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           Centre                                                                                                        Fourth quarter 2009

It is the Tshwane
International Show
in future
The Pretoria Show will in future be known          “ We a t Ts h w a b a c h a v e a l s o
as the Tshwane International Show.                 committed ourselves to the
Chief Executive Officer of Tshwabac, Wim           upliftment of the western part of the
du Toit has announced that the corporation’s       city. To fully realise this commitment,
board had unanimously decided to change            it is essential that the annual flagship event    “Visitors thought twice before spending
the name.                                          also bears the name of the area it represents,”   money, and the few exhibitors who did not
                                                   says Wim.                                         perform up to expectations most probably
“The show, the biggest of its kind in Africa,                                                        were not selling the right products at the
             has for many years been               “The 2009 show - the 70th - annually
                                                   contributes some R50 million to the economy       right price, or did not position their products
                         the city’s flagship                                                         strongly enough. We are generally satisfied
                         display of the            of Tshwane. Apart from this important
                                                   contribution to the commercial growth of          with the mix of products, services and
                        c o m m e rc i a l a n d                                                     entertainment on offer at this year’s show.
                        agricultural industry      the city, the show also serves as a showcase
                       – the name change           for the agricultural sector. More than 5 000      “I am particularly pleased with the safety
                      is therefore a natural       animals were on show this year, while 500         team’s performance at the show. We once
                     step forward.                 commercial exhibitors took part.                  again did everything in our power to ensure
                                                   “Although there was a slight decrease of          the safety of our visitors, and we are satisfied
                                                   nine percent on visitor numbers compared          with the way in which our security personnel
                                                   to previous years, we are satisfied with the      performed their task. No serious incidents
                                                   turnout. Most of our exhibitors reported          were reported within the showgrounds this
                                                   healthy sales. It seems that visitors were        year,” says Wim.
                                                   still willing to spend money on bigger            “Most exhibitors gained by being present,
                                                   items, with our exhibitors specialising in        reassuring clients that they are surviving the
                                                   furniture, caravans and fine arts doing           tough times.
                                                   particularly well.”
                                                                                                     “Cost-effective marketing, as presented by
                                                   Wim says the tougher economic environment         the show, was important for exhibitors to
                                                   definitely had an impact on this year’s show.     retain market share. Many of them have
                                                                                                     already booked for next year.
                                                                                                     “It was a good decision to shorten this year’s
 Die beste skoustal – vir vier jaar!                                                                 show by two days.
 Die skoustal van Hennie Jacobs                                                                      “We are sensitive to exhibitors’ and visitors’
 se HJW Brahmane-stoetery van                                                                        needs and according to changing buying
 Wolmaranstad is vir die vierde                                                                      patterns, next year’s show will again be over
 agtereenvolgende jaar as                                                                                  ten days – from Friday, 27 August to
 netjieste stal by die Pretoriaskou                                                                                  Sunday, 5 September 2010,”
 bekroon. Die wedstryd word                                                                                                     says Wim.
 deur Landbouskrywers SA Noord
 aangebied om uitstallers aan te
 moedig om die stalle vir die publiek
 aantreklik te maak en inligting oor
 die verskillende rasse beskikbaar
 te stel. By die oorhandiging van
 die toekenning en R5 000 se
 Bayer dieregesondheidsprodukte
 was van links Jan Holtzhausen, Streekbestuurder van Bayer Dieregesondheid, Hennie
 Jacobs, Joe Wiggill , Kinnie Wiggill en Nico van Burick van Landbouskrywers SA.

