Marketing Communication Emerges as „National Agenda‟
Adman Awards 2009 Comes with Ambitious Theme of “The National Ad Day –
Clever Ads Bring Prosperity to Thailand”
The Executive Committee of the Advertising Association of Thailand (AAT) today announced
the details of the 6th annual Adman Awards & Symposium 2009 – the premier local awards
festival for Thailand‟s advertising industry, scheduled on May 29, 2009 at the Royal Paragon
Hall, Siam Paragon.
This year‟s festival carries the theme of “The National Ad Day – Clever Ads Bring Prosperity
to Thailand”, to celebrate bold, unique and constraint-defying creative works that are able to
achieve brand building objective and sales success. The theme also reflects the significant role
of advertising industry in Thailand, as many outstanding creative works locally produced can
hugely appeal to worldwide audience and the industry has constantly contributed to the
country‟s economic vitality and prosperity. .
Trong Tantivejakul, Executive Creative Director, Y&R Thailand, who serves as the chairman of the
Judging Committee at Adman Awards 2009 said that “This year theme comes from the idea that we
wish to have one day of a year that we can celebrate and pay tribute to the advertising industry, like
children celebrating the Children‟s Day. Thai advertising industry has continued to bring global
recognition to the country. Many Thai creative works outshine in international arena and serve as case
study for foreign industry insiders. At the current economic momentum, advertising people are obliged
to be more passionate in creating great works. We need the kind of works which are so convincing that
they stir the audience‟s emotions and quench consumer desire. When ads manage to sell products and
services, people spend more. This helps boost the economy. I‟m not exaggerating to say that „clever
ads can bring prosperity to Thailand‟s economy‟.”
The new category “Interactive and Digital Media” is open in response to the growing role of
online media and the Internet in marketing communication. The “Ad That Works” category,
introduced last year for creative work from marketing strategist and client side, with a separate
judging committee, also continues this year. The judging criteria for “Ad That Works” focus on
the effectiveness of the campaign in achieving intended marketing and brand building purposes.
The award is equivalent to „Best of the Best‟ category.
Parames Rachjaibun, Chairman Emeritus of the AAT and The Chairman of the Organizing
Committee, said: “the Adman Awards & Symposium 2009 aims to create awareness on the
value in the career of advertising and marketing communication and what the role of the
industry in Thai economy. To have a high level of self-esteem in career is essential in seeking
fresh and innovative idea.”
The awards have been divided into 11 categories; TV Commercials, Print, Outdoor & Ambience,
Radio Spot, Graphic Design, Innovative Media, Public Relations Campaign, Event Marketing,
Integrated Campaign, “Ad That Works” and Interactive and Digital Media. The number of total
awards is 289.
The festival also includes two Symposium – a student symposium being sponsored and co-
hosted by Sripatum University, and an executive symposium being co-hosted by BrandAge
magazine. These forums serve as a platform for discussion as well as for sharing idea and
experience among advertising people and university students who are studying in the field.
Entry submission is open from 1 April until 4 May 2009. For more information on entry
submission criteria, please contact Plannova Co., Ltd. at tel. 0-2530-9300 or visit the
Advertising Association of Thailand‟s website at: www.adassothai.com or
The Adman Symposium is the second component of the festival, which includes both a student
and executive symposium. This year‟s Student Symposium, under the theme: “Advertising –
What They Don‟t Teach You in School”, will be co-hosted by Sripatum University and the AAT.
The Executive Symposium, co-hosted by BrandAge magazine, on topic of current issues.
The Adman Symposium will comprise several collaborative and educational sessions, with
participants sharing ideas and experiences relative to the advertising industry. Moderators and
panels will interact with attendees to share key learnings and relevant case studies, as well as
discuss and identify trends that might help shape the future of the advertising industry.
Adman Awards & Symposium 2009 – 29 May 2009
- Student Symposium – Sripatum University
Theme: “Advertising – What They Don’t Teach You in School”
- Executive Symposium - BrandAge magazine
Theme: “The National Ad Day – Clever Ads Bring Prosperity to Thailand”
Venue: Royal Paragon Hall, Siam Paragon
For more information : Karawik Keeratiwud (firstname.lastname@example.org)
Ogilvy Public Relations Worldwide Limited
Tel. 0 2205 6619