NANCY A

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					                                               HOLLY LATIMER
                       132 Bauer Lane, Judsonia, AR 72081 • (501) 827-9237 • hollylat@yahoo.com

   More than 10 years of communications and public relations experience, crafting stories and marketing messages that
    inform, inspire support, and engage targeted audiences and stakeholders. Outstanding presentation, interpersonal
                               communications, and problem solving talents with success in
         Communications Strategy              Public & Community Relations                 Website Design & Maintenance
         Writing & Editing                    Event Planning & Execution                   Project Management
         Marketing Execution                  Relationship Building & Management           Content & Collateral Development

                                         PROFESSIONAL EXPERIENCE

ETC. NEWS AND MARKETING – Judsonia, AR                                                                       2009 – Present
Owner
Direct strategic direction and tactical execution (e.g., content development, daily operations, marketing and sales) for news-
magazine serving White County in print and online. Provide public relations and web design consulting to non-profit and
small business clients, developing multi-channel communications and marketing strategies that aid in customer targeting
and increase communications effectiveness. Project highlights include:
        Formulated and managed online auction for local school group, advertising event, developing public service
         announcements, and distributing press releases.
        Designed and launched website for professional horse trainer, highlighting services and products for customers.
        Produced promotional materials for humane organization event including content and collateral creation.
        Created and operated a weekly news magazine for seven months. In charge of total creation of product serving as
         publisher, editor, advertising manager and distribution manager.
FEDERAL EMERGENCY MANAGEMENT AGENCY – Little Rock, AR                                         2008, 2010 – Present
Disaster Assistance Support Specialist (2010 – Present)
Execute multiple communications and public awareness programs, providing web development and writing services.
        Researched critical disaster information, determining best means of communicating actionable information.
        Partnered with FEMA Region VI Web Team to ensure timely delivery of accurate, consistent, and targeted
         messaging to audiences through disaster websites.
        Crafted talking points, news releases, and public service announcements regarding critical disaster information.
        Designed hurricane preparedness video and collateral materials with team to clearly articulate required procedures.
External Affairs Writer (2008)
Provided writing and collateral development expertise to support organizational mission.
        Liaised with government officials and senior leaders, reviewing draft communications, collecting insight, and
         refining messaging to ensure compliance with government standards and specifications.
        Wrote news releases, public service announcements, media advisories, fact sheets, and other communications.
INDEPENDENT CONSULTING / FREELANCE WORK – Las Vegas, NV and Searcy, AR                                           2003 – 2008
Event Planner / Writer / Designer
Supplied event planning, freelance writing, marketing, and design support for various company and news outlet clients.
        Contracted with Performing Arts Center on the Square, writing grants and proposals, developing marketing
         collateral and website, and consulting on marketing communications strategy to drive performance attendance.
                                                                                                Resume continues            1
                                  HOLLY LATIMER • (501) 827-9237 • hollylat@yahoo.com                                        2

        Produced news articles for The Searcy Sun (weekly paper), assisting with story layout and advertising placement.
        Designed and placed advertising as well as provided column material to The Racking Review (monthly magazine)
         to cater to interests of target horse breeding reader.
        Worked with team to execute various special events and casino promotions for Rio All-Suites Hotel and Casino in
         Las Vegas, including dinners, tournaments, and give-a-ways aimed at driving casino revenue and registration.
BIG BROTHERS BIG SISTERS OF SOUTHERN NEVADA – Las Vegas, NV                                                                2006
Manager of Partnerships and Corporate Relations
Established partnerships with local corporations and volunteer groups to increase participation and success of nationally
recognized mentoring program. Worked with VP of Fundraising and Executive Director to support fundraising initiatives.
        Surveyed mentors to determine ways of improving program and enhance mentor experience.
        Delivered effective and compelling public presentations to corporations and civic organizations regularly, garnering
         support for organization’s goals and building brand awareness.
        Developed and implemented aggressive recruitment efforts to secure high quality mentors including partnering with
         other volunteer groups, civic organizations, and corporations.
        Planned various special events for participant pool (e.g., trip to Disneyland for 50+ youth, mentors, and staff) to
         encourage networking and foster strong relationships for youth/mentor matches.

                                             EARLY CAREER HISTORY
THE DAILY CITIZEN – Senior Staff Writer (2001 – 2003), Night Editor and Manager (1999 – 2000)
Oversaw newspaper proofreading and layout. Improved business section, working with local columnists to target local
executives and communicate messaging effectively.
THE LOG CABIN DEMOCRAT – Business Editor (2000 – 2001)
Researched and crafted stories for business section of award winning newspaper.
NEWPORT DAILY INDEPENDENT – Editor (1998 – 1999)
Directed all public relations, story selection and proofing, and paper layout. Redesigned newspaper format while writing
editorial comments. Trained staff on newspaper procedures and regulations
FREELANCE: WRITER / SALES / MARKETING (1994 – 1998)
Wrote and edited news articles for various publications. Sold advertising and acted as Marketing/Account Executive.

                                           EDUCATION & TRAINING

                                        HARDING UNIVERSITY (Searcy, AR)
                                 Bachelor of Arts (B.A.) in Public Relations (1996)
    Completed hours to obtain Master of Science (M.S.) in Education with Mass Communication emphasis (2005)
                                   GEORGETOWN UNIVERSITY (Washington, DC)
        Fund for American Studies Institute of Political Journalism – Political Journalism Certificate Program (1995)

                                          ADDITIONAL INFORMATION

    Proficiency in Adobe InDesign, Adobe DreamWeaver, Adobe FireWorks, Adobe Photoshop, Quark Xpress, Adobe
 PageMaker, Microsoft Word. Experience in Adobe Illustrator, Adobe Flash, Adobe After Effects, Quicken, Excel, Microsoft
                                                      SharePoint

             Member Public Relations Society of America and The Association for Women in Communications.

				
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