The merchant has to be on the lookout for any of the products that they have on their
affiliate marketing program. Often this information will come out of the blog world.
That is why merchants are advised to sign up to the industry blogs so that they can
make contributions as well as identifying instances of negative publicity that might
affect their ability to deliver the best services for their publishers. If the product is
given negative publicity then this is a relevant matter that should be investigated to
see whether it seriously damages the possibilities for the products in question.
There are times when the defect on the products is just so significant and accurate
that merchant has to review their work in affiliate marketing. Otherwise they will be
stuck with a product whose reputation is never going to recover from the blow that it
has suffered. On the other hand the merchant has to ensure that they do not give up on
the programs that are just suffering a temporary blip. It might be that the defect is
actually corrected so that the product goes back to being a successful affiliate
marketing prospect. The merchants that run away too quickly will then lose out.
Dealing with different products in affiliate marketing needs the merchant to be aware
of the perceptions that those products have. This is what is known as brand awareness.
The perceptions may be positive, negative or neutral. The important thing is that the
merchant is aware of them and they incorporate this awareness in all the activities that
they undertake on the program. It will be one of the determining factors as to whether
they can really succeed in the market. If no effort is made to manage the program then
there will be problems.
The merchants that do not bother about the publicity that is following their products
will end up in a situation whereby they have to accept some of the worst connotations
on the program. If there is a way that they can overcome these perceptions then the
merchants should get involved. If someone is spreading malicious rumors about the
product then there is nothing to stop the merchant from providing a different
perspective. It is also a good idea to keep the records of the feedback so that they can
be discussed at the liaison meeting at the end of the trading season.
Top Tip for Readers: The Worldwide Brands have an effective brand awareness in