                                                                                                      Tshwane Events Centre
    According to Wim                                                                                  is a safe venue
                                                                                                      “The Tshwane Events Centre is a safe
    For the Tshwane Events                                             As organisers we can do        venue.” This unequivocal assurance comes
    Centre the year 2009 was                                           more public relations and      from Wim du Toit, Chief Executive Officer of
    certainly eventful (pardon                                         marketing value-adds           Tshwabac.
    the pun!) This year saw                                            such as additional web
                                                                                                      “All live events in South Africa are classified
    the centre hosting major                                           exposure.
                                                                                                      as work activities and are subject to the
    exhibitions and events,
                                                                       Facebook, for instance,        Occupational Health and Safety Act. We
    but also tending to smaller                                                                       operate strictly according to the Act.
    clients.                                                           has become increasingly
                                                                       important as a social          “Furthermore, we are members of the The
    T h e Ts h w a n e E v e n t s                                     medium. It is free and it      Exhibition and Event Association of Southern
    Centre is proud to have                                            has more than 175 million      Africa ( EXSA) and adhere to their safety and
    been part of the team                                              users worldwide! In            security guidelines for national and regional
    that brought South Africa                                          South Africa companies         statutory laws and regulations that govern
    a seamless, free and fair                                          and organisations are also     safety, risk and disaster management of
    national and provincial                                            using it more and more         public events. We take great care to ensure
    election on 22 April. We                                           in their awareness and         technical compliance at exhibitions and live
    are proud to have played                                           marketing campaigns –          events. This includes uniform, strict and
    a major role in the shaping                                        definitely something to        achievable standards to ensure good crowd
    of the country’s future.                                           think about.                   management.”
    It was no mean feat to put together the           One thing we are sure of in the current         Wim says the two incidences at the recent
    second Tshwane International Trade and            economic climate is unpredictability. Now       Pretoria Show were unfortunate.
    Infrastructure Investment Conference less         more than ever we have to be innovative
    than one month later.                             and keep our eye on the ball, focusing on       “Just before the show started a fire broke
                                                      our goals and objectives.                       out at the animal feed store. However, it
    In this short space of time we managed                                                            was put out virtually immediately. During
    to draw more than 1 200 national and              I believe we should also look at                the show a fire in Hall B inconvenienced
    international delegates. The conference           international case studies and learn from       various exhibitors.
    secured some R40 million worth of                 them. Trade exhibitions especially can
    investments for the city. I thank the             be far more targeted to provide a perfect       “We have not received the final report on
    team that brought it all together! The            match between buyer and seller.                 the cause of the fire, but it seems to have
    conference will be back at the centre in                                                          been an electrical problem caused by a faulty
    May next year.                                    The Dubai World Trade Centre, for example,      credit card machine. About 80 percent of
                                                      reported a 10 percent increase in visitor       the exhibitors who were impacted by the fire
    The conference’s official opening on 27           numbers for exhibitions, conventions and        were accommodated elsewhere and were
