; Shape 2011 Ratecard - Untitled
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Shape 2011 Ratecard - Untitled


  • pg 1
									A healthier, happier you!

         5	   Editorial	strategy
         7	   The	SHAPE	reader
         9	   Demographic	profile
        13	   Print	rates
        15	   Publishing	schedule
        16	   Marketing	opportunities
        18	   Digital	offering

2                                       3
                                                                                     editorial strategy
    At ShApe, we believe life should be lived with passion,
    enthusiasm, confidence and compassion — qualities                                                                                                                                                                                                                                                          Health of the body (a holistic approach)
    that are testimony to a strong body, healthy mind                                                                                                                                                                                                                                                          Fitness
    and happy spirit. We embrace adventure; we applaud                                                                                                                                                                                                                                                         Health of the psyche and spirit
    that which inspires and we strive for a balance                                                                                                                                                                                                                                                            (stress management and me-time)
    between being active and knowing when to relax.                                                                                                                                                                                                                                                            Fashion
    Through our mix of well-researched health features                                                                                                                                                                                                                                                         Food and nutrition
    sourced from local health experts with a sound
    knowledge of the needs of the South African woman;
    our inspirational readers’ Success Stories; our essential
    nutritional information; our workouts; our beauty and
    fashion and our social relationship issues, ShApe                                                                                                                                                                                                                                                                    Let’s eat | feast your senses                                                                                                                                                                                               WorKouT | shape your body

                                                                                                                                                                                                                                                                                                                                                                                        ou try to be diligent about your workouts, heading
                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Trade in your

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         2. Monkey bar tucks
                                                                                                                                     Cucumber and mint spritzer                                                                                                                                                                                                                         to the gym, yoga studio or out for a run or power

    empowers South African women to make positive physical,
                                                                                                                                                         ServeS 6
                                                                                                                  This refreshing drink is just as delicious without the booze. Mint is a good source
                                                                                                                                                                                                                                                                                                                                                                                        walk a few times a week, and that’s great for your
                                                                                                                                                                                                                                                                                                                                                                                        body. But if your mind has disconnected and you’re
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              usual sessions                                                     Do your carDio!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 If simply walking or jogging bores you to
                                                                                                                         of antioxidants, so add bunches of it to boost your immune system.                                                                                                                                                                                             just going through the motions, you’re not getting the
                                                                                                                                                                                                                                                                                                                                                                       most out of your workout, and even worse, it may literally feel like
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 for some of                                                     tears, get creative with your cardio. Shaking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 up your usual routine will keep you coming
                                                                                                                                       180 ml sugar
                                                                                                                                      180 ml water
                                                                                                                                                           1 Heat the sugar and water in a saucepan
                                                                                                                                                           over moderate heat until the sugar has
                                                                                                                                                                                                                                                                                                                                                                       work. If so, it’s time to shake things up.
                                                                                                                                                                                                                                                                                                                                                                          How? Head to the nearest playground and go play! By intro-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           these moves, and                                                      back for more. Need some inspiration?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 • Run laps around the playground for 20
                                                                                                                    1 cucumber, halved lengthwise          dissolved. Allow to cool.                                                                                                                                                                                   ducing some fun and getting outside, your routine will feel less…                                    you’ll burn more                                                     minutes, alternating 1 or 2 minutes of running
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 with 5 minutes of walking.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                           kilojoules, sculpt
                                                                                                                            and seeds scraped out          2 Grate the cucumber and process in a food                                                                                                                                                                  well, routine. “Adding a sense of play to your workout eliminates                                                                                                         • Run line spRints In a grassy area choose
                                                                                                                        handful mint leaves + extra        processor with the cooled sugar syrup and                                                                                                                                                                   the monotony of repeating the same old thing, and the element                                                                                                             3 or 4 spots to place rocks or some other

