While PPC advertisements can give a good ROI, it is important to know how to create an effective PPC campaign. PPC advertising involves creating ads based on specific keywords that you select and create ads for. While PPC advertisements became extremely popular due to the kind of work that Google did, there are also other search engines that allow you to create PPC ads to further your business. It is however, mandatory that you know how to create a good PPC campaign and the manner in which to maintain it.聽 - Keyword strategy 鈥?A good keyword strategy is at the very heart of a good PPC campaign. While there are various free keyword research tools that are available on the Internet, you need to know that a sound strategy can only emerge from a rigorous analysis. If you are not sure about how to go about the process, then hire a professional for this so that you do not err in the basics. - One platform 鈥?As mentioned, Google is not the only platform that you can use for a PPC campaign. If you are trying your hand at this for the first time, try your hand at one platform so that you can understand the tricks of the trade before moving on to others. - Monitor 鈥?Make sure that you do not just create ads and place them in the PPC campaign. If you forget about the PPC efforts that you have put in, chances are your return on investments will not be that great. Evaluate the kind of returns that you are getting from each of the ads and keywords and drop and add keywords to your PPC campaign on a regular basis. Mel writes about ppc among other search related topics.