Basics of search engine optimisation for the beginner.
While creating a website is a relatively easy job, trying to get traffic to your site
cannot be considered to be an easy task by any standards. While there are a million
and more sites out there, it is only those that partake in effective search engine
optimisation that can make it to the top page in a search engine for the targeted
Gone are the days when one could stuff keywords on a page and therefore fool
search engine web spiders into giving the page a good rank. The web spiders have
become more sophisticated over time and therefore search engine optimisation
involves genuine placement of relevant keywords.
There are various aspects that go into the rank of a website. To optimize a site for
search engines, one needs to know the various aspects that a search engine considers
while ranking the page. In addition to that the knowledge of various search engine
optimisation techniques is very essential.?
For example, those who understand search engine optimisation know that link
building is one of the key strategies that should be followed when trying to increase
the page rank. There are other search engine optimisation techniques like organic SEO
It is important to remember that expecting immediate results will only leady you
towards feeling frustrated. It is therefore essential that you understand the basics well
and know when you can expect the results to start showing.
As you move onwards in your journey for search engine optimisation, you may need
to use tools like wordtracker, overture and Google analytics to refine your strategy
Mel writes about search engine optimisation among other search related topics.