    June was a day after it was announced             conferences in 2008. Also, following in         able to continue trading. Many of these
    that South Africa was officially in a             the steps of the strategic development of       exhibitors have already requested to be
    recession for the first time in 17 years.         Dubai, the Dubai International Convention       located in Hall B again next year.
    While indications are that, as in the rest of     and Exhibition Center and Airport Expo
                                                                                                      “We will never put the safety of visitors to
    the world, the South African economy is           Dubai received some 1,1 million visitors        our centre in jeopardy – on this we will never
    lifting its head, we are not in the finals yet.   last year.                                      falter,“ emphasises Wim.
    However, I believe we have learnt many a
    lesson during these trying times.                 UFI, the global association for the
                                                      exhibition industry, says nearly 30 percent
    We are living in challenging times and
    I think it is crucial that, in the process
                                                      of exhibition visitors only ever meet sales
                                                      representatives at shows – this is their only
                                                                                                        We have a new
    of surviving the credit crunch, we take           form of interaction with potential new            Mayoral Committee
    special care not to implement measures            suppliers. The good news is surely that
    that are not in our long-term interest.           South Africa is somewhat of an exception,         The Executive Mayor of Tshwane, Dr
    Our exhibition and events industry has            as we have the prospect of staging the            Gwen Rampokgopa has announced a
    definitely matured over the years and we          FIFA 2010 World Cup next year, which will         new Mayoral Committee to help manage
    should focus on maintaining it at this high       give us huge global exposure.                     the city’s present financial difficulties.
                                                      The fact of the matter is that we will            The members of the reconstituted
    In recent years exhibitions have become a         undoubtedly move out of this current              committee are MMC Subesh Pillay: City
    key component of companies’ marketing             phase of doom and gloom – and when                Planning and Economic Development,
    strategies, and rightly so. South                 we do, we should be poised and ready              MMC Dr Ernie Jacobson: Finance,
    African consumers have become more                to tackle the immediate challenges and            MMC Sello Huma: Public Works and
    sophisticated in their buying patterns            capitalise on the positive. So let us take a      Infrastructure Development, MMC
    but are now feeling the pinch, as are             lesson from the hard economic times we            Moraken Mosupye: Social Development,
    exhibitors.                                       have been experiencing and build on these         MMC Tessa Ernest: Agriculture and
                                                      for future prosperity.                            Environmental Management, MMC
    One thing we should not do, I believe,                                                              Sydney Nkwashu: Housing and Human
    is to discount exhibition space. It is bad        As we enter the season of goodwill I wish         Settlements, MMC Sbongile Moselelane:
    for business, it ‘unprofessionalises’ the         you and yours a well-deserved time of rest.       Transport and Roads, MMC Bongi
    industry and sets a precedent for future          We look forward to being of service to you        Lehobye: Community Safety, MMC
    years. It is also dangerous in the sense          in 2010. All the best until next time.            Thembi Mmoko: Corporate and Shared
    that show managers may not be putting                                                               Services, MMC Khorombi Dau: Sport,
    enough into marketing their events and in         Wim du Toit
                                                      Chief Executive Officer - Tshwabac                Recreation, Arts and Culture and Cr
    the end we compromise on quality.                                                                   Terence Mashigo: Chief Whip.
                                                      012 327 1487
    It is far better to find creative ways of                                Tshwabac congratulates the new
    adding value to exhibitors and making                                   members and wishes them all the best
    sure that more visitors attend a show.                            with the challenging time ahead.

