Perfumery and cosmetics showcase - Continuing our showcase of by dfsdf224s



                                                                     NOW & THEN
                                                                     Continuing our showcase of uniforms past
                                                                     and present, we bring you the changing styles
                                                                     of the perfumery and cosmetics industry

     Parfums Christian Dior
     PDG Corporate Design
     This chic uniform for Parfums Christian Dior was created at
     the end of 1992. The jacket was made from cotton pique and
     the fabric was sourced primarily from Italy. It was worn with
     a white crêpe de Chine blouse with a black collar and black
     scarf, complementing the colours of the jacket. The uniform
     was trialled in Paris and proved very successful, and was
     subsequently worn throughout Europe by consultants in all
     Christian Dior stores.

Sue Stedman Ltd
Biotherm is part of the L’Orea
UK, and Sue Stedman develo
complement the internation
created for the brand. The u
skincare consultants across
top with gathered sleeves a
skirt and elegant slim leg tr

28                                                                        SEPTEMBER2010

Elizabeth Arden
Incorporatewear worked closely with Elizabeth
professional tailored look. Incorporatewear’s c
black jacket, trousers and T-shirt combination
match options, accented with Elizabeth Arden’s
Female wearers have a choice of trousers, box-
a box pleat. Detail on the jacket, in black polye
cuff with Elizabeth Arden’s motif. The collectio
T-shirt, black collared jersey blouse and red/bl

     Elizabeth Arden
     Jacqueline de Baer
     This design for Elizabeth Arden reflected the angular lines
     of the brand’s cosmetics counters which were highlighted by
     striking black and white flooring. The packaging for Elizabeth
     Arden was also primarily black, white and gold, while its
     ‘Red Door’ scent used scarlet, and all of these colours were
     included in the look. This was strictly tailored, and the jacket
     was sharply angular at the front and back. The black and white
     houndstooth check focused on the principal colours, with the
     option of a houndstooth or plain black skirt. Both outfits were
     complemented by the bright red belt with gold buckle.

 SEPTEMBER2010                                                   29

Sue Stedman Ltd

                                 Jermyn Street Design
                                 This classic cut jacket and skirt for Revlon was designed by
                                 Jermyn Street Design. The bold use of pillar box red and black
                                 was a striking, eye-catching combination. Revlon wanted a
                                 uniform that would attract women to the company by creating
                                 a look that people would want to be associated with. When
                                 this image was first published, the company reported that
                                 its effort had proved very successful, with the uniform being
                                 worn by 350 female sales staff.

30                                                   SEPTEMBER2010

    Guy Laroche
    This classic grey polyviscose suit was designed for Guerlain
    sales consultants by Guy Laroche in Paris. The suit featured
    here is the winter uniform; for the summer the girls had a
    short sleeved jacket. Introduced in the summer of 1991, this
    particular uniform had the unusual feature of a side buttoning
    jacket and a beautifully tailored line that made it one of the
    most elegant in the sector.

 Jermyn Street Design

SEPTEMBER2010                                                 31

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