Email is one of the most widely used applications of the Internet. Email marketing is becoming important for many small and medium-sized businesses around the world. Email marketing campaign is one of the cheapest ways that a company can use to market their product to new customers. Email marketing can help any Internet marketer to promote products and services. If done correctly you can build great relationships with your customers using email marketing. Most marketers measure the success of their email newsletters based on the number of emails opened and the clicks they generate. One of the fastest ways to get more clicks is to bomb with too many emails which are not related to your specific mailing lists. This method will definitely kill all your email marketing attempts. email marketing services is like getting your promotion in front of a database. Yes, they have voluntarily joined your mailing list but remember that you are competing with hundreds of other emails they may be receiving that day. Another very important element of a success email marketing campaign is consistency. Email marketing is something to take seriously because it can easily lead to success or failure of your online business. Develop a program for sending emails and stick to it. If you promised your subscribers an email once a week, make sure that is exactly what they get. Always aims at creating excellent value for customers. You need to realize that people are very busy in their life these days and they have no time to read all of them. If you send a lot of emails, they are less likely to read them. You simply need to send email carefully rather than send some old information to your list. If you send out things that are not interested to your list, in the first place they start to wonder why they have signed up for your mailing list. According to recent studies, follow up with prospects need to see your message over and over again before they make a decision to purchase. Auto-responder can dramatically increase the response rate of any email marketing campaign. Keep your campaign simple and direct. Keep it short and sweet and to the point.