Heavy metal is coming!
Tshwane to host first exhibition for
heavy vehicle industry in 2010
The Tshwane Events Centre will host the first     representatives of the heavy vehicle, bus,
national exhibition for the latest products,      construction plant and equipment, special
services and innovations in the heavy vehicle     and agricultural vehicle sectors to attend
industry in 2010 at the HeavyWeight Expo.         the official launch function of the inaugural
For four days – from 23 to 26 March –             HeavyWeight Expo.”
the centre will showcase all categories of        While the HeavyWeight Expo, which                  The fifth annual Workshop and Aftermarket
heavy commercial vehicles. These include          is endorsed by the Retail Motor Industry           Technology Show (WATS) will run in tandem
buses, trailers, mobile cranes and lifting        Organisation of South Africa (RMI), will           with the HeavyWeight Expo for two of the
equipment, fork lifts and earthmoving plant       provide a unique platform for the leading          four days. The some 120 WATS exhibitors
and equipment.                                    manufacturers, suppliers and service               will occupy one of the three exhibition halls.

Also on show will be mining, road                 providers to display their products and do         Visit or contact
construction and maintenance equipment as         business with existing and new customers,          Fanie Fourie on 012 327 1487 or Sonja
well as agricultural vehicles. Special vehicles   industry related business conferences and          Terblanche on 012 306 0312.
like dumpers, tippers, mixers, tankers,           workshops will be organised by Omega
emergency vehicles and security vehicles will     Investment Research.
also be the order of the day.                     Omega was formed in 1989 by Dr Denis
                                                  Worrall, former South African ambassador
                                                                                                       It is AGM time –
“It is time for an expo which showcases the
heavy vehicle industry,” says the Tshwane         to Australia and the UK. It is a specialised
                                                  consultancy, globally active in African
                                                                                                       please diarise!
Events Centre’s Fanie Fourie.
                                                  investment promotion, trade facilitation and         Tshwabac’s Annual General Meeting
“It is a sizeable and influential sector of       business development.                                will be held at the Veepos Restaurant
the transport business and of particular                                                               on Tuesday, 24 November 2009 @
significance in today’s environment of major      Exhibitors will also have access to the services
                                                  of Total Relationship Management specialists         16:00.
infrastructural development and construction
throughout the country. The HeavyWeight           in customer relationship management in the           The opening up of Tshwabac’s current
Expo will provide a unique platform for the       automotive arena. It provides a range of             closed membership was discussed at
leading manufacturers, suppliers and service      services aimed at enhancing customer care            the 2007 Annual General Meeting and
providers to display their products and do        and customer satisfaction strategies and             further debated at a special general
business with existing and new customers,         boosting customer relationship initiatives.          meeting on 15 July 2008.
all in one place.                                 “The Tshwane Events Centre is proud to host          The general meeting’s resolution was
“We also expect to attract fleet management       this first ever confex dedicated to the heavy        unanimous - Tshwabac should be
companies, vehicle finance houses, logistics      equipment sector in South Africa. We have            transformed, among others to deal
providers and software and equipment              identified this exhibition-cum-conference            with its prevailing exclusivity, to increase
suppliers. Add to these heavy industry driver     as a need within the industry, which was             its representivity of the community
training institutions and specialists such as     confirmed by major role players,” says Wim           within which it conduct its business,
consulting engineers, project managers and        du Toit, Chief Executive Officer of Tshwabac,        and to allow for BBBEE empowerment
civil engineering contractors and it becomes      organisers of the event.                             to be facilitated and supported by
clear that t will be the ultimate heavy vehicle   Three of the biggest exhibition halls at the         a transformed and restructured
shopping experience,” he says.                    centre have been made available to exhibitors.       Tshwabac.
And response has been excellent.                  Halls C, J and L will provide around 17 000
                                                                                                       Considerable investigation and work
                                                  square metres of exhibition floor space. In
“All the major players have expressed                                                                  was done by the board over the past
                                                  addition there will be a further 30 000 square
interest and once we have fully briefed them                                                           two years to fulfil this mandate, and
                                                  metres of outside space. Jeff Osborne, Chief
on what the show will offer them, we will                                                              it will report on its progress towards
                                                  Executive Officer of the RMI says: “The RMI,
be getting into the hard marketing of the                                                              implementing this objective at the
                                                  which is in its 101st year of existence, is
exhibition. We are expecting around 80                                                                 forthcoming AGM.
                                                  pleased to offer the HeavyWeight Expo its
                                                                     full support. We have a           Says Chairperson Bert Badenhorst,
                                                                     world-class automotive            “ Ts h w a b a c h a s b e e n m a k i n g a
                                                                     industry in South Africa,         difference to the community over the
                                                                     as was evidenced by               past 79 years, but is now positioning
                                                                     last year’s Johannesburg          itself to take this contribution to a
                                                                     International Motor Show.         significantly higher level.
                                                                     “We believe that the              “This is not only in terms of economic
                                                                     creation of an additional         and agricultural development and
                                                                     show dedicated to                 sustainable employment creation, but
                                                                     showcasing the heavy              by arranging international events such
                                                                     vehicle industry is entirely      as the Tshwane International Show and
                                                                     appropriate and we urge           the HeavyWeight Expo, thereby making
                                                                     all players in the industry       a significant contribution towards
                                                                     to give HeavyWeight Expo          promoting Tshwane as a business
                                                                     2010 their full support.          destination.”
                                                                     It is being organised by
                                                                     enthusiastic professionals        Come and learn first-hand of the
                                                                     who enjoy an impeccable           strategic objectives for 2010. Please
                                                                     track record and, I am sure,      advise Belia of your attendance on
                                                                     it will be a great success.”      012 327 1487 or

