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					The Optimized Datacenter
Name:
Date:
Presentation Agenda and Objectives

        Objectives                  Agenda


  • To show you how       • Datacenter Challenges
    Microsoft® can help   • Core Infrastructure
    you optimize your       Optimization (Core IO)
    datacenter
                          • The Optimized Datacenter
  • To help you get
                          • Solutions to Optimize Your
    more value from
                            Datacenter
    your information
    technology (IT)       • Getting Started
    resources
Core Infrastructure Optimization
Solutions




          Delivering Business Efficiency
Datacenter Challenges and Goals

      Enable New Business Scenarios




                               Increase Agility
                Reduce Costs




           Drive IT Efficiency
Microsoft Optimized Datacenters

                              Guiding Principles
                                Smart Growth
                             Measurable Efficiency




                                                                   Increase Agility
Reduce Costs




                                 Global Trust




                 MICROSOFT GLOBAL FOUNDATION SERVICES
                    House hundreds of thousands of servers
                Thousands of new servers deployed each month
          Most recent datacenter: ~500,000 square feet, 27 megawatts
Typical Datacenter Costs
           HARDWAR                 Server, storage, and
           E COST
                           5%      network hardware per
                                   workload

           SOFTWARE                       Server, management, and
           LICENSE COST          9%       utility software per
                                          workload

           CORE SERVER LABOR COST
           Providing managed capacity to support a workload 17%


           WORKLOAD-SPECIFIC LABOR
           Specific workload-related operational costs                  20%

           IMPLEMENTATION COST
           Planning, project, configuration, and deployment costs per workload   23%

           FACILITIES COST
           Lights, power, cooling, and floor space costs per workload                  26%

     Software and the implementation of best practices can help reduce these costs

Data derived from estimates built from multiple
sources.
Cost Benefits of Core IO in the
Datacenter
     Core Infrastructure Optimization best practices deliver
          benefits to high-value and commodity workloads alike


                    High-value                                                 Core
                    Workloads                                                Workloads
                 Manage 170 percent more                                 40 percent less cost
                 servers per FTE                                         per user per year




                  Reduce cost                                            Reduce cost per user
                  per user by 93 percent                                 by over 80 percent




                 Reduce cost per server                                  Reduce cost per server
                 by over 63 percent                                      by over 90 percent


       Source: Data derived from Microsoft “Spotlight on Cost” Server Study, 2009.


                                    www.spotlightoncost.com
Core Infrastructure Optimization
      Basic          Standardized          Rationalized            Dynamic




  Uncoordinated,        Managed IT          Managed and          Fully automated
       manual       infrastructure with    consolidated IT        management,
   infrastructure   limited automation    infrastructure with   dynamic resource
                                               maximum           usage, business
                                              automation           linked SLAs


                             Dynamic IT
   Cost Center        More Efficient      Business Enabler       Strategic Asset
                      Cost Center
The Optimized Datacenter
 Reduce labor costs                                         Reduce average
   on core server                                          response times to
 workloads by over                                          new viruses by
      30% with                                               over 75% with
  management best                                             multi-engine
     practices 1                                          server protection 4

 End-to-end
                                                            Protect
 Managemen
                                                          Everywhere
      t


   Unified                                                  Access
  Physical &                                               Anywhere
    Virtual
                                                          Reduce time spent
 Reduce hardware                                           on user account
    footprint and                                         creation by around
 facilities costs by                                           90% with
  up to 80% with                                              automated
   virtualization 2      Scalable and                       provisioning 4
                       Reliable Platform
                         Provision a new business
                       application 95% more quickly   3
Delivering Efficiencies with Microsoft Solutions




                           Integrated
                        Technologies with Existing
          Integrated Solutions     Integrated
                                    Infrastructure
 Simplified Management
          Microsoft solutions simplify the task of managing across different
                                     environments
                    so that you can drive down operational costs




                                 Simplified Management




“Without Microsoft software, I would need 50 percent more people to
manage our environment. Microsoft management software is important
in containing costs as we grow our worldwide infrastructure.”
           —Robert Amos, Manager of Infrastructure Systems, NuStar Energy
Integrated Technologies
                 Integration with Existing Infrastructure
               Integration with                       Cross-Platform
             Business Applications                    Interoperability
                                                   through Management




                                 Integrated Solutions




“We looked at VMware but decided against it because we wanted to benefit
from the end-to-end integration that Microsoft virtualization and management
technologies will provide us.”
—Pontus Blomkvist, Service Design Manager, Banverket
Familiar and Supported

                                 Consistent User Interface
                                    Reduced training costs
                                 Leverage existing IT skill sets




                     Empower
                    Your Team
                      Tools,
                     Guidance,
                     Training
                                                          Multiple
                                                          Service
                                                          Options
                                                      Tailored Services
                                                         Offerings &
                                                      Trusted Partners




