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Advanced SEO Techniques

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					  Advanced SEO
   Techniques
Turbocharge Your Traffic
 & Profits on Autopilot!


       07026130509
                                           Table of Contents


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                                                    3
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                                                      4
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                             B        A                                                 A               A
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GOOGLE Algorithm Is Key


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            B                     B                                                         B
                A                                                       B       B


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                AB           8                                                                  I


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,                            H                                  @            :
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                                                        5
Page Rank Based On Popularity


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             B               6                                                                                         B
                                 A EA
        AB           D                       B       A            A                                A




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                                                                      6
Back Links Are Considered Popularity Votes


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Hypertext-Matching Analysis


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                                          8                        A                           EA       A
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    A                 @


Do You Know The GOOGLE Dance?


The Algorithm Shuffle


*     A       B               A        B(                   @H                      A                                  B
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9                    B                    H BA A
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        B                                 !                      A H A                               B        B                 H
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                                 & A                                             (                           @.       A
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                                         A               B               B       B                                H
                                     A                   7                       8                                        H A




+A                           H               A   B                   7                           8
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                 B                                                   B                               H            A
                                     7               8



                                                                 9
GOOGLE Dance Tool


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        @                   A                                    (                 @!
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                 B                                                    H            A
                                                   A                                            BA       BA
                                        C


Submitting your URL to Google


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                 @ B       A                           H A                      A                    A
                                A                                              D



                                                             10
Cloaking


            $                  H                                                         A
                               A        BB                                           A
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Google Guidelines


"                      B                                             @




Do’s


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                                                     11
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Don’ts


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  •                 ABB
                                          O                   A                        H A
                      H                                           B                   A
  •            P                   P                                  A B
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                                                                  12
Crawler/Spider Considerations


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                                                                           D


B       A                                B                                     A               H A
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                A                    B                       H
                    A                                                  B A             B


                                                     A           BA        D                                 A       D D
& A                                              A       B                         D                                 EA
                @                                                                          A
    D                            D           +       6 B


Ranking Rules Of Thumb


!                   A        B   A                                             A           H
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                                                           A H                 "!#
            B            A                   B   D
                         B       A                   B
                        EA                                                         "!#                   B       A         B
    D B             B    A               H
                         B                       A




                                                                      13
                                                                                     @                                B       L
      A           B               A   B                                              B                A           EA      M
EA                        B


Values


  §                   H                                                      BA          DL
                                                                             M


  § (                                           A H                                  B    @
                                      L                                  H
             @H A                                                    @ D
                              B                                 BP           A           M
                                                                                         P


  § !                             B         H           A                            A                            @
                      A                         @                    B                       A            B
                                  E
                                  PA        P       @                B                        A                    !
             A        B                                     B                        A
      P          PB                                             BB                                        H
         B        P           P


  § !                 B                                                                   B A         "
                                                    B                                A                        H
                      O               B                                          B


                                  !                     B                                     A                   A
                                       @H                                                                                 A
                                            @               )
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                                                            14
     A       @       H             A@                O              D


Query-Dependent Factors


  § !    "!#


  § !    B               B    D


  § JA


  § #            H                                                      DH A @
                                          A
                                         DL
     A                                                   BH
                 C M


  § 1                              P    P D                                     @
         A           L       H B    B                    @    A                     D
     P                   P         EA    P                    HP
             A                                   B            M


Blanket Policy On Doorway Pages And Cloaking


                 #
                       @       !                                    @
                                   A                     A              A
                                         B                    1 6       @   A
                                             @




                                        15
Meta Tags (Ask.Com As An Example)


!       A       #                               D                                                  A               DH       @
                            O                                          "!#                                          D !         A
    A           A A                                           A            H
                            B           @                @
        OA                      B   A           A       #              H       @       A
                                                        4'5                                A
@                                                    H5 ?
                                                    4 7


Keywords In The URL And File Names


    O                                                   @                                              @
B                           ,                       B       AO                     B   H
@


Keywords In The ALT Tags


    @                   D           !           H       B     AA                               A               H        @   A
                        !                   A                                                      O
                    !                   A           A       @              H                   B
                                            B                      !
    D


Page Length


!           O                                           A                                                  B            /
        A           $                                                                  @               H
        A                                                                                              /           O




                                                                  16
        H         B               B                       1 O B A
  5 5
-5 : 5                        @                @


Frame Support


    /                                 DB            H A
    D                 @
! @           B                             H
                                           A A            B
B                                                    A
    D       & A                            A        P         DPB
                      /   B           D




                                               17
           (
        )$ &%                                *
                                            . $                       * +$
                                                                     . &( +                                    '*

