political Science, Minor: Business Management
                              Athletic Scholarship (Pitcher – BYU Baseball Team)
                              Academic-Athlete Award

                      LEGAL CLERK, January 2007 to Present
                      Strong & Hanni, Salt Lake City, UT
                                    Research and prepare motions for summary judgment with corresponding
                                    Research and prepare memoranda relating to business law and insurance
                                    defense issues
                                    Prepare pleadings and affidavits and observe court proceedings and
                      LOBBYIST/GOVERNMENT AFFAIRS INTERN, January 2008 to March 2008
                      Workers’ Compensation Fund, Salt Lake City, UT
                                   Lobbied legislators concerning proposed legislation
                                   Informed and advised the Workers’ Compensation Fund of
                                   proposed legislation
                                   Tracked legislative bills and resolutions
                      LEGAL EXTERN, September 2006 to December 2006
                      Judge Fred D. Howard, Fourth District Court, Provo, UT
                                     Analyzed and summarized civil cases on Judge Howard’s calendar
                                     Researched and prepared memoranda and observed court proceedings
                      LEGAL CLERK, March 2006 to August 2006
                      The Markam Group, Inc., P.S. (Law Office of Mark Kamitomo), Spokane, WA
                                   Researched and prepared memoranda concerning personal injury and
                                   medical malpractice
                                   Researched and prepared trial briefs in preparation for litigation
                      POLITICAL SCIENCE INTERN, June 2004 to July 2005; June 2003 to August 2003
                      Salt Lake County, Office of Former Commissioner Randy Horiuchi, Salt Lake City, UT
                                     Responded to constituent concerns dealing primarily with public
                                     works issues
                                     Coordinated fundraisers and special projects relating to community concerns

      INTERESTS               Golfing, Snow and Water Skiing, Spectator Sports, Reading
 3L Law Student
Street Address • Orem, UT 84057 • (801) XXX-XXXX •

            BYU Law Review
            GPA 3.XX/4.00 (top XX%)
            Participant, Giles S. Rich Intellectual Property Moot Court Competition, 2004

              Advanced courses in physics, chemistry, electrical engineering & nuclear engineering

             Major: Civil Engineering
             BYU Trustee Scholarship (four-year full-tuition academic scholarship)
             Member, BYU Rugby Team, 1995

         Drafted patent applications, drafted office action responses for patent and trademark
         applications, and performed legal research

                                                                                                         CHAPTER 9:
          Performed legal research for partners specializing in antitrust law, intellectual property,
          environmental law, and accountant liability
          Participated in firm programs on legal writing, depositions, and oral advocacy


                                                                                                        Managing Your Personal Brand
           Qualified as Nuclear Engineer Officer by Naval Sea Systems Command
           Three-time recipient of Navy Achievement Medal for exceptional leadership
           Special assignment as Investigating Officer for a sexual assault case: compiled reports,
           interviewed witnesses, and prepared summary report for Commanding Officer for
           Captain’s Mast

      US NAVY
            Assigned to handle racial, religious, and sexual discrimination issues

             Speak, read, and write Portuguese

      Most employers take applications via email and in many cases your email
      will act as your cover letter. Alternatively, you will have to attach a cover
      letter to your email along with your resume. There are still employers that
      request hardcopy materials. It is important that your cover letter or email
      be perfect and professional. A cover letter or cover email is your personal
      marketing tool. Its purpose is to sell your qualifications to a prospective
      employer, and it provides you with your first chance to make a favorable
      impression. Many employers read cover letters or emails first and if they
      do not like the cover piece, they read no further. Good cover letters/emails
      grab the reader’s attention and motivate him or her to read the resume and
      set up an interview. The resume and cover letter/email together determine
      whether or not you get an interview with a particular employer.

      Role of Cover Letters and Cover Emails
      The cover letter is different from your resume in several ways:
       •	 It is less rigid and less limiting.
       •	 It can include abilities, aspirations, and personal qualities that are not
          included in the resume, but that might help you to obtain an interview.
       •	 It is more personal that the resume. It can help pin your resume down
          to the specific job you want. While resumes can be somewhat custom-
          ized for a category of employers, a cover letter can be personalized and
          tailored to fit the specific circumstances of a particular job.
       •	 In a cover piece, chronological order is not required. You have the flex-
          ibility of emphasizing any accomplishments you wish.
       •	 Your cover piece should not disclose your entire academic and work
          history. Instead, it should emphasize your strongest qualifications that
          you believe best fit the prospective job.
      Your cover letter needs to be interesting in order to pique the reader’s inter-
      est, so that you will have a better opportunity for getting an interview. In
      her book, Guerrilla Tactics for Getting the Legal Job of Your Dreams, Kimm
      Walton illustrates the difference between a good and bad cover letter for a
      humorous manuscript on dating, which she submitted for publication:
    Dear Mr. Doodleberry,

    I have been a writer for 10 years, since I graduated from law school at
    Case Western Reserve University School of Law. I have an extensive
    list of writing credits, starting with a book I wrote about investing in
    biotechnology, followed by a series of legal study aids called “Law In A
    Flash,” as well as some articles about travel writing and some screen-
    plays. My most recent project is a new book from Harcourt Brace called
   “Guerrilla Tactics for Getting the Legal Job of Your Dreams.”