“Microsoft tools offer a consistent look and feel … For IT, this simplifies
management. For business users, that contributes to increased
productivity.” - Dan Wakefield, IT Operations Manager, Enterasys
Microsoft Solutions for an Optimized
Datacenter         Datacenter
                  Management



                                     Server
    Server
                                   Modernizatio
 Virtualization
                                       n


  Secure &                              Secure &
    Well                                  Well
  Managed                               Managed
  Exchange                             SharePoint



                    Branch
                  Modernization
                Optimization Solutions: Server Virtualization

                      Facilities
                       Costs


                     Core Server
                     Labor Costs
IT COSTS IMPACTED




                                            Virtualization              Microsoft         Lowest Cost of Acquisition
                    Implementation
                                          Solutions Savings         Platform Savings           and Ownership
                         Cost

                      Workload-      • Server consolidation    • Platform-based           • Typically lower cost
                    specific Labor   • Energy and space            hypervisor                 than VMware
                       Costs             reduction             •   End-to-end             •   Licensing for
                                     •   Accelerated               management                 virtualization
                      Software           application and       •   Integrated
                       Costs             desktop deployment        technologies
                                     •   Business continuity   •   Familiar and easy to
                                                                   use
                      Hardware
                       Costs




      “We are also saving those VMware software costs, because Hyper-V software is
      a free server role within Windows Server 2008. Overall, our Hyper-V
      virtualization solution at the 39 sites is avoiding a cost of U.S. $571,350.” Joseph
      Graffeo, Desktop Operations, Ingersoll Rand
           Optimization Solutions: Datacenter
           Management
                      Facilities
                       Costs                                    Deliver Service Health and Performance

                     Core Server                                       Automate Deployment and
                     Labor Costs
                                                                        Management of Servers
IT COSTS IMPACTED




                    Implementation
                                                                    Support Compliance and Manage
                         Cost
                                                                               Change
                      Workload-
                    specific Labor                                    Consolidate Servers through
                       Costs                                                 Virtualization

                      Software
                       Costs                                              Deliver Datacenter
                                                                          Business Continuity

                      Hardware
                       Costs




                         “Using System Center solutions, we've realized a 50%
                          reduction in the overall time it takes to manage our
                                               Datacenter.”
                         —Steve Gray, Manager of Support Services, AGC Automotive
    Optimization Solutions: Server Modernization

                      Facilities      Improve Availability           Flexible &       IT-Driven Policies
                       Costs
                                     & Drive Consolidation          Streamlined         & Management
                                                                   Web Platform
                                                                 • Built on IIS 7.5    • Direct Access
                     Core Server       • Hyper-V
                     Labor Costs       • Live Migration          • Integrated IIS      • Power
IT COSTS IMPACTED




                                       • Remote Desktop            Extensions            Management
                                         Services                • ASP.NET on          • PowerShell 2.0
                    Implementation                                 Server Core
                         Cost

                      Workload-
                    specific Labor
                       Costs

                      Software
                       Costs


                      Hardware
                       Costs



    “When you combine capital asset savings, reduced implementation time and
    costs, and the operational savings from higher uptime, it’s easy to sell upper
    management on the benefits of Windows Server 2008 R2.” Jason Foster, Systems
    Architect and Director of Technology, Continental Airlines
                Optimization Solutions: Branch
                Modernization
                       Facilities
                        Costs


                     Core Server
                     Labor Costs
IT COSTS IMPACTED




                    Implementation
                         Cost

                      Workload-
                    specific Labor
                       Costs

                      Software
                       Costs


                      Hardware
                       Costs




                Lafarge anticipates that it will reduce security risks at branch offices, improve the
                efficiency of centralized server administration, and save at least U.S.$400,000
                in hardware, maintenance, and licensing fees over three years.
                    Optimization Solutions: Secure and Well-
                    managed Exchange and SharePoint
                        Facilities        Providing remote
                         Costs          access to employees,                             Non-IT assets
                                            partners, and                                seeking remote
                                             customers                                       access
                      Core Server
                      Labor Costs
IT COSTS IMPACTED




                     Implementation
                          Cost

                        Workload-
                      specific Labor
                         Costs

                        Software
                         Costs                                                IT assets seeking remote
                                                                                       access

                       Hardware
                        Costs                POLICY                   PUBLISH                  PROVISION




                    “Using Intelligent Application Gateway, employees can connect easily,
                    which means that our important customer information is accessible for
                    them wherever they are.” —Raymond Provily, Manager of Facilities and IT,
Core Infrastructure Datacenter
Technologies
  Solution Accelerator Tools
                       Infrastructure
                    Planning and Design             Microsoft
                        Guides (IPD)            Assessment and           Windows 7,
                                             Planning Toolkit (MAP) Windows Server 2008
                                                                  and Hyper-V Security Guide
 Reduce
Compliance
   Risk
                                          Plan


