2011 RATECARD

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2011 RATECARD Powered By Docstoc
					    Winner of the 2007 and 2009 PiCa for exCellenCe in Magazine Publishing and
       J o u r n a l i s M i n t h e C at e g o r y b u s i n e s s t o b u s i n e s s : e s s e n t i a l s e r v i C e s




                        2011 RATECARD




920 unpaid volunteers on stand-by
  day and night throughout the year
                                          Winner of the 2007 and 2009 PiCa for exCellenCe in Magazine Publishing and
                                             J o u r n a l i s M i n t h e C at e g o r y b u s i n e s s t o b u s i n e s s : e s s e n t i a l s e r v i C e s




                                                                              2011 RATECARD

Why get involved?                                                    Mailing list                                                                                                                                                             aDVertiSing rates
Sea Rescue magazine showcases the rescue                             •	 9	200	Members                                                                                                                                                         •	 FULL	PAGE	 	                      R16	500
efforts of 880 volunteers who respond to                             •	 29	780	Competition	entrants	                                                                                                                                          •	 DPS	        	                     R23	500
emergency call-outs day or night, throughout the                        (incentivised givers)                                                                                                                                                 •	 INSIDE	FRONT	COVER	               R18	000		
year. Features include heroic stories of rescues,                    •	 4	140	Corporate	donors/sponsors/trusts                                                                                                                                •		 INSIDE	FRONT	COVER	DPS	          R26	500
information on marine curiosities and essential                      •	 880	Volunteers                                                                                                                                                        •				OUTSIDE	BACK	COVER	             R20	000
water-safety information for all water users.
The magazine also celebrates the donors and                          Print run and distribution                                                                                                                                               PuBliCatiOn FreQuenCY
sponsors who make these rescues possible. By                         Sea Rescue magazine is printed three times                                                                                                                               Issue            MaterIal        street Date
supporting Sea Rescue magazine with advertising,                     a	year,	with	a	print	run	of	45	000                                                                                                                                       Autumn	2011	     8	March	        6	April
you are supporting an essential rescue service,                      •	 44	000	mailed	to	NSRI	database                                                                                                                                        Winter	2011	     5	July	         29	July	
without which many lives would be lost.                              •	 500	marketing	copies                                                                                                                                                  Summer	2011		    11	October	     11	November
   You will also be associating your brand with                      •	 500	copies	for	shows	and	expos
a trusted and respected South African institution.                                                                                                                                                                                            advertising material to be supplied as PDF,
Sea Rescue magazine is mailed to NSRI                                Print size                                                                                                                                                               delivered via Websend (011) 712 5700, or
members, private donors, corporate sponsors                          Full page:	(type)	240	x	188mm;	                                                                                                                                          on apple Mac-compatible disc as a hi-res
and competition entrants. The reader, aged 35-65,                    (bleed)	286	x	220mm;	(trim)	276	x	210mm                                                                                                                                  PDF, with fonts embedded. Colour reference
typically owns a watersport craft, a holiday home                    Double page spread:	(type)	240	x	390mm;	                                                                                                                                 to be supplied. For more information,
at the coast, has an interest in the maritime arena,                 (bleed)	286	x	430mm;	(trim)	276	x	420mm                                                                                                                                  contact simone Jacobs, tel: (021) 488 5928,
and possesses disposable income.                                                                                                                                                                                                              cell: 076 168 6446, email: sjacobs@tppsa.co.za




                                                                                                      CATCH MY DRIFT



                                                                                                                                           B
                                                                                                                                                     rothers… what are they good for? If they’re older, they
                                                                                                                                                     tend to tease you, bully you and annoy you. And if they’re



                                                                                                      KEEPING
                                                                                                                                                     younger, they tend to tease you and annoy you, but at
                                                                                                                                           least you can bully them if they’re little enough.
                                                                                                                                               But in the six years I had to wait until the little one came along,
                                                                                                                                           my childhood went something like this: being chased around the


    Cover.indd 1                          2010/07/19 10:53 AM                                         AN EYE OUT                           house, while my older brother made evil monster noises; being
                                                                                                                                           buried in the sand at Kleinmond until only my head stuck out
                                                                                                                                           (and no, I am not making that up); and being scared half to death
                                                                                                                                           one night when he put tomato sauce and powder on his face and
                                                                                                      GROWING UP IN A BIG FAMILY HAS ITS   jumped out at me in the passage!
                                                                                                      ADVANTAGES AND DISADVANTAGES,            (Come to think of it, where the heck were my parents when all
                                                                                                      WRITES WENDY MARITZ                  this was going on?)
                                                                                                                                               He grew out of it eventually and I struck back as soon as my




                                 WhAT READERS SAY
                                                                                                                                           little brother was old and plump enough to torture. I would sit on
                                                                                                                                           him and tickle him mercilessly, only stopping when he threw up on
                                                                                                                                           me. (Somehow, my parents were always around to see that!)