    I am writing to you because I have a manuscript I am interested in sub-
    mitting to you for your perusal. …

Compare this to the actual letter she wrote for her manuscript:

    Dear Mr. Doodleberry:

    If Henry the Eighth wrote himself a singles ad, how would it start? “Male,
    divorced, widowed, widowed, divorced, widowed . . .”                                              107
    How could a guy blow it at the very beginning of a blind date? How

                                                                                                       CHAPTER 9:
    about exclaiming, “My mom has that very same dress”?

    How would you define a dating service? Perhaps as “Paying someone else

                                                                                                      Managing Your Personal Brand
    to introduce you to the kind of person they couldn’t pay you to date”?

   These are some of the bits from a book you may be interested in pub-
   lishing under your Peacock imprint. I’ve tentatively titled it “Dating
   101,” and I’d like to submit it to you because I think it would fit well with
   the humor books you already publish, like “The Worst Ideas of the Best
   Thinkers” and “My Car and Welcome To It.” It’s about the same length as
   those books, it’s targeted at the same audience, and I like to think it’s just
   as funny!

Quoted with permission of Kimm Walton, Harcourt Brace Legal Publications, from Walton, Kimm Alayne.

Guerrilla Tactics for Getting the Legal Job of Your Dreams. Chicago: Harcourt Brace, 1995: 172–73.

Ms. Walton believes that each letter should focus on what the employer will
gain from you, rather than what you will gain from the employer. That is
the only thing that matters. Think about whether an employer reading your
letter will want to call you to schedule an interview.

      The first paragraph of your cover letter or email should identify who you
      are and the purpose of your letter. You should include where you go to law
      school and your year, the position for which you are applying, and who,
      if anyone, has referred you (obtain permission before you use a contact’s
      name). Keep the opening paragraph short; it should not exceed more than
      three lines.

      In the second paragraph communicate genuine interest in the particular
      employer and city (e.g., mention any ties you may have). Briefly sell the
      qualifications, experience, or personal qualities you bring as an applicant
      (but be aware that most employers do not view summer clerks or new asso-
      ciates as profit centers, so do not oversell yourself). Use examples to dem-
      onstrate transferable skills. Instead of saying, “I am a hard worker,” point to
      specific accomplishments that support those assertions (e.g., “The fact that
      I have been able to maintain a 3.0 grade point average in law school while
108   also working forty hours per week as a law clerk, demonstrates that I am
      a hard worker”). Mention degrees, skills, or significant professional work
      experience that would be valued by the employer.

      For a small, targeted mailing, you might refer to a news item or something
      specific about the person to whom the letter is addressed. Showing interest
      in the employer stands out and makes it clear that your cover letter is not
      part of a mass mailing.

      The third paragraph is the “action close.” In this paragraph, note that
       you are enclosing a resume, and express a desire to meet to discuss your
       qualifications. Do not weaken the close with cautious words like “if ” and
      “hope.” Close with a confident, positive statement, such as “I look forward
       to hearing from you soon,” and thank the employer for his or her time
       and consideration.

      Remember to follow up every letter with a phone call. Do not leave it up to
      the employer to contact you.


      A cover piece should be polite, businesslike, and to the point; do not attempt
      to tell your life story and or use the letter as a brag sheet. The tone of the
letter should not be overly courteous or arrogant. The objective is to get an
interview, not to get a job. Consequently, the letter should focus on what
you can do for the prospective employer, and not on what the job would do
for you. For example, the letter should not say, “I would like to gain some
practical legal experience by working in a firm such as yours.”

Even if you do not know much about a particular employer, most interview-
ers will be looking for evidence of the following traits:
 •	   Intelligence and analytical abilities
 •	   Motivation and work ethic
 •	   Reliability and maturity
 •	   Efficiency and organization
 •	   Good writing and speaking skills
 •	   Ability to generate profits for the firm

What to Leave Out
A cover letter/email is your opportunity to sell yourself by presenting your-
self in the most positive light possible. Therefore, do not mention anything

                                                                                   CHAPTER 9:
that weakens your application, especially personal or family problems. If
your law school grades are low, do not attempt to explain why in your cover
letter. Information that requires explanation should be discussed later in

                                                                                  Managing Your Personal Brand
an interview. Moreover, including such information may prevent you from
getting an interview at all.


For a cover email you will have little or no control over formatting. Be sure
the email is professional, error-free and contains your appropriate contact
information as well as an appropriate salutation line (i.e. “Dear Ms. Jones:”).
In addition, make sure your subject line is clear and concise. Hardcopy
or attached cover letters should meet certain mechanical requirements.
Appearance and attention to detail are just as important as content. It is
essential that your letter look attractive and that spelling, punctuation, and
grammar are perfect.