Stressed? The place to be is the Tshwane                                                             Business chamber
Events Centre’s new paintball range                                                                  for Tshwane
Don’t allow the stress of modern-day
management to get the better of you.
                                                  are opened up. This is a first for South Africa.
                                                  Due to the fact that the range is inside the
                                                                                                     Central & West
Book now for a round of stress-relieving          Tshwane Events Centre, we can host day             Much has been talked about and many
excitement at the Nova Paintball range at         and night games in a safe environment. Our         attempts were made with regard to the
the Tshwane Events Centre. “This range            relationship with the centre also allows us to     business community’s apparent inability
provides for airball, speedball and milsim        offer clients a one-stop-shop solution. So         to organise itself into one single voice to
or close quarter combat styles of play, day       we can design conferences or teambuilding          represent the business sector’s voice to local
or night,” says Nova Paintball Managing           exercises, including a round of paintball,         and provincial government.
Director Danny de Bruyne.                         taking care of all that is needed like venues      The Capital City Business Chamber, which
                                                  and catering.                                      has been running with enviable success
                                                  ”Nova Paintball caters for everyone - from         for the past two years, seems to be well-
                                                  first-time players to veterans of the sport.       positioned to meet this need. The chamber
                                                  Our facility can host everything from a fun        has already successfully established regional
                                                  day out for a braai, to birthday parties,          affiliate organisations in the north, the Moot
                                                  bachelor parties, self defence lessons,            and the east, and will launch its Central &
                                                  security company training, conferences and         West affiliated regional business organisation
                                                  even full blown exhibitions,“ says Danny. To       on 12 November at 17:00 in the Clubhouse
                                                  book, contact Nova Paintball on 082 299            at the Tshwane Events Centre.
                                                  0007, e-mail or           All business people from the CBD and
                                                  visit                      western suburbs are invited to attend the
                                                                                                     launch. Enquiries and RSVPs with Leandre at
                                                                                                     012 541 1679 or at

                                                                                                     Uplifting Pretoria West
“Our facilities include a tournament sized
airball and speedball field with inflatable                                                          Tshwabac’s stated commitment to the
bunkers on a level playing field or pitch and                                                        upliftment of Pretoria West is no secret – and
three fields for milsim or close quarter combat                                                      the corporation fully supports any action to
styles of paintball. The milsim fields are                                                           speed up the process.
designed with an urban/tactical feel and can
                                                                                                     With the 2010 FIFA World Cup rapidly
be played either as multiple smaller fields, or
                                                                                                     approaching, Tshwabac trusts that it
one large field when all the field separators
                                                                                                     will provide new impetus and a sense of
                                                                                                     urgency to the City of Tshwane’s intention

Pretoria Show delivers green
                                                                                                     to introduce an urban renewal project in the
                                                                                                     neglected suburb of Pretoria West. The city

on Tshwabac’s commitment
                                                                                                     has developed a development framework
                                                                                                     for this urban renewal and Tshwabac looks
                                                                                                     forward to this becoming a reality in the
With Tshwabac’s stated commitment to              recyclable waste - plastic, paper, carton,         not too distant future. This initiative will be
complement and improve the green measures         glass and tins - was not only maintained,          supported by the envisaged extension of the
at the Tshwane Events Centre, this year’s         but the nine tons of hay and animal waste,         Mabopane highway, which will provide a
Pretoria Show took the lead to enhance            as well as the tons of grass cut annually,         direct road link between the city’s western
the green initiative. During the show the         were no longer carted off to landfill sites as     suburbs and Johannesburg north.
recycling of approximately eight tons of          before, but was retained and used as food
                                                  for the 45 000 earth worms introduced at
                                                  the centre’s new earth worm farm.                  The manager and
                                                  Technical Services Manager Michael Wiggins
                                                  is quick to point out that these worms are
                                                                                                     his beautiful bride
                                                  only sufficient to populate the first of six       The Tshwane Events Centre’s Marketing
                                                  earth worm tunnels that have already been          Manager Ricky Da Costa got married to Irma
                                                  built. The earth worms, whose favourite            Badenhorst of the City of Tshwane’s tourism
                                                  nourishment is cardboard, is expected to           department recently. We wish them a long
                                                  double in number every three months. This          and happy life together!
                                                  measure not only serves to alleviate the ever-
                                                  increasing burden on the city’s landfill sites,
                                                  but now results in waste generated during
                                                  the show being applied to manufacture
                                                  much-needed vermi-compost to nurture the
                                                  extensive grass areas and more than 600
                                                  indigenous trees on the 39-hectare property -
New recycling stations at the Tshwane             all of this while creating a saving on previous
Events Centre.                                    waste removal expenditure to boot!

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