Media Releases: Should You Write It Yourself or Not?
You may already have an idea of how to write a media release or even have written some
in the past. But if you are thinking of spending money on software or companies offering
media release writing services, read on and know the benefits.
They contain the proper formats and forms. You will need to use acceptable
forms that are conveniently supplied by software programs designed just for this
They have sophisticated databases and distribution list building capabilities.
A lot of the crucial steps in sending the release out to the right people are covered
for you. This will cut down on the daily consumption of Tylenol that you’d be
needing if you continue with struggling with writing a media release on your own.
They have professional experience and specific first hand knowledge. Sure,
you can learn how to write a press release but the people who have been doing it
successfully for years are a bit more likely (okay a lot more likely) to achieve
They are already set up to track and analyze the effects of your release. This
can be done with ease by these companies on an ongoing basis. It’s a piece of
cake for them and (even if you already know how to write a media release) a
nightmare for you.
The software is specially designed for SEO and compatibility. You may be an
online marketing pro but this is probably not your specialty. In contrast, the
software designers do not only teach you how to write a media release but also
shows you many techniques that will keep your company at the top of the search
engine results using the latest tricks of the trade that are completely legitimate.
Getting your news out to multiple entities at once. This one offers a nearly
incomparable advantage to you and/or your firm. Even if you know how to write
a press release in your sleep, you just won’t come close to hitting every major and
relevant press recipient who would potentially pick up your story. This will all be
done for you if you choose the right service or software.
Spending a little cash in hiring an expert or purchasing a software that would assist
you in accomplishing your media releases can be a sound investment. Your company
will most likely benefit and your business will get the coverage and care that you
could never hope to attain by yourself. Sometimes, even your best effort in managing
a media release could fall short up against the “pros”.
And now, I’d like to show you more tips on how to write media release that can truly
attract attention, just get FREE access to Kate Engler’s Free Publicity Secrets. You can
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