Print your cover letters in black ink on 8 ½" x 11" quality bond paper that is
white, off-white, a pale shade of cream, ecru, or gray to match your resume.
      Margins & Spacing
      Your cover letter should be concise (keep it to one page), and the page
      should not look crowded. Limit the body of your letter to approximately
      four inches and three paragraphs. Leave margins of at least one inch on
      all four sides, and center the letter on the page, vertically as well as hori-
      zontally. Full justification (margins lined up on both sides) is not rec-
      ommended. Use single spacing within paragraphs and double spacing
      between paragraphs.

      The Inside Address
      The inside address is a formality of business correspondence and should
      follow a standard format:
         Name (First and Last)
         Title (e.g., Hiring Partner, Recruiting Coordinator)
         Firm or Company name
110      Street Address, Suite Number
         City, State, Zip Code

      The Salutation
       Unless answering a blind advertisement, the cover letter should always be
       addressed to the person who will be doing the interviewing for the job (e.g.,
      “Dear Mr. Jones:”). If contacting a law firm, write to the hiring partner or
       recruiting coordinator. Do not address the letter “Dear hiring partner” or
      “Dear gentlemen” (both obsolete and politically incorrect). Rather, spend a
       few minutes to get the person’s name. Type the salutation two spaces below
       the last line of the inside address and leave two more spaces between the
       salutation and the beginning of the first paragraph.

      If you are sending an application to a Law Society member, Law School
      Alumnus or to another personal contact, also send the material to the
      recruiting coordinator or hiring partner. Your personal contact may be out
      of the hiring loop and may neglect to forward your resume.

      The Complimentary Close
      “Sincerely” is a simple and good choice for a close. “Sincerely yours” and
      “Very truly yours” are other common closes. Type the complimentary close,
       followed by a comma, two spaces below the last line of your letter.
The Signature
Always remember to sign your cover letter! You would be surprised how
many people forget this simple but important detail. Following your signa-
ture include your name, address, telephone number, and e-mail address, if
it has not already been included as part of the letterhead. If submitting an
electronic cover letter make sure that your electronic signature contains the
same information.

Punctuation, Spelling, and Grammar

Your letter is a writing sample, and any errors will eliminate your applica-
tion. Thus, be meticulous. Punctuation, spelling, and grammar need to be
perfect. Software programs that identify spelling and grammar errors must
be used but are not substitutes for good proofreading and editing skills. If
you use a merge function, be sure the employer’s name merges properly.
Ask a friend to do a final proo-fread.
Advice From Law Firm Recruiting Coordinators

                                                                                    CHAPTER 9:
 •	 “Cover letters should be credible, strictly positive, unpretentiously con-
     fident, but not inflated or overblown.”
 •	 “Make the cover letter short, and don’t repeat information listed on

                                                                                   Managing Your Personal Brand
     your resume.”
 •	 “Cover letters should not be so general that students could simply
     change the addressee and send them to any employer.”
 •	 “Make sure you proofread and sign the letter, especially when you are
     sending a lot of them out. Occasionally I will get a letter that begins, ‘I
     really want to work in Washington D.C.,’ and we are a Missouri firm.”
 •	 “Students should use cover letters to explain two things: why they are
     interested in the employer and why the employer ought to be interested
     in them.”
 •	 “Because the resume, not the cover letter, will be circulated to the
     attorneys, avoid putting anything in the cover letter that you don’t
     want overlooked.”
 •	 “Explain why you want to relocate. If you haven’t lived in the area,
     explain why you want to live there. This lets us know you are serious
     about coming to our area.”
      Form Letters or Emails

      Cover letters should be as personal as possible. When doing a small,
      focused (as opposed to a mass) mailing, you should customize each cover
      letter to fit the situation. This means presenting your unique qualities that
      relate to the specific job or demonstrating your knowledge about the firm or
      company to show the reader why you would like to work for them. When
      doing larger mailings, individualize letters with more generic information,
      such as the job’s connection to your undergraduate credentials or work
      experience (or you could mention your ties to the area, the reader’s school,
      or a mutual acquaintance). DO NOT SPAM.

      Common Mistakes and Devices to Avoid

      Listing Duties vs. Specific Accomplishments
      Mention specific accomplishments instead of listing duties. Employers want
      to know more than what you have done. They want to know how well you
      have done it. Provide specific examples rather than vague generalizations.

      Repeating Accomplishments
      Do not repeat the accomplishments listed in your resume. If you do, when
      readers get to your resume, they may think reading your resume would be a
      waste of time. Instead, simply highlight one or two of your best accomplish-
      ments in your cover letter.

      Being Excessively Courteous
      Do not be excessively courteous. Great formality and excessive courtesy are
      hallmarks of insecurity. Convey a modest sense of self-confidence, without
      sounding arrogant, but avoid an apologetic tone.

      Focusing on Your Own Needs and Wants
      When drafting your cover letter, concentrate on what your prospective
      employer prefers to read—not necessarily what you want or need from the
      position. Also avoid frequent use of the personal pronoun “I.”

      Misspelling Words
      Use the spell checker on your computer and carefully proofread your letter
      for any errors the computer did not catch. Pay particular attention to proper
 names, such as the name of the contact, the employer, and your school (e.g.,
“Reuben” not “Rueben”).