                                    !                                                          B


                                                 @                             # @         A                   A       A
                                                                                     BA                        B
                                                                                                       @                   A
                                A                                +       6 B    A                                          H
@


!           B                                   A                              A                                   A
                        @       B       B    A       H                                     C
        @               6 @             A A                           A                    @                   A !
A                                           A            H                A                                                A
            A                                                A       #                             A               A
                                    A           AA           B                 ! A B               A
                                    A                    H                                         B                   A
        H                   @                    B                              BB                         *
A                                               @H               A




Understanding Your Target Customer


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    A           A   6               @                    A A
                                        AH           A @                  A        @
    A                       1           A                         D
                        B                                B           & A
                    A       D                                @                                         A


                                                                 18
                                                       A                             @                   A                             1
                 @       A                A   2+            A            A                               BB            A       2
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                 @                                              @    A A
                                                  B                          H                       H
     H               H                                 A                             A


Does Your Website Give Enough Contact Information?


1                A       B                             H    A A                                      A        A            A       7?
                                     A A                             B                                                             A
 B                                                                       B                       H       B
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                                                       A(                                                                A         A
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             B                                                                   B       A                           @     A
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@                        H(           (


                                     B        B                                          C               $
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                         B                A   D        @                             @                       H           D
         A                                            A                                          BA                            @
                                                                         A           B       A                                     C



                                                                    19
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                B                                                                                          B
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                    B               A                       @2


    B       A                       BA              @
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B                        &
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                                                                                          A


                                                @                    @
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                            H                                                                  A                   A
                            B   @                   H            A                                         !
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The Home Page


& A                                                                                   A                    B       A
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                                                                     20
                         *A                                                                                B        B
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                                                                                                                             85
                                           5
                                           ?5               B            D A                                       A     A
                                      BB


                                                                    A                  A                           A
                 !           B                                            A
!                                                      A                                                   A
@ BA                     @        A                     @                          @                                         D
 B       A                            !                                        A                       @                         H
    A       BA                             B
        @                                      H
                     A                                                                             B
    A


The Acid Test


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                 B           BB            @                        @                                  B A
                     H                                                   A             B
     A      D                                                   H                          A
             A                                                            D
                         A




                                                                         21
                    @                                                    B                                                 A
                @                                                                 H
B       A                           B       !
                                                                                  1                      BA          BB
                                A               BA               B           @                       @
    A                       A                                                BB            A
@                                                A


    B                                                                                                @           A
                            A               H                @ B                       B
                        B                                                     A                              H
                                                                     A                                               A B       A
                                                BB                   A                                                     B       A




!                                                                                      AB            A
        @                                            B                                       !                       A
                B           A               O A                                              B       A   B       A             A
                    A               & A
                                        B                                                                A           !
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9           D               H                                A               @             H A           H
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!                   B           A                        H               A                                                     !
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        A       H                           A                                          B A       B




                                                                                  22
Step By Step Page Optimization


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7 "
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               A       A                   .                   $            $                   A
       C   B   A                       & A         A                        4 C
                                       A                       D B          A           H




8 ) D
 M             A                           A                                        A                       !
       A           A                   B       A               @                    @
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                H A            @                                                    @                       A




?M                                     A                                                        B   A
                                               A


'M ) D         A    A      A


-M !           AO                      @           A                H                                   B               B
               @A          @                       @                                            D & A




                                                               23
                                                 BEA                                          @                                         A
    B               A       @                                         A


0M ) D              A                   A                          H@                                                   #
                                                                              @               H                B
                1           P                    A                PB B                                     A                    A
                            A           A                         A           B                                             H
                        B           8Q            5
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                                             B                        BB                                                        !       8
     5
    7 A                                  A                H                       A                        B           @
                    O       A


3M 9            H       A                    A                                                B        @            H A             H
        @ $@                                          B                           O                    H
                    A                            A            B       A A                     A                         B
                                            @H @                                                           & A
            A                                                                                      @                            D
                            & A          A                                                    H#                   AH
    !                           A            D                                                C                                             H




)           AO                                                            B           A           A
$ B                     H A                      O                                        A
        O                                B                                    D       B       A        !               A
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                    H       A                        A




                                                                      24
One Site – One Theme


    O                                          A   A        O                       C         A                      B
                                      !        A           A        @                                O
              A                   * A                      @            A                                    H       @
    A        A                            B @                                        H                       A
              A      A                                              D           C                            A
                              H                    A                     C      B                                B
                     B


$                                     C                A        B
             EA                   @
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                                               A   B                     1               A
         @                                EA                        B                                    H
A                B                        AO


Affiliate Sites & Dynamic URLs


        BB                        H                            A    BB                           H
                          B           @                                 LA               A           B
                      A           H A              H                                M #
              A A                                           A                                    @           @
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                                                       A                             !                       B BB
                                                                        A       @                        A BA
                                      )            H            B                                    A
                                                                            A             H
                                                                    B