    mental, emotional and spiritual changes to their lives.
                                                                                                                                    1 L soda water
                                                                                                                                      125 ml vodka
                                                                                                                                                           mint. Strain through a fine sieve, discarding
                                                                                                                                                           the pulp.
                                                                                                                                                                                                                                                                                                                                                                       of surprise constantly challenges your body,” says personal trainer
                                                                                                                                                                                                                                                                                                                                                                       Teddi Bryant. “Tapping into your inner child helps you move your                                        more muscle,                                                      object (a few yards away from each other).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Beginning at the first rock, sprint to the next,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                             and ignite your
                                                                                                                                      1 lime, sliced       3 Mix the cucumber-and-mint sugar syrup,                                                                                                                                                                    body without feeling self-conscious, and having fun may even help                                                                                                         turn and run back to the beginning, then turn
                                                                                                                                        ice to serve       soda water and vodka together.                                                                                                                                                                              you stick to your workouts.”                                                                                                                                              again, run to the second rock and repeat until
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 you’ve reached the last one. Do this 10 times
                                                                                                                                                           4 Serve on ice with lime slices and bunches
                                                                                                                                                           of extra fresh mint.
                                                                                                                                                                                                                                                                                                                                                                          This workout makes use of standard playground equipment and
                                                                                                                                                                                                                                                                                                                                                                       takes advantage of uneven outdoor terrain. The result? Exercises                                           passion for                                                    with 30 seconds of rest between sets.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 • Mix in soMe lateRal dRills Side-
                                                                                                                 Nutritional content per serving   850 kJ, 24 g carbohydrate, 0 g protein, 0 g fat, 0 g fibre
                                                                                                                                                                                                                                                                                                                                                                       that get your muscles out of their rut and engage your playful side.
                                                                                                                                                                                                                                                                                                                                                                       If you can’t get to a playground, your own garden or even the beach                                          summer...                                                    shuffle the distance of the playground area
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 or your garden 10 times (back and forth).
                                                                                                                                                                                                                                                                                                                                                                       will do just fine with the alternative suggestions. Do this routine 3–4                                                                                                   Then do 10 side squats in one direction and

    Toni	Younghusband,	Editor
                                                                                                                                                                                                                                                                                                                                                                       times a week with a day off between workouts.                                                                                                                             jog back. Repeat 3 times (or until your leg
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 muscles fatigue).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 • add juMping jacks and skipping

                                                                                                                                                                                                                                                                                                                                                                                                                                                                           1   Monkey bar pull-ups                                               Time yourself doing jumping jacks for 1

                                                                                                                                                                                                                                                                                                                                                                                                             1a. Monkey bar pull-ups

                                                                                                                                                                                                                                                                                                                                                                                                                                                 1B. Monkey bar pull-ups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Stand facing the monkey bars and grab                            minute, then skip with your knees high
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           a bar with your palms facing you (a). Jump                            for 1 minute. Do this 10 times, alternating
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           up to pull yourself as high as you can to-                            between the two.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           wards the bar, tucking your knees towards
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           your chest (B). Slowly straighten your arms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           and legs. Drop to the ground and lower
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           your body into a squat position.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Do 10–15 reps.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Muscles worked: Upper back, shoulders,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               2   Monkey bar tucks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Stand under the monkey bars and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               grasp the bars above you, hands about
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           abs, legs and bum.                                                  shoulder-width apart. Hanging with straight
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           No monkey bars? Place an elastic band                               arms, bend your knees into your chest as
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           around a tree trunk or pole, holding one                            you squeeze your abs and pause (shown).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           end of the band in each hand, arms out                              Slowly lower your legs and either hang or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           in front of you. Stand with your feet hip-                          briefly touch your feet to the ground.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           width apart and squat; as you squat, pull                           Do 10–15 reps.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           both arms back into a row.                                          Muscles worked: Arms, shoulders and deep
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               abdominal muscles.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               No monkey bars? Sit on the edge of a
                                                                                                                                                                                                                Aubergine dip                                          2 medium-sized aubergines                1 Preheat the oven to 220ºC. Place the                                                                                                                                                                                         bench or chair and do knee tucks.
                                                                                                                                                                                                                with poppadums                                         15 ml olive or avocado oil               aubergines (whole, not cut) on a baking tray.
                                                                                                                                                                                                                ServeS 6                                               125 ml low-fat, plain yoghurt            Bake for 20 minutes until soft.
                                                                                                                                                                                                                Aubergines are a good source of vitamin                juice of ½ lemon                         2 Press flesh out of the whole aubergine
                                                                                                                                                                                                                B1, potassium and manganese. recipes                   1 garlic clove                           into a food processor or large mixing bowl
                                                                                                                                                                                                                using aubergine often ask you to salt and              1 green chilli, seeded and chopped       and combine with the oil, yoghurt, lemon
                                                                                                                                                                                                                rinse the eggplant to reduce bitterness.               5 ml ground coriander                    juice, garlic, chilli and coriander. Process or
                                                                                                                                                                                                                It is not as necessary these days because              salt and ground black pepper             mix until smooth and season to taste.
                                                                                                                                                                                                                modern eggplants are less bitter, but it still         6 poppadums                              3 Microwave the poppadums according
                                                                                                                                                                                                                has its benefits because salting eggplant              30 ml toasted sesame seeds               to package instructions.
                                                                                                                                                                                                                will reduce the amount of oil absorbed                 30 ml pomegranate seeds                  4 Scatter sesame seeds, pomegranate seeds
                                                                                                                                                                                                                in cooking.                                            15 ml pistachio nuts, chopped            and pistachios over the aubergine dip.
                                                                                                                                                                                                                                                                                                                5 Serve aubergine dip with poppadums and
                                                                                                                                                                                                                                                                                                                extra roasted baby aubergines if you like.
                                                                                                                                                                                                                Nutritional content per serving   658 kJ, 18 g carbohydrate, 4 g protein, 8 g fat, 6 g fibre