Forgetting to Sign the Letter
Do not forget to sign the letter in blue or black ink with your full name.

Using Gimmicks
A gimmick in a cover letter is any tricky device used for its own sake to
draw a reader’s attention. These gimmicks (like strange graphics) rarely
work because they are not tied to benefits the employer values.

Helpful Phrases

The following phrases may help you as you draft your cover letters:

Statement of Objective (Paragraph One)
 •	 As a student at University of Wisconsin School of Law interested in
    ________, . . .                                                             113
 •	 Mr./Ms. ________ has recommended that I contact you with respect
    to ________.

                                                                                 CHAPTER 9:
 •	 With a background in ________ I am seeking opportunities
    to ________.

                                                                                Managing Your Personal Brand
 •	 I am interested in applying for a position with your ________ (firm,
     agency, corporation) because ________ (type of practice, ties to geo-
     graphical location, reputation).
 •	 Statement of Qualifications (Paragraph Two)
 •	 I can offer your firm specific ________ (experience, courses)
    in ________.
 •	 My background in ________ might be of particular interest to you.
 •	 I am currently ________ and anticipate ________.

Concluding Statements (Paragraph Three)
 •	 I would be pleased to further discuss my qualifications in an interview.
 •	 I would be happy to discuss arrangements for an interview.
 •	 I will be in ________ (specific city) on ________ (specific date) for an
    interview with ________ (another employer) and could meet with you
    at that time.
 •	 I can be contacted at ________ and look forward to hearing from you
    at your earliest possible convenience.
      Information in this section was compiled in part from:

      Allen, Jeffrey G. The Resume Makeover. New York: John Wiley and Sons, 1995.

      Wynett, Stanley. Cover Letters That Will Get You the Job You Want. Cincinnati: Betterway Books,   1993.

      For More Information

      The following resources regarding international legal employment are avail-
      able in the CSO, the law library, or on the internet:

       CSO Publications – (click first on
      “Current Students” and then on “Career Services.” Select “CSO Publications”)

      Job Hunt Book, Judicial Clerkship Handbook, Professional Development
      Handbook, and Public Interest Handbook (CSO and online at

Outline for Cover Letter and Sample Cover Letters
EMPLOYER (all caps or small caps add nice contrast)
City, State Zip Code

Mention a personal interest you have in the employer, a common acquain-
tance, or contacts you have with employees of the company (such as law school
alumni). Tell the employer what position you want and where you are attending
school (including your year).

Capture the employer’s attention by focusing on the employer rather than
yourself. Explain why you are interested in the firm or company. You may also
want to research the company and mention something about the company
or industry that is exciting to you. In this paragraph explain why the firm or       115
company would be interested in you, i.e., what you have to offer/what you can

                                                                                      CHAPTER 9:
bring to the company. The information should expand on your resume and
bring it to life. Highlight your strengths and accomplishments, quantifying as
much as possible. Point out any experience or background you have that relates

                                                                                     Managing Your Personal Brand
to the particular area of practice of a firm or industry. Present factual informa-
tion, and let them draw the conclusion that you are a good match for them. See
samples for appropriate length and type of information.

Thank the individual for considering you. If you will be in the area on certain
dates, mention when. Indicate the phone number where you can be reached.
(Leave room for your signature)
Your name
City, State Zip Code
Phone number
E-mail address

Enclosure(s) (depending on the number of documents enclosed)
                                        Joe Student
                    44 Garden State Park Unit 210, Springville, UT 84055
                          (801) 999-1111,

      September 21, 2010

      Mr. Gonzo the Magnificent

      Hiring Muppet

      Kermit, Piggy & Fozzy

      1239 Commonwealth Ave

      Boston, MA 56012

      Dear Mr. Magnificent:

      I am writing at the encouragement Jim Henson who suggested that I apply
116   for a summer clerkship position with Kermit, Piggy & Fozzy. I am a first
      year law student at Brigham Young University, and am hoping to gain some
      legal experience.

      I first became interested in your firm after seeing the news media’s coverage of
      the Great Muppet Caper. I was impressed by your firm’s defense of the accused
      Muppets, and their eventual acquittal of all charges. I had a long discus-
      sion with Mr. Henson about your firm’s work with muppet crimes, as well its
      involvement muppet trade mark infringement. Being born to a single muppet
      mother I have developed a keen interest in muppet interests, and would love a
      chance to further my experience in this field.

      I have enclosed a resume for your review, and can be contacted at the above
      phone number or email address. I hope to hear from you soon and am excited
      by the chance to work for your firm. Thank you for your consideration.


      Joe Student
                           First Y. student
                   728 East 172 South #321 Provo, UT. 84604
                     (888) 777-2222

October 10, 2010

Maggie Simpson, Esq.