                                                                 Deliver
                                                                                      Reduce
    Offline                                                                          hardening
VM Servicing Tool               Operate                                               cycle by
                                                                                    3-12 months
   (OVMST)

         Service                                         Microsoft
     Level                                           Deployment Toolkit   Save weeks
        Dashboard                                          (MDT)           of server
                          Track
                        Availability                                      deployment
                        End-to-End                                            time
Microsoft Service Offerings
     IT Enterprise Management Offering Portfolio                                    SVAM
                                                                                   Server
   Configuration              End to End              Mobile Device
                                                                                Virtualization
   Management                 Monitoring              Management
                                                                               w/Advanced Mgt

Simplify systems         Enable…                   • Lower cost of           Maximize cost savings
management, enabling     • Proactive monitoring      managing devices        and improve business
you to spend less time   • Capacity Mgt of         • Improve compliance      continuity through
and budget on              Systems & Apps          • Implement best          seamless physical and
maintaining your         • Attainment of Service     practices to simplify   virtual management,
systems                    Level Goals               mobile device           interoperable tools, and
                                                     management              a familiar platform




   Facilitate server virtualization and                 Flexible to meet your business
        IT management roadmaps                             needs and circumstances


                         Clearly Defined Engagement Scope
Next Steps



 Step 1           Step 2          Step 3             Step 4
 Complete an IO   Find out more   Use the Solution   Talk to a
 assessment       about           Accelerators to    Microsoft
                  Optimization    plan for           partner about
                  solutions       Optimization       optimizing
                                  projects           your
                                                     datacenter
24
Microsoft Solutions for an Optimized
Datacenter         Datacenter
                   Management

     Server                          Server
  Virtualization                   Modernizatio
                                       n


 Secure &                               Secure &
   Well                                   Well
 Managed                                Managed
 Exchange                              SharePoint


      Unix                             HPC
    Migration

                     Branch
                   Modernization
                    High Performance Computing (HPC)

                      Facilities
                                            Reduced                 Mainstream               Developer
                       Costs               Complexity                  HPC                   Ecosystem

                     Core Server
                     Labor Costs
IT COSTS IMPACTED




                    Implementation
                         Cost

                       Workload-                                  Address needs of        Increase number of
                                       Ease deployment for
                     specific Labor                                  traditional        parallel applications and
                                       larger-scale clusters
                        Costs                                      supercomputing                 codes

                                                                  Address emerging      Offer choice of parallel
                       Software       Simplify management for
                                                                    cross-industry         development tools,
                        Costs           clusters of all sizes
                                                                  computation trends    languages, and libraries

                                                                 Enable non-technical
                       Hardware            Integrate with                               Drive larger universe of
                                                                 users to harness the
                        Costs          existing infrastructure                           developers and ISVs
                                                                    power of HPC



         “Our goal is to broaden HPC availability to a wider audience than just power
         users. We believe that Windows HPC will make HPC accessible to more
         people, including engineers, scientists, financial analysts, and others, which
         will help us design and test products faster and reduce costs.” —Kevin Wilson,
                Optimization Solutions: Unix Migration
                        Facilities
                                                                                                ERP
                         Costs
                                                                                                                    BPM
                       Core Server
                       Labor Costs
IT COSTS IMPACTED




                                                                                                  Compliance
                     Implementation
                          Cost

                        Workload-
                      specific Labor
                         Costs

                        Software                                                             Move            Create new
                         Costs                                                          application and      applications
                                                                                         data to new           utilizing
                                                                                                 without      services
                                                                                         modification.        to speed
                        Hardware
                         Costs                                                                             implementation
                                                                                                                    .




                    “For us to take $500,000 out of our cost structure does the same thing to our
                      bottom line as adding millions of dollars in sales.”
                    - Ken Kemker, Director of Enterprise Architecture, Kimball International
    Optimization Solutions: Server Modernization

                      Facilities
                       Costs
                                                      Scalable               Reliable
                     Core Server
                     Labor Costs
IT COSTS IMPACTED




                    Implementation
                         Cost
                                      Manageable                                          Accessible
                      Workload-
                    specific Labor
                       Costs

                      Software
                       Costs


                      Hardware
                                                                 Platform
                       Costs
                                     Better Together             Virtualization         Robust Web
                                     with Windows 7              with Hyper-V            Platform
    “When you combine capital asset savings, reduced implementation time and
    costs, and the operational savings from higher uptime, it’s easy to sell upper
    management on the benefits of Windows Server 2008 R2.” Jason Foster, Systems
    Architect and Director of Technology, Continental Airlines

				
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