                                                                108   SHAPe december 2010 | www.shapemag.co.za                                                                                                                                                                                                     www.shapemag.co.za | november 2010 SHAPe 91
                                                                                                                                                                                                                                                                                                                  www.shapemag.co.za | december 2010 SHAPe 109    78   SHAPe october 2010 | www.shapemag.co.za                                                                                                                                     www.shapemag.co.za | october 2010 SHAPe          79

4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        5
    the reader

       The ShApe reader is young, confident, inquisitive
       and motivated! She is energetic, enthusiastic
       and strives to achieve balance and overall
       wellness in all aspects of her life. She is aware
       that her spiritual and emotional wellbeing
       is as important as her physical health. Looking
       good is as important to her as feeling good. She
       is looking to ShApe for advice and motivation
       for a life-changing journey. With ShApe the
       motto is “let’s get fit and healthy together!”

6                                                          7

                                                                   105 000

                                              Divorced/                 Married/
                                              Separated             Living Together
                                               27 000                    82 000

     pAID CIRCULATION                                  41 290
     TOTAL ReADeRShIp                                 214 000
     hOUSehOLD pURChASeR                              138 000   Marital status

     Source: AMPS 2010 BA / ABC report Apr-Jun 2010

                Up R4 999 hh
                   33 000
R20 000+ hh
  85 000
                       R5 000-
                      R10 999 hh
                        56 000

           R11 000-
           R19 999
           40 000
                                    White               Black
                                   98 000              77 000
    Household income

    34 000
                       15-24                  Indian
                      65 000                 24 000         Coloured
                                                             15 000

  66 000

                  49 000

      Average age
      print rates
                                                   Double page                             87 560
                                                   Full page                               43 780
                                                    /2 page*                               32 840*
                                                    /3 page*                               30 650*

                                                   Special	positions	
                                                   IFC + pG 1                              105 070
                                                   2nd DpS                                 100 695
                                                   OBC                                     52 535
                                                   IBC                                     48 160
                                                   Specific position                       54 725
                                                   (1st 15% of magazine)
                                                   Specific position                       50 350
                                                   (1st 30% of magazine)

     * Please indicate whether horizontal or vertical
       PLEASE NOTE: All advertisement rates include agency commission, exclude VAT and are subject to
       Media24 terms and conditions. Requests for specific positions will carry a loading for guaranteed
       ADVERTORIALS include pack shots but no separate logo. Full page advertorial rate: R52 425.
       This rate includes all production, photographic costs (provided guidelines are adhered to) and
       agency commission, but excludes VAT and are subject to Media24 terms and conditions.