Hannah, Groening, Disney and Barbara

200 West Crenshaw, Ste 302

Springfield, CA 89993

Dear Ms. Simpson:

I am currently a first year law student at Brigham Young University, J.
Reuben Clark School of Law, and would very much like to have a summer
externship with your firm’s Springfield office.
Your firm first caught my eye when I read in the paper of the recent case of
Coyote v. Acme that your office won for Mr. Coyote. Through subsequent

                                                                                CHAPTER 9:
research I found that your firm has been involved in many false advertise-
ment claims over the years including the land mark cases of Gumble v. Duff,

                                                                               Managing Your Personal Brand
and Jetson v. Cogwell. Consumer protection is the reason that I wanted to
become a lawyer in the first place. This area of law is very important to me
ever since I was a child and my friend’s brother was injured when the rocket
skies he ordered stopped working when he was crossing a deep canyon
injuring him and causing the family much emotional grief.

Thank you for your time and consideration in reviewing my resume. I will
be in the neighborhood on November 17th through 19th to visit family and
would love to meet with you at that time.


First Y. Student
                                         Law Student
                          66 West 172 North, Apt. 32, Provo, UT 84602
                             (801) 400-0000,

      November 13, 2010
      Lionel Hutz, esq.
      I Can’t Believe It’s A Law Firm™
      Springfield Shopping Mall
      Suite #210

      KLondike 5-LAWW

      Dear Mr. Hutz:

      A mutual acquaintance, one Marge Simpson, recommended I contact you concern-
      ing a summer externship in your firm. Since I first began watching your inspiration-
      al court appearances, I have aspired to one day run my own shopping mall law firm.
118   As a first-year law student, I imagine that spending time at your firm as an extern
      would provide me with the experience I need to make that aspiration concrete. As a
      personal injury lawyer in the town of Springfield, you have literally chased thou-
      sands of ambulances in your career, and as your card states, you’ve been “Clogging
      Courts since 1976.” It is that kind of drive, that naked ambition, that I hope to emu-
      late and one day turn into a profitable practice.

      Ever since you memorably moved for a “bad court thingy” and successfully per-
      suaded the judge to grant a mistrial when you misplaced your pants, I’ve been, as
      you so aptly put it, a “law-talking guy” fan. And sir, the panache you demonstrated
      when you defended Mrs. Simpson from her DUI charge by boldly downing her bottle
      of schnapps in court was, dare I say, inspired. I cannot hope to learn from a more
      seasoned veteran of venue, jack of jurisdiction, legend of the law. I look forward to
      the day when I can proudly say that I knew Lionel Hutz, esq. You sir, are my hero.

      I have attached a resume for your review, and can be contacted at the above phone
      number or email address. I look forward to hearing from you, and to the chance of
      working with you in the Center. Again, thank you for your consideration.


      Law Student

                                   LAW STUDENT
               686 N 901 E • Provo, UT 84606   • (777)222-9999   •

July 2, 2010
John Doe
County Prosecuting Attorney’s Office
200 W. Front Street, Rm 3191
Smithtown, ID 83702

Dear Mr. Doe:

I am interested in being considered for a position as an associate attorney. Enclosed,
please find my resume and transcript. My writing sample is a response to a peti-
tion for writ of habeas corpus. I wrote the response for the Smith County District
Attorney’s Office during my 2L summer while I was interning. Additionally, I have
family in the Smithtown area and would like to practice law there.

Law enforcement is a legacy in my family. For three generations, my father, grand-       119
father, and great-grandfather were all police officers. That desire to enforce the law
and help those in need is my motivating drive for becoming a lawyer. Judge John, a

                                                                                          CHAPTER 9:
federal magistrate, spoke very highly of his time as a prosecutor. He encouraged me
to further my understanding of criminal law and to apply that knowledge serving

                                                                                         Managing Your Personal Brand
the community. I followed his advice and interned at the Smith County District
Attorney’s Office. While I was there, I used my student practice license. With my
license, I conducted my own misdemeanor bench trial, performed felony prelimi-
nary hearings, arraignments, and plea negotiations. Every morning, if I was not
doing one of those things, I was observing in the court room to learn trial tech-
niques from seasoned litigators. My time at the District Attorney’s Office honed my
abilities as a litigator and cemented my desire to be a prosecutor.

Enclosed are my resume and references for your review. I can be contacted at the
above listed phone number or e-mail address. I would be pleased to further discuss
my qualifications in an interview. I look forward to your response. Thank you for
your consideration.


Law Student

      Sample Cover E-mail
      From:            Mary Student
      To:              John Hiring Partner
      Date:            xx/xx/xx x:xx PM

      Subject:         Attached application for summer associate position

      I am writing to apply for a position as one of your law clerks for the summer
      of 2011. I am a second-year law student at Brigham Young University and
      am on the Journal of Public Law.

      I became very interested in your firm after one of the attorneys in your
      environmental section, Mr. John Doe, spoke as a guest lecturer at the law
      school. He explained the work your firm does in adjudicating water alloca-
      tion disputes. Having grown up on a ranch in Southern Colorado, I have
      firsthand experience with the difficulties of water allocation. While research-
      ing tribal water allocation for Professor James Rasband at the law school
120   and as President of the Natural Resources Law Society, I have been able
      to apply my personal knowledge to complex legal issues dealing with
      water rights.