                         “I just wanted to let you know that receiving my                                                                      “  WITHIN SECONDS, MY BROTHER
                                                                                                                                           HAD GRABBED THE BACK OF MY BATHING
                                                                                                                                                  COSTUME AND PULLED ME OUT

                                                                                                                                              The fourth person to make up our clan was my sister, who spent
                                                                                                                                           all of her spare time horse riding, and when she wasn’t doing




                        Sea Rescue magazine gave me the best few hours’
                                                                                                                                           that, she was dreaming of horses or drawing and painting horses,
                                                                                                                                           so she was no help to me at all, either when I was being tortured
                                                                                                                                           or during my payback tickling sessions with my barely out-of-
                                                                                                                                           nappies little brother.
                                                                                                                                              But memories are selective, and once we all got over ourselves
                                                                                                                                           and stopped being little trolls, I started to remember the other




                                 reading of the month.” tim Wiener
                                                                                                                                           stuff, the good stuff. Looking through some photo albums I was
                                                                                                                                           reminded of how many holidays we spent at the sea, and how
                                                                                                                                           all four of us clustered together smiling while my dad took photos.
                                                                                                                                              The water was too cold for swimming (we grew up in Namibia),
                                                                                                                                           but the dunes at Swakopmund were excellent for sandboarding.
                                                                                                                                           After flying down at speed, we would all help each other back up the
                                                                                                                                           dune, holding each other’s hands or carrying each other’s boards.
                                                                                                                                              Holidays in Cape Town were the best, because then we could
                                                                                                                                           paddle a bit, either at Boulders or Fish Hoek and sometimes
                                                                                                                                           Melkbos. As a child eager to feel the waves, I ventured in a little
                                                                                                                                           too far one day. And as always, these things happen fast. I felt the




                   “Well done on a really superb mag! I have read every word.
                                                                                                                                           sand give way underneath my feet and I was under water. Within
                                                                                                                                           seconds, my brother had grabbed the back of my bathing costume
                                                                                                                                           and pulled me out.
                                                                                                                                              I am not even sure how old I was but it’s a memory that visits
                                                                                                                                           me fairly often, especially when I think of the bigger Sea Rescue
                                                                                                                                           family. I have been working on this magazine for six years, and




                   Laughed, cried and wanted to crew all over again.” linda els
                                                                                                                                           not an issue goes by where I am not moved in some indescribable
                                                                                                                                                                                                                     IMAGE: GETTYIMAGES.COM




                                                                                                                                           way by what the volunteers achieve. They’re a bit like our big
                                                                                                                                           brothers and sisters looking out for us, helping us and rescuing
                                                                                                                                           us when we’re in trouble. And just like my brother all those years
                                                                                                                                           ago, they do it without hesitation, without asking questions and
                                                                                                                                           without expecting anything back. SR

                                                                                                   40 SEA RESCUE • SUMMER 2010/11




                                                                                       COntaCt us
 C L A S S I F I E D S                                                    FOr MOre INFOrMatION ON aDVertIsING
                                                                                                                                                                                                                                                Please note: Advertisement production costs
                                                                                                                                                                                                                                               and rates for inserts, gatefolds or promotional
                                                                            IN sea resCue MaGazINe, CONtaCt:
                                                                                                                                                                                                                                                      items are available on request.
   Do you want your small                                                        SALES	EXECUTIVE:	Jean	Ramsay		
   business to reach over                                             Email:	j.ramsay@telkomsa.net	•	Cell:	079	508	0428
   45 000 readers?                                                            MATERIAL	ENQUIRIES:	Simone	Jacobs
   Sea Rescue magazine now offers you                                  Email:	sjacobs@tppsa.co.za	•	Tel:	(021)	488	5928
                                                                                                                                                                                                                                                 PartnershiP
                                                                                                                                                                                                                                                  Publishing




   the opportunity to advertise in our
   Classifieds	section.	These	adverts,	                                         tHe PublIsHING PartNersHIP
   which we will make up for you, can                                         MANAGING	EDITOR:	Wendy	Maritz                                                                                                                                       the

   accommodate your company logo and                                   Email:	wmaritz@tppsa.co.za	•	Tel:	(021)	488	5947
   name,	as	well	as	approximately	45	
   words	of	text.                                                                               NsrI
                                                                             MARKETING	DIRECTOR:	Meriel	Bartlett
   size:		65mm	x	104.5mm	                                                         Email:	merielb@searescue.co.za
   Cost: R3	000	ex	VAT                                                     Cell:	082	994	7555	•	Tel:	(021)	434	4011


P r I N t O r D e r : 4 4 1 6 7 • a b C : 4 2 1 2 9 • C I r C u l at I O N : 4 2 1 2 9 • V O u C H e r s : 2 0 8 3 ( J u ly 2 0 0 9 - J u N e 2 0 1 0 )

				
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