                                                           25
                    A       B            B   A       @                    ,       BB                           H A
                                    B                C


$                                                                BA
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                                    A                    ,                                         ,           A
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                                !                C                                     ,               A             D
                                B        A       A                                         H       A           A
                                                         A


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                B                   B


& A                                                                   A                            A           F
        G                   A                                         !                                    H
F               G                                                                              A                   A H



                                                         26
                                A       1 B A                                         A
                        B                       !        B
                        H           @                            B    @                           H
            A


Page Size Can Be A Factor


1
     F BB A G               !           A                                   A


A    A @B           A           $           A                               A
                    A F             G                                @
       C             5
                    4 5@


How many Pages To Submit?


& A                         A                                B   A                        H
                                        A                B            A A         @
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                !           A                       B        B                  H
                                                                                      A
$A          A @         8   ?                            .
                            @                   A            A                                B
                @


Should You Use Frames?


#                       @ A     BB
            H                       B                    A       A



                                                        27
                                     !                                                             A       B                 A
B        6                                           BB           A                                            @
FB                   G                                            B   A                                B            BB       A
                                                     $A   B                       @                    B                         A
     A               A                                                            !        H                   H         A
                                                              $


$            B                           $
                                 B           B            !                                            A
     B                                           B
.        EA                                                   A               B
                                                 !                                         @
F) 9         # $GL B                                                      B
             M                                                        "!#              B                                 $
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                         9                           #        H                                                    @
                         ) 9             # $              @ !                                                                O
                 B                   H       A
                                     B


"        H                                                                                                         A B
     A                           @           A                                         $


Making Frames Visible To Search Engines


                             1                   A                                                         BB
                                                          #                        A
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                                                                      $A                                       A                 B



                                                                       28
                $                           A                                         @                       A           B
                  @                                               A           B                           D
B                     "            H                        A B               B       $


!                   A                                                         B                                       B       A
                A     B                                                                           A       R
R                                                                                         $                               !
    A                                                                                 H               B
        C B


1                                       H       A            @            A B
                                                    B


STOP Words


                           $
                                                              B                               @                   !
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1                                  A                                              H               DA
        B                              EA   H                A                    EA
                           @                @                                             A           A
            !                                                !                    H
                                                        D                 H
B                     EA


*           H                  B                                      A                                           9
            H B       EA                        B                     H               $                           A


                                                            29
                        @                 A   B                 B
                                 "                H B           B
A                                                       @               BB
                    A H                       DA        B                    EA
            EA                                                               B           $
                        DA       P                      P


        5                5   6 6
                    5 5 " 5 5 5                                         56           5 )
                                                                                      6                6 6
                                                                                                      5 5              5      5
    ) 7 5                   55 5              5 5 5                 5            5           5       5        5       5       5
            5           5    5            5 5 " 5                        5)          5)              5)           5)          5
)       5)              5)


Image Alt Tag Descriptions


$                                A                                                               A        D
                                          9                         H                                                                 B
                        !                                           A                B                    *       @
                    B             H           @                              !           B                                A
    H           A                     @                                 B        A


            A                                                                    D               D                                !
        H   O                    ) !                                             A                                        B   A
$                            #                                                           D
    D                                 B       A


Invisible & Tiny Text


                    D
                             @                              A                            H A



                                                                30
                                                       !                                                         B               B
      @                        B                                    A BB                                 A                               B
     "                D                C                                                                 B
                          C                C                            A


!                         EA   B                       D                                             B               C (
                                                                D                                                                    H
          D                        D                                         A               H
                  B       C                                                                              # @             A
    AO                                                     A            @                    B       @
          B           C & A            D
B                 H                A                       B                     B       H           OB


Keyword Stuffing & Spamming


                                               @                                                                 A           A
                               A                                        #                                    A           A
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                                                   B       EA            B       A                           "
                                                                                                                     %
    ABB                                )   )                        #
              H                                                                                  C


Dynamic URLs


$                                                                   BA
                               2       =                                             ,           !
                      .                    1                                                                         H
                                                               A                                                     EA                  B



                                                               31
                                                               A                                         A
             ,                                    ,            A             D
                     A                        EA                                     ,
                         !            C                                      ,           A               D B
    A    A                                        H       A        A                         A




Re-Direct Pages


$                                 #               B
         A                                                 $
    BA           D                                             B             !
         B                                                BB


Image Maps Without ALT Text


                                                      A        D             @                           A
                             DL                   EA           A                         +                     H
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Link Spamming


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What Should You Do Now?


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                                     36

				
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