      I have attached my resume in Microsoft Word format for your review. I will
      be in Colorado Springs between October 19 and 23 and would be available
      for an interview during that time. I can be reached at (xxx) xxx-xxxx and look
      forward to hearing from you soon. Thank you for your consideration.
      Very truly yours,
      Mary Student

      Permanent Address:
      Street Address
      Alamosa, CO xxxxx
      Telephone: (xxx) xxx-xxxx
      School Address:
      Street Address
      Provo, UT xxxxx
      Telephone: (xxx) xxx-xxxx

A writing sample provides an employer with an example of how you orga-
nize and express your thoughts on paper. The purpose is to convince an
employer that you can create the kind of writing and do the kind of work
that is expected of the attorneys that work for that employer. Legal employ-
ers often ask for writing samples, and what follows are answers to the two
most common questions regarding writing samples that students ask.

When Does an Employer Want a Writing Sample?
There is no hard and fast rule about submitting writing samples. Some
employers request that writing samples accompany resumes and cover let-
ters; others collect writing samples during the initial interview; and some
ask for writing samples at call-back interviews. If you were not required to
submit a writing sample prior to an interview, bring a copy of your writing
sample to the interview. If the employer asks for it, you’ll be prepared to
present it.                                                                        121
What Kind of Writing Sample Does an Employer Want?

                                                                                    CHAPTER 9:
To determine what writing sample to submit to an employer, use the follow-
ing guidelines:

                                                                                   Managing Your Personal Brand
Provide legal writing. An employer wants to see a good, legal writing
sample rather than work written prior to law school. Any non-legal writ-
ing you want to give employers should only supplement the legal writing
sample you do provide.

Provide persuasive writing. Your ability to write persuasively can give
employers some degree of measure when they attempt to evaluate your
advocacy skills. A well-written memorandum of points and authorities, or a
brief, are excellent choices. Other non-persuasive, analytical kinds of writ-
ing, such as a bench memorandum for a judge, will work as well. Writing
samples that you’ll want to avoid are those that do not require research, or
are scholarly rather than practical in nature. Provide something from an
actual or simulated legal position. Most employers want to see writing that
you’ve done while working as a law clerk or an extern. If you don’t have a
sample like that, an alternative is a school exercise that mimics a “real world”
product. Avoid law review or other scholarly writings, which are customar-
ily reviewed and edited extensively, and not accurate representatives of the
      time it would take for you to produce a document on the job. Be sure to
      read the point below regarding eliminating any and all confidential/sensi-
      tive information!

      Provide writing samples employers can readily understand. Writing samples
      should be free of spelling, grammatical and typographical errors; easy to
      read, with ample margins and readable typeface; neatly typed on plain
      white, or off-white paper; and well-written (clear, concise, and coherent).
      Avoid writing samples with arcane subjects, unless you are sending them to
      employers who can appreciate them.

      Provide something recent. Ideally, legal writing skills should improve with
      time and experience, and employers are interested in your current skill level.

      Provide about five to ten pages. Most employers need only read about two
      to three pages to determine whether a writing sample is strong or weak; the
      additional pages serve to make finer discriminations about the writing. If
122   you’ve chosen a sample that exceeds the employer’s requirement or the ten
      page rule you may want to cut the sample to an acceptable length. If you
      do so, make sure that you don’t delete any necessary context, and annotate
      the cover—“I have omitted Arguments IV and V.” Put such annotations on
      a cover page, which should include your name and an explanation of when
      and for whom you wrote the product. Keep in mind that too many pages,
      and too many writing samples often serve as overkill. Tip: If you’re unsure
      as to what employers are looking for, simply ask them.

      Provide your own work. At times a student may choose to submit a writing
      sample that is the result of a collaborative effort, or one that may appear
      to be someone else’s work. If either situation is your case, you will need to
      provide an explanatory note that identifies which part of the sample is your
      original work. Even though you’ve attached an explanatory note, it’s still
      very easy for the employer to mistake someone else’s writing for your work.
      Make it easy on the employer by drawing an “X” through, or deleting, the
      portions of the sample you did not write.

      Excise confidential/sensitive information. It doesn’t matter how well you
      write if you’ve demonstrated poor judgment and thoughtlessness by failing
      to remove all client names and other confidential information. If you must
      delete confidential information, insert fictitious material; it helps to main-
      tain the flow of the text and makes the writing sample easier to read.
Avoid lurid subject matter. Some students opt to use lurid subject matter
in their writing samples in an effort to create an impression. Unfortunately,
the impression made is often negative and one that detracts from the writ-
ing itself.

Do not put your writing samples and other application materials in binders.
More often than not binders meet their demise early in the evaluation pro-
cess. Unless you are submitting a document, such as an appellate brief that
is customarily bound, do not use a binder. Binders are often stripped from
the writing sample simply because they take up too much room in the files.

PUT YOUR NAME ON IT! Believe it or not, your name is the most important
and most often forgotten information on the writing sample.

