PPC News reports have revealed that pay per click advertising can be used to test keywords and should be taken advantage of immediately. Besides, there isn't a better way to determine the profitability and/or popularity of certain keywords. Here's how to find how popular or how much profit can be made from certain keywords: Take a keyword and perform a search on it to determine the results. The results should pop up. The way in which you determine if a specific keyword is appropriate for your site based upon popularity and competitiveness is discovered through a keyword effectiveness index (KEI). However, the KEI doesn't reveal how profitable a keyword could be for a website. Nevertheless, it is a great place to begin a search for the most suitable keywords for a website. A pay per click campaign that focuses on the most suitable keywords for a given niche tells rather or not a group of keywords can be profitable. Getting lots of click-through for a particular keyword is an excellent way of knowing the productivity of a given keyword but the conversion rate will be determined by the effectiveness of your landing page. Once profitable keywords are found, they should be plugged into your ads and the landing page; only then will you see the fruits of your labour. For more PPC News & PPC Tips visit us at www.absem-ppc.com. About the Author: ABSEM is a knowledge based, boutique Search Marketing Agency providing scalable Internet Marketing strategies which complement all Digital Marketing channels.