data management Data is essential to successful email marketing campaigns. With good data, your messages are targeted, personalized and powerful. Without it, they are generic and often overlooked. eLoop’s data management module recognizes that your needs are unique. It helps you build a customized database based on the data points of your campaign. It also allows you to generate lists based on multiple sources of data to create targeted and dynamic content. Keeping data current is easy with list cleansing features such as automated email de-duping processes, merge/purge and email validation.      Comprehensive list building, segmentation and suppression capabilities Query data to create targeted lists Build detailed recipient profiles Detailed API for easy integration ...and much much more data collection What good is an email marketing campaign if you don’t give recipients a chance to respond and seek more information? With eLoop’s data collection module, you can build landing pages, surveys, referral pages and opt-in forms in just minutes. Data collected is directly linked to your eLoop database making it easy for you to use it to further segment your lists and personalize your messages.      Create integrated custom surveys, landing, opt-in and referral pages Create custom autoresponders Measure page views, conversions and feedback Create forms with pre-populated fields ...and much much more out-bound messaging The third element of creating compelling and successful campaigns is the actual content of the message. It must capture the reader’s attention and motivate them to respond or take the intended action. The format not only has to be visually appealing, it should guide them to the information they need. eLoop’s Outbound Messaging module includes an easy-to-use editor that gives you complete control of the design and layout of the message.      Dynamic content Action Based Messaging Spam and message rendering analysis A/B...Z campaign testing ...and much much more robust reporting Gold Lasso’s closed-loop, email marketing system comes full circle with detailed reporting functions. Monitoring the response to your emails and the recipient’s actions helps you create better campaigns in the future. Evaluate who received your message, who is reading it, and who is opting-out of your communications quickly and easily.      Campaign, message and list reports Opt-out/opt-in reports Survey, referral and landing page reports Deliverability reports from major ISPs ...and much much more email marketing at its Best premium features. inCrediBle serviCe. Best priCing. 25B Chestnut street gaithersBurg, maryland 20877 phone (301) 990-9857 fax (301) 990-9856 http://www.goldlasso.com info@goldlasso.com