12                                                                                                         13
     publishing schedule

     Issue	     Advertisement			     Advertorial	     Advertisement		      Insert	   On	sale	
     	         booking	deadline	   booking	deadline	 material	deadline	   delivery

     Apr	11	        18	Feb	            09	Feb	            22	Feb	         27	Feb	    16	Mar

     May	11	       18	Mar	             09	Mar	            22	Mar	         27	Mar	     13	Apr

     Jun	11	       22	Apr	             06	Apr	            26	Apr	         29	Apr	    18	May

     Jul	11	       20	May	              11	May	           24	May	         27	May	    15	Jun

     Aug	11	        17	Jun	            08	Jun	             21	Jun	        24	Jun	     13	Jul

     Sep	11	        22	Jul	             13	Jul	            26	Jul	        29	Jul	    17	Aug

     Oct	11	       19	Aug	             10	Aug	            23	Aug	         26	Aug	    14	Sep

     Nov	11	        16	Sep	            07	Sep	            20	Sep	         23	Sep	     12	Oct

     Dec	11	        21	Oct	             12	Oct	           25	Oct	         28	Oct	    16	Nov

     Jan	12	       18	Nov	             09	Nov	            22	Nov	         25	Nov	    14	Dec

     Feb	12	        16	Dec	            07	Dec	            20	Dec	         21	Dec	     11	Jan

14                                                                                              15

                      opportunities                                      General	marketing	opportunities
     Clients have the opportunity to sample products or offer            Clients have the opportunity to offer discounts on their
     sponsorships at our intimate ShApe workshops. At these              products on voucher cards that may be placed on the cover of
     workshops ShApe editor Toni Younghusband and a variety of           our magazines. These opportunities will be available to clients
     expert health, wellness, fitness, beauty and financial speakers     who offer discounts that have been deemed appropriate
     share their knowledge and interact with readers.                    to the specific title’s market and will be accepted into
                                                                         bagged issues as determined by the marketing manager and
     Expos                                                               respective editors.
     ShApe has a stand at established health and wellness expos, where
     it sells magazines and offers subscription drives. These expos
     provide the ShApe editor and her team with the ideal opportunity
     to meet and engage with readers from across the country. Clients
     have the opportunity to sample products in the goodie bags or
     offer gifts as subscription prizes.                                                                                        Contact
                                                                                                                        Tanya pangalele
     Competitions                                                                                            Marketing project Manager
     ShApe competition pages are bold, engaging and always a                                                                      Email
     must-enter for our readers. We welcome your proposals.                                              Tanya.pangalele@media24.com
                                                                                                                           021 446 1524

16                                                                                                                                         17
     digital offering                                                        Newsletter

                      www.shapemag.co.za offers                              Display ads in monthly newsletters
          accessible and interactive health and                              R8 400 per ad slot, two ads of 300 x 250 px
              fitness advice, including workouts,
               weight-loss strategies and healthy                            promo mailers in partnership with brand R20 000
         lifestyle tips. Video, health calculators,
         and a thriving online community have                                Mobile                                       Features
            the reader seeking daily interaction
               with the brand. The site integrates
                   seamlessly with popular social                            Display ads on mobile widgets                Running programmes
            networking media. We keep abreast                                CpM R220                                     healthy recipes and
                  of new-media technologies and                              Sponsorship of widget                        downloadable meal plans
               are not afraid to push boundaries,
          providing readers different platforms                              R15 000 p/m                                  events listings
              to access information and engage                                                                            Interactive polls and surveys
                   with the brand and each other.                                                                         Workout videos

     Banner placements (CPM rates)
                                                                             Besides standard advertising products such as banner advertising, we also offer
     placement           Size                          CpM*         CpM*     bespoke campaigns that are solution driven to suit every advertiser’s specific needs.
                                                                             These can include anything from digitorials and sponsorships, to integrated campaigns.
                                                              (Rich media)
                                                                             If your brand needs a unique, measurable solution, get in touch with our digital team
     Leaderboard         728 x 90 pixels (max 35kb)    R350         R450     today. For up-to-date figures on unique browsers and page impressions, please contact
                                                                             your sales executive.
     Medium rectangle    300 x 250 pixels (max 39kb)   R350         R450
                                                                             pLeASe NOTe: All advertisement rates include agency commission, exclude VAT
     Banner              468 x 60 pixels (max 35kb)    R350         R450     and are subject to Media24 terms and conditions.

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