Taken from Submit your Best Writing Sample when you Apply for a Position by David C. James (March 2001

Student Lawyer) and “Selecting Writing Samples: A Writing Consultant’s Perspective” by Marilyn Bush LeLeiko

(September 1996 NALP Bulletin) as posted at:


                                                                                                               CHAPTER 9:
                                                                                                              Managing Your Personal Brand

      Today, most job applications are taken via email or through online systems.
      Most communication and follow-up is done electronically as well. Please do
      not be lulled into inappropriate behavior by the informality of the message
      medium. Attorneys must have, above all else, good judgment above all else.
      It is the primary characteristic that all employers, especially legal employers,
      require. Anything you do that shows a lack of judgment or appears imma-
      ture may cost you an offer. Always keep this principle in mind as you apply
      to and communicate with employers.

      Emailing Job Applications

      Sending application materials electronically is fine and in fact, is preferred
      by many employers, so we do not recommend sending hardcopies, unless
      the employer specifically asks for them. If you email a resume, make sure
      that the person on the other end can open it and that the document cannot
      change formats. Use a program like Adobe to guarantee that your resume
      will look exactly like it did when you sent it. (Primo PDF is free and will
      convert documents to a PDF through the print function).

      When sending application materials via email, send them to an actual
      account that belongs to an individual. If you are responding to a job posting
      which instructs you to send to a general box, be sure to follow the instruc-
      tions. If you are making a “cold” contact, address your email to a specific
      individual. Otherwise, it may never be received and read.

      Email Correspondence

      While emailing may be quick and easy, don’t rely on email as the only
      method of follow up or communication. A phone call or an actual in-per-
      son meeting can make you stand out from the pack. And, remember that
      many of the hiring partners and recruiting professionals with whom you
      deal are from earlier generations and they may have a lower comfort level
      with electronic communication methods.
Emails as Writing Samples

The purpose of a writing sample is to screen out applicants. Both mailed
cover letters and emailed messages are informal writing samples, and they
will be combed for typos and grammatical mistakes that can be the basis
for discarding your application. Be sure to proofread your emails carefully
for mistakes in spelling and grammar. You cannot rely on Spell Checker to
find all error because it often misses words that are correctly spelled, but
misused (i.e., it may not pick up words that our out of context).

Email Formatting

Emails with ugly formatting create a very negative impression. When
emailing or texting your friends and family, you may use shorthand and
ignore traditional formatting (i.e., r u free 2night), but don’t do this with a
professional contact or potential employer. Spell out words completely and
capitalize only when appropriate—emailing something in all caps means
you are yelling! The CSO recommends you create a signature for the email          125
messages you intend to send to employers. Your signature should have your

                                                                                   CHAPTER 9:
full name, phone number, and email address. It can also include your class
year and school (i.e., BYU Law School, Class of 2012).

                                                                                  Managing Your Personal Brand

Whatever you do, don’t SPAM. BC’ing (blind copying) people is a dead
giveaway that you are sending the email to numerous recipients. Whether
you are sending applications, asking a question, or trying to network, you
should send an individual email to each recipient. People generally don’t
respond to a SPAM, and spams make people angry. The CSO is flooded with
phone calls from unhappy lawyers when students spam.

Voicemail Messages and Email Addresses

Be sure that your voicemail message is professional and appropriate so you
aren’t embarrassed if an employer calls and leaves a message. Your squeaky-
voiced three-year-old and Darth Vader are not good choices for phone mes-
sages. In addition, your email address should be professional or at the very
least, generic (i.e. Cutesy (i.e. bunnybomb@ hotmail.
      com) or risqué (i.e. addresses should not be used in a
      professional setting.

      As a member of the BYU Law School community, and having signed the
      Honor Code, your behavior should not push the boundaries of good taste
      and professionalism. Minor lapses in judgment can have serious repercus-
      sions, so think before you post, send, blog, tweet, or upload.


      Options for Social Media Networking

      For the first time ever, Facebook surpassed Google in March 2010 as
      the most visited website on the internet. Originally the haven of college
      students, an increasing number of adults are now logging onto Facebook.
      Facebook fiascos run rampant and there are many online articles about
      Facebook blunders in status updates, photos, or comments causing post-
      ers to lose jobs, tarnish their reputations or be seen in a bad light. For law
      students previously used to posting their college antics online, entering the
      legal profession requires modifications to their online behavior.

      LinkedIn ( is the Social Media site of choice for profes-
      sionals. It is important that one’s Social Media presence be consistent and
      accurate among all platforms and as such, a LinkedIn on-line resume needs
      to match the hard-copy resume. As LinkedIn also has a high SEO (search
      engine optimization), it is often one of the first results an employer will see
      when conducting a Google search on a candidate. Maintaining a LinkedIn
      profile is one of the important steps you can take to manage and control
      your online reputation.

       Twitter is yet another Social Media tool with a high SEO. Twitter, if used
       properly, can be an effective marketing tool to recruit and inform candi-
       dates, build a client base, increase a network, or brand oneself as an online
      “expert” in a particular field. Before jumping onto Twitter, it does pay to be
       a passive Twitter observer as the Twitter world can be highly confusing for
beginners. You can read “Tweets” (posts by Twitter users) without opening
a Twitter account.

Other Platforms
 •	 YouTube: web video
 •	 Blogs: web log
 •	 Email: electronic communication

Protecting and Managing You Online Reputation

Be very careful about what you post on your Facebook, MySpace, or other
social networking sites. Employers routinely view these sources as part of
background checks. There are frequent news stories about people being
fired after posting questionable content, even when the activity and post-
ing was done on their own time. The video, photo, blog, or comment need
not show drunkenness or nudity for an employer to withhold an offer.
Remember: lack of judgment is all they need to see, and attorneys are par-
ticularly sensitive to edgy material. You are trying to convince them to take   127
a chance on you, so err on the side of caution. Also, be careful what you

                                                                                 CHAPTER 9:
write on your own blog or say on others’ pages.

Google is not just a search engine but a reputation engine. Employers

                                                                                Managing Your Personal Brand
are increasingly googling candidates prior to extending offers. While you
may not be able to make negative information disappear (especially if the
information is true), there are ways to minimize the negative content by
creating positive content through the use of Social Media tools with high
SEO (search engine optimization). Controlling the content that appears
on the first page of a Google search is doable and advisable. Creating
and maintaining an account on LinkedIn and Twitter, social networking
sites with high Google Page Rankings, is a main tenet of online reputa-
tion management.

Check Your Online Reputation Regularly
Search your name on various search engines, such as, Yahoo.
com,,,, You should
search all variations of your name, including maiden name and typing your
full name in “quotes” to ensure accurate hits. That way you can determine
source of unwanted content and delete it. Also, if there is false information
      about you on the Internet, alert a potential employer prior to their process-
      ing of your background check/e-diligence.

      Establish a Positive Professional Online Identity
      A few top search results of positive information can dilute or drown out evi-
      dence of youthful indiscretion. Use a LinkedIn profile, blog or similar tool
      to present yourself as a professional and highlight your strengths, achieve-
      ments and interests that relate to your field or career of interest. LinkedIn
      has a high SEO (search engine optimization) which places your LinkedIn
      profile close to the top, if not at the top, of a Google search, allowing you to
      control the information seen. You could also raise your profile by joining
      online groups and add valuable content to their discussions and posting
      evidence of your connections with other professionals.

      Choose Your Friends Wisely
      Are you blurring the line of professionalism by sharing access to your
128   personal social media tools? Would you want an employer or supervisor
      to see your status updates? Consider the professional and legal implica-
      tions of “friending” co-workers, supervisors, direct reports, students, etc on
      Facebook. “Unfriend” people you do not know. You can also “Disconnect”
      with people on LinkedIn. You may want to create a separate professional
      page to use as a networking tool.

      Lock Down Privacy Settings
      Make personal sites private and professional sites public. Restrict abilities of
      others to post information on your social media site(s) and establish noti-
      fication alerts whenever information is posted by others to your account.
      You can do this via Google Alerts –; Yahoo Alerts – alerts. or via RSS feed subscriptions to search results. Remember to
      delete inappropriate content others post.

      Think Before You Post
      Before you post, think about whether the image you believe you are pro-
      jecting match others’ perceptions. Always consider your audience (and
      unintended audience). Likewise, consider confidentiality, material conflicts
      of interest, ethics, liability, defamation and copyright infringement issues.
      Think about who will see this information and whether they would be
 offended. What if this is the only post a potential employer will see and you
 would be judged on this alone?

 Limit what can be construed as “bad” if taken out of context. Remember
 nothing is ever really anonymous online. Be mindful of your tone/message.
 If you feel any information is questionable, do not post it.

A Picture is Worth a Thousand Words
Think about what your pictures say about you. Delete any questionable
pictures of you in your and other’s accounts. Establish notification alerts
to view pictures of you as they are posted. As good practice, “untag” any
photos of yourself which are questionable or unflattering.

Enjoy It
 Social media tools can be an excellent, interactive and enjoyable way to set
 yourself apart, strengthen your reputation and build your network. Be cre-
 ative and have fun! One of the benefits of these tools is their dynamic and
“outside the box” nature. Use those elements to your advantage.                  129

                                                                                  CHAPTER 9:
Top 10 Social Media Tips
 •	   Guideline: If this were the only post/tweet people would see, what
      would they think of you?

                                                                                 Managing Your Personal Brand
 •	   Do not provide legal advice or counsel
 •	   Do not take a position on legal issues
 •	   Do not express your opinions regarding people or controversial topics
 •	   Do not discuss your employer’s business or clients
 •	   Rules of professional responsibility apply
 •	   Avoid posting insensitive, negative comments
 •	   Be ethical and mature
 •	   Beware of venting and sensationalism
 •	   Pause before posting

For More Information

 For tips on how to fix your reputation and remove negative results in
 Google visit:
      For the basics of online reputation management visit: http://www.toprank-

      To learn more about professional Facebook privacy visit: http://lawyerist.

      You can search for mentions of your law school, law firm or name and apply
      for an RSS Feed of automatic updates in twitter. Visit: http://search.twitter.
      Printed with permission from the 2010 NALP annual education conference

      E-networking part 1 and 2: putting your best e-footprint forward


To top